All Episodes
A History of Marketing — 60 episodes
Kathleen Schaub: Marketing Is Not a Vending Machine
Byron Sharp: “There’s only one science.”
Nick Asbury: The Case Against “Purpose” - How Good Intentions Made Every Brand the Same
Gian Fulgoni: 50 Years of Metrics Reshaping Marketing... for Better and for Worse
Tod Johnson: The Evolution of Market Research - From Handwritten Diaries to Internet Ratings
April Dunford: Positioning Is Not Branding, And It's Not Just Marketing's Job
Peter Van Wijnaerde: Branding, Beauty, & Beheadings - Lessons in “Stopping Power” from Art History
Scott McDonald: How the Golden Age of Magazines Shaped Brand Marketing
Introducing The CMO Game
Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It
David Reibstein: Linking Marketing Metrics to Financial Consequences
Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
Philip Kotler: 'The Father of Modern Marketing’ Returns
Kevin Lane Keller: The Blueprint for Brand Resonance
5 Rules of Thumb for Early Career Marketers
Geoffrey Colon: Everything is a Remix, From the First Radio Ad to TikTok
Tracey Panek: Levi's Corporate Historian on Building a Timeless Brand
Margaret Getchell: How America’s First Female Retail Executive Built the Macy’s Brand
Jim Spaeth: An Insider’s History of Marketing Mix Modeling
David Gluckman: Why the Inventor of Baileys Thinks Market Research is Bullsh*t
Scott Reames: Nike's First-ever Historian Shares Secrets Behind the Swoosh
Ken Rufo: We Measure Interaction, Not Persuasion (And Why That's A Problem)
Jon Miller: Marketo's Cofounder on the Rise & Stagnation of Marketing Automation
Kerry Cunningham: The MQL Industrial Complex & Where B2B Marketing Went Wrong
Russell Belk: The Extended Self and How Marketing Influences Identity
Shelley Zalis: The Birth of Online Research
Bob Herbold: Ex-Microsoft COO and Procter & Gamble SVP on Leading Marketing for Two Iconic Brands
“The only honest case study in the history of marketing”
Paul Feldwick: Deconstructing the Myths of Advertising
Waldemar Pförtsch: B2B Marketing & Ingredient Branding
Prof. Jonathan A.J. Wilson: Beats, Brands, and Belief - Lessons from Music & Islamic Marketing
Jean Kilbourne: "Killing Us Softly" & Pioneering Feminist Advertising Criticism
Rob Salkowitz: Comic-Con & the Incredible Intersection of Comics and Marketing
Wroe Alderson: The Forgotten Father of Modern Marketing?
David Aaker: "The Father of Modern Branding" Returns
Bill Moult: The Marketing Science Institute & Connecting Research to Results
Ian Leslie: The Beatles' Marketing Genius
Rachel Kennedy: The Legacy and Impact of The Ehrenberg-Bass Institute
Richard S. Tedlow: The Story of Mass Marketing in America
Laura Ries: Pioneers of Positioning and the Immutable Laws of Branding
Nino Carvalho: More Marketing, Less Guru
Reflections and Lessons from the first months of ‘A History of Marketing’
T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing
Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing
Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story
Louis Stern: Marketing Channels, Power, and Conflict
George Day: Market Driven Strategies, “Where to Play and How to Win.”
Giana Eckhardt: The Origins of Branding in Imperial China
Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"
Sergio Zyman, Part 1: “The First Chief Marketing Officer”
Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing
Dr. V. Kumar: Marketing Research and the Data Revolution
Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory
Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field
Larry Tye on Edward Bernays: "The Father of Public Relations"
David Aaker: "The Father of Modern Branding"
Mark Tungate: Advertising History from Ancient Pompeii to Today
Guy Kawasaki: The Remarkable Rise of Evangelism Marketing
Dr. Philip Kotler: 'The Father of Modern Marketing'
Introducing: A History of Marketing