All Episodes

S2: Ep 16 Falsification Logic and the Invisible Buyer

S2: ep15: Your Next Buyer Might Be an Algorithm. Is Your Brand Ready?

S2: Ep 14 Walking in the customers shoes

S2 Ep13: Your Beta Program Is Lying to You. Here Is How to Make It Tell the Truth.

S2 Ep12: Why Life Science Product Managers Need an AI Delegation System

S2 Ep11 Six Steps to AI Citation Success

S2: Ep10: Are You Invisible to AI? GEO, Soft Launches, and the Signals That Actually Matter

S2 Ep9: Are You Misclassifying What Matters? AI Discoverability and the Line Extension Trap

S2: Ep8: AI Discoverability Is a Leadership Problem - Not a Content One

S2: Ep7: The Human Edge: Trade Show Trust and Why Choose You?

S2 Ep6: AI Search: Brand Channel or Performance Play?

S2 Ep5: The Capture Gap: What Conference Prep and Portfolio Reviews Have in Common

S2 Ep4: When the funnel breaks

S2 Ep3 Bridging the AI Enthusiasm Gap

S2 Ep2 The Buyer Has Already Decided

2026 Predictions and the Janus Threshold: When Presence Beats AI

PersonaAI - How to Turn Pretty Persona PDFs into Synthetic Customers

We Surveyed 107 Life Science Exhibitors. Only 14% Were Conference-Ready.

Secret Cyborgs: Your Team Is Already Using AI Without You

Selling Smart: How to Market RUO Products Without Triggering FDA Oversight

Joeri Billast - the Future CMO

Branding Eats Performance for Breakfast: A Biotech Marketer’s Guide to Performance Branding