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All Episodes

Ad-venturous — 53 episodes

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Ep 52: When You Find a Winner: Four Ways to Iterate on Creator Content

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Ep 51: How to Use Content Muses to Build Hyper-Relevant Ads

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Ep 50: Blind Boxes, Busy Parents & Building Subscription Brands

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Ep 49: A 1,000 Foot View of Amazon in 2026

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Ep 48: Unboxings, B-Roll, and 3 More Video Styles That Scale

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Ep 47: 5 Different Static Styles To Try In Your Meta Account Now

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Ep 46: Memes Are a Language. Most Brands Don’t Speak It

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Ep 45: Platform-by-Platform Guide to Paid Social Ads

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Ep 44: Stop Running the Same Ad on Every Platform

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Ep 43: Sell Like It’s 1999: Infomercial Tactics That Still Work

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Ep 42: Cultural Trends vs. Content Trends (And Why It Matters)

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Ep 41: The Value Beyond What You Sell

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Ep 40: How to Write Creator Briefs That Actually Perform

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Ep 39: Bundles Aren’t Discounts. They’re Strategy.

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Ep 38: The Personal Rebrand Era (And What Brands Should Do About It)

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Ep 37: The Old Spice Rebrand That Actually Worked

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Ep 36: Why do logo changes feel like personal betrayals now?

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Ep 35: UGC vs. CGC vs. EGC: When to Use What (Replay)

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Ep 34: Building the Omnipresent Brand (Part 3): Holding Up the Mirror

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Ep 33: Building the Omnipresent Brand (Part 2): Where Is the Line?

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Ep 32: Building the Omnipresent Brand (Part 1)

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Ep 31: Not Around Here, Partner: Post-BFCM Steps That Matter

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Ep 30: How to Squeeze the Rag Dry This Black Friday Weekend

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Ep 29: The Marketer’s Guide to Using Socials On Purpose

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Ep 28: Q5: The Hidden Goldmine Between Christmas and New Year’s

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Ep 27: Why Gifting Deserves Its Own Strategy This Q4

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Ep 26: Big Milk Returns: How to Differentiate Against Established Brands

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Ep 25: No One Trusts You (Yet): Why Social Proof Matters More Than Ever

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Ep 24: Q4 Sale Ad Best Practices

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Ep 23: Differentiation vs. Alienation: The Fine Line Every Brand Walks

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Ep 22: The Try-Angle Method for Smarter Ads

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Ep 21: Cringe Mountain: Why Fearless Brands Win

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Ep 20: Creative Workflow Hacks

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Ep 19: Creative Diversity Wins Q4

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Ep 18: Taste v. Discernment, Let’s Have a Chat About AI and Creative

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Ep 17: The Impact of Audio

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Ep 16: Checklist: Labor Day Creative Wins to Carry Into Q4

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Ep 15: 6 Meta Ad Mistakes That Kill Scaling

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Ep 14: Your Future Self Will Thank You: Q4 Prep Edition

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Ep 13: Lipstick, Labubus, and Little Treats: From Economic Theory to Acquisition Tactics

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Ep 12: Can You Start Predicting Relevance to Help Create Resonance? And Why Does Superman Wear Those Silly Shorts?

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Ep 11: UGC vs. CGC vs. EGC: When to Use What

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Ep 10: Are You a Little Lad Who Loves Berries and Cream? Because I Am

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Ep 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know About

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Ep 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?

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Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?

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Ep 6: Did Gen X Pledge Allegiance to Functionality and Value?

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Ep 5: Have Millennials Been Cooler Than Everyone This Whole Time?

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Ep 4: The Derek Zoolander Center for Kids Who Can't Write Copy Good

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Ep 3: Chupa Chups + Salvador Dalí + Your Brand = ???

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Ep 2: FIIIIIIIIIIIIREEEEEEEE (sale) tips and tricks for causing a scene

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EP 1: A Peanut Butter Sandwich Could Always Lead to Disaster...

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TEASER: Welcome to Ad-venturous!