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All Episodes

Agency Icons — 91 episodes

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Title
1

Lacework Director of Digital Marketing on Orchestrating and Implementing High-Quality Lead-Opportunity Handoffs to Drive Efficiency and Growth.

2

Metadata Head of Brand and Product Marketing on Use-Case and Persona Specific Sequences

3

Gated CEO on creating seamless on-boarding experiences

4

Dan Frohnen on channel mix, tracking, and structuring teams for success

5

6Sense CMO and GTM Champion Uses Flawless ABM and Lead Management Programs to Drive ROI

6

Checkr VP of Marketing Uses Experimentation and Hypothesis-Driven Testing to Benchmark Regularly and Drive Demand Efficiency

7

Mutiny Head of Marketing Uses Revenue Orchestration To Transform Buyer Signals Into Buying Decisions

8

UserGems Director of Demand Generation Leverages Universal Messaging Frameworks To Drive Demand To The Entire Buying Committee

9

Superhuman Head Of Marketing Explains Why Customer Focus Plays Integral Role In Marketing

10

Former CMO of SalesLoft and Seasoned Industry Advisor Details The Sophisticated Ad Programs That Drive Demand Efficiency

11

Webflow CMO Aligns Massive Marketing And Sales Teams To Drive Full-Funnel Performance

12

Box CMO Uses Sales Enablement and Flawless Nurture Programs As The Levers To Reduce Cost To Acquire

13

Unpacking Demand Efficiency: The North Star Metric to Reduce CAC

14

Matt Young, CEO of UserVoice on the aha moments of the customer journey to solve pain points

15

The emergence of Chief Growth Officers with Will Hicklen of EasyWorkforce

16

Andrew Hahn breaks down some of the most common misconceptions in scaling high-performing sales orgs

17

Kevin Marasco, CMO of Zenefits on the applications and automation of PLG

18

Rashmi Gopinath, General Partner at B Capital Group on the current market and the rapid acceleration of digital marketing

19

Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing

20

Chris Byers on using M&A as a strategic lever for growth

21

Naman Khan, CMO of Zeplin, on his approach to building and scaling marketing orgs from the ground up

22

Rich Taylor, VP of Operations and COS at Qualio, on approaching conversations, measuring success, and the fundamentals

23

Former VP of Growth at Drift and Advisor to many, Guillaume “G” Cabane, on the mashup between Economic Market Dynamics and low-cost CAC strategies

24

Shane Murphy-Reuter, CMO of ZoomInfo, on the importance of setting your brand vision and the ‘Miley Moment’

25

Amy Guarino, VP of Ironclad, on shifting perspectives and advice to her younger self

26

Paramita Bhattacharya, CMO of Blurb, shares on leadership and lessons learned along the way

27

Randy Frisch, CMO at Uberflip on how and when to think about category creation

28

Sam Boonin, former VP Product Strategy at Zendesk on all things PLG and Product Marketing

29

New Relic CMO Seema Kumar unpacks the myths of developer marketing and other strategies for hyper scale

30

From $0-$80M ARR in 13 Months with Hopin CMO Anthony Kennada

31

Greg Strickland on how to be a good human, while hyper scaling in SaaS

32

Johanna Fagerstedt, CMO of Quinyx, shares thoughts on organizing a globally-distributed team for success amidst an uncertain climate

33

Jennifer Dimas, CMO at Qumu Corporation and Co-founder of Women in Revenue on blending analytical and creative aspects of marketing

34

Chili Piper, Nicolas Vandenberghe on their GTM Strategy and building a durable remote culture

35

Chargebee CRO Adam Tesan and the Rise of RevOps

36

OneLogin CMO and Co-Founder of Women in Revenue, Dayna Rothman, on building teams and a Will Smith & DJ Jazzy Jeff reunion

37

Skilljar CEO and Co-Founder, Sandi Lin, on her evolution as a leader and lessons learned

38

Co-founder and Partner of PeakSpan Capital, Matt Melymuka on patterns of success growth and failures

39

Carolina Kung of Frontline Ventures on accelerating the learning curve of early-stage founders and CEOs

40

6Sense CMO Latane Conant on earning the right to go big

41

Kirti Dewan, VP of Marketing at BugSnag on the most successful campaigns this year and pivoting to online events

42

Sendoso CMO Daniel Frohnen on his team’s response to this year’s challenges and his advice for early stage companies.

43

What’s it like reporting to a board with Marc Andreessen and John Chambers in a board room? In this episode with Matt Singer, CMO at OpenGov, we talk about marketing GovTech, and the evolving revenue landscape post-covid.

44

Kevin Dorsey on Scaling Sales with Missionaries not Mercenaries

45

Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets

46

Brian Kardon, the legendary valley CMO behind InVision, Eloqua, and Lattice shares his strategy for creating alignment between sales and marketing and building a balance between product-lead growth and traditional operations

47

Bootstrapping to $20M ARR and beyond with Vivek Bhaskaran

48

From Microsoft leadership to startuplandia with Romi Mahajan

49

Huckabuy Founder & CEO Geoff Atkinson on how we accomplished exponential growth at Overstock and what he’s up to with Huckabuy

50

Cracking Hubspot’s Playbook for Emerging Markets with Paul Rios

51

Thiago Sa Freire, CRO at Chorus.ai, shares lessons learned throughout his career and thoughts on customer centricity

52

From 0-$12M ARR in 18 months with Jake Dunlap

53

Brett Plotzker, Co-founder and Chairman at Anagram, talks about the steps he took to grow Anagram to 3 million ARR quickly and raise 17M in funding

54

Ahin Thomas, VP of Marketing at Backblaze, shares the unconventional ways he drives growth and why professional wrestling is America's purest form of storytelling

55

Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

56

Evan Kohn on dialing the Inbound & Outbound growth mix at Pypestream

57

Walter Roth of Moment Sales on how to apply an engineering mindset to sales, compassion, and truth

58

LeadCrunch CEO Olin Hyde on their unique pricing model and how it has helped them achieve industry-leading YoY growth.

59

What did it take to grow Namely from $200k to 60M+ ARR? Michael Manne breaks down the learnings and advice he now gives to folks on their revenue journey.

60

Sydney Sloan, SalesLoft CMO, on marketing trends and customer centricity

61

Alex Bilmes [VP of Growth at Puppet] reflects on the growth that led to his first exit.

62

Michelle Benfer, VP Sales at Hubspot, on hyperscale and creating a culture to drive revenue.

63

Lars Nilsson, fmr Cloudera Global VP of Sales, on a career full of learnings, mentorship, and gratitude.

64

Aditya Vempaty of Synthego on retention as a marketing-driven metric and a focus on customers instead of product

65

Unpacking the Psychology of Success with Mike Lindstrom

66

What do the sales programs at Google, Salesforce, Okta, Box, and LinkedIn all have in common? John Barrows.

67

4x IPOs as CMO and countless Board Seats later, Carol Meyers digs into her secret sauce for sustainable growth

68

Attorney turned sales executive, David Cain shares insights on thinking strategically about your customer base

69

Richard Harris shares insights and lessons learned over his 20+ years of technology and SaaS experience

70

Sean Sheppard of GrowthX on the importance of “Stage Fit” in SaaS growth

71

1517 Fund founder Danielle Strachman on venture capital success metrics and startup fire-fighting

72

Getting from $10M-$20M: Justin Gray shares applicable lessons learned driving high performance growth.

73

Hiring 400+ sales reps in one year, and the value of continually seeking feedback.

74

PandaDoc CRO, Nate Gilmore on building teams to support the revenue triangle

75

Legendary valley CMO, Meagen Eisenberg shares her reflections on leading growth at TripActions and MongoDB.

76

From high school arts teacher to a successful career leading B2B marketing teams, Jen Spencer shares her unique journey to the top

77

From G2 to HelpScout, Adam Goyette talks us through his approach to high performance growth

78

Andrew Ettinger took Pivotal from $0-$500M+ and now is the CRO at BigID

79

Former Hubspot VP of Growth, Brain Balfour, unpacks growth at Loom, Drift, and Pipefy

80

Chris Combs of LinkSquares on the importance of getting the right people in the right seats

81

This week we dive deep into FinTech SaaS with Logan Allin of FinVC

82

Angela Jackson on her approach to investing through empirical evidence and diversity at the decision-making table

83

Revenue guru Matt Heinz on operationalizing growth mechanisms

84

Prolific entrepreneur and investor, Arjun Sethi on overcoming the challenges of scale

85

Acclaimed B2B marketing exec, Kasey Byrne, on avoiding marketing traps

86

After years in the making, former HubSpot CRO, Mark Roberge unveils his new paradigm for product-market fit and the ebook to get you there

87

Alok Nandan of Emergent Ventures on the importance of identifying buyer pain in B2B SaaS

88

Scott Leese on the importance of getting sales ops right in B2B SaaS before hyperscale

89

3x founder Neha Sampat on building and scaling impactful teams + how to survive a shark attack

90

Olivier L'Abbe, former SVP of Sales at G2 on his sales leadership playbook.

91

Hiten Shah cracks the code to 37 Signals Growth Playbook