All Episodes
Brandy — 138 episodes · page 1 of 2
Your Company Grew. Your Brand Didn’t.
Starbucks + Chipotle? When Growth Dilutes Your Brand
Will AI Shopping Agents Choose Your Brand?
Why Slim Jim Lost a $12 Billion Market It Invented
Why We Let AI Write Our Emails But Not Our Love Letters
Why Winning Your Market Feels Like Losing
iPhone Duo Has a Brand Problem. And It's Not the $2,000 Price Tag.
AI Agents Are About to Live Inside Your Brand
Why Your Competitor Is Beating You
Strategy vs. Positioning: Why You're Doing Them Backwards
Nazis, Caffeine, Energy Drinks, and Starbucks
What Y2K Is Really Telling Brands About How Consumers Buy
Why Your Marketing Sounds Like Everyone Else
Why Your Sales Feel Harder Than They Should
How to Turn Your Brand Into Gold: The Alchemy of Rebranding
Try Before They Buy: Why Free Samples Beat Advertising Every Time
When to Actually Rebrand (And When Not To)
What Is Blanding? The Rebrand Trap That Kills Companies
They Ruined the Booty: Why Themes Are Your Brand Experience OS, Not Decor
The Logo Trap: What Harvard's Logo Study Got Wrong
The Empathy Bait: AI Grifters Are Weaponizing Trust (And What It Means for Your Brand)
Ferrari's Jaguar Moment - When brands take their eyes off the road
They Didn't Forget You. They Just Had Nothing to Rebuild.
Why Toys R Us Bought Pickleball
Social Media Rewards What Kills Brands
Walmart Rebranded Great Value, Most Marketers Will Miss the Point
Your Brand Has a New Buyer: AI Agents
The Hidden Tax Killing Your Business (It's Not What You Think)
Is Your Brand Costing You Money? (Find out in 4 minutes)
You Can’t Market Your Way Out of a Brand Problem
Why Status, Not Money, Drives Modern Brands
Stop Destroying Your Brand Equity (And Calling It a Rebrand)
The Death of Department Stores and the Hidden Psychology of Shopping Modes
Just Do It: Why Words Shape Brand Strategy
Brand Strategy Breakdown: The Positioning Genius Behind Firestone’s “Whatever You Drive”
What Founders Can Learn from Poppy Playtime’s Global Launch
The Words That Build (or Break) a Brand
Super Bowl LX: The Winners, Losers, and What Most Brands Still Get Wrong
100 Proof: The Core Principles of Brands That Win
Why Brands Are Betting on Physical Experiences Again
Rebrands Are Grown, Not Launched
Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
The Positioning Flywheel: Make Your Brand Strategy Make Sense
The Psychology Behind Dunkin’s Holiday Storytelling That Made Munchkins Feel Like Christmas
How Coke Stole Christmas Through Cultural Engineering
How Five Below Got on Top: Inside the Strategy of a $5 Store Turned Powerhouse
The Power of Why: How Curiosity Creates Value in Your Brand
The Cost of Doing Nothing: A Thanksgiving Reflection for Founders
Netflix House: Turning IP Into Experiences
Customer Service Crack Down: Brand Experience and Policies
Cocktail: Mr. Pibb, AI, and the New Economy
Halloween Special: Top 10 Brand Horror Stories
The AWS Outage: Lessons on Brand Dependency
Beyond Content: The Future of Marketing Isn’t Content — It’s Moments
Q&A: Renaming and Rebranding
The Pop-Up Economy: Spirit Halloween’s Billion-Dollar Lessons For Your Brand
Private Label Power: Lessons from Costco, Aldi, Target and Trader Joe’s
Black Friday & Brand Value: Why Discounting Can Destroy Your Brand
See Beyond the Now: How Brand Clarity Guides Business Success
Inline vs Online: Why Physical Experiences Are Winning in a Digital World
Cracker Barrel’s Rebrand Flopped: Lessons in Brand Psychology & Strategy
Red Bull’s Marketing Secret: Pull vs Push and the Path to Global Domination
Fool’s Gold Marketing: Why Chasing Vanity Metrics Won’t Build Your Brand
Shot Glass: Why Amazon's Customer Obsessed Brand Won
The Real ROI of Brand: Why Your Brand’s True Value Is in the Relationship
The Power of Themes in Branding: How Motifs Shape Your Brand
Build a Winning Company Culture Through Brand Clarity
How Founders Can Thrive in the New Economy by Learning from Luxury Brands' Luxperience
Shot Glass: Why 'Established' Hurts Your Brand and How to Leverage History for Future Growth
Why Distinct Brands Win: The Key to Service Business Success & Market Advantage
Why Yesterday’s Solutions Are Key to Tomorrow’s Opportunities for Your Brand
Experience Economy: Lessons from Build-A-Bear, Disneyland, and Innovative Brands
Navigating Tariffs: How Brands Can Leverage Crisis to Build Trust
Fear Factor: Rebranding and the Fear of Change
The Secret Psychology That Makes or Breaks Your Brand
Wine Gone Wrong: Reframing Wine Marketing for the Next Generation
Sculpt Your Brand: The Power of Subtraction in Brand Building
Brand Like Buffett: Branding Lessons From Warren Buffett's Investing Strategy
Brand Expectations: The Hidden Psychology Behind Customer Experience and Business Growth
Shot Glass: How Founders Fail Brands
Belonging Brands: How Social Psychology Builds Brand Loyalty
Billion-Dollar Brand Eaters: Will Big Brands Break Beloved Brands?
Business Longevity, George Costanza, and Hooters
Brand Whisperer: Stand Out in a Noisy Market
Unlock Pricing Magic with the Power of Brand
Transform Your Brand: The Power of Rebranding
Spring Cleaning Your Brand for Future Growth
50 Years of Severance: Apple and Microsoft’s Brand Approach to Marketing
In-N-Out’s Secret Recipe: The Power of No
Super Bowl or Super Dull? What Your Brand Can Learn from Big-Game Ads
Transactions Kill Relationships: What a Cup of Coffee Teaches Us About Brand Experience and Expectations
Shot Glass: 20 Years of Netflix and Why Customers Stay—or Walk Away
Trophy Business vs Trophy Brand: From Ego to Excellence
Shot Glass: Domino’s Slice of Genius, UGG gets Ugly with Rebrand Lawsuit
Small Town Brand: The Human Touch for 2025 and Beyond
Brand New Year: Resolutions for a Healthier Brand and Business
Brand Forecasting: How Psychology Shapes Purchase Decisions
Shot Glass: Mariah Carey's Holiday Hit Marketing Lessons for Your Brand
Brandsgiving: Nostalgia and Why Iconic Brands Thrive or Fade