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All Episodes

Content Lab — 66 episodes

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Title
1

How much does marketing news really matter?

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2

They Ask, You Answer and diversity, equity, and inclusion

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3

What the heck is going on with all the Google updates?

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4

Realities of outsourcing content for inbound marketing

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5

How to get started creating video

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6

Creating content your buyers will love

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7

'Dumbing down' your content isn't dumb

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8

Why personality in content is profitable and how to do it

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9

Writing about competition in content

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10

Unexpected 2020 lessons and resolutions for 2021

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11

Happy holidays and expert tips on content interviewing

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12

Content coaching vs traditional editing

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13

What you want to say vs. what you need to say (Summertime Throwback)

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14

What we're thankful for (Happy Thanksgiving!)

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15

Landing page copywriting (Recorded, May 2020)

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16

Tips for getting started as a first-time content manager

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17

Rhetoric and the power of precise language in content

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18

6 haunting content manager tasks and realities

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19

How to write a video script for marketers

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20

How Liz wrote a blog in under 24 hours

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21

Behind the Scenes of The Daily IMPACT with COO Brie Rangel

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22

Behold, the power of the content style guide

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23

Coronavirus content strategy: How to prioritize amid chaos

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24

Top SEO best practices for content marketers in 2020

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25

Merry Christmas from Content Lab

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26

Academic writing vs human content marketing writing

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27

How to write an irresistible blog introduction

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28

Showing vs. telling in content marketing

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29

How to give feedback on a bad draft

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30

How to run a content brainstorm

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31

How to create authentic human content your buyers will love

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32

How to Interview Subject Matter Experts with John Becker

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33

The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio

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34

Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum

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35

MINISODE: I Give You Permission to Sound Like Yourself

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36

Google's Duplicate Content Penalty Isn't Real with Franco Valentino

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37

What's on My Content Mind (April 2019)

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38

Google Ads Copywriting

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39

The Challenges & Rewards of Being Vulnerable with Brie Rangel

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40

Content Strategy Best Practices vs. Reality

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41

What's on My (Content) Mind, March 2019 Edition

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42

"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot

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43

"What to Write & When in Content Marketing" with Kevin Phillips

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44

"What's on My (Content) Mind, Feb. 2019"

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45

"Pay Attention to Tone & Context" with Will Murphy of MessagePath

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46

Video or Written Content, or Video & Written Content? with Zach Basner

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47

My Content Obsessions for 2019

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48

Using Data to Make Your Content Remarkable, Claudia Pilgrim of Ms. Copywriter

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49

Content Tips, Apps & Inspirations I'm Thankful for

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50

"Why Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone

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51

5 Steps to Creating Absurdly Helpful Content (Minisode)

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52

What It Takes to Write Pillar Content, Carina Duffy of IMPACT

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53

But I Don't Have Time to Write, Chris Duprey of IMPACT

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54

Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting

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55

Conversational Email Copywriting Stephanie Casstevens of IMPACT

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56

The Internet Has Changed, Meghan Keaney Anderson of HubSpot

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57

Content or Design First, Jessie-Lee Nichols of IMPACT

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58

Don't Fear the SEO Robots, Franco Valentino of Narrative SEO

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59

But I'm Not a Good Writer, Kevin Phillips of IMPACT

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60

How to Be a Rockstar Brand Storyteller, Melanie Spring

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61

Behind the Scenes of IMPACT's Publishing, Ramona Sukhraj of IMPACT

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62

Spoken Content, Tamsen Webster

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63

Teaching Not Preaching, Laura Belgray of Talking Shrimp

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64

How to Create Killer Content Workflows, Rob Mills of GatherContent

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65

Demystifying Pillar Content, Justin Champion of HubSpot
66

Coming Soon

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