All Episodes
Cracking Copy — 34 episodes
The AI Detection Tool that Makes Sure You’ll Never Pay For Fake Copy Again
The Must Have Skills For Writing With AI So You Don’t Get Left Behind
AI & Copywriting: AI vs Authenticity. How To Keep Your Brand Voice Real
AI Meets Copy: Productivity Hacks That Still Feel Human
AI Copywriting Tools: A Game-Changer or Just a Gimmick?
Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting
Backend Systems to Scale Your Copywriting Business
Making Copy Accessible With Mindful Design
Talk Their Talk: Ditch the Jargon to Win Customer Connection
7 Copy Checkpoints to Optimise Your Web Copy
Maximising The Success Of Your Three Essential Website Pages
Websites That Appeal To Your Target Audience
Why (And How To) Upgrade Your Website?
Revenue Strategies for Freelancers: Stay Close to the Money
The Importance Of The Copy Brief and the Art of Preparation
Simple Messaging for Effective Marketing
The Importance Of Personal Branding And How To Stand Out Online
Content Creation to Power Lead Generation: Insights from Valentina Turchetti
A Masterclass in Writing Sales Pages
Customer Research Mastery: Insights from Dr. Mimi Zhou
Pro copy tips on writing for a successful online launch
Fantastic Frameworks: How A Copy Agency Lands Big Brand Clients
Podcasting For Beginners, Part 2 (of 2)
Podcasting for Beginners, Part 1 (of 2)
UX Writing for a Great User Experience
Writing High-Converting Case Studies - An Expert Guide
Working With a Writing Coach
Writing Attention Grabbing Hooks That Stop The Scroll
Quitting Corporate to Write Full Time: An Authors Story
Writing to Boost Credibility in a Low-Trust World
Right Words, Right Time: Leading the Customer Buying Journey
The Resilient Writer: Embracing Challenges as a Freelancer
Unlock The Power of Storytelling For Your Business
Linguistics to Make Sure Your Message is Not Lost on Your Reader