All Episodes
CRO.CAFE English — 85 episodes
Are we creating AI solutions or just chasing problems?
From CRO to AXO: Adapting to AI in Digital Marketing
AI's Impact on Customer Relationships
n8n and small AI models
Growth Minded Superheroes
How do you maintain a no-BS style
Educating your CRO clients & hiring for your CRO agency
How to craft copy on the PDP to convert more first-time buyers
Understand your products first before optimizing
What separates the good from the great?
Friction and Momentum in Brazil vs EU vs USA
Understanding the "Why"
How you can practically optimize your forms
Optimizing for Customer Lifetime Value
CRO Automation & building your (de)centralized CRO team
User research: Qual versus Quant
Chatbots & retention campaigns
CRO and SEO are dead
Localizing translations for international audiences
Selling your CRO agency
Visitor and customer survey insights for high-impact CRO
Experimentation values & culture at scale: Linkedin
Supercharging the customer journey with analytics data
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Where to start when the company needs CRO, but doesn't know they do.
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
Using text messages to improve conversions and retention
Bayesian expected loss: Telling a complete story with data
Experience as UX designer in a very data driven company (Booking.com)
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
Top 10 reasons your A/B tests fail the Quality Assurance phase
Remote growth hacking from Nigeria
Browsers, cookies & server-side testing with SiteSpect
Optimizing the user experience for an art shop/marketplace
600+ psychological principles for driving behavior? Not even close...
Why humanizing data is so important, with Eltine van der Veer
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
Unleash Your Primal Brain, with Tim Ash
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
CRO Salaries: Agency vs Client-side vs Freelance
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
How to run copy experiments & why you should differentiate, with Peep Laja
How to embed experimentation into Agile product development, with Jonny Longden
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
Book launch: Online Influence, with Bas Wouters
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
How to become a better CRO professional, with Abi Hough & Craig Sullivan
CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)
The 6 soft skills that CROs need to master, with Elise Maile
Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)
Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)
Copywriting for Conversions, with Joel Klettke
Make creativity a priority in your CRO process, with AJ Davis
Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal
Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev
Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)
Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden
Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos
Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus
How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)
The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
Find CRO gold using an SEO crawler, with Luke Carthy
Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)
Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)
6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)
Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy
Automation of tedious CRO work, with Matt Beischel
Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)
A better alternative to classic personality tests and how to apply them to commerce
Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)
State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen
The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)
How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson
Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)
AI & Personalization, with Guy Yalif & Niels Reimer
Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)
CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers
Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)
Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger
Digital analytics trends: a changing industry and what's next, with Krista Seiden
Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)
Welcome new CRO.CAFE listener!