All Episodes

Dear Strategy 148: Industries, Markets, and the Evolution of PESTEL

Dear Strategy 147: How to Set Realistic Strategic Objectives

Dear Strategy 146: The 4 P's of Marketing – Not 7, Not 8 – Just 4!

Dear Strategy 145: Understanding Product Interdependencies

Dear Strategy 144: Why Tipping Culture Isn't a Good Strategy for Businesses

Dear Strategy 143: Never Treat Your Customers Like They're a Burden

Dear Strategy 142: Practicing Diligent Follow-up

Dear Strategy 141: The Two Golden Rules for Small Business Success

Dear Strategy 140: All Bets Are NOT Off

Dear Strategy 139: Exploring the Definition of Customer Value

Dear Strategy 138: Organizing VOC Methodologies

Dear Strategy 137: What's With This AI Trend?

Dear Strategy 136: A New Year and a New Venture

Dear Strategy 135: Business vs. Military Strategy

Dear Strategy 134: The Strategy of Politics (From a Neutral Point of View)

Dear Strategy 133: How Strategic Planning Really Works

Dear Strategy 132: How to Approach Customer Segmentation

Dear Strategy 131: How Ego Eats Strategy For Breakfast

Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy 129: How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy 128: The Key to Strategic Success

Dear Strategy 127: The True Value Proposition of College

Dear Strategy 126: Testing Your Strategy

Dear Strategy 125: Same Product, Different Brands

Dear Strategy 124: Measuring Success and Learning From Failures

Dear Strategy 123: Subscriptions, Subscriptions, Subscriptions

Dear Strategy 122: Mature Products in Resistive Markets

Dear Strategy 121: Ink Jet Cartridges and Other Captive Strategies

Dear Strategy 120: Four Strategic Trapdoors

Dear Strategy 119: When The Promotional Period Ends

Dear Strategy 118: I Have A Strategy… Now What?

Dear Strategy 117: When Discounting Becomes Standard

Dear Strategy 116: Finding The Resources To Execute

Dear Strategy 115: Out of Warranty

Dear Strategy 114: Matching Your Resources to Your Aspiration

Dear Strategy 113: Built NOT To Last

Dear Strategy 112: Strategies for Non-Core Products

Dear Strategy 111: Rethinking Airline Strategies

Dear Strategy 110: Products vs. Solutions

Dear Strategy 109: Balancing Dreams with Plans

Dear Strategy 108: Dealing With a Crisis Situation

Dear Strategy 107: Dealing With Short-Attention Span Leaders

Dear Strategy 106: The Pros and Cons of Crowdfunding

Dear Strategy 105: Prioritizing Target Markets

Dear Strategy 104: Coupons and Exclusions

Dear Strategy 103: Determining the Size of Your Target Markets

Dear Strategy 102: Staying Loyal to Your Loyal Customers

Dear Strategy 101: Our Strategy Beyond Episode 100

Dear Strategy 100: What Is a Strategy?

Dear Strategy 099: When to Review and Update Your Strategy

Dear Strategy 098: Product vs. Market Strategies

Dear Strategy 097: Getting Buy-In For Your Strategy - Revisited

Dear Strategy 096: Communicating Both The "Why" and The "What"

Dear Strategy 095: Long-Distance Strategy Management

Dear Strategy 094: Measuring The True Value of Your Strategy

Dear Strategy 093: Global vs. Regional Product Strategies

Dear Strategy 092: The 5 Biggest Product Strategy Pitfalls to Avoid

Dear Strategy 091: The Business of Roadmaps

Dear Strategy 090: Balancing The Old and The New

Dear Strategy 089: Embracing The Future While Respecting The Past

Dear Strategy 088: Deciding Who Decides

Dear Strategy 087: Strategy Training and Why You May Need It

Dear Strategy 086: Getting The Word Out

Dear Strategy 085: Understanding Your Target Market (Part 5 of 5) – Market Team Cards

Dear Strategy 084: Understanding Your Target Market (Part 4 of 5) – Customer Personas

Dear Strategy 083: Understanding Your Target Market (Part 3 of 5) – Customer Segmentation

Dear Strategy 082: Understanding Your Target Market (Part 2 of 5) – TAM, SAM, and SOM

Dear Strategy 081: Understanding Your Target Market (Part 1 of 5)

Dear Strategy 080: Five-Year Strategies in Volatile Markets

Dear Strategy 079: Implementing Your Strategy Externally

Dear Strategy 078: Implementing Your Strategy Internally

Dear Strategy 077: Determining a Product's True Value Proposition

Dear Strategy 076: Communicating New Features to the Marketplace

Dear Strategy 075: Getting People Excited About Your Strategy

Dear Strategy 074: Jobs To Be Done

Dear Strategy 073: Strategy Career Questions (Part 3 of 3)

Dear Strategy 072: Strategy Career Questions (Part 2 of 3)

Dear Strategy 071: Strategy Career Questions (Part 1 of 3)

Dear Strategy 070: Interacting with Your Customers

Dear Strategy 069: Determining Competitive Use Cases

Dear Strategy 068: Involving Your Employees in Your Strategy

Dear Strategy 067: Product Manager Strategies

Dear Strategy 066: Understanding Customer Needs and Going to Market Faster

Dear Strategy 065: Analyzing Competitors in the Technology Space

Dear Strategy 064: Customer vs. Business Needs

Dear Strategy 063: Sorting Out Feature Requirements

Dear Strategy 062: Taking Strategic Risks

Dear Strategy 061: Strategy Examples

Dear Strategy 060: Is Strategic Planning Dead?

Dear Strategy 059: Strategy for Startups and Small Businesses

Dear Strategy 058: SEO, SEM, and Other Marketing Strategy Trends

Dear Strategy 057: Knowing Why Your Strategy Failed

Dear Strategy 056: Setting Realistic Strategic Goals

Dear Strategy 055: Quantitative vs. Qualitative Goals

Dear Strategy 054: Followers Versus Game Changers

Dear Strategy 053: Broad Corporate Strategies

Dear Strategy 052: Revitalizing Your Mature or Declining Product

Dear Strategy 051: Introducing… Strategy Generation Company

Dear Strategy 050: Why Strategy Is Such an Uncomfortable Word

Dear Strategy 049: Positioning Yourself in a "Red Ocean"

Dear Strategy 048: When New Leaders Disrupt Existing Strategies

Dear Strategy 047: Project KPIs vs. Strategic Objectives

Dear Strategy 046: The Most Important Part of a Strategy Presentation

Dear Strategy 045: Identifying Competitors That Don't Yet Exist

Dear Strategy 044: Understanding Unmet Customer Needs

Dear Strategy 043: Service-Based Strategies

Dear Strategy 042: Weaving Innovation Into a Commoditized Product

Dear Strategy 041: Moving Closer To Your Goal

Dear Strategy 040: Staying Focused On Your Strategy

Dear Strategy 039: Deciding Between New and Old Products

Dear Strategy 038: Non-Revenue Generating Products Revisited

Dear Strategy 037: Getting Buy-In For Your Strategy

Dear Strategy 036: Benchmarking Competition

Dear Strategy 035: Prioritizing Long-Term vs. Short-Term Goals

Dear Strategy 034: Technology Driven Strategy

Dear Strategy 033: Staging Your Strategy

Dear Strategy 032: Metrics Other Than P&L

Dear Strategy 031: Getting Customers To Use Your Product

Dear Strategy 030: Navigating Product Development Processes

Dear Strategy 029: Strategic Terminology

Dear Strategy 028: Aligning Product and Corporate Strategy (Part 2)

Dear Strategy 027: Aligning Product and Corporate Strategy (Part 1)

Dear Strategy 026: Unifying Your Channel Strategies

Dear Strategy 025: Strategy Tools for Product Managers

Dear Strategy 024: Determining the Strategy of Your Competitor

Dear Strategy 023: Considering Your Team

Dear Strategy 022: Fast Following and Leapfrogging Budget Constraints

Dear Strategy 021: Using Your Strategy To Say "No"

Dear Strategy 020: Trusting Your Strategy

Dear Strategy 019: Solutions Looking For Problems

Dear Strategy 018: Presenting Strategic Choices

Dear Strategy 017: Avoiding Imitation

Dear Strategy 016: Balancing The Long and Short Term

Dear Strategy 015: Addressing The Question of Cost

Dear Strategy 014: Differentiating in a Commoditized Marketplace

Dear Strategy 013: Strategy Time Horizon

Dear Strategy 012: Product vs. Business Strategy

Dear Strategy 011: Strategic Execution

Dear Strategy 010: Filtering Product Ideas

Dear Strategy 009: Unrealistic Objectives

Dear Strategy 008: What Does It Look Like?

Dear Strategy 007: Goals, Strategies, and Tactics

Dear Strategy 006: Far Out Ideas

Dear Strategy 005: Where Do I Start?

Dear Strategy 004: Strategy Tools and Metrics

Dear Strategy 003: Analysis Paralysis

Dear Strategy 002: Non-Revenue Generating Products

Dear Strategy 001: Gathering Customer Feedback