All Episodes
Dig In — 173 episodes
139. Dig (In)spiration: Why do we keep cutting the research that really matters?
139. Why the future of insights depends on real human connection
Dig In Throwback: 117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
137. Dig (In)spiration: Why community-led thinking is the next evolution of insights
137. Why most segmentations fail (and how to fix them)
136 Dig (In)spiration: Why brands struggle to stay relevant with new audiences
136. How Campari turns insights into in-store experiences that actually sell
135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
135. How a sales-led CEO builds CPG brands from 0 to $700M
134. Dig (In)spiration: Why speed without substance won’t drive growth
134. How Quaker proved heritage is a competitive advantage
133. Dig (In)spiration: Why faster insights don't always lead to better decisions
133. How LinkedIn turned brand tracking into a strategic advantage
132. Dig (In)spiration: Why global insights don't work without local context
132. How Mondelez moved beyond one-off launches to build innovation that lasts
131. Dig (In)spiration: How marketing is evolving in an AI world
131. How this challenger brand is using AI to accelerate their marketing
130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)
130. How Danone used consumer empathy to launch a breakthrough product
128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
128. How Barilla used consumer segmentation to drive brand growth
129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)
129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)
127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven
127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet
126. Dig (In)spiration: Why “killing the middle” sparks true innovation
126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities
125. How a baby alligator helped J&J uncover a powerful consumer insight
124. Dig (In)spiration: The redesign lesson every legacy brand should learn
124. How insights helped Classico evolve without losing its core brand identity
123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone
123. Why consumer empathy is Danone’s new growth engine
122. Dig (In)spiration: How Cheetos became top-tier in branding
122. How Cheetos turned messy fingers into an award-winning brand platform
121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion
121. How Jo Lepore uses foresight to power smarter global expansion
120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
120. How Synchrony turned one shopper study into a business-building insights program
119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills
119. How General Mills used virtual reality shelf testing to accelerate innovation
118. Dig (In)spiration: How PepsiCo redefined equity with global impact
118. How Nick Graham bridged the gap between global strategy and local consumer needs
117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment
117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
116. Dig (In)spiration: How visual storytelling brings iconic brands to life
116. How Hershey’s Kisses became a masterclass in brand reinvention
115. Dig (In)spiration: How emotional insights unlock smarter marketing
115. How La-Z-Boy built an insights function that transformed the brand
114. Dig (In)spiration: Why failure is the ultimate teacher in innovation
114. How Nestlé’s ambitious launch led to lessons in failure, innovation, and growth
113. Dig (In)spiration: The essential skills every insights pro needs
113. How insights leaders can turn research into real business action (straight from a pro)
112. Dig (In)spiration: Why the best campaigns make us rethink what we know
112. How this famous Super Bowl ad turned a phrase into a movement
111. Dig (In)spiration: The power of curiosity-driven leadership and brand innovation
111. How empathy and AI are redefining insights at Microsoft
110. Dig (In)spiration: Gen AI and the new era of hyper-personalized marketing
110. How Gen AI is creating a new future of marketing at Dish Network (and beyond)
109. Dig (In)spiration: The "sexy memo" and other insights leadership lessons
109. How Netflix redefined brand to stay competitive
108. Dig (In)spiration: How to master your messaging for impact
108. How social media is more than just a tool for brand-building
107. Dig (In)spiration: How accessibility is driving change in the market research industry
107. How Verizon is raising the bar on accessibility in research
106. Dig (In)spiration: Innovation strategies from the Gen-Z whisperer
106. How Kraft Heinz reinvents brands in a Gen-Z world pt. 2
105. Dig (In)spiration: A deep dive into snacking innovation
105. How Once Upon a Farm innovated the future of kids’ snacking
104. How to revolutionize innovation with predictive analytics
103. How to really hear consumers in 2024
102. How Chobani redefined branding with augmented reality (AR)
101. How Johnsonville’s marketing strategy lead from sausages to social change
100. How Popeyes scored a touchdown with their insights based marketing
99. How Google Pay has emerged as a revolutionary innovation
98. Navigating career transitions in market research
97. How Hyatt Hotels is creating a cultural movement
96. How Pabst is resurrecting their hard soda and creating their most durable innovation yet
95. How to transform customer experience and lead your team to success
94. How to refresh a brand (successfully) with Swanson Health
93. Transforming insights to action with Visa
92. Brewing innovation with Folgers 1850
91. How STōK cold brew is sky rocketing through earned media with Wrexham AFC
90. How Kraft Heinz reinvents brands in a Gen-Z world
89. How Kenvue successfully launched a new brand in Canada
88. The importance of human behavior in market research
87. Unlocking the power of influence
86. Pizza Hut's recipe for innovation
85. How Clorox mastered synthesizing real-life and product innovation
84.How to build a B2B Podcast
83. What is elegant disruption?
82. Why we hired a Chief Revenue Officer to fuel our growth
81. What can brands do to navigate consumer distraction?
80. How AI is Impacting Marketing Research
79. How to go Beyond Category
78. How to Build a Successful D2C Brand
77. How to Make PR Fun
76. How to Build Customer Loyalty
75. How to See the Future
74. How to Localize a Global Brand
73. Dig's Founders on The DIY vs Custom Research Debate
72. How to Craft a Sales Story that Retailers Will Love
71. How Empathy Can Lead to Increased Impact
70. Why Restech Needs Humans Too
69. Dig's Founders on How to Tell Data Led Stories
68. Building an Insights Function from Scratch
67. Building a Global Insights Function
66. Dig's Founders on The Next Generation of Researchers
65. Practical Brand Strategy - What Really Makes a Difference?
64. What AI Has To Do with Empathy
63. How to be Fearless in Your Marketing
62. How Conversational AI will Affect Market Research
61. The Fundamentals of Brand Strategy
60. The Future of Qualitative Research
59. The Future of Crypto
58. How to Maximize your Marketing ROI with Marketing Mix Modeling
57. How Beringer Capital and Dig Insights Plan to Work Together
56. How to Build a Brand with Cult Status
55. Why Constraint Breeds Creativity
54. How You Can Use Artificial Intelligence in Market Research
53. Building an International Business
52. How to Choose the Right Research Providers for 2023
51. Nudging Veganism into the Mainstream
50. What it Means to be Empathetic as a Business Leader (featuring Rob Volpe, CEO of Ignite 360, empathy activist, and author of Tell Me More About That)
49. How Wild Orchard is Disrupting the Tea Market (featuring Michael D. Ham, Co-Founder & President of Wild Orchard)
48. Cattie Khoury - Founder of Toodaloo on Saving the Planet with Trail Mix
47. Fernando Arendar, Founder @ Nitid Studio, Debunks Packaging Design Myths & Unpacks Neuropackaging
46. Tyler Phillips @ Hummii Snacks on Blending New & Nostalgic Marketing to Build a Snack Ecosystem
45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights
44. Sylvie Pelletier on Strategic Alignment & What Makes a Great Leader
43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
42. Doug Healy @ PepsiCo On Why Insights is Strategy and the Importance of Foundational Research
41. Marcie Connan @ Dig Insights on How Inflation Impacts Your Consumers
40. Marat Fleytlikh @ Kraft Heinz on the Future of Consumer Insights in CPG
39. Dig Insights’ Founders on the History of Dig Insights and Upsiide, Business Lessons, and the Future of Market Research
38. Richard Ng @ Advanced GG on Marketing in the Supplement Space, Creating a Differentiated Brand and Finding a Winning Package Design
37. Ed @ Olipop on Omnichannel Distribution & A New Way of Measuring Success
36. Paul Teshima @ Wealthsimple on Startups that ‘Fail’, Rocket Ship Growth & Building Happy Teams
35. Will @ Customers Who Click on Optimizing Conversion Rates, The Power of User Interviews, and DTC Trends
34. Ruth at Simply Roasted on the ‘Better for You’ Category, Leading with Taste, and Crisps
33. Adam Jacobs on Macro-economic Trends in Canada, Reimagining the Office, and Innovation
32. Adam Faulkner on The Power of Sonic Branding, Jingle Comebacks & Entrepreneurship
31. Hilton Barbour on Empathy in Remote Working, Aligning Strategy & Corporate Culture, and The Great Resignation
30. Ajit Ghuman on Pricing Strategy, the GBB Model & Free Trials30.
29. Sam @ goodmorning.com on 'Peak Mattress', DTC Differentiation & Educated Guesses
28. Eric @ Interac on Blurred Lines in Payments
27. Founder's Spotlight: Anie @ The Unscented Company
26. Founder's Spotlight: Mark @ Peak
25. Adam Coffey Debunks Common Myths of Private Equity
24. Founder's Spotlight: Marnie @ Thigh Society
23. Risa @ Tyson Foods on Why Researchers Should Be Strategists
22. Founder's Spotlight: John @ Civil Pours
21. Clodagh @ Coca-Cola on Creativity in Innovation Research
20. Mike @ InsightPlatforms on Industry News & Acquisitions
19. Walid @ Coca-Cola on Prioritizing Human Understanding for 2022
18. Ron Tite @ Church+State on Building a Better Creative Agency
17. Founder's Spotlight: Joe @ Data Gives Back
16. Liza @ Retail Strategy Group on Authentic, Sustainable Supply Chain
15. Tom Johnson @ Dynata on How to Collect High Quality First Party Data
14. Ed @ Olipop on Using Data to Pioneer the Functional Pop Category
13. Hilton @ Kognitiv on How to Manage Culture Through Crisis
12. Justin @ Aurora Cannabis on How to Approach Research in a Fast-Changing Category
11. John + Nick @ Civil Pours on How to Create a RTD Cocktail Category
10. Rachel @ Inkblot on the Mental Health Pandemic
9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry
8. Will @ Focus Lab on How to Build a Consistent, Human Brand
7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions
6. Zoltan Lorantffy on How to Create an Effective WFH Model
5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment
4. Eric @ Dig Insights on Cryptocurrency Trends
3. Mark @ eatbigfish on Sustainability in Brand Marketing
2. Founders @ Virtually The Same on How to Host Online Events
1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic