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All Episodes

FiredUp! - The Startup Marketing Podcast — 137 episodes

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Title
1

Turning Events Into PR Wins

2

Hiring Your First Sales Team with Andrew Boos

3

How to Announce New Products in 2026

4

What’s New in Funding News?

5

AI Agents and Vibe-Coding in PR

6

The Secrets of Rapid Response and Newsjacking

7

Burning Questions About Tech Marketing

8

Go-to PR Strategies for 2026

9

Why OOH is Working for Startups in 2026 with Ty Tinker

10

The State of Writing in 2026

11

Turning Old Content into New Demand

12

Boosting AI Search with an LLM Cache with Jeff Reine

13

The Best Podcast Strategies for 2026 with Andy King

14

Let's Put the Hosts in the Hotseat

15

The Biggest Tech Marketing News of 2025

16

The Role of the Fractional CRO with Jonathan Tice

17

B2B Advertising Beyond Google Ads and LinkedIn with Phil Parrish

18

Tech Marketing Predictions for 2026

19

Content Marketing Trends for 2026

20

Is All Publicity Good Publicity?

21

OOH in the AI Era with Rick Robinson

22

Messaging in the AI Era

23

How to Write Short

24

How to Pitch the Media

25

Unlocking The Full Power of HubSpot with Fiona Smith

26

How to Measure Brand Awareness with Alastair Nee

27

The Latest Trends in ABM with Stephanie Quinn

28

Why GEO is a Team Sport

29

AI’s Role in Content Creation with Keith O’Brien

30

The AI Backlash Hits Marketing

31

How B2B Buyer Behavior is Changing

32

How to Be a Great Spokesperson

33

Interactive Content in the AI Era

34

Creating a Category, Closing Series A with Aaron Cannon

35

How to Raise the Profile of Your CEO

36

Naming in the AI Era with Anthony Shore

37

How Projectworks Closed its Series A Funding with Mark Orttung

38

How to GEO a Press Release

39

Is Corporate Blogging Dead?

40

Driving Leads in Fintech Today with Bill Rice

41

The Hottest Trends in Tech Marketing

42

Email Marketing in the AI Era

43

How to Combat Ad Fraud with Rich Kahn

44

Building a CEO's Personal Brand with Loreta Tarozaite

45

An Introduction to GEO with Shane Jordan

46

What is Happening at TechCrunch?

47

What's New in Cybersecurity PR with Nick Lagalante

48

Marketing in the Era of Uncertainty

49

Converting Trials Into Paying Customers with Claire Heginbotham

50

Why Your Content is Getting No Clicks

51

How to Attract VC Attention with Kyle York

52

How to Hire a Digital Marketing Agency

53

Is AI Making Marketing Worse?

54

Is PR Really Dead?

55

Brand Experiences in the AI Era with Brian Tillman and Joe DePalma

56

How to Build a Thought Leadership Campaign

57

Marketing's Role in Business Leadership with Juliana Pereira

58

What Does it Take to be a Thought Leader?

59

Bringing a Product Mindset to Marketing with Clinton Bonner

60

What Makes a Good Media Pitch

61

You're Fired - Why Clients and Agencies Break Up

62

Burning Questions About PR and Marketing [Part 3]

63

Things ChatGPT Has Ruined

64

How to Make Direct Mail Work in 2025 with Kris Rudeegraap

65

Competing in an Established Category with Hollie Wegman

66

Grammar Wars: When to Break the Rules

67

Why PR Measurement is Broken

68

Startup Marketing Predictions for 2025

69

The Biggest News of 2024

70

Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement

71

The Changing Role of the CRO with Daniel Rock

72

Working with Your VC with Nate Martins

73

The Rules of Rapid Response in PR

74

The State of Podcasting

75

The Lost Art of B2B Product PR

76

A Guide to Gated Assets

77

How to Launch Your Company from Stealth

78

The Role of Marketing in Driving Revenue with Christine Schaefer

79

How to Work With Your VC's Marketing Partner with Laura Spaventa Lewis

80

How to Create Corporate Messaging

81

How to Recruit a Marketing Team with Chris Jensen

82

How to Improve Your Copywriting

83

How AI Can Power Personal Connections with Dave Sifry

84

Setting Up a Fractional CMO for Success with Jessica Zall

85

Lessons from a Year of Podcasting

86

How to Avoid Burnout

87

Announcing Funding in H2 2024

88

Unlocking New Use Cases with Neha Bajwa

89

Starting Out with Account-Based Marketing with Ajay Khanna

90

How to Take Your Startup to the Next Level with Michelle Denogean

91

Lead Scoring Challenges with Arman Khayyat

92

How Agencies Price Their Work

93

How to Measure Marketing Performance with Grant Johnson

94

Burning Questions About PR [Part 2]

95

250 Startup Marketers Share Their Plans

96

How to Manage an Agency

97

Startup Marketer Outlook

98

Looking Inside the Dark Funnel with Josh Grose

99

Avoiding Sales Enablement Mistakes with Stacey Justice

100

The Essentials of Crisis Comms

101

When to Pitch a Media Exclusive

102

An Intro to DSPs with Richard Lowden

103

Gen Z’s Impact on Buyer Behavior with Ian Baer

104

Where to Start with Market Research with Sean Campbell

105

Trends in Content Marketing

106

Measuring OOH Advertising with Ty Tinker

107

Burning Questions About Content Marketing

108

The Future of Programmatic Advertising with Sean Crawford

109

The Path from PR Pro to CMO with Ronnie Manning

110

The Impact of AI on Marketing with Katie King

111

Burning Questions about PR [Part 1]

112

Brand Positioning and Differentiation with Bill Chiaravalle

113

How to Use the Brand Archetypes for PR

114

How to Implement ABM with Bill Odell

115

Cold email works! Learn why with Dan Englander

116

Launching Your Startup Marketing Program with Scott Schwarzhoff

117

Marketing an Open Source Product with Jonathan Symonds

118

Building a Sustainable Community with Nuri Djavit

119

Product Marketing with Kristine Newman

120

Content Marketing Audits with Nicole Pytel

121

2024 Industry Predictions

122

How to Create a Category with Kashif Mahbub

123

The Latest Tech PR Tactics with Travis Van

124

DevRel and Technical Copywriting with Erik Dietrich

125

How to Measure PR with Richard Bagnall

126

The Basics of Data Storytelling with Ian Lipner

127

The First 90 Days as a CMO with Chris Heggem

128

Starting PR in the UK with Ilona Hitel

129

Creativity in Marketing with Doug Zanger

130

All About Attribution with Jamie Hallitt

131

Structuring your Marketing Team with Thomas Been

132

How to Create a Brand with Kate Harris

133

Trends in the Media with Sam Whitmore

134

The Role of the Fractional CMO with Alison Murdock

135

Navigating Out-of-Home Advertising with Rick Robinson

136

How to Name Your Brand with Anthony Shore

137

FiredUp! - The Trailer