All Episodes
For Immediate Release Podcast — 1000 episodes
FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It.
FIR #520: AI's PR Meltdown
OTSP #4: Are Corporate Values Useless, Harmful, or Necessary?
FIR #519: Is Misinformation Biased Against You?
FIR #518: Is the PR Industry Blowing It Again?
Episode 3: If Its Not Two-Way, It's Not Communication
FIR #517: How to Communicate AI Whiplash to Employees
FIR #516: Your New Shadow Website
OTSP Episode 2: There Is No Table
Circle of Fellows #128: The 7Cs of the New Communication Compass, Part 2
FIR #515: Agents Everywhere!
FIR #514: Was Twitter a One-and-Done Phenomenon?
On the Same Page #1: Managers as a Communication Channel
FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age
FIR #512: The AI Shift in Executive Decision-Making
Circle of Fellows #127: The 7 Cs of The New Communication Compass, Part I
FIR #511: Doing A Governance Right and Still Getting it Wrong
FIR #510: Should Companies Embrace Shadow AI?
FIR #509: Does Corporate Content Require Copyright Protection?
FIR #508: Inside AI's Human Raw Material Supply Chain
Circle of Fellows #126: Communicating in the Era of the Polycrisis
FIR #507: Should Nobody Really Ever Use AI to Write?
FIR #506: Battle of the Bots!
FIR #505: Social Media's Big Shift
FIR #504: When Companies Blame Layoffs on AI -- And Leave Communicators Holding the Bag
FIR #503: When Your Boss Throws You Under the Bus
Circle of Fellows #125: Communicating in the Age of Grievance
FIR #502: Attack of the AI Agent!
FIR #501: The Rise of the Chief Storyteller
FIR #500: When Harassment Policies Meet Deepfakes
FIR #499: When Saying Nothing Sends the Wrong Message
FIR Interview: AI risk, trust, and preparedness in a polycrisis era
FIR #498: Can Business Be a Trust Broker in Today's Insulated Society?
Circle of Fellows #124: The Impact of Mentoring
FIR #497: CEOs Wrest Control of AI
FIR #496: A New Definition of Public Relations?
FIR 21st Anniversary
FIR #495: Reddit, AI, and the New Rules of Communication
FIR #494: Is News's Future Error-Riddled AI-Generated Podcasts, or Information Stewards?
FIR #493: How to (Unethically) Manufacture Significance and Influence
Circle of Fellows #1`23: The Future of Communication -- 2026 and Beyond
FIR #492: The Authenticity Divide in Omnicom Layoff Communication
FIR #491: Deloitte's AI Verification Failure
FIR #490: What Does AI Read?
Circle of Fellows #122: Preparing Communication Professionals for the Future
FIR #489: An Explosion of Thought Leadership Slop
FIR #488: Did a Soda Pop Make AI Slop?
FIR Interview: Craig Silverman on Fighting Digital Deception with Indicator
FIR #487: Beyond the Churn -- Slower Publishing, Deeper Thinking, Better Outcomes
FIR #486: Measuring Sentiment Won't Help You Maintain Trust
Circle of Fellows #121: The Future of Communication: Adapting, Leading, and Aligning
FIR #485: Is It Time To Stop Trying to Go VIral?
FIR #484: Is Olivia Brown the Tilly Norwood of PR?
AI and the Writing Profession with Josh Bernoff - FIR Interview
FIR #483: How Tylenol Handled a High-Profile Falsehood
FIR #482: What Will It Take to Stop the Slop?
Circle of Fellows #120: Hybrid is Winning
FIR #481: The Em Dash Panic: Writing, AI, and Unfounded Assumptions
FIR Interview: Generative Engine Optimisation with Stephanie Grober
FIR #480: Reflections on AI, Ethics, and the Role of Communicators
FIR #479: Hacking AI Optimization vs. Doing the Hard Work
FIR #478: When Silence Isn't Golden
Circle of Fellows #119: Can Sustainability Be Sustained?
FIR #477: Deslopifying Wikipedia
FIR #476: Rewiring the Consulting Business for AI
FIR #475: Algorithms Got You Down? Get Retro with RSS!
FIR Interview: Monsignor Paul Tighe on AI, Ethics, and the Role of Humanity
FIR #474: AI is Redefining Public Relations
FIR #473: The Digital Employee Experience is the Message
Circle of Fellows #118: Communication Leadership
FIR #472: The Evolution of Trust
FIR #471: Can You Be Influential and Anonymous at the Same Time?
FIR Interview: Silvia Cambie on AI's Overlooked Role in Communication
Richard Bagnall on the Barcelona Principles 4.0
FIR #470: Creative Commons Proposes an AI Copyright Solution
FIR #469: Is Internal Communication Failing?
FIR #468: Reputations Are Facing New Threats
Circle of Fellows #117: LIVE from IABC World Conference 2025
FIR #467: Mary Meeker's 2025 AI Trends Report
FIR #466: Still Hallucinating After All These Years
COF #116: Moving to Teaching
Eric Schwartzman on Bot Farms and Digital Deception
FIR #465: The Trust-News-Video Podcast PR Trifecta
FIR #464: Research Finds Disclosing Use of AI Erodes Trust
FIR #463: Delivering Value with Generative AI's "Endless Right Answers"
FIR #462: Cheaters Never Prosper (Unless They're Paid $5 Million for Their Tool)
FIR #461: YouTube Trends Toward Virtual Influencers and AI-Generated Videos
FIR Interview: Zora Artis on Bridging AI and Human Connection in Internal Communication
Circle of Fellows #115: Communicating Amidst the Rise of Misinformation and Disinformation
FIR #460: The Return of Toxic Workplaces and the "Big Boss" Era
AI Transforms Content from Passive to Engaging
FIR #458: Preparing Managers to Manage Human-AI Hybrid Teams
Circle of Fellows #114: Working with Data in Communication
FIR #457: Communicating Tariff Impacts
FIR #456: Does AI Put Communication Expertise At Risk?
FIR #455: Traditional PR Is Dead (Again)
Sam Michelson on How AI Search is Changing Reputation Management
FIR #454: When the Media Rewards Spectacle Over Substance
FIR #453: Humor Us -- How Playful Teasing Strengths Brand Relationships
FIR Interview: Steve Rubel on AI, Media Analytics, and the Future of PR
Circle of Fellows #113: Ethics in Communication
FIR #452: Communicating in Chaos
FIR #451: Return-to-Office-Obsessed Executives Are Minimizing Employee Voice
FIR #450: Senior Leaders Doubt Communicators' Abilities
FIR #449: Employee Use of Shadow AI Is Surging
FIR #448: Is Night Falling on Change Management and Enterprise Social Networks?
FIR #447: Decisions, Decisions: The Struggle to Communicate in the Age of Ubiquitous Malignancy
FIR #446: Grievance Tops 2025 Edelman Trust Barometer Challenges
Circle of Fellows #112: Breakthrough Thinking
FIR #445: Media Relations in the New Media Landscape
FIR #444: Preparing for Trump 2.0
FIR Interview: Exploring AI's Future in PR with Martin Waxman
FIR #443: From RSS to ChatGPT -- FIR's 20-Year Tech Communications Chronicle
FIR #442: Justin Bladoni's Attack on Blake Lively Explains Why PR is a Dirty Word
FIR #441: PR, AI, and Social Media are All Shook Up
Circle of Fellows #111: Communication as a Leadership Foundation
FIR #440: Experimenting for Influence
FIR #438: Google's AI Overviews Upend SEO
FIR #437: AI Takes Root in the Workplace
FIR #436: Nothin' But Bluesky (and TikTok and Instagram and WhatsApp and...)
Circle of Fellows #110: Executive Communication
FIR #435: Physical Presence is Not A Collaboration Magic Bullet
FIR #434: U.S. Election Reveals a A Seismic Media Realignment
FIR Interview: Embracing AI and Authenticity in Internal Comms with Monique Zytnik
FIR #433: Something Old, Something New
FIR #432: The CEO Authenticity Balancing Act
Circle of Fellows #109: Managing Change
FIR #431: The Evolution of Influence
FIR #430: Is It Real or Is It Notebook LM?
FIR #430: Is It Real or Is It Notebook LM?
FIR #429: AI-Generated Voices Discuss AI's Conspiracy Theory Debunking Abilities
FIR #428: Assessing the Best AI Tools for Communicators
Circle of Fellows #108: Thriving in the Spotlight -- Mental Wellness for Communication Leaders
FIR Interview: Ezri Carlebach on Speculative Fiction in Business
FIR #427: The Metaverse Lives! Just Don't Call It The Metaverse.
FIR #426: We've Got Your Share of Model Right Here
FIR #425: Stand Up, Stand Out, or Shut Down?
FIR #424: The Rise of the Hybrid Communication Officer
Circle of Fellows #107: Raising AI
FIR #423: As Op-Eds Fade Into History, Where Does Thought Leadership Belong?
FIR #422: WIll AI Kill the Billable Hour Model?
FIR Interview: Pete Pachal on AI, Social Media, Journalism and Brand Engagement
FIR #421: AI Is Paying Off for Individual Workers
FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications?
FIR #420: How Well Did CrowdStrike Handle Its Crisis Communications?
FIR #419: Is Shadow AI an Evil Lurking in the Heart of Your Company?
Circle of Fellows #106: Structuring and Leading a Communications Team
FIR #418: These Are Our Rock-Solid Beliefs -- Unless You Don't Like Them
FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?
FIR #416: No Likes, No Follows, No Stress
Circle of Fellows #105: Meet the 2024 Fellows Class
FIR #415: A Staggering Failure of Leadership and Communication
FIR #414: Remote and Hybrid Work's Impact on Company Culture
FIR #413: AI is Coming for Copywriters
FIR #412: Don't Let the Door Hit You on Your Way Out
FIR #411: Are We Unnecessarily Panicked About Disinformation?
FIR #410: Who's Behind All Those Fake LinkedIn Profiles?
FIR #409: Just Another Fad
FIR #408: AI's Impact on Jobs, Quantified
Circle of Fellows #104: Communication Ethics
FIR #407: How AI Will Reshape the Manager's Role
FIR #406: Alas, SEO, We Knew You Well
EE Voice episode 78
FIR #405: Gen Z's Connection with Influencers
FIR #404: Purpose Without the Peril
FIR #400: Love Them Or Hate Them, Press Releases Can Still Work
Circle of Fellows #103: Communication Certification
fir-fellows-103
FIR #403: Does Marketing Need a Separate Ethics Standard for AI?
FIR #402: Your Favorite Social Network Shut Down. Now What?
EE Voice episode 77
FIR #401: The Battle Between PIOs and Journalists
FIR #399: No More Cookies for You
FIR #398: The AI Version of Your Voice
FIR #397: Some Thought Leadership on Thought Leadership
FIR #396: Will AI End Google's Dominance in Search?
Circle of Fellows #102: Research, Plan, and Manage Your Communication Career
FIR #395: Extra! Extra! Read All About It -- In Print!
FIR #394: Marketers, Boards, and AI
FIR #393: Will Jinfluencers Eclipse Traditional Journalism?
FIR #392: Going Below the Surface Into the Dark Web
FIR #391: Match Group Swipes Right on AI-Generated Press Release
FIR Interview: William Beutler, Founder and President of Beutler Ink
FIR #390: The Fall and Rise of NFTs
FIR #389: C-Suite Bloat (And Some Alternatives)
FIR #388: Watch Me Get Fired
FIR #387: Sentiment Analysis, Risk Mitigation, or Big Brother?
EE Voice episode 76
Circle of Fellows #101: More Insights and Advice from IABC's Fellows
FIR #386: Is AI Too Generic a Label?
FIR #385: Amazing Search Results That Drive Little Traffic
FIR #384: Social Networks Shift Away From The Public Commons
FIR #383: Leadership Traits Aren't What They Used to Be
FIR #382: Brain Implants Are A Thing Now
FIR #381: The State of Trust in 2024
FIR #380: Vanguard Leaves Investors Twisting in the Wind
Circle of Fellows #100: Insights and Advice from IABC's Fellows
FIR #379: Top 2024 Communication Trends
FIR #378: AI in Crisis Communications
EE Voice episode 75
FIR #377: Two Decades of Podcasting
FIR #376: Is the Internet Pendiulum Swinging Back to Weirdness?
FIR #375: ChatGPT Speaks for Itself About Its PR Capabilities
Circle of Fellows #99: A Look Back at 2023 in Communications
FIR #374: Getting Your News from AI
EE Voice Episode 74
FIR #373: The Fediverse Gains Momentum
FIR #372: More Disinformation Targets Companies
FIR #371: Employee AI Competencies
EE Voice episode 73
FIR #370: War, Managers, and Empathy
FIR #369: Outdoor Guerilla Marketing Campaign Goes Viral
FIR #368: AI and PR Codes of Ethics
FIR #367: Innovation Thrives When Employees Engage in Professional Networks
FIR #366: DIY AI
Circle of Fellows #98: The Gift of Communication
FIR #365: RyanAir's Social Media Chief Doesn't Leave Quietly
EE Voice In Your Corner Episode 1
FIR Interview: Radina Russell
EE Voice In Your Corner Episode 1
FIR #363: Managers' Most Important Communication Role
FIR #363: Is the Israel-Hamas war a Communications No-Win Situation?
FIR #362: Why Did Pebble Sink?
FIR #361: Is There a Seat at the Table in Corporate Communication's Future?
Circle of Fellows #97: Global Diversity Awareness
FIR #360: Your AI Chatbot Confidant
FIR #359: Your New AI BFF
FIR #358: EY Introduces AI
FIR #357: A Status Report on AI and PR
Circle of Fellows #96: Leadership in Communication
EE Voice Episode 71
FIR #356: The Long Arc of Network Disruption
FIR #355: The Future for Hashtags
FIR #354: Law and PR Combine to Protect Reputations
FIR #353: Blogging in the AI Era
FIR #352: AI and Elections -- Should We Panic?
FIR #351: No Such Thing As Peak Podcast
FIR #350: Success Breeds Imitation
FIR #349: Marketing's Pity Party
Circle of Fellows #95: From Meh to Marvelous
FIR #348: The Consequences of AI Panic
FIR #347: Digital Media, Star Power, and Wrexham
FIR #346: The Daily Me, Video Edition
FIR #345: Sources of Information
FIR #344: Sloganeering with AI
Circle of Fellows #94: Staying Ahead of the AI Curve
FIR #343: Employees Caught in Activism's Crossfire
FIR #342: Pulling at Thread's Seams
FIR Interviews: Bob Dilenschneider
FIR #341: Influencers Amuck
FIR 340: Will AI Destroy the Web?
FIR #339: Still Virtual After All These Years
FIR Interview: Allen Schoenberg on His New Job, Twitter, AI, and More
FIR #338: Adding Activism to PR
FIR #337: Is It All Over for Influencers?
FIR #336: Trust, Likability, and Confirmation Bias
FIR #335: BBC Fires a Shot in the Disnformation War
FIR #334: Employees Really Do Hate Change
Circle of Fellows #92: Communicating Wellness in the Workplace
FIR #333: When to Disclose That You've Used AI
FIR #332: Wikipedia Editors in Tug-of-War Over AI-Authored Entries
FIR #331: AI Completes Tasks and Raises Fears
FIR Interview: Jeremiah Owyang on Artificial Intelligence
FIR #330: Help Wanted: AI Prompt Engineer
FIR #329: Post Once, Socialize Everywhere
FIR #329: Post Once, Socialize Everywhere
Circle of Fellows #91: Crisis Communications
FIR #328: What's In Your Crypto Wallet?
FIR #327: Laid Off In The Confort Of Your Own Home
FIR #326: The (Metaverse) Winter Of Our Discontent
FIR Interview: PRophet Founder and CEO Aaron Kwittken
EE Voice Episode 70
FIR #325: Making AI-Generated Brand Magic
FIR #324: Pitching Proprietary Content
FIR #323: Outright Theft Or Fair Use?
Circle of Fellows #90: Communicating Change
EE Voice Episode 69
FIR #322: If Not Twitter, Then Where?
FIR B2B #158: Anna Griffin on Marketing in Uncertain Times
FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms
FIR #320: The Chorebots of 2033
FIR #319: Return to Work Damages Productivity and Engagement
FIR #318: AI, Mastodon, the Metaverse -- Headlines Vs. Reality
Circle of Fellows #89: At the Crossroads of Counsel and Ethics
FIR #317: The Rise of the De-Influencer
FIR #316: Back to Blogging
FIR #315: Does Every Company Need a CCO?
FIR #314: Show Or Tell?
EE Voice Episode 68
FIR #313: Will Gen Z Finally Kill Email?
Circle of Fellows #88: The Global Communications Certification
FIR #312: The Social Media Press Release Redux
FIR #311: What Communicators Can Learn From Librarians
FIR #310: Shake Up Your Work-From-Home Routine
EE Voice Episode 67
FIR #309: Measuring Stuff That Didn't Happen
FIR #308: Here Come Virtual Workers
FIR #307: We'll Pay You For Your Work...In A Year
FIR #306: Brand Name Pronunciation as a Marketing Ploy
FIR #305: We See You And You Can't Come In
FIR #304: Reaching Employees Through Social Media
EE Voice Episode 66
FIR #303: The Quest for a Twitter Alternative
Circle of Fellows #87: Year-End Reflections
FIR #302: Blockchain's Widely Exaggerated Demise
FIR #301: A Communicator's Look at ChatGPT
EE Voice Episode 65
FIR #300: Communicating Pay Transparency
FIR #299: From the Fediverse to the Metaverse and Back Again
Circle of Fellows #86: Brands and Branding
FIR #298: Social Listening in a Post-Twitter World
FIR #297: A Stirling Example of Augmented Reality
FIR #296: What Elon Musk Can Learn From Patrick Collinson
EE Voice Episode 64
FIR #295: The Value-Add Potential of NFTs
FIR #294: What Hath Elon Wrought?
FIR #293: Big Changes at Wikipedia
FIR #292: The Sure and Steady Evolution of NFTs
Circle of Fellows #85: So You Want to Be A Consultant
FIR #291: Adding AI to Applications
FIR #290: Alas, Poor GIF, We Knew You Well
FIR #289: Bloggers, AI, and the Future of PR
FIR #288: A Humanoid Artist Robot Gives Testimony
FIR #287: Internal Podcasts Gain Momentum
FIR #286: Managers Believe Remote Work Lowers Productivity
FIR #285: Alignment Through Conversation
FIR #284: Ad Agencies Embrace AI Art
forimmed-283
FIR #282: If You Need Me, Text Me
FIR #281: Advertising in the Metaverse
FIR #280: What's Behind the New "Quiet Quitting" Trend?
FIR #279: Business Buys Into the Metaverse
Circle of Fellows #84: What Communication Is...And Isn't (Part 2)
FIR #278: For Every News Outlet, Churn, Churn, Churn
FIR #277: Can Graphic Designers Remain Relevant?
FIR #276: Should I Tay Or Should I Go?
FIR #275: Will You Have an NFT With Your Coffee?
FIR #274: Is Unbranded Unethical?
FIR #273: What Is The Metaverse? It's A Network
FIR #272: Tick Tick Tick Tick Search
Circle of Fellows #83: What Communication Is...and Isn't
FIR #271: Work From Home and the Generational Divide
FIR #270: Disgust, Convenience, and Reputation
FIR #269: Digital Doppelgängers!
FIR #268: NFTs in the Checkout Lane
FIR #267: Rebuilding Trust After An Ethics Scandal
FIR #266: How Many Trillions Will The Metaverse Be Worth?
FIR #265: Fired by Zoom
EE Voice Episode 63
FIR B2B #157: Why the End of Third-Party Cookies is a Bigger Deal than You Think
FIR #264: On Background
FIR #263: It's Alive! (AI, That Is. Or Is It?)
Circle of Fellows #82: Meet the 2022 Class of IABC Fellows
FIR #262: You're Hired! Or Not...
EE Voice Episode 62
FIR #261: Surveilling Employees on Social Media
FIR #260: Grappling with Authenticity
FIR #259: Trust Rises in Companies That Left Russia
FIR #258: How to Brief an Executive
Circle of Fellows #81: Research and Measurement
FIR #257: Purpose Vs Polarization
FIR #256: Rising Influence in the C-Suite
FIR #255: How TikTok Makes Spreadsheets Cool
FIR #254: AR You Ready?
FIR #253: Blockchain in Your House
FIR #252: Managers, Not Bosses
FIR #251: Proof of Attendance
FIR #250: Go for a Drive in the Metaverse
FIR #249: Getting Authentic with BeReal
Circle of Fellows #80: Executive Communication
FIR #248: Cross-Posting Do's and Don'ts
FIR #247: Permission to Scrape
FIR B2B #156: Time to Talk About the Twitter
FIR #246: Who Wants to Live Forever?
FIR #245: Chatbot for Search? It Depends.
FIR #244: April Fool's! Or Not.
FIR #243: New Creator Tools from LinkedIn
FIR #242: Can't Brands All Just Get Along?
FIR B2B #155: Tony Patrick on How To Do Better B2B SEO
FIR #241: Your Personal Brand, Journalism Edition
FIR B2B #154: SMS Texting for B2B With Barbara Casey
FIR #240: You're Fired. Get Off Our Boat.
FIR #239: Communicating Climate Risk
FIR #238: Deepfakes and Other Weapons of War
Circle of Fellows #79: Engaging Stakeholders through Strategic Communication
FIR #237: NFTs as the New Social Layer
FIR #236: Crafting the Right Message
EE Voice Episode 61
FIR #235: The Reputational Risks of Doing Business in Russia
FIR #234: You're Always On The Record
FIR B2B #153: How to Build Your "Voice Brand"
FIR #233: Wondering About Web3
FIR #232: Decentralized Branding
FIR #231: Are All Companies in the News Business?
FIR #230: Employees vs. NFTs
EE Voice Episode 60
FIR #229: Much Ado About Wordle
Circle of Fellows #78: Communicating ESG
FIR #228: RETHINKING SILOS
FIR #227: DAOs and Cryto and Blockchain, Oh My!
FIR #226: The Metaverse Goes Corporate
FIR Interview: Anticipating Resistance with ThreeWhiskey's Ben Myall
FIR #225: Bait and Switch
FIR #223: Covid, Return to Work, and the Growing Trust Gap
FIR #224: Viral and Unhinged
FIR #222: NFTs, the First Amendment, and Trademarks
FIR #221: Filling the Podcasting Diversity Gap
FIR #220: Psst. Wanna Buy Some Disinformation?
Circle of Fellows #77: Adding Value Through Communication
FIR #219: Get Your NFTs at a Brick-and-Mortar Retailer
FIR #218: Disney Auditions TikTok Creators
FIR #217: AP's NFT Marketplace
FIR #216: FIR Joins MPN
For Immediate Release #215: Communication Trends for 2022
Circle of Fellows #76: How Healthy Is Your Organization's Culture (And What can You Do About It)?
FIR B2B #152: What to Do When your Facebook Account Has Been Hacked
For Immediate Release #214
EE Voice Episode 59
EE Voice Episode 58
When Narrative Strategies Fail
Circle of Fellows #74: Your Future in Focus
For Immediate Release #213
FIR B2B #151: How Akamai Rebuilt its Massive Corporate Website and Drove Engagement
Circle of Fellows #73: Communication Ethics
EE Voice Episode 57 v3
EE Voice Episode 57 v2
For Immediate Release #212
EE Voice Episode 57
FIR B2B #150: B2B Marketing Truths from Ruth Stevens
For Immediate Release #211
Circle of Fellows #73: Communicating in a Changing Workforce
Circle of Fellows #72: Time Will Tell
For Immediate Release #210
FIR B2B #149: Cutting Out the Middleman in B2B PR
FIR B2B #148: The Changing Landscape of B2B Discussion Groups
Circle of Fellows #71: Crisis Communication and Leadership
For Immediate Release #209
EE Voice Episode 56
EE Voice Episode 56
Circle of Fellows #70: Achieving Personal and Professional Success
For Immediate Release #208
Circle of Fellows #69: Partnering with HR
EE Voice Episode 55
For Immediate Release #207
Eric Schwartzman on His New Book, The Digital Pivot
FIR B2B #147: Lessons From the Open Source World With Priyanka Sharma
Circle of Fellows #68: Communications and ROI
For Immediate Release #206
FIR B2B #146: Language Matters
David Murray On His New Book, "An Effort to Understand"
EE Voice Episode 54
Circle of Fellows #67: Corporate Social Responsibility
Andrea Weckerle and Jolie O'Dell on CiviliNation
For Immediate Release #205
FIR On Technology #006 - Understanding Core Web Vitals, a new Google search ranking factor in May 2021
Phil Gomes on NFTs
EE Voice Episode 53
Circle of Fellows #66
For Immediate Release #204
FIR B2B #145: Greg Ness Is a 'Fractional CMO.' What the Heck Does That Mean?
EE Voice Episode 52
FIR B2B #144: The Future of Virtual Events
Circle of Fellows #65
EE Voice Episode 51
For Immediate Release #202
Circle of Fellows #64
Circle of Fellows #63
For Immediate Release #201
EE Voice Episode 50
FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again
ALP
It's time for agencies to pivot back to long-term planning
9 ways to price your agency's services
Money vs. Passion
ALP: Why Agency Price Wars are a Bad Idea
The role of your team in selling agency services
Circle of Fellows #62
For Immediate Release #200
EE Voice Episode 49
FIR On Technology #005 - Understanding WordPress 5.5
FIR B2B #142: Why B2B Marketers Should Care About 'The Social Dilemma'
For Immediate Release #199
Circle of Fellows #61
EE Voice Episode 48
FIR B2B #141: How Domo Pivoted to a Virtual Conference in Just 12 Days
Circle of Fellows #60
For Immediate Release #198
FIR B2B #140: Talend's Lauren Vaccarello On Taking Marketing Virtual
Thought Leader Life #551
Thought Leader Life #550
Thought Leader Life #549
Thought Leader Life #414-417
Thought Leader Life #548
Thought Leader Life #547
Thought Leader Life #546
Thought Leader Life #545
Thought Leader Life #411-413
Thought Leader Life #544
Thought Leader Life #543
Thought Leader Life #542
Thought Leader Life #406-409
Thought Leader Life #541
Thought Leader Life #540
Thought Leader Life #539
Thought Leader Life #538
Thought Leader Life #537
Thought Leader Life #536
Thought Leader Life #402-405
Thought Leader Life #535
Thought Leader Life #534
Thought Leader Life #533
Thought Leader Life #532
Thought Leader Life #531
For Immediate Release #196
Circle of Fellows #59
Thought Leader Life #530
Thought Leader Life #529
Thought Leader Life #528
Thought Leader Life #527
Thought Leader Life #526
Thought Leader Life #398-401
Thought Leader Life #525
Thought Leader Life #524
Thought Leader Life #523
Thought Leader Life #522
Thought Leader Life #521
Thought Leader Life #520
Thought Leader Life #519
Thought Leader Life #518
Thought Leader Life #517
Thought Leader Life #516
Thought Leader Life #394, 395, 396, 397
Thought Leader Life #515
Thought Leader Life #514
Thought Leader Life #513
Thought Leader Life #512
Thought Leader Life #511
Thought Leader Life #390, 391, 392, 393
Thought Leader Life #510
Thought Leader Life #509
Thought Leader Life #508
Thought Leader Life #507
Thought Leader Life #506
Thought Leader Life #505
Thought Leader Life #504
Thought Leader Life #503
Thought Leader Life #502
Thought Leader Life #501
FIR B2B #139: Faulting and Fixing Facebook's Hate Speech Problem
Thought Leader Life #497
Thought Leader Life #386, 387, 388, 389
Thought Leader Life #500
Thought Leader Life #499
Thought Leader Life #498
Thought Leader Life #497
Thought Leader Life #496
Thought Leader Life #495
Thought Leader Life #494
Thought Leader Life #493
Thought Leader Life #492
Thought Leader Life #491
Thought Leader Life #490
Thought Leader Life #489
Thought Leader Life #488
Thought Leader Life #487
Thought Leader Life #486
fir-zoomchat-12
Thought Leader Life #382, 383, 384, 385
Thought Leader Life #382, 383, 384, 385
Thought Leader Life #382, 383, 384, 385
Thought Leader Life #382, 383, 384, 385
Thought Leader Life #382, 383, 384, 385
Thought Leader Life #481
Thought Leader Life #481
Thought Leader Life #481
Thought Leader Life #481
Thought Leader Life #485
Thought Leader Life #481
Thought Leader Life #485
Thought Leader Life #484
Thought Leader Life #483
Thought Leader Life #482
Thought Leader Life #481
Thought Leader Life #478
Thought Leader Life #480
Thought Leader Life #479
Thought Leader Life #478
Thought Leader Life #477
Thought Leader Life #476
Thought Leader Life #378, 379 380, 381
Thought Leader Life #475
Thought Leader Life #474
Thought Leader Life #473
Thought Leader Life #472
Thought Leader Life #471
Thought Leader Life #470
Thought Leader Life #469
Thought Leader Life #468
Thought Leader Life #467
Thought Leader Life #466
Thought Leader Life #465
Thought Leader Life #464
Thought Leader Life #463
Thought Leader Life #462
Thought Leader Life #461
Thought Leader Life #457
Thought Leader Life #374, 375, 376, 377
Thought Leader Life #374, 375, 376, 377
Thought Leader Life #460
Thought Leader Life #459
Thought Leader Life #458
Thought Leader Life #456
Thought Leader Life #455
Thought Leader Life #454
Thought Leader Life #453
Thought Leader Life #452
Thought Leader Life #451
Thought Leader Life #370, 371, 372, 373
Thought Leader Life #450
Thought Leader Life #449
Thought Leader Life #448
Thought Leader Life #447
Thought Leader Life #446
Thought Leader Life #445
Thought Leader Life #444
Thought Leader Life #443
Thought Leader Life #442
Thought Leader Life #441
FIR ZoomChat #11
EE Voice Episode 47
Thought Leader Life #366, 367, 368, 369
Thought Leader Life #440
Thought Leader Life #439
Thought Leader Life #438
Thought Leader Life #437
Thought Leader Life #436
For Immediate Release #196
Circle of Fellows #58
Thought Leader Life #363, 364, 365
Thought Leader Life #435
Thought Leader Life #434
Thought Leader Life #433
Thought Leader Life #432
Thought Leader Life #431
Thought Leader Life #430
Thought Leader Life #429
Thought Leader Life #428
Thought Leader Life #427
Thought Leader Life #426
Thought Leader Life #359, 360, 361, 362
Thought Leader Life #425
Thought Leader Life #424
Thought Leader Life #423
Thought Leader Life #422
Thought Leader Life #421
Thought Leader Life #420
Thought Leader Life #419
Thought Leader Life #418
Thought Leader Life #417
Thought Leader Life #416
Thought Leader Life # 355, 356, 357, 358
Thought Leader Life #415
Thought Leader Life #414
Thought Leader Life #413
Thought Leader Life #412
Thought Leader Life #411
Thought Leader Life #351, 352, 353, 354
Thought Leader Life #410
Thought Leader Life #409
Thought Leader Life #408
Thought Leader Life #407
Thought Leader Life #406
Thought Leader Life #405
Thought Leader Life #404
Thought Leader Life #403
Thought Leader Life #402
Thought Leader Life #401
Thought Leader Life #348, 349, 350
Thought Leader Life #400
Thought Leader Life #399
Thought Leader Life #398
Thought Leader Life #397
Thought Leader Life #396
Thought Leader Life #395
Thought Leader Life #394
Thought Leader Life #393
Thought Leader Life #344, 345, 346, 347
Thought Leader Life #392
Thought Leader Life #391
Thought Leader Life #390
Thought Leader Life #389
Thought Leader Life #388
Thought Leader Life #387
Thought Leader Life #386
Thought Leader Life #385
Thought Leader Life #384
FIR B2B #138: Keeping it Real
Thought Leader Life #341,342,343
Thought Leader Life #383
Thought Leader Life #382
Thought Leader Life #381
Thought Leader Life #380
Thought Leader Life #379
Thought Leader Life #378
Thought Leader Life #338, 339, 340
Thought Leader Life #377
Thought Leader Life #376
Thought Leader Life #375
Thought Leader Life #374
Thought Leader Life #373
Thought Leader Life #372
Thought Leader Life #335, 336, 337
Thought Leader Life #371
Thought Leader Life #370
Thought Leader Life #369
Thought Leader Life #368
Thought Leader Life #367
Thought Leader Life #366
Thought Leader Life #365
Thought Leader Life #364
Thought Leader Life #363
FIR ZoomChat #10
EE Voice Episode 46
Thought Leader Life #332, 333, 334
Thought Leader Life #362
Thought Leader Life #361
Thought Leader Life #360
Thought Leader Life #359
Thought Leader Life #358
Thought Leader Life #357
Thought Leader Life #356
Thought Leader Life #329, 330, 331
Thought Leader Life #355
Thought Leader Life #354
Thought Leader Life #353
Thought Leader Life #352
Thought Leader Life #351
Thought Leader Life #350
Thought Leader Life #326 327 328
Thought Leader Life #349
Thought Leader Life #348
FIR ZoomChat #9
Circle of Fellows #57
Thought Leader Life #347
Thought Leader Life #346
Thought Leader Life #345
Thought Leader Life #344
Thought Leader Life #343
Thought Leader Life #342
Thought Leader Life #341
Thought Leader Life #340
For Immediate Release #195
FIR ZoomChat #8
Thought Leader Life #337
Thought Leader Life #336
Thought Leader Life #335
Thought Leader Life #334
Thought Leader Life #333
Thought Leader Life #332
Thought Leader Life #331
FIR ZoomChat #7
FIR B2B #137: Invoca CMO Dee Anna McPherson on Building Strong Customer Advocacy Programs
Thought Leader Life #339
Thought Leader Life #338
Thought Leader Life #330
Thought Leader Life #329
Thought Leader Life #328
Thought Leader Life #327
Thought Leader Life #326
FIR ZoomChat #6
Thought Leader Life #325
Thought Leader Life #324
EE Voice Episode 45
Thought Leader Life #323
Thought Leader Life #322
Thought Leader Life #321
FIR ZoomChat #5
Thought Leader Life #320
Thought Leader Life #319
Thought Leader Life #318
Thought Leader Life #317
Thought Leader Life #316
For Immediate Release #194
Circle of Fellows #56: Change and High Impact Leadership
FIR ZoomChat #4
Thought Leader Life #315
Thought Leader Life #314
Thought Leader Life #313
Thought Leader Life #312
Thought Leader Life #311
ALP 68: Agencies need the PESO model now more than ever
ALP 69: The small agency advantage in disruptive times
FIR ZoomChat #3
Thought Leader Life #310
Thought Leader Life #309
FIR B2B #136: The Best and Worst COVID-related PR Pitches
Thought Leader Life #308
Thought Leader Life #307
Thought Leader Life #306
Thought Leader Life #305
Thought Leader Life #304
FIR Zoom Chat #2
Thought Leader Life #303
Thought Leader Life #302
Thought Leader Life #301
Thought Leader Life #300
Thought Leader Life #299
Thought Leader Life #298
CWC 62: The power of creativity and community in difficult times (featuring Carl Smith)
CWC 61: Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)
CWC 60: Making the transition to become a virtual agency (featuring Todd Zeigler)
How to handle agency business development in the middle of a crisis
ALP 66: Managing your agency in the middle of the Covid-19 crisis
ALP 65: Recruiting the best talent for your agency
ALP 64: how should clients set goals for agencies?
EE Voice Episode 44
Thought Leader Life #297
Thought Leader Life #296
Thought Leader Life #295
FIR ZoomChat #1
Thought Leader Life #294
Thought Leader Life #293
Thought Leader Life #292
Thought Leader Life #291
Thought Leader Life #290
For Immediate Release #193
fir-fellows-055
Thought Leader Life #289
Thought Leader Life #288
Thought Leader Life # 287
Thought Leader Life # 286
FIR B2B #135: Tips for Transitioning to a Home-Based Workforce
Thought Leader Life #285
Thought Leader Life #284
Thought Leader Life #283
Thought Leader Life #282
EE Voice Episode 43
Why do agencies get acquired?
CWC 59: How podcasts can help agencies and their clients (featuring Kelly Glover)
Thought Leader Life #281
Thought Leader Life #280
Thought Leader Life #279
Thought Leader Life #278
EE Voice Episode 42
Thought Leader Life #277
Thought Leader Life #276
Thought Leader Life #275
For Immediate Release #192
Thought Leader Life #274
Thought Leader Life #273
Thought Leader Life #272
Circle of Fellows #54: Business Impact
How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)
CWC 58: When students get a chance to run their own PR agency (featuring Amy Shanler)
ALP 61: How to spot red flags in agency prospecting, hiring, and more
ALP 62: The value of coaching for agency owners
FIR B2B #134
Thought Leader Life #271
Thought Leader Life #270
Thought Leader Life #269
Thought Leader Life #268
Thought Leader Life #267
Thought Leader Life #266
Leveraging freelance writers for your agency (featuring Gideon Stein)
How to handle nonprofit pricing and discounts
Thought Leader Life #264
Thought Leader Life #264
Thought Leader Life #265
Thought Leader Life #263
Thought Leader Life #262
Thought Leader Life #261
Thought Leader Life #260
Thought Leader Life #259
Thought Leader Life #258
FIR B2B #133: How to Construct a Compelling Case Study
Thought Leader Life #257
Thought Leader Life #256
Thought Leader Life #255
Thought Leader Life #254
Performance-based compensation and other creative pricing tactics for agencies
CWC 55: Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)
Thought Leader Life #252
Thought Leader Life #253
Thought Leader Life #251
Thought Leader Life #250
Thought Leader Life #249
Thought Leader Life #248
CWC 54: Creating a positive team culture at your agency
ALP: Growing your agency through an acquihire
Thought Leader Life #247
Thought Leader Life #246
Thought Leader Life #245
Thought Leader Life #242
Circle of Fellows #53: Organizational Transparency
Thought Leader Life #243
Thought Leader Life #242
Managing employee utilization and capacity for profitable growth
Eating your own dog food and marketing your agency (featuring Aaron Strout)
Thought Leader Life #241
Thought Leader Life #240
For Immediate Release #191
FIR B2B #132: Worst PR Nightmares of 2019
Thought Leader Life #239
Thought Leader Life #238
Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)
How to hold agency employees accountable
Thought Leader Life #237
Thought Leader Life #236
Thought Leader Life #235
EE Voice Episode 41
Thought Leader Life #234
Thought Leader Life #233
Thought Leader Life #232
Thought Leader Life #231
Thought Leader Life #230
Thought Leader Life #229
#39 Passport - Is Your Influencer Marketing Still Legal?
Thought Leader Life #228
How to avoid running an agency that employees think is crappy to work at
What it is like to sell an agency to a holding company (featuring Mitch Joel)
When clients want to poach agency employees
How agencies can avoid common legal mistakes (featuring Sharon Toerek)
Thought Leader Life #227
Circle of Fellows #52: How to be an Effective Advisor and Coach
For Immediate Release #190
Thought Leader Life #226
Thought Leader Life #225
Thought Leader Life #224
Thought Leader Life #223
Thought Leader Life #222
Thought Leader Life #221
Thought Leader Life #220
Q&A about agency budgets, exits, benchmarks, the looking recession, and more
Thought Leader Life #219
EE_Voice_episode_40
Thought Leader Life #218
Thought Leader Life #217
Thought Leader Life #216
Thought Leader Life #215
Thought Leader Life #214
Thought Leader Life #213
EE Voice Clip 1
Thought Leader Life #212
Thought Leader Life #211
Thought Leader Life #210
Thought Leader Life #209
Thought Leader Life #208
Thought Leader Life #207
The value of getting your agency certified as a Small, Minority, Woman, or Veteran-Owned Business (featuring Dr. Sandra Wills Hannon)
How building a VIP list can help you grow your agency business
Thought Leader Life #206
Circle of Fellows #51: The Looming Risk of Cyber-Attack
Thought Leader Life #205
Thought Leader Life #204
Thought Leader Life #203
Thought Leader Life #202
Thought Leader Life #201
FIR B2B #131: How to Run Webcasts and Video Calls
Thought Leader Life #200
Thought Leader Life #199
How agencies can avoid scope creep with client projects (featuring Ben Aston)
The ongoing battle between PR and advertising agencies
Thought Leader Life #198
For Immediate Release #188
Thought Leader Life #197
Thought Leader Life #196
Thought Leader Life #195
Thought Leader Life #194
Thought Leader Life #193
ALP 50: Does size matter when it comes to PR agencies?
Starting an agency with an MBA in hand (featuring Paul Benson)
Key financial metrics for agency owners (featuring Darryl Salerno)
Thought Leader Life #192
Thought Leader Life #191
Thought Leader Life #190
Thought Leader Life #189
Thought Leader Life #188
Thought Leader Life #187
Thought Leader Life #186
Thought Leader Life #185
Thought Leader Life #184
CWC 44: Predictable growth stages for agencies (featuring Brad Farris)
Building a large independent PR agency (featuring Ronn Torossian)
What if PR agencies abandoned proposals and posted transparent pricing?
Thought Leader Life #183
Thought Leader Life #182
EE_Voice_episode_38
Thought Leader Life #181
Thought Leader Life #180
Thought Leader Life #179
Thought Leader Life #178
Fir-B2B 130
Thought Leader Life #177
Business development mistakes agencies make and how to solve them (featuring Jody Sutter)
How agencies should think about AI and analytics (featuring Katie Robbert)
Best practices for your agency's podcast
Thought Leader Life #176
Thought Leader Life #175
Thought Leader Life #174
Thought Leader Life #173