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Title
1

Why Most PTs Price Their Services Wrong

2

How to Turn a Gym Into a Referral Machine (Without Being Slimy)

3

New Grad Myths: Insurance PT, Burnout, and the Truth Behind Volume

4

The Clinic Owner’s Playbook for Dealing with Negative Reviews

5

How to Get Your Team to Care About Metrics

6

Physician-Owned PT: Is It Ethical… and How Do Independent Clinics Compete?

7

Hiring Great PTs (and Actually Keeping Them)

8

Space or Staff? The Hardest PT Business Decision

9

A $5,000 Conversation About Front Desk Efficiency

10

Sh** In, Sh** Out: Why AI Exposes Your Broken Process With Jerry Durham, PT

11

$300K and Stuck: The Solo Ceiling Every Cash PT Hits

12

Good Months, Bad Months: How PT Owners Actually Survive the Swings

13

Hiring Is a Sales Problem (And Most PT Owners Are Doing It Wrong)

14

Why New PTs Feel Burned Out Before They Start (And How to Fix It)

15

You Can’t Out-Care Bad Economics: The Real PT Problem

16

Stop Guessing Your Prices: How PT Pricing Actually Works

17

Beating Churn in Cash-Pay PT: How to Keep Patients & Keep Growing

18

How PT Owners Actually Manage B and C Employees

19

Hiring Mistakes PT Owners Keep Making (Do This Instead)

20

Short-Term Moves for Long-Term PT Wins

21

Networking Secrets Every PT Entrepreneur Misses

22

I Tested VAs vs. AI in My PT Practice for 2 Years. Here’s What Happened. (Ep. 93)

23

Two (Not Sponsored) PT Business Owners Talk Experience With AI Scribe

24

Bouncing Back from the Lull – Overcoming Cold Periods (Ep. 91)

25

Elite Teams: The Science of Success in Pro Sports with Dr. Jeremy Bettle (Ep. 90)

26

How to Make Your Physical Therapy Business More Sellable (Ep. 89)

27

Hooked from the First Click: Crafting Irresistible Offers for New PT Patients (Ep. 88)

28

Optimizing Time & Finding Your Niche: A Real Case Study from Our Mentorship Group (Ep. 87)

29

Side Hustles – Which Ones Can Help You Build A Business Or Just Build Your Income? (Ep. 86)

30

Should You Offer Free Visits Or Discounted Visits To Get New Patients? (Ep. 85)

31

Setting Your Cash Rate: What to Charge for Physical Therapy Services (Ep. 84)

32

How To Navigate Business Plateaus (Ep. 83)

33

How You Can Leverage One-To-Many Models In Your PT Practice (Ep. 82)

34

The Value Of “Boots On The Ground” Marketing (Ep. 81)

35

What Sponsorships Are Worth It For Your Physical Therapy Practice? (Ep. 80)

36

How To Handle An Employee Stealing Patients (Ep. 79)

37

Can AI Get You More Patients? – NOT SPONSORED (Ep. 78)

38

How To Strategize Your Onboarding Weeks (Ep. 77)

39

The Storms Of Business Ownership (Ep. 76)

40

From Boardroom To Entrepreneurship As A Clinician: Interview with Clay Hall, former CEO of TeamSelect and Owner of PracticeRx Concierge Medicine (Ep. 75)

41

Harness The Power Of Networking (Ep. 74)

42

How To Get The Most Out Of Your Team (Ep. 73)

43

Should You Discount Your Services To Get More Patients? (Ep. 72)

44

Does AI Today Actually Solve A PT Owner’s Problem? (Ep. 71)

45

Why Do We Categorize PT Practices By How We Take Payment? (Ep. 70)

46

Understanding Client Risk (Ep. 69)

47

I’m Busy, Now What? The Cash Pay PT Wall (Ep. 68)

48

When To Outsource Marketing (Ep. 67)

49

How To Avoid Being Burned By Ad Agencies And Other Vendors As A PT (Ep. 66)

50

How To Know Which AI “Fix” Is Worth It (Ep. 65)

51

Building A $2M PT Business On Meta Ads (Ep. 64)

52

One-on-One Care In Insurance-Based PT Without Going Out Of Business (Ep. 63)

53

So You Want To Break Into Corporate Wellness? (Ep. 62)

54

Scale Without Insurance – Corporate Wellness and Industrial PT (Ep. 61)

55

Headwinds Of Cash PT Now That I’ve Done It For A Year (Ep. 60)

56

Sales Role Play – How To Master Objection Overcomes and “Do You Take My Insurance?” (Ep. 59)

57

My Big Offer Failed! What Went Wrong? (Ep. 58)

58

Intrapreneurship – How To Build A Practice Within A Practice (Ep. 57)

59

Cash Pay vs. Insurance … Fight! (Ep. 56)

60

Types Of Meta Ads – What Fits Your Goal? (Ep. 55)

61

Setting Goals For The New Year (Ep. 54)

62

Can You Scale A Cash Practice? (Ep. 53)

63

Do I Spend The Money on SEO? (Ep. 52)

64

Google Reviews and Other Strategies To Boost Social Proof (Ep. 51)

65

Remote Therapeutic Monitoring (RTM) For Dummies (Ep. 50)

66

Planning Cash Flow – From That First Vacation To Scaling (Ep. 49)

67

We Discuss The Murder Of United Healthcare CEO (Ep. 48)

68

My Business Is Worth Nothing? (Ep. 47)

69

4% Rule For Diversifying Your Referral Sources (Ep. 46)

70

How To Optimize The Customer Experience As You Grow (Ep. 45)

71

Burnout – Is It A Bad PT, Or A Bad System? (Ep. 44)

72

How To Make Each New Patient Worth More To Your Business (Ep. 43)

73

Learn How To Scale – Employee Motivation (Ep. 42)

74

How To Master Meta Ads For Any Size PT Practice (Ep. 41)

75

What The First Year Looks Like – Recapping Owen’s First Year As A Mobile PT (Ep. 40)

76

Lessons In Growing And Scaling Your PT Practice With Jerry Durham (Ep. 39)

77

Workshops 101 – How To Have A Successful Workshop (Ep. 38)

78

How To Work With Elite Athletes and VIPs (Ep. 37)

79

The Importance Of Good Mentorship (Ep. 36)

80

How To Get More Cash Revenue In Physical Therapy (Ep. 35)

81

Lessons In PT Entrepreneurship With Dalton From PT CoffeeCast (Ep. 34)

82

Develop Your Niche With The Perfect Patient Framework (Ep. 33)

83

A Fresh Perspective On The PT Industry with Paul Singh, CEO of StrataPT (Ep. 32)

84

Getting From Hot Lead To Closed Lead (Ep. 31)

85

“How Do I Grow?” When To Go From Solopreneur To Leader (Ep. 30)

86

When And How to Pull The SEO Lever (Ep. 29)

87

How To Answer “Do You Take My Insurance?” (Ep. 28)

88

How To Partner With A Gym Or Other Referral Provider (Ep. 27)

89

How To Use Technology To Save Time And Reach More Patients (Ep. 26)

90

Hiring and Onboarding Your First Employee (Ep. 25)

91

Top Tips For Closing Any New Client Or Patient (Ep. 24)

92

How Do I Stack Up? Fighting The Urge To Compare Yourself To Others (Ep. 23)

93

My Workshop Failed! Lessons Learned From The First Attempt At A Lead Magnet (Ep. 22)

94

How To Outsmart A Bad Day (Ep. 21)

95

Firing – A Guide To Letting Go Problem Employees (Ep. 20)

96

How To Differentiate Yourself In A Crowded Market (Ep. 19)

97

Non-Compete Clauses Are No More. How It Effects PT (Ep. 18)

98

4 Books To Help You Manage People (Ep. 17)

99

Should PTs Unionize? (Ep. 16)

100

How To Manage Expenses In Large And Small Practices (Ep. 15)

101

How AI Will Change Your PT Practice (Ep. 14)

102

Program Success Story? – A Case Study (Ep. 13)

103

5 Ways To Make More Money In Physical Therapy (Ep. 12)

104

How To Design A Program That Will Make You Money (Ep. 11)

105

3 Must-Read Books To Get New Patients (Ep. 10)

106

Baby, You Can Go And Niche Yourself (Ep. 9)

107

What To Do About Achilles Tears? (Ep. 8)

108

Business Ownership And Work-Life Balance (Ep. 7)

109

ACL Recovery Is Broken (Ep. 6)

110

Marketing And Branding (Ep. 5)

111

Getting a Mentor as a PT Entrepreneur (Ep. 4)

112

How To Set Up Your Company (Ep. 3)

113

How To Get New Patients (Ep. 2)

114

Who Are We? Why Are We Doing This? (Ep. 1)