All Episodes

Everyone Raised Their tROAS 12% — Most of Them Shouldn't Have

ChatGPT Ads Hit Europe: Why Your First 3 Months Will Disappoint

We Were Wrong About Google - Here's What We're Correcting

1 in 4 of Your Exact-Match Impressions Now Come From AI Max

Meta's Ad Costs Are Rising: What It Means for Your Budget

Google’s CSS "20% Discount" Myth, Busted | Plus: The Hidden CPC Tax of PMax + Shopping

A German Court Just Made Google Liable for Its AI | Plus: Temu & Shein Fall Off a Cliff

AI Max vs DSA, PMax vs Shopping, tROAS vs Max Conv. Value | Google Ads World Cup

Google's Smart Bidding Change: Why Your ROAS Is About to Drop

Universal Commerce Protocol (UCP) Explained: What Every Ecommerce Brand Must Know

Google Goes a Box Too Far — Plus Why OpenAI’s $100B Ad Dream Doesn’t Add Up

Google's AI Now Picks Which Product You Sell | Plus: ChatGPT Shopping Ads Arrive Too

The EU Is Breaking Temu & Shein — Plus Google's Hidden AI Metric

Meta Overtakes Google in Ad Spend & What It Means for Ecommerce │GML 2026 Recap

Google Just Added Text Ads to Shopping Campaigns — Is AI Max for Shopping a Win or a Trap?

Don't Buy ChatGPT Ads Until You Watch This (Plus: The Google Cloud vs AWS Cage-Match)

RIP DSA: What to expect from September's Sunset

How OpenAI Just Lost the Ecommerce War

Inside Google's UCP playbook — why OpenAI CAN'T catch up