All Episodes
Inside the Creator Economy — 102 episodes
PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI
Elisabeth Asserson Ingebrigtsen on Being a Creator Today
From Broadcast to Participation: The TikTok Shift
5 Things We Can’t Stop Talking About Right Now
Building a Beauty Brand Through Culture with Roger Dupé
Inside the Male Beauty Shift with Jonna Oteiza
The Åhléns Turnaround: Reinventing a 126-Year-Old Brand
From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh
Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug
Snapchat’s Comeback & The New Rules of Real Connection
Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets
Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere
Creator POV: How to Build a Brand That Lasts With Louise Lundberg
More Than a Trend: How Sport and Wellness Became Culture
From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh
Why Some Retailers Win (and Others Don’t)
The Power of Passion Communities: Inside the Male Creator Movement
From Buzzword to Business Value: The Real Story of UGC
Beyond Likes: How Microsoft Scaled Influencer Marketing 12x
5 Trends Defining the Creator Economy in 2026
ThisThat on Influencer Marketing’s Full-Funnel Power
Intersport On Merging Tradition and Transformation
Inside Asket's Mission to Redefine Fashion and Consumer Behaviour
Why De-influencing Isn't Killing Influencer Marketing
How Music Powers Authentic Creator Collaborations with Epidemic Sound
How to Build a Winning Influencer Strategy for 2026
The Truth About Influencer Marketing in 2025: 5 Myths Busted
Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy
Trending Now: What's New on Instagram, TikTok, and Snapchat?
How Snapchat Is Redefining the Creator Economy
What’s Next for Retail? Alex Baker on the Trends Shaping 2025
Owning the Marketing Moment with a Cultural Calendar
The Biggest Content Trends Shaping Social Media in 2025
Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
What TikTok’s US Ban Means for Brands and Marketers
UGC Done Right: How Wolt is Scaling Across Markets
10 Years of Cure Media: Lessons and the Future of Influencer Marketing
The Beauty Playbook: Influencer Strategies for 2025
Turning Marketing Insights into Action with Mikael Lenneryd
360° Influencer Marketing with Head of Operations, Emma Lundsten
Profitable E-Commerce: How AI is Shaping Success
Communication that Matters: The keys to making an impact
Unleashing Creativity in Influencer Marketing
Top 5 Trends Driving Influencer Marketing in 2025
Trends Transforming Social Media and Influencer Marketing in 2024
Rethinking Retail: The New Dynamics of Consumer Behaviour
Decoding Marketing Success: The Anatomy of Effectiveness
Why Arla is Scaling Up Influencer Marketing
How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
Active Attention: The Key to Effective Marketing
Next-Gen FMCG: A Guide to Engaging Communication
Beyond the Basics: Finetuning Your Influencer Marketing Strategy
Utilizing AI: Trends, Tools, and Tomorrow
Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
TikTok Triumph: How Normal Wins Gen Z Hearts
Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
Social Media Trends 2024
Key Factors for Expanding Successfully into New Markets with Makeup Mekka
Maximise Your Success During Black Week and the Holidays Season
Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
How to Measure Brand Effects in Influencer Marketing with Nepa
Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
5 Big Influencer Marketing Trends Shaping 2024
Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
From Products to Impact: How Brands Can Transform and Influence
We’re Nominated for the People’s Choice Podcast Awards!
Youty on Navigating the Evolution of Beauty Marketing
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
Influencer Marketing for Different Beauty Segments
How to Get Creative With Influencer Marketing - the Cure Media Process
How AI and ChatGPT are Transforming Consumer Behaviour
Report: Exploring the Impact of Preference for Fashion Brands
What’s Hot and What’s Not from a Gen Z
The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products
Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik
Convincing the Board: Why Influencer Marketing is Crucial
What Brands Need to Know About Millennials
Succeeding with Influencer Marketing for a Service w/ DHL Express
Marketing to Gen Z: A 2023 Guide
Making a Mark in a Challenging Economy: Learnings from an NGO
Harness the Power of 360° Influencer Marketing
Unlocking the Keys to Success in the Beauty Industry with Boots
Preference Marketing: the Missing Piece of the Puzzle
Maximising Performance Marketing ROI With Influencer Content
Preference: The Secret to a Profitable Marketing Mix
The Link Between Diversity, Inclusion and Profitability
The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist
Building Brand Love with NYX Professional Makeup
What Research Says about Consumer Behaviour 2023 ft. GWI
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
5 Ways to Grow Engagement on TikTok
5 Influencer Marketing Trends for 2023
Coca-Cola on Brand Building Through Influencer Marketing
Media 2023: Consumption trends you need to know
Recession-proof your marketing strategies - what brands need to know
4 Ways Fashion Marketing Has Changed
Succeeding on TikTok in 2023: Tips & Tricks From the Inside
4 Social Media Trends We’ll See in 2023