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All Episodes

Inside the Creator Economy — 100 episodes

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1

Redhead Snacks: Why Your Next Hire Should Be a Fangirl

2

Beyond Heritage: What Makes a Luxury Brand Desirable Today? with VANBRUUN

3

Creator Marketing in 2027: Shifts That Actually Matter

4

What It Really Takes to Turn a Brand Around

5

Inside the Swedish Candy Craze: How BUBS Became a Global Phenomenon

6

How IKEA Rebuilt Brand Tracking for Growth

7

PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AI

8

Elisabeth Asserson Ingebrigtsen on Being a Creator Today

9

From Broadcast to Participation: The TikTok Shift

10

5 Things We Can’t Stop Talking About Right Now

11

Building a Beauty Brand Through Culture with Roger Dupé

12

Inside the Male Beauty Shift with Jonna Oteiza

13

The Åhléns Turnaround: Reinventing a 126-Year-Old Brand

14

From Influencer Marketing to Creator-Led Strategy with Sam Foroozesh

15

Creator POV: The Shift in Running Culture with Hedda Schroeter Skaug

16

Snapchat’s Comeback & The New Rules of Real Connection

17

Creator POV: Meaningful Influence in a TikTok World With Frida Jernspets

18

Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere

19

Creator POV: How to Build a Brand That Lasts With Louise Lundberg

20

More Than a Trend: How Sport and Wellness Became Culture

21

From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh

22

Why Some Retailers Win (and Others Don’t)

23

The Power of Passion Communities: Inside the Male Creator Movement

24

From Buzzword to Business Value: The Real Story of UGC

25

Beyond Likes: How Microsoft Scaled Influencer Marketing 12x

26

5 Trends Defining the Creator Economy in 2026

27

ThisThat on Influencer Marketing’s Full-Funnel Power

28

Intersport On Merging Tradition and Transformation

29

Inside Asket's Mission to Redefine Fashion and Consumer Behaviour

30

Why De-influencing Isn't Killing Influencer Marketing

31

How Music Powers Authentic Creator Collaborations with Epidemic Sound

32

How to Build a Winning Influencer Strategy for 2026

33

The Truth About Influencer Marketing in 2025: 5 Myths Busted

34

Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy

35

Trending Now: What's New on Instagram, TikTok, and Snapchat?

36

How Snapchat Is Redefining the Creator Economy

37

What’s Next for Retail? Alex Baker on the Trends Shaping 2025

38

Owning the Marketing Moment with a Cultural Calendar

39

The Biggest Content Trends Shaping Social Media in 2025

40

Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom

41

What TikTok’s US Ban Means for Brands and Marketers

42

UGC Done Right: How Wolt is Scaling Across Markets

43

10 Years of Cure Media: Lessons and the Future of Influencer Marketing

44

The Beauty Playbook: Influencer Strategies for 2025

45

Turning Marketing Insights into Action with Mikael Lenneryd

46

360° Influencer Marketing with Head of Operations, Emma Lundsten

47

Profitable E-Commerce: How AI is Shaping Success

48

Communication that Matters: The keys to making an impact

49

Unleashing Creativity in Influencer Marketing

50

Top 5 Trends Driving Influencer Marketing in 2025

51

Trends Transforming Social Media and Influencer Marketing in 2024

52

Rethinking Retail: The New Dynamics of Consumer Behaviour

53

Decoding Marketing Success: The Anatomy of Effectiveness

54

Why Arla is Scaling Up Influencer Marketing

55

How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy

56

Active Attention: The Key to Effective Marketing

57

Next-Gen FMCG: A Guide to Engaging Communication

58

Beyond the Basics: Finetuning Your Influencer Marketing Strategy

59

Utilizing AI: Trends, Tools, and Tomorrow

60

Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts

61

TikTok Triumph: How Normal Wins Gen Z Hearts

62

Niklas Bondesson on Communication that Matters: The Keys to Making an Impact

63

Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z

64

Social Media Trends 2024

65

Key Factors for Expanding Successfully into New Markets with Makeup Mekka

66

Maximise Your Success During Black Week and the Holidays Season

67

Navigating the Media Landscape: Where Brands Invest and How Consumers Engage

68

How to Measure Brand Effects in Influencer Marketing with Nepa

69

Unlocking Gen Z: Strategies Behind Common Clouds’ Rise

70

5 Big Influencer Marketing Trends Shaping 2024

71

Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline

72

From Products to Impact: How Brands Can Transform and Influence

73

We’re Nominated for the People’s Choice Podcast Awards!

74

Youty on Navigating the Evolution of Beauty Marketing

75

From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer

76

Influencer Marketing for Different Beauty Segments

77

How to Get Creative With Influencer Marketing - the Cure Media Process

78

How AI and ChatGPT are Transforming Consumer Behaviour

79

Report: Exploring the Impact of Preference for Fashion Brands

80

What’s Hot and What’s Not from a Gen Z

81

The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products

82

Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success

83

Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies

84

Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer

85

Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik

86

Convincing the Board: Why Influencer Marketing is Crucial

87

What Brands Need to Know About Millennials

88

Succeeding with Influencer Marketing for a Service w/ DHL Express

89

Marketing to Gen Z: A 2023 Guide

90

Making a Mark in a Challenging Economy: Learnings from an NGO

91

Harness the Power of 360° Influencer Marketing

92

Unlocking the Keys to Success in the Beauty Industry with Boots

93

Preference Marketing: the Missing Piece of the Puzzle

94

Maximising Performance Marketing ROI With Influencer Content

95

Preference: The Secret to a Profitable Marketing Mix

96

The Link Between Diversity, Inclusion and Profitability

97

The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist

98

Building Brand Love with NYX Professional Makeup

99

What Research Says about Consumer Behaviour 2023 ft. GWI

100

Is Data-Driven Influencer Marketing the Industry’s Biggest Con?