All Episodes
Inside the Funnel — 52 episodes
Graphic Sales: Why Your Playbook Comes Before AI
Why Siemens Healthineers Is Rethinking Demand Generation
15 Lessons from 15 Years in Sales and Outbound
Brand, Content & Building Demand with Jessica Cook
State of Sales Coaching 2026: What Leaders Get Wrong
How to Build a High-Performing Marketing Organisation
The Future of Sales Tech: AI Won’t Replace Sellers, It Will Redefine Them
Signals over Spreadsheets – How Workwize Built Smarter Sales Pipelin
From $1M Mistake to Record Growth: Guy Rubin on Scaling Smart
Marketing as a Revenue Driver at Hexagon
Reinventing Sales Conversations: Why Listening and Curiosity Win
Cold Calling in the Age of AI with Justin Michael
Making Marketing a Revenue Center: From “Colouring Book” to “Check book”
Getting More From Marketing | Mark Green
Marketing Magic: Turning Customers into Superfans | Goetz Posner
How the humble sprout can transform your storytelling | Jamie Mackenzie
Navigating the Waters of Rebranding | Chris Betton
From Lone Wolf to Team Player | Dave Mackay
How did I end up here? | Luke Robinson
How to Build a Bulletproof Go-To-Market Strategy | Adam B Needles
Professional Persistence and the Art of Selling | Mark Ash
6 Actionable Tips That Will Grow Your Business Faster in 2024 | Richard Lane
B2B Marketing, Maximised: How To Get More Bang For Your Buck In 2024 | Zsuzsanna Blau
Navigating Disruption during Digital Transformation | Paul Stevens
Unlocking the Power of Marsales Alignment | Antti Nykänen
Exploring an Evolving Marketing Landscape | Paul Gowans
The Birth of an Industrial Data Solution | Richard Jeffers
Finding (and Capturing) The Perfect Lead | Karen Kulinski
Jedd Williams (Head of Global Sales Acceleration at Poly) talks about how to integrate successful alliance partnerships into your sales strategy
Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) talks about how marketing fundamentals play a key role in creating successful global product launches.
Philipp Humm, Founder of Power of Storytelling, discusses how captivating storytelling can enhance sales teams selling abilities
Jamal Reimer, Founder of Enterprise Sellers, discusses how implementing a high performance mindset and grand thinking enabled him to unlock the secret of megaselling.
Richard Smith, VP of sales EMA at Allego, discusses how to make cold calling your most effective sales channel, and how implementing sales enablement technology can enhance sales performance.
Simon Ball, Market Director at Equans UK & Ireland, shares how to win new customers in a highly commoditised market and contrast low-cost competition with personalization and trust
Jason Harvey, VP of Solution Sales EMEA at Zebra Technologies, unpacks the mindset shift from product selling to solution selling in the B2B technology market.
Miguel Avalos, Head of Ads Marketing, Commerce & Vertical Growth Programs EMEA at Google, explores the connections between growth challenges, go to market strategy and diversity.
Dirk Gauwberg, Global Operational Marketing Director at AXA Partners, talks about storytelling and distributing meaningful content that reflects the buyer journey.
Catherine Dutton, Vice President of EMEA Marketing at Pegasystems, shares her insights on how to make marketing your business' most valuable asset.
Mercer UK's Chief Growth Officer, Nick McClelland, and Chief Marketing Officer, Aine Bryn, highlight why sales and marketing should always be curious about one another.
Emma Roffey, VP of Marketing EMEAR at Cisco, talks about the nuances between sales and marketing, and the one thing that should always unite them - the customer.
Darren Cassidy, Managing Director UK&I at Xerox, discusses the importance of practicing 'adaptive leadership' to navigate change in the ever-evolving world of sales.
Darren Atkins, Marketing Director at Sabre, talks about the role played by marketing in the integration with sales and how to achieve the "holy grail" of marketing to revenue correlation.
Franklin Williams, Director of Global Commercial Excellence at Thermo Fisher Scientific, gets candid about leveraging LinkedIn to succeed in the world of social selling.
Neil Ritchie, Head of Global Marketing & Sales for Motion Services at ABB, talks about the importance of mediating between a global revenue strategy and its local execution.
Graham Hawkins, Founder & CEO of SalesTribe, discusses the importance of using storytelling and sense-making to strengthen your sales process.
Sascha Rahman, Head of Strategic Marketing & Sales Excellence at ifm, discusses how to manage the risk of buyers' remorse by coordinating sales and customer success capabilities.
Ivy Petit, Global Marketing Director at Veolia Water Technologies, discusses the importance of developing a marketing narrative that channels the customer's voice through aligned Sales and Marketing.
Ricky Sevta, Chief Revenue Officer at simPRO discusses the importance of maintaining a startup mentality in a growing business.
Peter Schopf, Head of Sales MindSphere for EMEA at Siemens Digital Industries Software, discusses the global differences in the adoption of the digitalisation of Sales and the importance of knowledge management in the replication of business success.
Ryan Bott, Global Vice President of Revenue at Sodexo discusses the importance of curating a positive perception amongst customers and the future digitisation of sales
James Webb, Vice President of Marketing Central Europe & EU at Fellowes Brands, discusses evolving salespeople into Sales and Marketing hybrids.
Emma Botfield, Managing Director UK & Ireland at RS Components, discusses 'Mar-Sales' and uniting the competing "in-laws" of Sales and Marketing to create a powerful force