All Episodes
Made For Canada — 64 episodes
Why Buy Canadian Marketing Isn’t Working for Your Small Business
Why Buy Canadian Shoppers Can't Find Your Small Business
Does Your Small Business Really Need to Be on Social Media?
Canadians Are Changing Their Buying Habits: What That Means for Your Small Business
Stop Blaming the Economy: What the Buy Canadian Surge Means for Small Business Owners this Fall
The Small Business Marketing Myth of Location, Location, Location
Back to Business: The Marketing Structure Small Business Owners Are Missing
The Real Reason Small Businesses Are Getting Called Out for AI Slop
You're Not Bad at Marketing, You've Just Been Doing the Wrong Kind
The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 5
The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 4
The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 3
The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 2
The Random Acts of Marketing Trap for Canadian Small Businesses: Episode 1
Strategy First Episode 4: Your Entry Decision
Strategy First Episode 3: Your Sequence Decision
Strategy First Episode 2: Your Competitive Decision
Strategy First Episode 1: Your Direction Decision
Why Your Small Business Marketing Feels Like Guesswork — Even When You're Tracking
What Zero-Click Search Is Exposing About Your Small Business Marketing
The Decision Every Small Business Should Make Before Running Ads
Why Your Small Business Marketing Feels Busy But Isn’t Driving Growth
The Missing Marketing Strategy You Need to Grow Your Small Business
Why Your Small Business Marketing Isn’t Turning Into Sales
Why AI Images Are Hurting Your Small Business Marketing (And What to Do Instead)
Small Business Marketing Strategy: Stop Chasing Visibility
The Local Moat: Your Real Competitive Advantage in Marketing
Small Business Marketing Systems: Moving Beyond Referrals and Word of Mouth
Why Most Small Business Owners Struggle With Marketing Consistency
Why Funnels and Email Systems Often Fail Small Businesses
The Micro-Business Reality: Why Generic Marketing Advice Fails Independent Businesses
What Is Demand? Why Canadian Small Businesses Struggle with Sales in 2026
How to Increase Small Business Demand Without More Promotion
The Inconvenience of Community: Your Advantage as a Small Business
Why Execution Without Strategy Turns Marketing Into an Expensive Mistake
Marketing Strategy for Small Businesses: In-Market vs Out-of-Market
Defining Your Target Market as a Small Business: What Demographics Miss
Small Business Marketing in 2026: When to Plan and When to Execute
Market Research for Small Businesses: Why Relationships Beat Big Data
Stop Buying Marketing: How Canadian Small Businesses Build What Actually Works
Top 3 Marketing Mistakes by Canadian Small Businesses in 2025
How to Choose the Right Marketing Goals for 2026 for Your Small Business
Marketing Skills Every Canadian Small Business Owner Needs
Marketing Planning for Canadian Small Businesses in 2026
Why Familiarity Sells: The Nostalgia Effect in Holiday Marketing
Simple Holiday Marketing for Canadian Small Businesses
Rethinking Marketing in 2026: Strategy, Plan, Execute, Systemize
2026 Flywheel 3/3: Retain Demand with Retention Marketing
2026 Flywheel 2/3: Diversify to Capture Demand
2026 Flywheel (1/3): Attract Demand with Differentation
Holiday Marketing in Canada: How Small Businesses Can Capture Peak Season Spending
Finding Customers Who Still Buy: Market Fit in a Slower Economy
The Problem With Plug-and-Play Marketing
Canadian Independent Businesses: Your Marketing Advantage
October: The Last Window for High-Involvement Decisions
Your Holiday Sales Start Now
The 3 Marketing Habits You Need to Reach Your Goals this Fall
Playing in the Marketing Sandbox
Align Your Content with Buyer Psychology This September
Building a Viable Business in a Flattened Economy
Selling in Slow Times: How Canadian Small Businesses Can Adapt Their Marketing Today
The Sales Fix Episode 3: Failure or Framing
Sales Fix Episode 2: Show the Value to Make the Sale
Sales Fix Episode 1: The 3Ps of Sales for Small Businesses