Made For Canada cover art

All Episodes

Made For Canada — 42 episodes

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Title
1

The Missing Marketing Strategy You Need to Grow Your Small Business

2

Why Your Small Business Marketing Isn’t Turning Into Sales

3

Why AI Images Are Hurting Your Small Business Marketing (And What to Do Instead)

4

Small Business Marketing Strategy: Stop Chasing Visibility

5

The Local Moat: Your Real Competitive Advantage in Marketing

6

Small Business Marketing Systems: Moving Beyond Referrals and Word of Mouth

7

Why Most Small Business Owners Struggle With Marketing Consistency

8

Why Funnels and Email Systems Often Fail Small Businesses

9

The Micro-Business Reality: Why Generic Marketing Advice Fails Independent Businesses

10

What Is Demand? Why Canadian Small Businesses Struggle with Sales in 2026

11

How to Increase Small Business Demand Without More Promotion

12

The Inconvenience of Community: Your Advantage as a Small Business

13

Why Execution Without Strategy Turns Marketing Into an Expensive Mistake

14

Marketing Strategy for Small Businesses: In-Market vs Out-of-Market

15

Defining Your Target Market as a Small Business: What Demographics Miss

16

Small Business Marketing in 2026: When to Plan and When to Execute

17

Market Research for Small Businesses: Why Relationships Beat Big Data

18

Stop Buying Marketing: How Canadian Small Businesses Build What Actually Works

19

Top 3 Marketing Mistakes by Canadian Small Businesses in 2025

20

How to Choose the Right Marketing Goals for 2026 for Your Small Business

21

Marketing Skills Every Canadian Small Business Owner Needs

22

Marketing Planning for Canadian Small Businesses in 2026

23

Why Familiarity Sells: The Nostalgia Effect in Holiday Marketing

24

Simple Holiday Marketing for Canadian Small Businesses

25

Rethinking Marketing in 2026: Strategy, Plan, Execute, Systemize

26

2026 Flywheel 3/3: Retain Demand with Retention Marketing

27

2026 Flywheel 2/3: Diversify to Capture Demand

28

2026 Flywheel (1/3): Attract Demand with Differentation

29

Holiday Marketing in Canada: How Small Businesses Can Capture Peak Season Spending

30

Finding Customers Who Still Buy: Market Fit in a Slower Economy

31

The Problem With Plug-and-Play Marketing

32

Canadian Independent Businesses: Your Marketing Advantage

33

​​October: The Last Window for High-Involvement Decisions

34

Your Holiday Sales Start Now

35

The 3 Marketing Habits You Need to Reach Your Goals this Fall

36

Playing in the Marketing Sandbox

37

Align Your Content with Buyer Psychology This September

38

Building a Viable Business in a Flattened Economy

39

Selling in Slow Times: How Canadian Small Businesses Can Adapt Their Marketing Today

40

The Sales Fix Episode 3: Failure or Framing

41

Sales Fix Episode 2: Show the Value to Make the Sale

42

Sales Fix Episode 1: The 3Ps of Sales for Small Businesses