All Episodes

105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx

104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios

103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase

102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader

101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io

100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX

99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware

98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content

97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co

96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix

95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall

Summer 2023 Update

94. Series 3 | Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth

93. Series 3 | Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice

92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook

91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago

90. Series 3 | Episode 5. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation

89. Series 3 | Episode 4. Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup, with Paul Berney, CMO at Anthropos

88. Series 3 | Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve

87. Series 3 | Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo

86. Series 3 | Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft

85. Series 2 | Episode 48. From Startup to Scaleup, with Victoria Hatcher, Global Head of Marketing at Proximie

84. Series 2 | Episode 47. Marketing in a Recession - Expert Tips, with David Fallarme, Fractional CMO / ex-Head of Marketing at Hubspot

83. Series 2 | Episode 46. How Marketers Should Impact More Than Just the Pipeline, with Kristina Jaramillo, President at Personal ABM

82. Series 2 | Episode 45. Using Positioning and Messaging to Improve Customer Engagement and Increase Sales for Your B2B Tech Company, with Margie Agin, Founder and Chief Strategist for Centerboard Marketing

81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce

80. Series 2 | Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven

79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit

78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

77. Series 2 | Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing | Ex Google, Microsoft

76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept

75. Series 2 | Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote

74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR

73. Series 2 | Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International

72. Series 2 | Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia

71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware

Mid-Season 2 Update From Matt Dodgson

70. Series 2 | Ep 33 How Cognism Quadrupled its Inbound Pipeline by Shifting from Lead Generation to Demand Generation, with Liam Bartholomew, Global Head of Demand Generation

69. Series 2 | Ep 32 An Expert Guide to Event Attribution for B2B Marketers, with Jon Kazarian, Founder and CEO of Accelevents

68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata

67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP

66. Series 2 | Ep 29 How to Win the Case to Start a Product Marketing Function and Make a Success of It, with Liza Collin, Strategy & Commercialization Director at Visma

65. Series 2 | Ep 28 How to Start a Podcast to Build an Audience and Grow Your B2B Tech Company, with Tom Hunt, CEO & Founder at Fame.so

64. Series 2 | Ep 27 How to Hire and Retain a Winning Marketing Team When Working Remotely, with George Kapellos, Regional Head of Marketing at DiDi

63. Series 2 | Ep 26 Hiring and Building a Growth Team - A Guide for B2B Tech Companies, with Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia & HubSpot

62. Series 2 | Ep 25 If Your Customer isn’t at the Core of Your Content Marketing Strategy, You’re Doing Something Wrong, with Skyler Reeves, CEO at Ardent Growth

61. Series 2 | Ep 24 Why Event Marketing Should be a Key Component of Your B2B Marketing Strategy in a Post-Pandemic World, with Julius Solaris, Hopin

60. Series 2 | Ep 23 How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth, with Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase

59. Series 2 | Ep 22 An Exclusive Look Inside the Content Marketing Strategy Driving Hyper-Growth for Monday.com, with James Scherer, VP Growth at Codeless

58. Series 2 | Ep 21 The Secret to Start-Up Success? Focus on Building a Strong Brand from Day One, with Yoav Vilner, CEO at Walnut

57. Series 2 | Ep 20 How to Develop a Successful B2B Tech Marketing Career Based on Several Different Specialist Disciplines, with Laura Hauser, VP Marketing at Griffin

56. Series 2 | Ep 19 Exploring the Role of a CMO in Today’s Marketing Landscape, with Kate Owen CMO at UPP

55. Series 2 | Ep 18 What is Revenue Operations? Understanding the Growing Importance of RevOps for Businesses Today, with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

54. Series 2 | Ep 17 How to Develop Your Own Playbook for B2B Marketing Success, with Nick Roberts, Marketing Director at Ve

53. Series 2 | Ep 16 A B2B Tech Marketer’s Guide to Finding Your Career Path in 2022, with Mark Larwood, Head of Strategic Customer Marketing & ABM at O2

52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue

51. Series 2 | Ep 14 How to Create Content That Your Buyers Actually Care About, with Mark Colgan, Co-Founder & CEO at Speak on Podcasts

50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at Supermetrics

49. Series 2 | Ep 12 Working with B2B Copywriters to Maximise the Value Your Tech Business Gains From Content Marketing, with David McGuire, Co-Owner at Radix Communications

48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth, Founder & MD at Vantage Clever

47. Series 2 | Ep 10 A Content Marketing Masterclass for B2B Tech Marketers, with Rand Fishkin, CEO at SparkToro

46. Series 2 | Ep 9 How to Become a Better B2B Tech Marketer, with Jason Bradwell, Senior Director, Group Marketing and Communications at Deltatre

45. Series 2 | Ep 8 Expert Advice to Increase the Success Rates of Your Cold Outreach, with Kristina Finseth, Outbound Growth Marketing at Greenhouse

44. Series 2 | Ep 7 How to Use the Science Behind Storytelling to Make B2B Marketing More Effective, with Leslie Talbot, SVP Marketing at Corporate Visions

43. Series 2 | Ep 6 Using Strategic Marketing to Scale Your B2B SaaS Start-Up, with Scott Vaughan, CMO & GTM Advisor

42. Series 2 | Ep 5 Understanding Demand Generation and Modern Marketing’s Relationship with Sales, with Andy Culligan, Fractional CMO

41. Series 2 | Ep 4 How to Master B2B SaaS Marketing with Alan Gleeson, CMO / Marketing Consultant at Work With Agility

40. Series 2 | Ep 3 The Increasing Importance of Product Marketing for Tech Companies Today with Vakis Rigas, VP Marketing at Shypple

39. Series 2 | Ep 2 Shifting an entire marketing approach to ABM - the why, the how and the now with Amit Bivas, VP Marketing at Optimove

38. Series 2 | Ep 1 How marketing can help a B2B Tech Startup scale with Kartik Krishnan, New Markets Expansion Lead at Beamery

37. Series 1 | Ep 37 - How martech can forge a path to the role of CMO with Scott Brinker

36. Series 1 | Ep 36 - Should events be a lever to growth? Find out why and what ROI to expect with Jane Culcheth Beard

35. Series 1 | Ep 35 - How a CEO can use marketing to help them scale with Ross Chapman

34. Series 1 | Ep 34 - Career Planning - 4 Steps to Transform Your B2B Marketing Career with David White

33. Series 1 | Ep 33 - 5 Steps To Scale Your B2B Service Business with Jill Pringle, CEO and Founder of Brand Symphony Marketing

32. Series 1 | Ep 32 - Using video to generate leads in B2B marketing with the Contented Brothers

31. Series 1 | Ep 31 - From GQ to SAP. Proof content marketing skills are transferable with Jack Dyson, Global Head of Content Strategy at SAP

30. Series 1 | Ep 30 - How you should structure your SaaS marketing team and a whole lot more with Dan Tyre of Hubspot

29. Series 1 | Ep 29 - Learn how collaboration beats competition as a strategy for success with Paul Skinner

28. Series 1 | Ep 28 - Thinking about starting your own marketing agency? Lessons and tips from Nicky and Kate of Bang Consulting

27. Series 1 | Ep 27 - Imposter syndrome? Feeling stuck? Lessons from Susie Ramroop, ex B2B marketing leader turned performance coach

26. Series 1 | Ep 26 - Lessons and life as a Product Manager in B2B Tech with Thor Mitchell

25. Series 1 | Ep 25 - Joel Harrison - Editor-in-Chief, B2B Marketing

24. Series 1 | Ep 24 - Dave Gerhardt - VP of Marketing at Drift.com

23. Series 1 | Ep 23 - Chris Solis - Group Digital Marketing Director, Condeco

22. Series 1 | Ep 22 - Sarah Speake - Founder of Speake Up Consulting & Global CMO

21. Series 1 | Ep 21 - Tom Pressley - Marketing Leader, Hortonworks / Fuze / Bazaarvoice

20. Series 1 | Ep 20 - Mark Choueke - CEO and Founder, RebeltechPR

19. Series 1 | Ep 19 - John Webb - Founder & Coach at Get2Growth

18. Series 1 | Ep 18 - Lucio Furlani - EMEA CMO at Hewlett Packard Enterprise (Part 2)

18. Series 1 | Ep 18 - Lucio Furlani - EMEA CMO at Hewlett Packard Enterprise (Part 1)

17. Series 1 | Ep 17 - Robin MacKenzie - Marketing Director, De La Rue

16. Series 1 | Ep 16 - Christine Bailey - CMO & Ted Speaker, Valitor

15. Series 1 | Ep 15 - Vincent Rousselet - Vice President, ITSMA

14. Series 1 | Ep 14 - Mark Green - Vice President of Marketing, EMEA at Rackspace

13. Series 1 | Ep 13 - Lisa Vecchio - Head of Marketing, Lantum

12. Series 1 | Ep 12 - Rebecca Clayton - SVP Marketing, Wood Mackenzie

11. Series 1 | Ep 11 - Debbie Robertson - Senior B2B Marketing Leader (ex Avaya, BT, 8x8)

10. Series 1 | Ep 10 - Heidi Taylor - B2B Marketing Consultant | Author | Blogger | Speaker

9. Series 1 | Ep 9 - Scott Allen - Global Marketing Programs Development & Strategy Director, Microsoft