All Episodes

Embeddings for Marketers: Mapping Topic Space and Finding Gaps

PR for AI: Seeding Quotable, Verifiable Soundbites and Stats

Becoming a Preferred Source for AI: E-E-A-T Signals LLMs Recognize

Building an Answer Hub: Architectures That Surface in AI Summaries

Earning Citations from Perplexity and Bing Copilot: What These Models Prefer

Freshness and Velocity: How Update Cadence Influences AI Visibility

Entity-First Content Strategy: Owning Topics in Vector and Knowledge Spaces

FAQ and HowTo Schema at Step Level: Maximizing Machine Readability