All Episodes
Marketing For Learning® — 132 episodes
Ep 126 - The Campaign Autopsy ☠️
Ep 125 - The Attention Economy With Giles Hearn
Ep 124 - Marketing in Org Chaos: Campaigns That Survive Constant Change
Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
S2:E7 – Stop The Chaos: Make The People Impact Loop Work For You
S2:E6 - Proof Beats Completions With Nelson Sivalingam
S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns
S2:E4 - The Future Of Learning Experience Design With Tom McDowall
S2:E3 - Your Learners Are People. Start Treating Them Like It.
S2:E2 - We Are Not Content Factories, We're Change Agents - With Heather Burright
S2: E1 - Unlocking The People Impact Loop®
S1:E6 - Introducing The People Impact Loop™
S1E5: Marketing for Learning®: Turning a Great Product into a Must-Have
S1:E4: The Technology Trap: Why Tools Won’t Fix A Broken Learning Product
S1:E3: Transforming Employee Experience Through Learning With Georgie Cooke
S1:E2 - Engaging Stakeholders: The Secret to Proving Impact
S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell
Ep 109 - Merry Marketing! Our 2024 Reflections
Ep 108 - 2025 L&D Trends: Why 'Audience First' Should Always Top The List
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Ep 107 - Proving L&D's Value: Why You Have To Ditch Assumptions
Ep 106 - The Role Of Internal Comms In Marketing For Learning
Ep 105 - Sunday Surgery With AMICULUM - Doing More With What You Have
Ep 104 - Making Movements In L&D
Ep 103 - Small And Mighty: Why Marketing For Learning Is For All Businesses
Ep 102 - James Blunt's PR Stunt
Ep 101 - Sunday Surgery With Sky: What's In A Name?
Ep 100 - The Best Of The Marketing For Learning Podcast
Ep 99 - Market Research Tips For L&D
Ep 98 - The Bandwagon Effect
Ep 97 - Every Day Is A School Day: Comparing School And L&D With Sam Goodman
Ep 96 - When Learning Incentives Backfire
Ep 95 - From Ads To Action: Inspiration For L&D
Ep 94 - Bounce Rate: What Is It And Why It's Important
Ep 93 - Why Marketing Won't (Always) Create Impact For L&D
Ep 92 - Say Whattttt? Getting Learning Communications Right
Ep 91 - Beyond Bums On Seats: Solving The Engagement Challenge
Ep 90 - The Pinocchio Effect - How Visible Gains Can Transform Learning
Ep 89: Creating Demand For Learning: A New Perspective On Marketing For Learning
Ep 88 - Do You Eat Your Own Dog Food?
Ep 87 - Insider Tips For Award Winning Campaigns
Ep 86 - Could L&D Be Replaced By Comms? Dr Heidi Kirby & Loren Sanders Discuss
Ep 85 - How Would A Marketer Do L&D?
Ep 84 - Take Your Learning Hat Off
Ep 83 - Is Learning at Work Week Worth It?
Ep 82 - Rethinking The VPC
Ep 81 - People Experience With Josh Novelle, VP of People Experience & Insight at HSBC
Ep 80 - Brand Hierarchies & Why You Need Them
Ep 79 - The LPI Learning Survey 2024 with CLO Sarah Hatton
Ep 78 - Why Marketing Campaigns DO Work For L&D
Ep 77 - The Importance Of Planning
Ep 76 - Behavioural Science Basics
Ep 75 - Mastering The Rule Of Seven
Ep 74 - Mastering Marketing In L&D With Heidi Kirby
Ep 73 - My Marketing Mishap #1
Ep 72 - Proactive vs Reactive Marketing in L&D
Ep 71 - The 12 Episodes Of ChristMAAS
Ep 70 - Laura Card, Marketing Director at Manpower Group
Ep 69 - Hire a Marketer to Do a Marketer’s Job
Ep 68 - It’s Our Birthday!
Ep 67 - Completions Vs. Competency
Ep 66 - Gen AI and L&D with Egle Vinauskite
Ep 65 - Storytelling In Marketing For Learning
Ep 64 - How To Use Personas In Your L&D Function
Ep 63 - Mirjam Neelen & Evidence-Based Strategies
Ep 62 - People, Personas and Marketing Permission
Ep 61 - Marketing vs Communications
Ep 60 - Analysts, Authority Bias and Acting Ethically with Amanda Nolen
Ep 59 - 6 Essential Skills To Accelerate Success
Ep 58 - Creating Kick-Ass Learner Personas
Ep 57 - Stop Adding To The Noise
Ep 56 - Leveraging FOMO For Impact
Ep 55 - Your Marketing Questions Answered!
Ep 54 - Why L&D NEEDS Learner Personas
Ep 53 - MAASlow’s Hierarchy of Needs
Ep 52 - Our Learnings From Your Learners
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Ep 51 - Understanding Your Audience: The Decision Making Journey
Ep 50 - How To Leverage Marketing To Boost Performance
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Ep 49 - A Marketer Never Forgets
Ep 48 - Pavlov’s Dog & Modern Advertising
EP 47 - The Human Skill Of Marketing
Ep 46 - Storytelling with Nick Shackleton-Jones
Ep 45 - UX Design in Learning with Paula Hughes
Ep 44 - Think Different
Ep 43 - Learner Engagement Essentials
Ep 42 - Future L&D Skills And The Role They Play In Building A Valuable EVP
Ep 41 - Data-led Marketing at Novo Nordisk with Peter Manniche Riber
Ep 40 - Internal Comms: Friend Or Foe To L&D?
Ep 39 - Marketing for Learning® Course Taster
Ep 38 - Defining Your L&D Positioning Statement
Ep 37 - What Is Your L&D Brand Promise?
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Ep 36 - The Top Five Takeaways From The Marketing For Learning Podcast
Ep 35 - Our Favourite Marketing Campaigns – And What L&D Can Learn From Them
Ep 34 - Don’t Fall Into The Programme Trap!
Ep 33 - Marketing Campaigns: The Real Secret To Learning Success
Ep 32 - The Truth About Trust
Ep 31 - Elvira Ampt On The Importance Of Learner Personas At Expedia Group
Ep 30 - Mini MAASterclass Session 4 - Getting The Most From Your Marketing Tactics
Ep 29 - Mini MAASterclass Session 3 - Marketing Strategy Fundamentals
Ep 28 - Mini MAASterclass Session 2 - Learner Personas
Ep 27 - Mini MAASterclass Session 1 - Marketing Mindset
Ep 26 - Laura Overton On How To Get Bold In L&D
Ep 25 - Data in L&D - An Interview with NilesNolen
Ep 24 - Compliance Is Ruining Our Fun
Ep 23 - The importance of messaging in branding
Ep 22 - It’s L&D, not A&E
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Ep 21 - 5 Things That Make Our Function, Uh, Dysfunctional
Ep 20 - My Beef With Kevin Costner & Using Demand Generation
Ep 19 - Data, Analytics and Testing
Ep 18 - ING Bank - Moving From Content to Community Management - Alvaro Caballero
Ep 17 - Value Proposition Canvas
Ep 16 - Marketing for Learning IS a Thing
Ep 15 - Banner Blindness
Ep 14 - Influencer Marketing
Ep 13 - L’Oréal’s Learning Culture - Caroline Fitzpatrick
Ep 12 - User Generated Content
Ep 11 - Branding is in the mind, not the logo
Ep 10 - They‘re Not Learners, They‘re Humans
Ep 9 - Learner Personas
Ep 8 - Using the Sales Funnel for L&D
Ep 7 - The Sh*tty First Draft (the SFD)
Ep 6 - Triggering Emotions
Ep 5 - The 4 P‘s
Ep 4 - Learning Campaigns
Ep 3 - WIIFM? (What‘s In It For Me)
Ep 2 - Why Think Like A Marketer
Ep 1 - L&D‘s Awareness Problem
Introduction to Marketing For Learning