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All Episodes

Marketing Nirvana — 55 episodes

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Title
1

2014 PPC Changes Examined with Joe Kerschbaum

2

Navigating the 2014 PPC Changes with Joe Kerschbaum

3

SEO Strategies and Working Around Google Algorithm Updates

4

Navigating the Latest Google Algorithm Updates and Charting Your SEO Strategy

5

Why You Should Use Bing Ads Part 2

6

Why You Should Use Bing Ads Part 1

7

Local Marketing Challenges: Single Location to Multi-Location Visibility

8

?Challenges Surrounding Local Advertising and Marketing with Mike Blumenthal

9

Exploring the Possibilities of Personal Branding with Mel Carson

10

Personal Branding with Mel Carson

11

What You Need to Know to Get Started with RLSAs

12

Retargeting and Remarketing Lists for Search Ads (RLSA)

13

Growing The Paid Search Community and Engaging Influencers

14

Social Networking with the Paid Search Industry Examined

15

Bing Rollout of Bid Modifiers: How to Plan For The Rollout

16

How You Should Be Doing Competitve Analysis and Competitive Intellgience with Mike Colella

17

Getting Strategic With You, The Client and The Search Engine

18

Entertaining and Educational PPC Stories with Matt Van Wagner

19

More Retargeting and Remarketing for ROI

20

Retargeting and Remarketing for ROI Part 1

21

Ad Rank Changes and Detailed Quality Score Information with Fred Vallaeys

22

Mobile Advertising Best Practices (Mobile PPC, Bing Ads and More) with Lisa Raeh

23

Google AdWords Flexible Bid Strategies with John Lee

24

Adapting to the Overhaul of Google Adwords Enhanced Campaigns

25

All About AdWords Quality Score with Fred Vallaeys

26

Building a New Marketing Agency: From Pricing to Pitfalls

27

How to Get Started Working with Bing Ads

28

Off Page SEO Factors: Social Signals, Links and PageRank

29

Fishing Out On-Page SEO Factors with Captain Todd Malicoat

30

Breaking Down Google Adwords Enhanced Campaigns

31

Topic Targeting; Using Pinterest for Targeting; Ways of Targeting Besides Keywords

32

Analyzing the Evolving Google Display Network with David Szetela

33

Managing Paid Search Accounts In-House

34

The Conversion Optimization Equation with Brian Massey

35

Learn How to Audit Your PPC Account with Joe Kerschbaum

36

Google Product Search Changes Everything You Need to Know

37

Facebook Landing Pages with SEM and PPC Strategy Consultant Lisa Raehsler

38

AdWords Keyword Structures with Mike Nelson

39

Local Marketing with Mike Blumenthal

40

Bid Management with James Zolman

41

YouTube Marketing Tips

42

How to Track Phone Calls

43

Content Marketing Solutions

44

Using Ad Copy Testing and Multiple Ads

45

How Google +1 Affects AdWords

46

AdWords Search Query Data and Workflow

47

Devising Killer Facebook Ads

48

Quality Score in High Resolution

49

PPC Mindmeld, Product Launches and Autoresponders

50

Valuable Insights into the Google Display Network

51

How to Use AdWords Campaign Experiments

52

Sponsored Search and Keyword Advertising

53

Ecommerce Management and Tactics

54

Building Businesses Around Testing Traffic

55

Ad Copywriting and Crowdsourcing