All Episodes
Music Lessons and Marketing — 113 episodes
How to Build a "War Room" for Your Music School (And Make Time to Grow) | EP 291
Why Your Best Teacher Just Said No (And What It Really Means) | EP 290
What a Punk Rocker and an Opera Singer Taught Each Other About Running a Music School | EP 285
How to Know If Your Music School Is Ready to Scale (or Sell) with Brady Davies | EP 288
What a Bored 8-Year-Old Taught Me About Getting Kids to Practice | EP 287
The Accidental Fix That Solved My Music School's Practice Problem | EP 286
The Real Reason Families Quit Music Lessons (It's Not What You Think) | EP 285
Why Most Group Music Classes Fail (And What Successful Schools Do Differently) | EP 284
What Youth Sports Know About Retention That Music Schools Don't | Ep 283
Recitals Are Band-Aids: Why Music Schools Are Solving the Wrong Problem | EP 282
The Visibility Gap: The Hidden Retention Problem Killing Music Schools | EP 281
Great Teaching Isn't Enough: The Parent Confidence Problem Quietly Killing Your Retention | EP 280
The Real Retention Problem Isn't Your Teaching | EP 279
Why Students Really Quit Music Lessons (And Why It's Not What You Think) | Ep 278
Parents Don't Just Quit: This Happens First | Ep 277
How to Get More Value from Events (with Tim Topham) | EP 276
Stop Worrying About Your Competition. Start Worrying About This Instead | Ep 275
The Hidden Reason Music Schools Stop Growing | EP 274
The #1 Hiring Mistake Music Schools Make With Luisa Rodriguez-Haag | EP 273
How One Music School Built Loyalty That Lasts | EP 272
How to Turn January Enrollment Into Year-Round Retention | Ep 271
The Holiday Playbook for Turning Gifts Into New Students | EP 270
How to Get More Done in Less Time: Part II | Ep 269
The 3 Metrics Parents Use to Define Music Lesson Success | EP 268
4 ChatGPT Prompts That Could Transform Your Music School in Minutes | EP 267
The Secret to Student Retention: Tiny Moments That Make Students Stay for Years | Ep 266
Why Parents Remember Stories (Not Sales Pitches) | Ep 265
Why Parents Don't Respond to Your Marketing (And How to Fix It) | EP 264
The 7-Step Fall Marketing Checklist for Music Schools | EP 263
Your Music School Is Your Baby. But One Day, It Has to Fly | Ep 262
How to Tap Into Parents' Unspoken Fears (And Build Instant Trust) | EP 261
Group Classes That Sell Themselves (and Keep Kids Hooked) | Ep 260
Group Lessons Aren't Plan B—They're Your Biggest Opportunity | EP 259
The Secret Ingredient to Successful Group Classes (It's Not Curriculum) | EP 258
Before You Fix Your Music School, Fix Yourself | EP 257
The Summer Pivot Every Music School Needs | EP 256
Stop Selling Lessons—Sell the Transformation (And Watch Your Marketing Improve) | EP 255
Why Your School Needs You to Do Less, Not More | EP 254
The #1 Marketing Lesson Music School Owners Can Learn From Banana Ball | EP 253
How to Supercharge Your Learning as a Music School Owner | EP 252
How AI Can Revolutionize Your Music School | EP 251
Turning Happy Parents Into Raving Fans — Without Spending a Dime on Ads | EP 250
How a Mission Statement Can Guide Your Music School's Growth | EP 249
Turn Parent Interactions into Marketing Gold | Ep 248
What Music School Owners Can Learn From The Super Bowl | EP 247
Struggling with Facebook Ads? Here's the Fix With Ray Kirsch | Ep 246
Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245
3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244
Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243
What Music Schools Can Learn From Dance Schools | EP 242
How to Craft Stories That Drive Word of Mouth Marketing | EP 241
Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239
Why Your Social Media is Underperforming | EP 240
Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238
Why You Should Use Pain In Your Marketing | EP 237
Market Your Group Classes Without Spending a Dime | EP 236
Helping Parents See The Value in Group Classes | EP 235
The #1 Way to Fill Your Group Classes | EP 234
Reimaging Music Lessons with Nate Shaw | EP 233
A Rare Opportunity to Work with Dave Simon | EP 232
A Cure to the Music Teacher Shortage Part III | EP 231
A Cure to the Music Teacher Shortage Part II | Ep 230
How to Lead During a Crisis | EP 229
5 Limiting Beliefs That Could be Hurting Your Music School | EP 228
An Instagram Ads Strategy For Group Classes | EP 227
How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226
How to Create a Word-of-Mouth Marketing Strategy | EP 225
What Your Families Think of Your Pricing | Ep 224
How I Went from 140 to 700 Students in 3 Years | Ep 223
How to Create a Music Summer Camp Part II | Ep 222
How to Improve Summer Student Retention | EP 221
How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220
8 Business Lessons I Learned During COVID | EP 219
Teaching Without a Method Book With Tim Topham | Ep 218
10 Ways to Market Summer Camp | Ep 217
How to Create a Marketing Strategy in 20 Minutes | EP 216
Make a Promo Video Without Spending a Dime | EP 215
How to Rank #1 on Google Without Spending a Dime | EP 214
How Cultural Changes Impact Your Music School with James Patrick | Ep 213
Branding Vs Marketing | EP 212
How to Get More Done in Less Time-Managing Projects | EP 211
How to Ramp Up Your Word of Mouth Marketing | Ep 210
9 Books Music School Owners Should Read With Jonny Wilson | Ep 209
How to Improve Student Retention | EP 208
How First Impressions Impact Your Music School | Ep 207
How to Fix Your Marketing with ChatGPT | EP 206
My Fall Marketing Checklist | Ep 205
How to Hire a Virtual Assistant for Your Music School | EP 204
What Music Can Teach You About Marketing Part II | Ep 203
Improve Your Financial Literacy in 15 Minutes With Jeff Homer | Ep 202
Long vs Short Text in Ads | EP 201
Make More Money Without More Students | Ep 200
How to Use Storytelling on a Sales Call | Ep 199
How to Avoid Music School Owner Burnout | Ep 198
What Your Prices Say About Your School | EP 197
How Our Culture of Convenience Impacts Your Music School | EP 196
Could Your Music School Live On Long After You're Gone | EP 195
How to Warm Up Cold Leads | Ep 194
How to Get Better Results From Facebook Ads | Ep 193
Why Investing in Yourself is The Best Investment You Can Make | Ep 192
A Group Class Parents Prefer to Private Lessons | Ep 191
How to See Your Music School Through Your Customers' Eyes | 190
How I Made $60K With Summer Camp With Jared Erlinger | Ep 189
How to Add Value to Group Music Classes | Ep 188
Beer, Candy, and Piano Practice | EP 187
Creating Landing Pages for Each Instrument You Teach | Ep 186
How to Market Your Music School With a $0 Budget Part III | EP 185
How to Market Your Music School With a $0 Budget Part II | EP 184
How to Market Your Music School With a $0 Budget Part I | EP 183
How to Market to Inactive Students | EP 182
What Music Taught Me About Marketing | Ep 181
How to Get More Engagement on Social Media | Ep 180
Why Selling Music Lessons Isn't Just About Making the Sale | Ep 179