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All Episodes

Next in Media — 287 episodes

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Title
1

Amazon Ads Chief Alan Moss on Connecting Live Sports, Streaming, and Retail

2

Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada

3

How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen

4

How Michael Wolf Is Rethinking Attention in the Age of Multitasking

5

What's So Challenging About Cross Platform Measurement?

6

How Mike Law Is Navigating the CTV Targeting Puzzle at Carat

7

Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing

8

How Yahoo DSP Is Winning the Identity and CTV Wars with Adam Roodman

9

How Sam Garfield Is Building Adobe's AI Operating System for Advertising

10

Why Philip Inghelbrecht Is Betting Against Programmatic CTV

11

How Leanne Perice Is Building the Future of Creator Management at Made by All

12

Charles Manning on Why Measurement Is the Secret Weapon in the Age of Agentic AI

13

Navigating Data Identity and AI in Marketing with Matt Spiegel

14

David Freeman on the Case for a Capital Infusion in Creator Media

15

The Future of Retail Media with Kiri Masters

16

Why the NFL is Leaning So Hard on Creators - with Ian Trombetta

17

How Smosh Endured Numerous Pitfalls Before Becoming a 70-Person Media Powerhouse

18

Media Predictions for 2026 with Evan Shapiro

19

Shane Atchison and Seth Gordon on Building Zaaz Collective for the Creator Economy

20

The Digital Banking Company Chime Wants CTV to Work Just Like Meta

21

Can Brands Really Spend $37 Billion with Creators?

22

How the New York Times Is Evolving Advertising with Tusar Barik

23

🎬 Inside the Micro-Drama Boom with Erick Opeka

24

Why Brands Should Stop Avoiding News with Jack Marshall

25

Fire TV, Alexa Plus & the Future of Shoppable CTV with Amazon's Charlotte Maines

26

AI, Audience Measurement & Media’s Future with Nielsen CEO Karthik Rao

27

Meet the People Magazine of the Ad World

28

How Google Reinvented Search with AI

29

How Roku Is Powering the Next Wave of CTV Advertising

30

From Viral Photographer to Skincare Empire with His Daughter Salish

31

Inside Kevin Hart’s Hartbeat with Janina Lundy

32

Reinventing Ad Tech, Criteo’s CEO on Retail Media, AI, and the Future of Addressability

33

What's It Like to Ride the YouTube Wave for Nearly 20 Years

34

How is a Giant Marketer Like Unilever Going to Spend Half of Its Media Budget on Creators?

35

Dhar Mann Wants to Make YouTube Shows With Big Brands

36

Amazon's Kelly MacLean on How the eCommerce Giant Built a Killer DSP

37

Dazn's Walker Jacobs on Lessons From Streaming Global Sports Events, and What YouTube in for with its First NFL Game

38

Why Creators Like Kai Cenat are Playing Dodgeball for $500K

39

How Tubi is Embracing Creators - and Trying to Shake up Streaming

40

Ad Tech Forrest Gump Ari Paparo on his New Book, and Whether the Feds Should Have Nailed Google Sooner

41

Creators, Campaigns, and Cannes: Navigating the Evolving Media Ecosystem

42

What Happens to Retail Media When Agents Start Taking Over Shopping?

43

Are You Ready for Gen Alpha? Insights from Razorfish CEO Dani Mariano

44

Snap's CMO Grace Kao: Beyond Social Media - Connecting Audiences, Brands & Developers

45

Kasha Cacy, Known CMO: Navigating YouTube's "Other" Category for Advertisers

46

How to Bring Creators and Commerce Together Without Alienating Your Audience

47

Retail Media's Future with Anne Harrell of Pacvue in Cannes

48

A Tale of Two TV Upfronts

49

Can Spotify Become a Bigger (Video) Ad Player?

50

Walmart Connect's Ryan Mayward on Pushing Beyond Retail Media

51

Google's Sean Downey on YouTube Playing Matchmaker Between Creators and Brands

52

Should Paypal be building an ad business?

53

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap

54

Should Brands Care More about Sports, Creators, or Creators Who Care About Sports?

55

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying

56

Why Ad Tech Might Finally Get a Piece of That Creator $

57

Mike and Emily do a post upfront breakdown, mourning Xandr while debating whether Amazon is out ad teching Google

58

Emily and Mike Talk AI in Media Buying, Agency Layoffs, and Trade Desk Bounceback

59

YouTube Enters the Upfront Season in the Driver's Seat

60

"Why did we anoint Google and Apple as privacy czars?"

61

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during Tariffmageodon

62

Emily and Mike talk Google Trial, Other Google Trial, Google Cookies

63

How a Blogging Network Became a Video First Sports Media Staple

64

The Open Web is Under Attack

65

How to Turn Music Artists into YouTubers

66

Tariff Brand Paralysis, Retail Media Uncertainty, and Trade Desk Legal Troubles

67

What Happens When Retail Media Eats Everything

68

Mike and Emily Riley Review the Week in Ad News

69

The Brand Forum Bonus Episode

70

How Mattel Reaches Kids, Teens and Parents in a YouTube and TikTok World

71

How Do Microinfluencers (Like Haxman) Land Brand Deals on YouTube?

72

So What's a Branded Map on Fortnite Again?

73

A Top Digital Talent Manager Talks About the Creator Brand Bubble, and Where to Find the Next 'Mormon Wives'

74

Why Does Pinterest Have a Chief Content Officer?

75

Why 2025 Might be an Addressable TV "Tipping Point"

76

How RFK Jr. Could Blow a Hole in the TV Ad Market - And Why it Probably Won't Happen

77

Some AI Real Talk with Jellyfish

78

That generational shift that needs to happen is so far away. And that's the biggest problem for sports right now.

79

Breaking Down the Netflix vs YouTube Streaming War

80

So, is AI Going to Ruin the Internet and Kill Journalism?

81

Is AI Going to Ruin - or Bolster - the Creator Economy?

82

Why CTV Ad Targeting is Much Harder Than You Think

83

Long Form Creator Content Really is Having a Moment Right Now

84

'Disney is a technology company' - What's behind the push to have a unified ad tech platform at the mouse house?

85

TikTok in Limbo - What Should Brands and Creators Be Watching For

86

Where YouTube is Ahead of the Other Streamers on Ads

87

What Happens When You Build a Media Company on TikTok, and it Goes Away?

88

Medialink's Mark Wagman Breaks Down CES, and Why 2025 is the year of "Aggressive" Brand Energy

89

Why Some Brands Are Still Way Behind on Creators

90

What's a Bank Like Chase Doing Selling Advertising?

91

How Brands Can Fight Back Against Walled Garden Dominance

92

Why Marketers Are Still 'hedging their bets' on a Google Breakup, and the End of Cookies

93

Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

94

Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

95

Why Traditional Media Companies are Stuck Watching Creators Surge

96

Inside Reddit's Plan to Become the Next Giant Ad Platform

97

Why Brands May Need Creators in Their Product Development Teams

98

Why Amazon is Trying to Downplay its Retail Media Dominance

99

The former President of Cameo Wants to Help Brands Go Shopping for Creators

100

How to Reach Multicultural Audiences in the Stream-First Era

101

Ian Schafer on Why Creators Might Need Upfronts

102

What's it like for Advertisers to Wait Around for the DOJ, and Google

103

How CookIt Media Is Helping Brands And Creators Break Bread

104

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

105

What's Really Holding Back Big Media From Doing More With Creators

106

Sir Martin on AI, Google, and Trump

107

Should We Really Treat Creators Like Mini Media Companies?

108

Can Comcast, Paramount and Charter Work Together To Grow CTV?

109

How Roku Plans To Bring All Those Instagram Advertisers To TV

110

Meet The Company That Brought Ryan's World To The Big Screen

111

So, How Is Google's Ad Tech Trial Going?

112

The Dangers Of The Ad Buying Industry's 'Overcorrection' Toward Performance

113

How Crunchyroll Quietly Became A Streaming War Victor

114

An Insider's Take On How YouTube Became A CTV Force

115

Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency

116

How to Build a Retail Media Network in 15 Minutes

117

Is Google About To Be Broken Up?

118

How Samsung Plans to Compete for TV Dollars With its Own FAST and Data

119

How Google Dropped the Ball on a Post-Cookie Solution

120

NBCU May Have Reason For Olympic Optimism

121

How Macy's is Quietly Building a New Profit Center From Retail Media

122

A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

123

The View on Retail Media - and the State of Targeting - from Europe

124

How the pandemic accelerated Uber's advertising plans

125

U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo

126

Wny many brands are still too skittish about social medial

127

What the growth of Roblox says about the future of media and advertising

128

Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere

129

How brands are using TikTok to create new products, including Chipotle menu items

130

How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

131

The IAB Thinks the FTC Hates Ads

132

The Latest on Google Privacy Sandbox From Inside the Publishing Trenches

133

Is gaming finally ready for an advertising explosion?

134

Trying to move ad spending past DEI box checking

135

Why social shopping might finally be ready to break out in the US

136

What is TV made for?

137

How Retail Media took over the ad business seemingly overnight

138

So you've been pretending to understand AI

139

Is YouTube Headed for a Paywall?

140

"We're going to be talking about real outcomes, not cookie-based outcomes."

141

Live from the Kochava Summit, its Next in Media

142

What happens when an election year happens during a Cookiepocolypse

143

Why there is no one like Mr. Beast

144

The Week in Review

145

How one news brand is thriving amidst a digital publishing meltdown

146

Week in Review with Mike & Ari

147

Ok seriously, what in god's name is Google's Privacy Sandbox?

148

Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken

149

Fortnite and Roblox for (Ad) Dummies

150

Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

151

Ari and Mike kill The Messenger

152

Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

153

Hasbro's CMO on the state of kids media in 2024

154

How to build a major ad business inside a retailer like Albertsons

155

How Tastemade avoided the digital media flameout to become a major CTV player

156

What Brands Still Don't Understand About TikTok

157

Why the CTV ad experience is still a work in progress

158

Multicultural marketing is finally getting more focus from brands - but still has a long way to go

159

"Weather at its core is the original influencer"

160

Inside Walmart's Journey Toward Becoming a Major Ad Player

161

Why Vizio Wants to Bother With Being an Advertising Company

162

How TV is borrowing from the social media ad playbook

163

What do data scientists really do at ad agencies?

164

Why Media Companies May Need to Act More Like Creators

165

"It's insane" Paramount's John Halley on keeping up with the changing TV ad market

166

How Sam's Club Built its Own Retail Ad Business- with some help from Walmart

167

Pinterest wants to use AI to help brands supercharge their creative output

168

Why Yahoo Blew Up its Own Ad Tech Business

169

"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath

170

Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating

171

Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data

172

Comcast ad boss on the double standards between TV and digital media

173

Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI

174

Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter

175

Why consolidation in ad tech will be a major challenge when everything is an ad network

176

Why an electronics brand like LG may have a shot at controlling the TV OS

177

'Everyone's hair is on fire'

178

How brands are prepping for the would be AR revolution

179

Why it might be a rough summer for digital advertising

180

Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet

181

Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV

182

"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do

183

How Instacart is trying to prove that retail media really drives incremental sales

184

Why Spotify is investing so heavily into ad tech

185

Roku's Miles Fisher on trying to train consumers to shop on their TVs

186

Why brands need to master short form video

187

The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix

188

Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny

189

Why Havas wants to target your emotional state

190

"It's astonishing that the industry has managed to make television advertising worse in a digital age"

191

Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"

192

Why the Financial Times is ultra conservative with programmatic ads and data

193

Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way

194

"Not everyone is going to succeed" - Why Retail Media is ripe for consolidation

195

Why so many big marketers still don't understand gaming

196

"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business

197

The Trade Desk on fighting walled gardens and trying to keep Google honest

198

2022 in review - Brian Morrissey on what happened to BuzzFeed, and whether AI is coming for the ad creatives

199

Airbnb's marketing boss on why travel continues to roar -and may never be the same post Covid

200

'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators

201

Why misinformation is the next battlefront in brand safety

202

YouTube wants credit for spending as much on content as Netflix - and getting more viewership

203

As Hershey moves its budgets from TV to digital, everything is getting harder

204

How Apple and TikTok Blew Up the Walled Gardens

205

How two media agency executives uncovered a big problem in CTV

206

Why Vox Media is going bigger into ad tech despite the skeptics

207

"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.

208

"Perhaps we've not been vocal enough" - why the TV industry undercounts over the air viewers - and maybe overstates cord-cutting

209

NBCUniversal and Paramount both want TV to be more accountable - the question is how

210

Why Molson Coors wants the big TV companies to get over themselves and collaborate more

211

"We need radical collaboration" - Why Doug Rozen, CEO of dentsu Media in the Americas, think media agencies may need to work together more

212

Why brands like Bolt don't care about TV's old metrics rules

213

"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.

214

"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.

215

'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media

216

"I will be really sad" if brands go overboard in targeting consumers in Web3

217

Why 'legacy thinking' is holding back CTV's ad potential

218

TelevisaUnivision is pushing for more representative TV measurement

219

Why Twitch is Ready to Crash the Upfront

220

How The Dodo went from cute pet videos on Social platform to conquering all media

221

How YouTube Reruns May LIterally Help Change the World

222

How WarnerMedia is -very carefully - bringing advertising to HBO

223

The ad business is still sleeping on the end of cookies

224

How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos

225

Why Action Network Bets "Well in Excess" of Six Figures Every Weekend to Nab New Gambling Fans

226

Why the TV ad industry is unlikely to settle on new measurement in 2022

227

Why Kroger may be advertising's sleeping giant

228

'Where is this disaster I'm hearing about?' Why digital advertising is poised to thrive post cookie world

229

Why it's unlikely that any one company will unseat Nielsen in TV advertising

230

Why marketers need to start taking crypto seriously right now.

231

How Amazon is looking to quietly conquer every part of the advertising business

232

Why TV manufacturers are suddenly the most interesting companies in advertising

233

Why the ongoing changes in digital ad targeting are just the 'tip of the iceberg'

234

Roblox (and kids) are already building the metaverse

235

Why the digital newsletter boom could shake up digital ad targeting

236

Why Innovid sees old school measurement panels as a 'hack' that no longer make sense

237

Consumers still don't trust marketers on the web – so here's what brands need to do.

238

Why Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now

239

Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate

240

How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing

241

Why Marketers Need to Embrace Putting Their Messages in the Hands of Creators

242

McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back

243

Why Marketers Will Be Far Better Off in a Privacy-First, Post Cookie World According to HubSpot’s Brinker

244

NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV

245

I Want My CTV - Why Billie Eilish and Olivia Rodrigo Are Creating the New Prime Time - On Vevo

246

How the Pandemic Paved the Way for a More Sophisticated Generation of CMOs

247

"Brands Aren't Going To See It Coming" Why Marketers Are About To Be Rocked by the Creator Economy

248

"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music

249

Why Google Is Going Its Own Way in a Post-Cookie World

250

“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom

251

John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands

252

Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing

253

Why Global Ad Agencies Still Want Their Say in the Digital ID Wars

254

Bonin Bough wants every CMO to be obsessed with getting your cell phone number

255

Harry's Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again - and That Brands Have a Chance to Reinvent Experiential Marketing This Summer

256

IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"

257

YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting

258

The News Industry is Battling a Misinformation Crisis Amid Ongoing Business Model Uncertainty

259

How Disney Fell Deeply in Love with Programmatic Advertising

260

Why TikTok May Soon Be Ready to Go After TV Ad Money

261

Pinterest Aspires to Be the "Connective Tissue Between Inspiration and Action"

262

David Jones Thinks Ad Holding Companies Are Hiding Behind Covid

263

Why Publishers Like Complex Can't Wait for Someone Else to Replace the Cookie

264

"The Battle for the Soul of the Internet" - Adweek's Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising

265

Terence Kawaja and Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-Covid, but Think Some Media Investors are ‘Whistling Past the Graveyard’

266

Advertising Disrupted: What User Privacy Means for Marketers

267

Brian Morrissey on Why We'll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing

268

American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry

269

Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes

270

TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work

271

Harold Klaje is on a Mission to Demystify Reddit for Brands

272

Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones

273

Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait

274

Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality

275

How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic

276

HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June

277

TV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change

278

Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity

279

Tastemade Says Its Thriving During the Digital Media Apocalypse

280

Snap is Bringing Digital Ad Creative Out of the Dark Ages - Though Traditional Agencies May Not be Ready

281

Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem

282

Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era

283

How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping

284

YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results

285

Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That

286

Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming

287

NBCUniversal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model