All Episodes
Ops Cast — 251 episodes
From Marketing to RevOps - What It Actually Takes to Build It From Scratch with Chelsea Gill
From Revenue Marketing to Resilient Marketing: How Operators Actually Survive the Next Era with Dr. Debbie Qaqish
From $500K to $22K: Rebranding, AI, and the New Rules of Growth with Michael Yehoshua
The AI Gold Rush Problem: Big Investment, Unclear ROI with Naomi Liu and Mike Rizzo
The Hidden Skill Behind Great Ops Leaders: Learning to Love Conflict with Anna Lecat
From Promise-Making to Promise-Keeping: Why Great Ops Starts with the Customer Journey with Julie Hamada
Fix the System, Fix the Results: Mapping Marketing Ops for Real Performance with Joe Bockerstette
What Marketing Ops Leaders Should Know About the Changing Social Media Landscape with Stephanie Gardner
From Marketing Ops to GTM Strategy: Breaking the Execution Ceiling with Jackson Fisher
The Old Playbook Is Dead: MOps in the Age of AI with Jon Miller
Leading With Heart in a Systems World: Accountability, Empathy, and the Human Side of Ops with Kimi Corrigan
Cold Email, Spam, and the Trust Gap: What B2B Can Learn from B2C with Jacqueline Freedman
Keeping the Lights On While Changing the Engine: Managing Transformation in Marketing Ops with Adele Kurki
Building Demand Gen Inside a Giant Organization: Lessons from Enterprise Change with Rachel Roundy
Metrics That Matter: Turning RevOps Data into Executive Decisions with Josh McClanahan
Five Years of Ops Cast: What Surprised Us, What We Learned, and What Matters For The Future
What Would It Look Like If Marketing Gets Embedded Throughout the Organization?
Leading With Intent: Values-Based Leadership in Marketing Ops with Jaime López
Why 80% of ABM Programs Fail (and How to Build One That Works) w/ Mason Cosby
From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack
From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil
The Value-Driven Path to AI Adoption with Aby Varma
The Final MOPsapalooza: Celebrating Community and What Comes Next
Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill
Practical AI for Marketing and Ops with Tracey Fudge
Building MOps in Highly Regulated Industries with Danielle Balestra
From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban
From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn
The Human Side of Marketing Ops with Sari Hegewald
Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
Translating Data to Boardroom Impact with Jon Russo
When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
Building Trust in an Age of AI with Karen Kranack
The Foundational Operations Gap with Evan Kubitschek
Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
How AI Upleveled the Promise of Personalization with Dean de la Peña
Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless
Inside the Community-Building Power of Women in Marketing Operations
How Can Marketers Partner with Sales in the Boardroom with Kyle Priest and Eric Hollebone
Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain
Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall
The Meaning of Life, the Universe, and MOPs with Andy Caron
Moneyball for Lead Scoring with Lucas Winter
Demand Gen and Ops Working Together with Janelle Amos
Behind the Scenes with the OpsCast Crew
Following Your Passions to Marketing Operations with Ahmad Moore
How Can Marketing Ops help with the "Messy Middle" of the Buyers Journey with Martin Pietrzak
Why Should Marketing Ops Pros Care About Customer Marketing and Customer Contact Data with Irwin Hipsman
The MOps Leap: Transitioning into Strategic Marketing Roles with Rick Collins
Email Deliverability in the Age of AI with Mustafa Saeed
The Ugly Work Behind a Beautiful CRM
How to Streamline GTM Execution with Garrath Robinson and Sebastian Hidalgo
How To Find Use Cases to Use AI to Automate Ops Tasks with Tarun Arora
How to Create Content at Scale with Satej Sirur
Why Marketing Ops Professionals Should Understand Product Marketing with AJ Driscoll
Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp
Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz
Tips and Tricks for Finding a New Ops Role with Ryan Murphy
Garbage In, Garbage Out: How Bad UTMs Wreck MAP, CRM & CDP Attribution with Dan McGaw
The Evolution of Video Production with Christian Schu and David Siciliano
The Value of Sales and Sales Ops Experience for Marketing Ops Pros
How to Run 350 Events a Year with Anna Tumanova
Career Growth and the MAGIC Framework with Carrie Fabris
The Impact of AI in Operational Efficiency with Kobi Stok
Innovative Marketing with AI and Human Insight with Deirdre Mahon
Precision at Scale: How to Maximize Demand Generation ROI with Clemens Deimann
How to build a Marketing Ops career on a budget with Jannelle Roscoe
The Future of Martech: How AI is Revolutionizing Marketing Operations with Luke Crickmore
Where are all of the B2C Marketing Ops Pros? with Cory Huff
The Evolved Marketer: The Emerging Breed of Marketing Ops Professionals with Yomi Tejumola
Blurring the Lines: Exploring B2B and B2C Marketing Operations with Beth Horrigan
From Twinkle, Twinkle to MOps and Mimosas: 4 Years of OpsCast Moments
Analytics Should not be a Million Dollar Problem with Janet Gehrmann
How to Create a Culture of Experimentation with Brendan Burke
Data Driven Marketing Needs Humanity Too with Leanne Dow-Weimer
The Mindset for the Most Effective Rev Ops Teams with Sean Lane and Laura Adint
Balance, Neurodiversity, and Workplace Environment Impacts on Teams with Kelly Robinson
All Things Salesforce with Hannah Nodus
The future of content and producers in the world of AI with John Pagano
Buying Groups as an Extension of ABM with Alice Walker and Christine Maxey
Operationalizing First Party Data with Vishnu Vankayala
How Your Role in Marketing Operations Will Evolve with Garrath Robinson
Data-Driven Marketing is Dangerous with Jonathan Hansing
Organizational Readiness and How it Impacts Marketing Effectiveness with Tony Ferreira
Really listen to your customers
How to Build the Case to Focus on Data Quality with Stefano Mazzalai
Be confident in your expertise
Follow Your Curiosity
Everything I learned about Marketing I learned as a Pro Wrestler with Devin Leshin
How Marketing Ops Can Turn Data into Actionable Insights with Adrianna Shukla
A Marketing Ops Professional's Guide to Finance with Nick Araco
How can AI Reinvent Marketing Ops and Analytics with Chris Golec
Driving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary Wallace
Establishing MarTech as a driver of measurable business impact with Mirko Roettgers
Lessons Learned from the Origins of Slack with Johnny Rodgers
From Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric Hollebone
Lessons Learned from an OG ABM Expert with Jessica Fewless and Andrea Frazier
Is Moonlighting Cheating?
Marketing Ops as a Path to COO with Stephanie Valenti
Introducing the Society of Martech Consultants
Practical tips for Project Management with Blaine Tetterton
Lessons Learned in a Shifting Landscape for an Entrepreneur with Vivian McCormick
Marketing Ops isn't Marketing - The Spicy Hot Take
A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia
The Perfect Storm of AI, Rev Ops Growth and Focus on Profitability with Jeremy Steinbring
Community-led and Partner-led GTM Approaches with Asher Mathew
The Future of AI in Search Marketing with Adi Abdurab
Building Collaboration in Revenue Operations with Rosalyn Santa Elena
Mastering Marketing Analytics: Insights and Strategies with Shivani Bhatt
The importance of Community to our Ecosystem with Asher Mathew
Empowering Customer Success to Drive Revenue
The Journey of Aligning Teams for Business Success with Natalie Furness
The Journey to Influential Leadership with Dionne Mejer
Mastering the Art of Marketing Ops: From Eloqua IPO to AI-Powered Success Strategies
Mastering Nearbound Partnerships: Navigating Trust and Strategy with Will Taylor
Behind the Scenes of ABM Strategy with Marketing Pro Xander Broeffle
Enhancing Resilience: Blending Mental Well-Being with Physical Health and Workplace Innovations
Exploring the Possibility of Alphabet's Acquisition of HubSpot
The Secret Sauce of Project Management in Marketing with Jo Gruszka
The Art of Building a Successful Marketing Ops Consultancy with Lauren A. and Sydney M.
People-First GTM and how Marketing Ops can Enable it with Mark Kilens
Using the Go to Network Motion with Mac Reddin
Manage Your Hype Cycle or be Managed by it with Frans Riemersma
ABM and PLG Motions - Two Sides of the Same Coin with Julie Geller
Predictability and Planning of Pipeline Metrics with Rachel Squire
Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz
Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao
The Importance of Good Planning on Productivity and Mental Health with Dani Worthman
Tips to "Do More with Less" in Marketing Ops with Colton Slauson
How Marketing Ops can Support Nearbound GTM Strategies with Justin Gray
The Coming Martech Supercollision with Scott Brinker
From IT to CMO to CRO to founder with Jenn Steele
Behind the Mic: OpsCast's 100th Episode Celebration
The importance of Finance Knowledge within Marketing Operations with Jaime Garza
Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar
The Coming Era of Adaptive Personalization with Tony Ferreira
MOps-Apalooza 2023 Recap with Michael Hartmann, Naomi Liu & Mike Rizzo
Building a Marketing Operations “Portfolio” with Joy Martinez
The Evolution of Marketing Ops in the Age of Generative Digital Experiences with Paul Wilson
Marketing Ops Career Advice from Vivi Gehan
The Importance of Project and Program Management for MOps with Paula Gorman
A Marketing Ops Maturity Model and more with Simon Daniels
How MOps can Leverage the Transition to First Party Cookies with Sylvain Giuliani
CMO Ops with Raja Walia
The Great Attribution Debate with Andrea Lechner-Becker and Drew Smith
Maximizing the Marketing Ops <> CMO Relationship with Scott Vaughan
What is a Marketing Chief of Staff with Chloe Washington, Ragen Dodson and Jim Williams
Learning how to Learn with Scott MacGregor
How to Continuously Learn and Grow in Marketing Ops with Raja Walia
January Recap - What's Happening in Marketing Ops?
Working with Other Ops Teams with Lorena Morales
The Impacts of the Martech Landscape Explosion with Shikha Pakhide
Ops Cast 2022 Lookback & Looking Ahead to 2023
Best practices for Email Marketing with Jay Schwedelson
OperatING manager vs OperatIONS manager - what is the difference? with Frank Cowell
Women's Takeover | Sharing Our Superpowers, Advocating for Leadership, and more with Naomi Liu, Vivian Chan, Kacyn Goranson and Leah Miranda
MAP "State of the Union" with MarketingOps.com Chairpersons
The Future Of Marketing Technology with George Xing
Landing & Evolving at your first Marketing Ops Job with AJ Valles
Working in Marketing Ops in Europe with Global Teams with Omair Izhar
How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy
Marketing Project Management is Broken with Amara Omoregie
The Rising Importance of Marketing Ops and the Future Implications with Tim Parkin
Product Led Growth (PLG) and Marketing Ops with Dave Rigotti
The Art and Science of Email Deliverability with Chris Arrendale
B2C Marketing Ops/Tech in Europe with John Van Pijkeren
Is Attribution ruining Marketing? with Carey Picklesimer
Why is it so hard to hire Marketing Ops Pros? with Max Spanier
How to Find Your Next Marketing Ops Role with Chelsea Rosenberg
The War Between the Art & Science of Marketing and Measurement with Camela Thompson
Why don't we focus more on Project Management with Evan Dunn
Revenue Operations in the Military with Carter Wright
The Importance of Mental Health in Ops with Courtney Chatterton
In-House Marketing Ops vs. Consulting with Stephen Stouffer
The Impacts on Marketing Ops from the COVID-19 Pandemic with RJ Andaya
What is MarketingOps.com
WTF is Marketing Operations with Amy Goldfine
Lessons Learned from Product Management with John Charlesworth
A Marketing Leader’s View of MOps with Angela Lee
Creating a Rev Ops Certification with Kyle Jepson
Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
What CMOs Should Know About Marketing Operations with Andrea Lechner-Becker
**MOOPs** Episode 12 - Harjot Singh, Head of Marketing Ops at Zip
Privacy and Loyalty - two sides of the same coin? With Zach Priest
How do you get into Marketing Operations or Revenue Operations w/ Drew Smith
**MOOPs** Episode 11 - Amy Goldfine, Head of Marketing Ops at Iterable
A Discussion with Marketing Ops Coworkers Tracy Warner and Candace Hopkins from Agorapulse
**MOOPs** Episode 10 - Chris Hoell, Head of Marketing Ops at Twin Strands Biosciences
The Intersection of Privacy & Data/Analytics; What does Marketing Ops need to know?
**MOOPs** Episode 9 - Andy Caron, VP of Consulting at Revenue Pulse
My Marketing Ops Journey with Mike Tatum, Director of Lifecycle Marketing at Athletic Greens (formerly with SurveyMonkey)
My Marketing Ops Journey with Faithful Adia, A B2C Marketing Ops Pro Interview
**MOOPs** Episode 8 - Marketing Ops Manager @ Autodesk, Weisi Kang Shares Her Marketing Mistakes and What She Learned
The Role of Marketing Ops in Modern Marketing with Daniel Murray
My Marketing Ops Journey with Bethanie Swank
**MOOPs** Episode 7 - Independent Consultant Anna Leary Shares Her Cloning Mistake and How That "Translated" to a Rough MOOPs
My Marketing Ops Journey with AJ Navarro
My Marketing Ops Journey with Carissa McCall
**MOOPs** Episode 6 - A 2-million record DB mistake w/ Prasad Sawant, VP, Director of Marketing Technology at FCB Health
Is 2022 The Year of the Marketing Ops Professional?
The Importance of Mentors in Career Path with Anna Leary
**MOOPs** Episode 5 - Rachel Squire, Marketing Ops Manager at Tasktop
Ops Cast (After Dark) with Courtney McAra
From Social Media to Marketing Ops to VP of Marketing w/ Kacyn Goranson
Ops Cast After Dark: MOps & IT Alignment, DAMs + MOps, and Project Management Challenges with Naomi Liu, Mike Rizzo and Michael Hartmann
Talking about Selling to MOps w/ Two Sales Pros; Ivan Robertson & Gary Levick
**MOOPs** Episode 4 - Chelsea Kiko, Director of Marketing at McGraw-Hill
Preparing Marketing Ops for a Cookie-less Future
Ops Cast After Dark: Reflecting on the year, mentorship, and more! w/ Naomi Liu, Michael Hartmann & Mike Rizzo
MOps + Branding… Audio Branding! w/ Jodi Krangle
**MOOPs** Episode 3 - Justin Norris & a slow-to-find mistake
The Shortcomings of Attribution Modeling with Chris Walker
You've Got Attribution Modeling...Now What? with Pete Furseth
**MOOPs** Episode 2 - Jessica Meyers & Marketo + Imports - find out what went wrong!
The RevOps Maturity Model: How Does Scale Affect it? With Lorena Morales
The Secrets of Selling to Marketing Operations Professionals
**MOOPs** Episode 1 - Mike Rizzo & Jessica Meyers
Customer Data Platforms - what are they? What's all the hype? w/ Michael Davis
Can Marketing Ops Generate Revenue Without a Marketing Strategy?
Customer Journey Mapping and Marketing Ops
EP 26 - Marketing Ops Career Lock, Learning, Trust & Customer Experience w/ Juan Mendoza
EP 25 - Building a MOPs Team that is a Strategic Business Partner w/ Nikki Luele
EP 24 - Josh Hill: Vendor Relations / Management and Negotiations
EP 23 - The "Dark Side" of Marketing Ops with Darrell Alfonso
EP 22 - How do we get new talent into Marketing Ops? With Toby Murdock
EP 21 - Lessons Learned from Rolling out Multi-Touch Attribution w/ Jeff Kew
EP 20 - What Would it mean to be a Certified Marketing Ops Professional?
EP 19 - The View of Marketing Ops from the CMO’s perspective w/ Paul Mosenson
EP 18 - Measuring Marketing & Revenue Team's Effectiveness
EP 17 - Having an Ownership Mindset with Marketing Operations / Martech
EP 16 - HubSpot is only for startups/small companies, right? w/ Connor Jeffers
EP 15 - Marperations: the Intersection of Marketing and Operations
EP 14 - Building Marketing Ops at a Home Builder
EP 13 - The IT Part of Marketing Ops
EP 12 - Is The Path to CMO Through Marketing Ops?
EP 11 - Leading a Marketing Ops Team
EP 10 - Go-to-Market Data with Amanda Thomas
EP 9 - Marketing Automation Platform - “State of the Union”
EP 8 - How to Audit a Marketing Tech Stack - Best Practices
EP 7 - Structuring MOPs to Scale / Centralized vs Decentralized
EP 6 - Revenue Attribution / Build vs Buy
EP 5 - How does a CRO view Revenue Operations?
EP 4 - What is RevOps? What is Growth Ops?
EP 3 - Marketing Operations Career Path
EP 2 - What should be included as "Marketing Technology"
EP 1 - How do you define Marketing Ops?