All Episodes
Own Your Business — 245 episodes
Decision Fatigue: Why You're Exhausted and How to Fix It
Client Case Study: Chris J. Evans
Saying "No" Without Guilt: Boundary-Setting for People Pleasers
Decision-Making Timelines: Why Some Couples Book Fast and Others Ghost
Case Studies v. Portfolio: How to Use Client Stories to Sell
Create Urgency that Feels Authentic (Not Manipulative)
Listener Fave: How to Lose a Client in 10 Ways
Listener Fave: 6 Popular Sales Tactics that Backfire
Listener Fave: What Motivates Your Ideal Clients?
The Luxury Market Real Talk - What We Wish Someone Had Told Us
What It Takes to Get to the Next Level: A Mastermind Alumni Panel
Reaching Your Full Potential with Oona Breyer
What it Takes to Level Up in Luxury in 2026
Apply the 80/20 Rule for Exponential Growth in 2026
Redefine Success on Your Terms
6 Big Sales Mistakes We Still See All the Time
Stop Believing These Myths About Luxury Clients
Why Booking Luxury Feels Harder than Ever
Why Your Inquiry Response Gets Ignored
Quit Wasting Time on the Wrong Projects
Sam Fave: Your Year-End Reality Check
Engage!25 Santa Barbara Recap with Abby Jiu
Bore Out or Burn Out?
7 Quick Website Fixes with Big Impact
Get Big Wins in Mid-Size Markets
Build Trust (Fast) in the Sales Process
6 Website Pages that Sell
Your Website's #1 Job in the Buyer's Journey
How to Prep for Engage! (and Make It Count)
Listener Fave: Why Couples Wait to Book
Stop Chasing Shortcuts: The Path to Higher Prices and More Clients
From Busywork to Bookings: Using AI the Smart Way
Stop Using AI Like a Robot
Why Strategy Shifts Go Nowhere
Sam’s (Unfiltered) Take: State of the Wedding Industry
State of the Wedding Industry 2025: Hard Truths and Honest Insights
The Truth About Luxury: It’s Not What Instagram Told You
Are You Growing a Business — or Just Making More Work?
Why Your Offer Isn’t Landing (Even If It’s Excellent)
Ideal Clients Aren’t Ignoring You. They Don’t Understand You
Listener Fave: 6 Popular Sales Tactics that Backfire
Listener Fave: The Real Reason You're Stuck in Your Business
Listener Fave: What Motivates Couples to Buy
Selling to BTS Decision-Makers with Amrit Dhillon-Bains
Say "No!" more often
How to Build Executive Presence with Alex Carter & Anne Marie Nest
It's Not Confidence You Need, It's Clarity
Empower your Team with Pablo Oliveira and Eleanor Scola
Building Expertise with Twah Dougherty
Social Media Strategy with Abby Jiu
How to Upgrade Your Ideal Client with Julian Leaver
Be the CEO with Brittany Lo
Outsource to a VA with Masterfully Managed
Build a Company Culture with Taryn Blake
Co-Own a Business as a Couple with The Masis
Business Strategies for a Tough Economy
Couples' Search Trends with Julie Novack
Running a Business with Integrity with Elizabeth McKellar
5 Wedding Industry Myths - Busted!
Selling with Stories
Talking about Budget with Potential Clients
Plagiarism, a PSA to the Wedding Industry
Level Up into Luxury Panel
Next Level Luxury in a Tough Market
From Mid-Market to Entry Luxury with Erika Aileen
Custom Proposals with Erika Delgado
Discovery Call Questions
6 Simple Ways to Refresh Your Website
Social Media Must-Dos for 2025
How to Attract the Right Clients
A Simple Roadmap for Success in 2025
Top Engage!24 Takeaways Part 2
Top Engage!24 Takeaways
Why Your Ideal Client Avatar Misses the Mark
Think Like an Entrepreneur with Anja Winikka
3 ways to demonstrate expertise
Shift Your Expectations for 2025
How to Trigger Buyer Desires
Tips and Tools to DIY Your Website
Be a Magnet for Your Ideal Client
8 Website Copywriting Hacks
4 Website Don'ts & 3 Website Dos
When (and When Not) to Rebrand with Kate Ford
Sam's Take on State of the Industry
SEO is NOT Dead with Sara Dunn
State of The Industry 2024 Edition
Why you're attracting the wrong clients
How to Lose a Client in 10 Ways
Pricing Presentation
Perfectionism's Upsides and Downsides
Luxury Weddings 2024-5 Edition with KT Merry
Finding the Right Referral Partners
How to "Connect" with Couples on Discovery Calls
Conversion Rates and Booking Expectations
Website Design for Different Buyer Types
Wedding Day Attire with Julian Leaver
Personalized Client Workflows
10 Keys to Build Trust with Buyers
Reduce Friction in the Buyer's Journey
4 Ideas for Your About Page
14 Zoom No-Nos
Joseph Mills - Building a Business that's True to You
Differentiate Your Brand to Stand Out
Why Couples Wait to Book
Building Long-Term Success with Gigi De Manio
Pricing & Business Cycles with Lindsay Landman
How to Build a High-Converting Website
Working as the Boss with ADHD
Website Images that Attract Ideal Clients
How to "Sell" on a Discovery Call
How to Network IRL with Julian Leaver
Be a Better Listener
Mental Hygiene with Gurminder Banga
How to Generate More Inquiries
Inquiry Response No-Nos
7 Reasons Why Your Website isn't Working
Celebrity Panel: Leveling Up into Luxury
Client Case Study: Tara Blunk, Photographer
2024 Booking Predictions
4 Big Myths about Getting into Luxury
5 Obstacles to Success (and How to Overcome Them)
Build Value to Justify High(er) Prices
Elevate your personal brand
Luxury Photography Panel
2023 Year in Review
How to avoid bad discovery calls
Post-Mortems: Learn from Success and Failures
7 Lessons Learned at the Shift Retreats
6 Parts of a Successful Website
Use Gratitude to Grow Your Business
3 Keys to Designing Packages & Pricing
Client case study: Floral designer Eatherley Schultz
Create Messages that Trigger Ideal Clients
How NOT to Use Scarcity in Your Sales and Marketing
Get More Sh*t Done
Planner Panel
Stand Out in a Sea of Sameness
BTS: Lessons Learned as a Copywriter
Videographer Case Study: John Bunn and Nick Miller
Prepare NOW for 2024
FAQs about State of the Industry
State of the Industry 2023 Edition
3 Ways to Retain Referral Partners
Protect Yourself Legally with Magi Fisher
Client Case Study: Carter Rose, Photographer
Lessons Learned in 100 Episodes
Top 10 Books for Business
How to Hook Your Ideal Client
Break into the Luxury Market
Client Case Study: Kaitlin Ford, Planner
What to Do When Inquiries are Slow
Why You Need a Services Page
Set Realistic Expectations for Success
Client Case Study with Romin Zandi
Selling Styles
3 Keys to More Ideal Clients
5 Strategic Business Mistakes
Info Page v. Pricing Page
5 Major Proposal Mistakes
Top 10 Books for Marketing & Sales
5 Big Website Myths
Why Your "Why" Matters
4 Stages of Business Growth
Build a Luxury Team with Shannon Leahy
7 Core Sales Skills
6 Popular Sales Tactics that Backfire
How NOT to Close Deals
Keeping it Creative with Bob Spiegel
Design Services Your Clients Love
Book the Top Package with Megan Gillikin
Celebrity Panel Case Study
Attract and Book More Ideal Clients With Katy Taylor Jacobson
7 Website Mistakes that Cost You Inquiries
Social Media with Persephone Maglaya
The Science of Sales
Pick the Right Goals, Please
Selling to Dreamer Buyer Types
Selling to Boss Buyer Types
Brand Integrity with James x Schulze
Sell Luxury Anywhere with Imoni Events
Selling to Analyzer Buyer Types
Selling to Relater Buyer Types
The Power of “Yes” with Chris Jespersen
Scaling your Business with Abby Jiu
Top 10 Engage! Takeaways
Destination Wedding Dos and Don'ts with Jennifer Stein
Top Closing Techniques
Discovery call must-dos
Selling Luxury with KT Merry
Discovery Call Mistakes
Money Matters with Katelyn Magnuson
Selling to Different Buyer Types
Upgrades after the Sale
Collect More Reviews from Couples
Why Couples Struggle with Decisions
Say “No” More Often
8 Principles for Long-Term Success
Stop Burnout Before it Happens
Why do you own your business?
Hook Perfect Buyers with Your Blog
Pinterest: A Visual Search Engine
SEO to Attract Ideal Clients
Leverage Relationships for More Inquiries
Top 10 Engage!22 NOLA Takeaways
Fast Track for Planner Referrals
Inside Scoop: Engage! Summits
BTS: Design an Effective Website
Map Out a Realistic Revenue Plan
Get More Referrals from Clients
Don’t Make it Hard to Buy
Mirror Clients to Connect Non-Consciously
Pricing Psychology: How Many Options Works Best?
Guide Couples through the 5 Stages of Awareness
Design a Website for Your Ideal Client
What Motivates Your Ideal Clients?
Myth: People Don’t Read Anymore
Five Big Copywriting Mistakes You Can Fix Today
How to Get Couples to Like You
How to Feel Confident on Discovery Calls
How to Involve All Decision-Makers
When NOT to sell your services
Gain Momentum with Micro-Commitments
Why couples say “no” to your services
How NOT to respond to an inquiry
How important is inquiry response time?
How to Package Your Services to Sell
Customizing the Client Experience
Success Through Discovery Calls
Prioritize What Motivates You
Listen to hear and learn what your couples need
Pricing on your Website
When and How to Raise Prices
The Biggest Problem with Your Business
Talking about Budget with Potential Clients
Turn Your Blog into a Storyselling Machine
Let Your Website Sell for You
The Perfect Contact Form
The Power of Social Proof
4 Tips for a Compelling Custom Proposal
Website Images that Connect with Your Ideal Clients
6 Ways to Use Video to Book More Clients
Introduction to Buyer Types for Wedding Pros
Top 3 Pricing Strategies for Wedding Pros
Prequalify Your Favorite Clients
Welcome to the Own Your Business Podcast