All Episodes
Screen Wars — 51 episodes
51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market
50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere
49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting
48. Dallas Lawrence on The Future of Free Ad-Supported TV
47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy
46. CIMM’s Jon Watts on The Measurement Dilemma
45. Frost Prioleau on Empowering Local Businesses with CTV
44. Chris Wilson on Decoding Cross-Platform Video Measurement
43. Michael Bologna on Unlocking the Power of CTV Advertising
42. Steve Lanzano on TV Advertising in the Streaming Era
41. Brian Wieser on the Dynamics of Media Buying
40. Mike Shields on the Evolution of CTV
39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement
38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact
37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting
36. Matrix Solution’s Brenda Hetrick on Connecting Buyers and Sellers in a Fragmented Market
35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video
34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political Advertising
33. Julia Alexander on the Impact of Ad-Supported Streaming
32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming
31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement
30. Rich Greenfield on Streaming’s Road Ahead
29. Ashwini Karandikar on Data-Driven Decision Making
28. Mark Zgutowicz on Success Drivers in the Video Ad Market
27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth
26. Gordon Borrell on the New ‘Prime Time’
25. Crackle Plus President Philippe Guelton on Constructing a Strong Distribution Network
24. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 2)
23. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 1)
22. SafeGraph CEO Auren Hoffman on Building a Better Business
21. Addictive Founder Simon Andrews on the Future of Agencies
20. Extreme Reach CEO Tim Conley On The Importance of Experimentation In Advertising
19. Effectv’s James Rooke On The Framework For Succeeding In A Cross-Screen World
18. DoubleVerify CEO Mark Zagorski on The Future of Video Ad Measurement
17. Neustar’s Michael Schoen on the Future of Identity
16. Roku’s Louqman Parampath on the Future of Connected TV
15. Observer’s Senior Entertainment Reporter Brandon Katz on Streaming Strategy and the Future of Movies
14. Publicis Groupe’s Senior Advisor Rishad Tobaccowala Shares Thoughts on ”The Great Re-Invention”
13. PARQOR’s Founder Andrew Rosen On Streaming, Genre Wars, and “Coopetition”
12. CIMM’s CEO Jane Clarke on the Building Blocks of Cross-Media Measurement
11. Snap’s Head of US Enterprise Sales Luke Kallis Discusses Innovation Across AR And Targeted Advertising
10. Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement
9. Matter More Media CEO Tracey Scheppach Shares How Addressable TV Is Reshaping the Industry
8. Roku’s Head of Ad Marketing Jordan Rost On Blurring the Line Between Traditional and Streaming TV
7. Tubi CRO Mark Rotblat Discusses The Accelerating Shift Of Ad Spend Towards Streaming
6. Sparrow Advisers’ Ana Milicevic Discusses Innovation To Align Distribution With Consumer Demand
5. Simulmedia CEO Dave Morgan Discusses The Future of Video Ads and Video Games
4. Magnite’s Adam Lowy Says We “Haven’t Even Scratched The Surface” Of CTV/OTT’s Potential
3. Innovid CTO Tal Chalozin On The New Normal of Digital Media
2. Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement
1. Comscore CEO Bill Livek Discusses The Renaissance of Cross-Platform Local Advertising