All Episodes

SBP 198: The Ads That Shouldn't Have Worked. With Terry O'Reilly

SBP 197: The Sharp Cut - Purpose is a promise most brands can't keep

SBP 196: The Barber's Brief - The Missing Layer In Performance Marketing?

SBP 195: The PostPod - Lessons from Dr. Nicole Hartnett: Loyalty is everywhere. Growth isn’t.

SBP 194: Loyalty Is Everywhere, Growth Isn't. With Dr. Nicole Hartnett.

SBP 193: The Sharp Cut - Reach Don’t Teach: The Truth About Reach and Frequency

SBP 192: The Barber's Brief - Is a sandwich without bread still a sandwich?

SBP 191: The PostPod - Lessons from Andrew Tindall: The Confidence Crisis in Marketing

SBP 190: Your Marketing Dashboard is Lying to You. With Andrew Tindall

SBP 189: The Sharp Cut - The Invisible Hands: How Dead Ideas Run Your Marketing Strategy

SBP 188: The Barber's Brief - Does brand purpose actually lead to growth?

SBP 187: The PostPod - Lessons from David Aaker: The Power of Origin Stories

SBP 186: A Boot, A Beer and a Sledgehammer. With David Aaker

SBP 185: The Sharp Cut - The Incentives Trap: The Blueprint for Success [Part 3]

SBP 184: The Barber's Brief - Have most marketers not learned the basics?

SBP 183: The PostPod - The Habit That Shapes Better Marketers

SBP 182: The Decision Factory: AI’s Missing Manual. With Roger Martin

SBP 181: The Sharp Cut - The Incentives Trap: Revenue is a Vanity Metric [Part 2]

SBP 180: The Barber's Brief - Why Are Agencies in Such Deep Trouble?

SBP 179: The PostPod - Stop Buying Media on CPM

SBP 178: Stop Buying Media on CPM. With Peter Field

SBP 177: The Sharp Cut - The Incentives Trap: When Metrics Become Targets [Part 1]

SBP 176: The Barber's Brief - Welcome to the Age of Answers

SBP 175: The PostPod - Hyper-Targeting is Killing Growth

SBP 174: Hyper-Targeting Is Killing Growth. With Vince Simone

SBP 173: The Sharp Cut - The Most Dangerous KPI in Marketing

SBP 172: The Barber's Brief - How can I communicate better with my mother?

SBP 171: The PostPod - Making Super Ads

SBP 170: Making Super Ads. With Vanessa Chin.

SBP 169: The Sharp Cut - Personas, we have a problem.

SBP 168: The Barber's Brief - Marketers beware! Less is not more.

SBP 167: The PostPod - The Only Growth Lever Marketers Control.

SBP 166: The Only Growth Lever Marketers Control. With Dale Harrison.

SBP 165: The Sharp Cut - Right Message Wrong Everything: The Truth About 1:1 Targeting.

SBP 164: The Barber's Brief - Don’t Create Bite-Sized Chunks of Your Content

SBP 163: The PostPod - Fear is Killing Your Innovation

SBP 162: Fear Is Killing Your Innovation (And The Simple Tool That Fixes It). With Tom Fishburne, Marketoonist.

SBP 161: The Barber's Brief - Toyota Promotes Escape, Whatever The Car.

SBP 160: The PostPod - Why Awareness Is Not Enough.

SBP 159: Why Awareness Isn't Enough. With Ty Heath.

SBP 158: The Barber's Brief - Omnicom and IPG: Congrats On Being Huge!

SBP 157: The PostPod - Principles Beat Tactical Noise.

SBP 156: BrandZ: Principles Beat Tactical Noise. With Jane Ostler.

SBP 155: The Barber's Brief - Who’s Really Running Marketing Now?

SBP 154: The Post Pod - Dull Media Smells Like Burning Money.

SBP 153: Dull Media Smells Like Burning Money. With Adam Morgan and Karen Nelson-Field

SBP 152: The Barber's Brief - Love Over Clicks?

SBP 151: Live From 'The Gathering' 2025

SBP 150: The 8 Fundamentals of Effective Marketing

SBP 149: The Barber's Brief - Is Lululemon in a Nosedive?

SBP 148: The PostPod - Ad Fraud: The Real Cost.

SBP 147: Ad Fraud - The Real Cost. With Dr. Augustine Fou.

SBP 146: The Barber's Brief - When A Discount Becomes A Death Spiral

SBP 145: The PostPod - The Attention Economy Playbook.

SBP 144: The Attention Economy Playbook. With Ben Allison.

SBP 143: The Barber's Brief - Does Nike's "Why Do It" Signal the end of Hustle Culture?

SBP 142: The PostPod - Music's Marketing Revolution.

SBP 141: Music's Marketing Revolution. With Alan Cross.

SBP 140: Move Over Croc, The GOAT is Here! The Barber's Brief, September 4, 2025.

SBP 139: Navigating the complexities of B2B Buying. Post Pod Discussion.

SBP 139: Navigating the complexities of B2B Buying. With Mimi Turner and Jann Martin Schwartz.

SBP 138: Is Substack the New Playground for Gen Z Brands? The Barber's Brief - August 21, 2025.

SBP 137: How AI Can Save Your Next Campaign. Post Pod Discussion.

SBP 137: How AI Can Save Your Next Campaign. With Steve Phillips.

SBP 136: Netflix's Secret Weapon! The Barber's Brief, August 7 2025.

SBP 135: Consumer First, Data Always. Post Pod Discussion

SBP 134: Consumer First, Data Always. With Bob Park.

SBP 133: GenAI Is Coming for Your Commercials! The Barber's Brief, July 24 2025

SBP 132: Beyond Cannes: Post Pod Discussion.

SBP 132: Beyond Cannes: Creativity, Effectiveness, and Lions Intelligence. With David Tiltman.

SBP 131: Chuckwagon Tarps a Sign of Economic Growth? The Barber's Brief, July 10 2025.

SBP 130: Zombie Metrics - Post Pod Discussion.

SBP 130: Zombie Metrics: Don’t Fall for Misleading Data. With Dale Harrison.

SBP 129: From Rosé to Reality — Cannes 2025 Wrap-Up

SBP 128: The Cannes Cut Day 4: This Ad Won’t Wear Out

SBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!

SBP 126: The Cannes Cut Day 1&2: Hot Takes & Croissant Mistakes.

SBP 125: Tesla Sales Down 90%? The Barber's Brief June 12, 2025.

SBP 124: Brand Building Beyond The Click. With Connor Archbold and Matthew Herbert.

SBP 123: Is Brand Purpose Dead? The Barber's Brief.

SBP 122: AI? No one will come and save you. With Mitch Joel.

SBP 121: The Barber's Brief: We're going to Cannes! May 15, 2025

SBP 120: Creative Briefs That Don't Suck. With Pieter-Paul von Weiler and Matt Davies.

SBP 119: The Barber's Brief: Divesting Legacy Platforms? - May 1, 2025

SBP 118: Driving Modern Luxury: Inside JLR’s House of Brands Strategy. With Charlotte Blank.

SBP 117: The Barber's Brief: Chasing the high? April 17, 2025

SBP 116: Unlocking Future Power in Branding. With Mary Kyriakidi.

SBP 115 - The Barbers Brief: Glazed Donuts Anyone? April 3, 2025

SBP 114: Turn Revenue Gaps Into Growth. With Jeremy Miller.

SBP 113: The Barber's Brief: Ferris Hamilton's Day Off? March 20, 2025

SBP 112: Leading Brands in an AI World. With Paul Dervan.

SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025

SBP 110: Taking Chaos out of Creativity. With Rethink's Karen Pearce & Morgan Tierney.

SBP 109: The Barber's Brief: New Head of CeraVe? February 20, 2025

SBP 108: Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin.

SBP 107: The Barber's Brief: Tariff Edition - February 6, 2025

SBP 106: Why Cutting Marketing Budgets is a Mistake. With Hilary Borndahl.

SBP 105: The Barber's Brief - January 23, 2025

SPB 104: Marketing Resolutions for 2025. With Prof. Byron Sharp.

SBP103 - The Barber's Brief - January 9th 2025

SPB 102: The Barber's Brief: Navigating the 2025 Marketing Trends

SBP 101: The Year In Review Episode. With Elena Jasper and Conor Byrne.

SPB 100: The Barber's Brief - Celebrating Our 100th Episode

SBP 099 - How To Build Persuasive Presentations. With Nancy Duarte.

SBP 098: The Barber's Brief - November 21, 2024

SBP 097 - A Customer Promise Is A Business Strategy, with Roger Martin, Mimi Turner and Jann Martin Schwarz.

SBP 096: The Barber's Brief - November 6, 2024

SBP 095: AI-Powered Synthetic Market Research. With Peter Weinberg.

SBP 094: The Barber's Brief - October 24, 2024

SBP 093: Financial Metrics for Marketers. With Omar Roubi.

SBP 092: The Barber's Brief - October 10, 2024

SBP 091: The Cost Of Dull Ads. With Adam Morgan.

SBP 090: The Barber's Brief - September 26, 2024

SBP 089: Future Demand, Not Demand Generation. With James Hurman.

SBP 088: The Barber's Brief - September 12, 2024

SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.

SBP 086 - The Barber's Brief - August 29, 2024

SBP 085: A Field Guide To Smart Advertising. With Dan White.

SBP 084: The Barber's Brief - August 15, 2024

SBP 083: Ethics & The Currency of Trust. With Amina Mattern.

SBP 082: The Barber's Brief - August 1, 2024

SBP 081: Not All Data is Evidence. With Prof. Koen Pauwels.

SBP 080: The Barber's Brief - July 18, 2024

SBP 079: First, Look Like Your Brand. With Dr. Ella Ward.

SBP 078: The Barber's Brief - July 4, 2024

SBP 077: Creativity In Service of the Customer. With Andrew Tindall.

SBP 076: The Barber's Brief - June 20th, 2024

SBP 075: Trending Tensions In Marketing. With Esther Benzie.

SBP 074: The Barber's Brief - June 6, 2024

SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne

SBP 072: The Barber's Brief - May 23, 2024

SBP 071: Niche Does Not Mean Tiny. With Dr. Hermann Simon

SBP 070: The Barber's Brief - May 9, 2024

SBP 069: Slaying Marketing's Sacred Cows. With Dale Harrison.

SBP 068: The Barber's Brief - April 25, 2024

SBP 067: The Mindless Marketers, with Conor Byrne.

SBP 066: The Barber's Brief - April 10, 2024

SBP 065: 100% Brand Loyalty Is Not Normal. With Ethan Decker.

SBP 064: The Barber's Brief - March 28, 2024

SBP 063: Easy to Mind, Easy to Find. A Conversation About Physical Availability, With Arry Tanusondjaja.

SBP 062: The Barber's Brief - March 13, 2024

SBP 061: A Better Way To Segment Markets. With Tony Ulwick.

SBP 060: The Barber's Brief - February 28, 2024

SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.

SBP 058: The Barber's Brief - February 15, 2024

SBP 057: Put Best Practice Into Practice. With Dr. Grace Kite.

SBP 056: The Barber's Brief - February 1, 2024

SBP 055: Scaling Up: Who Said So Besides You? With Christine Gillies.

SBP 054: The Barber's Brief - January 18, 2024

SBP 053: Live From New York, It's Marketing Effectiveness. With David Tiltman.

SBP 052: Future of Marketing Departments with Hanna Riberdahl and Kaj Johansson.

SBP 051: The Barber's Brief - January 4, 2024

SBP 050: Love, Laughs and Power Rankings. With Conor Byrne and Elena Hengel.

SBP 049: The Barber's Brief - December 14, 2023

SBP 048: What If There Was No Sales or Marketing Budget? With Jeff Lowe.

SBP 047: The Barber's Brief - November 30, 2023

SBP 046: Shattering Myths About High-Performance Leadership. With Eddie Obeng.

SBP 045: The Barber's Brief - November 16, 2023

SBP 044: NPS Exposed - What Does It Really Measure? With Prof. John Dawes.

SBP 043: The Barber's Brief - November 2, 2023

SBP 042: Preparing For a Successful Q4. With Samantha Kelley.

SBP 041: The Barber's Brief - October 19, 2023

SBP 040: Making a Promise to the Customer. With Roger Martin.

SBP 039: The Barber's Brief - October 5, 2023

SBP 038: How Branding Affects the Race for Talent. With Shelley Billinghurst.

SBP 037: The State of Programmatic in Canada. With Ben Wise and Jeremy Freedman.

SBP 036: The Gravity of Ecommerce. With JP Castlin and James Hankins.

SBP 035: A Guide to Product Marketing, with Yasmeen Turayhi

SBP 034: Bud Light, Barbie and Branding, with Emmanuel Probst

SBP 033: AI. Separating Fact From Fiction, with Darby Sieben and Craig Haney

SBP 032: To Persona or Not to Persona? That is the Question.

SBP 31: When to Change Your Strategy, With Jennifer Riel

SBP 030: Solving for Incrementality, with Avinash Kaushik

SBP 029: The Evolution of B2B Sales and Marketing, with Brent Adamson

SBP 028: The Evolution of Traditional Advertising, with Pierre Bouvard

SBP 027: A Conversation About Intent Based Marketing, With Marc and Vassilis

SBP 026: A Look Back on 35 Years in Marketing, with Carol Shmygol

SBP 025: Better Brand Health, with Jenni Romaniuk

SBP 024: What Marketers Don't Know. With Tom Roach

SBP 023: Inflation Is Here To Stay. Now what? With Dr. Hermann Simon

SBP 022: Modern Marketing Dilemmas, with Mary Kyriakidi

SBP 021: Customer Centricity and the Role of Marketing with Andrea Belk Olson

SBP 020: The Sleeping Barber Season 1: Year in Review, with Marc and Vassilis

SBP 019: Marketing Trends You Shouldn't Listen to, with Tom Goodwin

SBP 018: Confessions of a Pricing Man, with Prof. Hermann Simon

SBP 017: The Secrets to Ad Effectiveness, with Jon Evans and Orlando Wood.

SBP 016: The Importance of Cognitive Branding, with Sandeep Dayal

SBP 015: The Art of Budget Planning, with Dr. Grace Kite

SBP 014: Is Marketing in Trouble?

SBP 013: Creating Great (Strategy) Choices, with Jennifer Riel

SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett

SBP 011: The Power of Video Marketing with, Jon Mowat

SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon

SBP 009: B2B Marketing and the Contrarian Matrix, with Ty Heath

SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui

SBP 007: Designing a career in marketing, with Dan White

SBP 006: A New Way to Think, with Roger Martin

SBP 005: Accounting metrics for marketers, with Dave Bunce.

SBP 004: What is brand, who owns it and how to measure it.

SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin

SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker

SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi

Sleeping Barber - A Marketing Podcast (Trailer)