All Episodes

121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's Roeya Arzani

120. GEO/AEO, AI Overviews and ChatGPT Ads: Answers to Australian Marketers’ Most Pressing AI Search Questions

119. Why Marketing is About Behaviour Change w. Thinkerbell's Dan Monheit

118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes w. B2Linked's AJ Wilcox

117. Julian Cole's Blueprint for Strategy That Sticks

116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover

115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder

114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson

113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’

112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley

111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian

110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder

109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis

108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover

107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee

106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts

105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen

104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray

103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes

102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall

From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King

From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit

101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz

100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field

99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley

98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel

97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan

96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns

95. How to Rank in ChatGPT w. Joe Alder

94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James

93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape

92. Current vs Future Demand: Why Mental Availability Matters w. Nick Palmer

91. The Secret to B2B Marketing: Owning a Perspective w. Alex James

90. Marketing to Gen Z and Gen Alpha w. Katy Richardson

89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence

88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder

86. Why Client-Agency Relationships Fail - And How to Fix Them w. Drew McLellan

85. How to Build Desire in Luxury and Property Markets w. Giverny Reid

84. State of the Pitch 2025 w. Darren Woolley

83. Emails with Mailchimp: The Power of First-Party Data, AI, Great Creative and More w. Anthony Capano

82. Rethinking Search: Google vs ChatGPT, Attribution, Audiences and the Future w. Rand Fishkin

81. The Power of Account-Based Marketing w. Paola Piccinno

80. Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King

79. Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Dan Monheit

78. Answering Your Marketing Questions for 2025 w. Joe Alder, Sam Dodson and Mariano Di Lascio

From the Archives: How to Build Your Personal Brand as a Marketer w. Fleur Brown

From the Archives: Career Advice From a Global CMO w. Ryan Bonnici

77. LinkedIn Ads That Work: Expert Tactics w. AJ Wilcox

76. Marketing Metrics That Matter: A Conversation w. Taz Bareham

75. The Future of Experiential Marketing: Trends and Innovations w. Laura Roberts

74. How to Target Your Audience Online w. David Roberts

73. The Future of SEO: Why Google’s Here to Stay w. Joe Alder

72. PR in The Digital Age: From Newsrooms to Influencers w. Andy Scales

71. Signs Your Agency is the Right or Wrong Fit w. David Lawrence

70. Countdown to 2025: What Marketers Need to Kick-off w. Sachin Rajah

69. How Marketers Can Run Better Pitches w. Darren Woolley

68. Content Marketing in the Age of AI w. Marcus Sheridan

67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah

66. How To Fix A Failing Campaign w. Sachin Rajah

65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin

64. AI in Marketing: Hype vs. Reality w. David Lawrence

63. Project Management for Marketers w. Gavin Watson

62. Measuring the Impact of Your Marketing w. Paul Sinkinson

61. The Importance of First-Party Data w. David Lawrence

60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt

59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith

58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop

57. Understanding Google Consent Mode & Facebook CAPI w. Sachin Rajah

56. Career Advice, AI and the Future of Marketing w. Hubspot's Kat Warboys

55. How to Find the Right Agency For Your Business w. Drew McLellan

54. Answering Your Marketing Questions for 2024 w. Kayley Melham

(Repeat) Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco

(Repeat) What You Need To Know About SEO in 2023 w. Daniel Costa

53. How to Start a Podcast w. Kayley Melham

52. What You Need To Know about GA4 w. Sachin Rajah

51. How to Use AI When Copywriting w. Ralph Grayden

50. Drawing Insights and Forming Strategy w. Julian Cole

49. Dark Social and Attribution Challenges w. Rand Fishkin

48. Advice for Marketing Graduates Breaking Into the Industry w. Ryan Bonnici

47. Preparing For Black Friday & Cyber Monday w. Iain Calvert

46. The Growth of Out of Home For Australian Marketers w. Josh Gurgiel

45. Career Advice from 2022 Australian CMO of the Year w. Aimee Engelmann

44. Local SEO in 2023: 7 Ways to Improve Your Local Search with Daniel Costa

43. How To Build Your Personal Brand As a Marketer w. Fleur Brown

42. Is Google on the Decline in Australia? w. Kayley Melham

41. How to Nurture Existing Customers w. Kieran Krohn

40. B2B Marketing in 2023 with Stuart Jaffray

39. Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco

38. Marketing to a Chinese Audience w. Ophenia Liang

37. What Marketers Need to Know About Spotify Ads w. Simon Connolly

36. How To Run Successful Webinars w. Eshita Durve

35. Influencer Marketing w. Sharyn Smith

34. Digital Marketing Campaign Deep-Dive | LIV Mirvac w. Jade MacAuslan

33. ChatGPT Emergency Pod - What Australian Marketers Need To Know w. David Lawrence

32. Your Most Asked Marketing Questions for 2023 w. Kayley Melham

31. What You Need To Know About SEO in 2023 w. Daniel Costa

30. Masculinity in Marketing and B&T Best Advertising Campaign Of 2022 - 'Boys Do Cry' w. Simon Lee

(Repeat) Marketing to Generation Z w. Katy Richardson