All Episodes
Stories Mean Business - Nick Warren — 1455 episodes
1453: Go Watch This
1452: When Cold Coffee is a Good Sign
1451: Making Things Easy For Ourselves
1450: If You're Dancing
1449: The Anger of Strangers
1448: Lincoln was onto something
1447: Make It Simple, Stupid
1446: Speeeeeeed!
1445: I may be about to solve a 25-year problem (or not)
1444: The Three Rules That Built the Empire of the Incas
1443: Persuasive (but painful)
1442: Going Slow At Christmas
1441: Don't Put It Down (Until It's Done)
1440: One Of My Favourite Movie Scenes
1439: Travelling In Transylvania
1438: The Slug's Journey
1437: 4 Years of Thinking
1437: The Friday List
1436: Twitter's Storytelling Failure
1435: Self-Delegation Strategy
1434: Rain - It's SO Good
1433: Money-Back Marketing
1432: Open A Window
1431: Waste or Work?
1430: Oppenheimer
1429: Rescheduling The Podcast
1428: Starting From Aggression Is Dumb
1427: Heptabase (and Spatial Thinking)
1426: Meandering Around The City
1425: 7-foot Tall Mechanics
1424: Paper Cuts
1423: Into The Past
1422: Wolf Hall, Dogma, and Offers
1421: That Friday Feeling (Not)
1420: The Cop In The Car
1419: Work That Doesn’t Feel Like Work
1418: New Banking Bonuses
1417: The Geekiest Things Ever
1416: Where Fear Comes From
1415: The 4 Happy Chemicals
1414: Name Your Enemy?
1413: 47 Pieces of Content
1412: 3 Hours Sleep
1411: Streamlining Work (in the Real World)
1410: What's The Opposite of a Great Business
1409: GTA budget 2 Billion Dollars. Why?
1408: Back to the Detectorists
1407: Monroe's Motivated Sequence
1406: The Next 40 Years
1405: Unintended Consequences (inc. Coffee)
1404: Flying Ant Day
1403: The Problem of the Garden Gate
1402: Trying Not To Hide
1401: Jim Collins' Bug Book
1400: You Just Never Know
1399: A Nice Moment
1398: What's Your 1%?
1397: Does It Flow?
1396: Indiana Jones and the Dial of Destiny
1395: Getting The Conversation Wrong
1394: Socks And Upstream Thinking
1393: What If Every part Of Your Business IS The Product?
1392: How I've Created Stillness and Clarity
1391: Going After Edges
1390: The Roar Of The Crowd
1389: Visualisations For The Win
1388: Technical Debt
1387: The Marvellous Mrs Maisel
1386: Good Week
1385: It's All About The Edge
1384: The Theme That Lies Beneath
1383: Pushing The Classics
1382: I Bloody Love Momentum
1381: 24 Years of Adventure
1380: Names and Notifications
1379: The Problem With Problem Solving (Sadly, I'm A Good Example Of This)
1378: Desire Paths
1377: The Sensual Solstice
1376: Lawyering An Article
1735: Killing The Good Idea
1374: Something Happened at 7AM
1373: Hey Dad, Thanks For The Win
1372: The One Month Health Update
1371: Magic Words by Jonah Berger
1370: Have You Had This?
1369: The Envelope That Came Through My Door This Morning
1368: Really Short Emails
1367: The Value of Ecosystems
1366: From Slow To Speedy
1365: The Highs and Lows of Sales Copy
1364: Unwinding Like A Sentence
1363: Three Ways To Think About Profit
1362: The Poison Is In The Dose
1361: New in 2024... Spatial Computing
1360: Apple's Next Story
1359: Pretopsy (for tomorrow's weigh in)
1358: Why I'm Feeling Happier
1357: More Of The Waterfall
1356: Getting Crafty
1355: The Mastery Prints
1354: Price Anchoring in the Wild
1353: I Paused My Game To Be Here
1352: Live(ish) from Comicon
1351: A Scale Model Of Time 🤯
1350: Paying £40 For A T-Shirt
1349: Unlimited Bounces
1348: Confronting The Mirror
1347: Two Dark Patterns
1346: Breaking The Balance
1345: Queen Charlotte (Netflix)
1344: EON for the WIN
1343: The Life-Force 8
1342: Pricing
1341: The Wake Up Call
1340: Total Brain Fog
1339: The Thing CenterParcs Gets Wrong
1338: 10,000 Sword Draws
1337: The Bullshit Asymmetry Principle
1336: Gambler's Fallacy
1335: Cleaving To The Trivial
1334: The Name Fallacy
1333: Memetic Desire
1332: Escaping The Blindspots
1331: The Curiosity Zone
1330: A Glass Of Water In Hell
1329: The Boring Prep Work
1328: Clearing Up After Myself
1327: Why You Want To Be Narrative Non-Fiction
1326: Dexterity Beats Strength
1325: Cost Versus Value
1324: Finding True North
1323: Trapping Shadows
1322: What Would You Say If You Were Writing In Stone?
1321: Avoiding That Sinking Feeling
1320: Going Backwards with Self-Driving Cars
1319: Running Towards The Fear
1318: Wrexham Promoted
1317: The Someone Else's Problem Field
1316: Warren Buffett's Thoughts On Apple
1315: Explosive Success (with Rockets)
1314: The Information-Action Ratio
1313: Challenging The Stories That Limit Us
1312: The +1 Longsword
1311: Simple Stuff Makes Me Smile
1310: Edgecraft Matters More Than Ever
1309: Adding Chocolates To Your Offer
1308: Back On Track
1307: Black Dog Days
1306: Love From
1305: The CD Player's Journey
1304: The Value Of Getting Things Wrong On Purpose
1303: Make Something Wonderful
1302: Weather Versus Climate
1301: Building In The Fun
1300: Altering Creative Perspective
1299: The Smooth Sailing Fallacy
1298: Spinning Mountains From Molehills
1297: Early Results
1296: Why Fairy Tales Break The Rules
1295: Moving To Cohort Marketing
1294: Getting Rid Of You
1293: Sales Page Finished (almost)
1292: Stories In A Sentence
1291: When Will Payment Come Due?
1290: Disconfirming Evidence
1289: Holy Hell. Content Works.
1288: Replacing A Habit
1287: Much-Needed Perspective
1286: What happened to Clubhouse?
1285: Learning from Faust
1284: The Upside Of A Downside Thing
1283: Fuming About Retcon
1282: Doing The Big Things First
1281: Rich Rubin's Creative Act
1280: Deadlines Force Focus
1279: The Last Of Us, Episode 9
1278: The Capturing Habit
1277: Every Oscar Everywhere All At Once
1276: Inverting The Map
1275: Episode 8, The Last Of Us
1274: How Tolkien Changed The Lord of the Rings
1273: Polishing the Diamond
1272: Snow Day
1271: Sunk-Cost Storytelling
1270: Rooting Your Brand
1269: Selling Answers
1268: Mowing the Lawn Twice
1267: The Last Of Us, Episode 7
1266: Pricing Uncertainty
1265: The Magic of Hotjar
1264: Business Model Geekery
1263: How Not To Set A Goal
1262: The Last Of Us Episode 6 – Conflict Without Action
1261: Rising with the AI Tide
1260: Pain gone, Friction Zero
1259: Breaking Innovation
1258: Let's Talk More
1257: Pain vs Friction
1256: Rewriting Roald Dahl
1255: Pushing Past The 80/20 Rule
1254: Thoughts on The Last Of Us, Episode 5
1253: Do You Have A Dead Bee
1252: The Backfire Effect
1251: The Power of Purpose
1250: Light And Darkness
1249: The Importance Of Removing Doubt
1248: Clarkson's Farm, Season 2
1247: Chesterton's Fence
1246: Let's Talk Cobra
1245: The Last Of Us, Episode 4
1244: Thoughts on The Rider
1243: Leverage Points
1242: Is Avatar Really State-of-the-Art?
1241: Development & Sacrifice
1240: Improving The Process That Improves The Process
1239: The Easiest Type of Customer Service
1238: Persistance vs Precision
1237: The Last of Us - Thoughts on Episode 3
1236: Tool Making
1235: The First Map
1234: What's In A Number?
1233: Falling Through The Toilet
1232: The Cursed Calm
1231: Yellowstone - Season 5, Part 1
1230: The Last of Us - Thoughts on Episode 2
1229: Randomness, Redundancy & Simplicity
1228: Discarding the Junk
1227: Contextualising Myself
1226: LBD in A Plagues Tale: Requiem
1225: 16th Place Is Okay
1224: The Last of Us - Thoughts on Episode 1
1223: Speechify
1222: The Other Golden Rule
1221: The Traitors - First thoughts
1220: The Waterfall Approach to Outlining
1219: We Don't Know We're Born
1218: Mapping The World
1217: Information versus Implementation
1216: Open To Scrutiny
1215: ChatGPT and GPT3
1214: Websites That Work
1213: The Little Extra
1212: Recollections May Vary
1211: The Power of Tacit Knowledge
1210: From The Ground Up
1209: The Value of the Right Word
1208: Let's Sing
1207: Setting The Scene
1206: Critical Role
1205: You Are An Adventurer
1204: Cheap Chocolate and Simpicity
1203: Back To The Source
1202: An Excuse To Put Characters Under Pressure
1201: How Do You Walk?
1200: Back to Vinyl
1199: The Christmas Lunch Project
1198: Merry Christmas
1197: Vox populi, Vox Dei
1196: The Gap Between
1195: Very Little (Or None At All)
1194: Finding Fault
1193: Subverting Memetic Desire
1192: Mind If I Send It Over?
1191: 28 Days Later
1190: The English - Review
1189: The Grammar of Greatness
1188: Why It Pays To Be Fair
1187: Low-End Disruption
1186: Costs Aren't As Costly As We Think
1185: What Kane Did Before The Penalty Kick
1184: The Moment of Insight
1183: The Terminator Defence
1182: One Piece Flow
1181: Finding the Waste
1180: The Vanishing Wallet
1179: Thoughts on Worldbuilding
1178: Make Bold Choices
1177: Who Inspires You?
1176: Projects That Change You
1175: Kettle Sprints
1174: One Dog, Two Leads
1173: Cycling To Mordor
1172: Learning Difficulties
1171: Killing My Darlings
1170: Killing Work In Progress
1169: 3 Lean Tweaks
1168: Tense Conversations
1167: Breath In, Breath Out
1166: The Judo Throw Every Business Needs
1165: The Power of Redrafting
1164: The 3 Principles I've Used To Create 1,164 Daily Podcasts (despite being a lazy bum)
1163: This Podcast Contains Swearing
1162: Default Left
1161: How Our Hotel Changed My Story
1160: Total Recall (If Only)
1159: Boutique Businesses
1158: Sightlines
1157: Your Flying Butresses
1156: Let's Wrap This Up
1155: Relentless Escalation
1154: The Engine Is Not Enough
1153: What Do You Want?
1152: Because It Will Hurt More
1151: What Lies Beneath?
1150: It's Your Choice, Woody
1149: Who Are You Really?
1148: You Know How This Ends
1147: It's A Dangerous Business
1146: Big Picture, Little Picture
1145: Going The Distance
1144: The Frame Is The Game
1143: The Twist In The Middle
1142: The Value of Unhappy Endings
1141: What's Titanic About?
1140: A Shortcut To Caring
1139: 3 Reasons That Your Clients Love Stories (and you should too)
1138: It's Just Science
1137: Humanity Beats Cool - Business Storytelling Techniques (10/30)
1136: Why Most Business Communication Fails
1135: The Obvious Secret of Business Storytelling
1134: The Best Story Wins
1133: Create Contrast
1132: Ask Questions
1131: Start With The End
1130: Tension
1129: Flow
1129: Triggers
1128: Your Point Of No Return
1127: The Unstoppable Storyteller
1126: How A Story Saved My Buisiness
1125: The Power of Tiny Signals
1124: Promise and Wait
1123: Do You Sell Simplicity?
1122: 10% Less Good Looking
1121: The Profile Pic mistake
1120: Building the Muscle
1119: Two Businesses. Which Are You?
1118: Persuasion in Brief
1117: Where's the 'Why'?
1116: How Reputations REALLY Get Built
1115: Do They Know You Are Serious?
1114: Shallow or Deep?
1113: Octoberfest (But Not With Beer)
1112: Why We Are Driven By Tension
1111: The Greatest Life Hack
1110: House of Dragons versus The Rings of Power
1109: Hacking Cause and Effect
1108: The CD Baby Email
1107: Beautiful Irrelevance
1106: TL;DR
1105: The Quest for Constraint
1103: And the Piper Walks Away
1102: Westminster Hall
1101: Self Sufficient In Twigs
1100: Shamefaced But Laughing
1099: Just Say It Already!
1098: Stable Diffusion Just Blew My Mind
1097: The Matthew Principle
1096: Paratexts
1095: Story = Meaning
1094: The Content Ladder
1093: The King and the Angel of Death
1092: Tories Telling Stories
1091: So Many Fences
1090: The Codpiece On Your Keyboard
1089: In A Bad Mood
1088: Review - The Ink Black Heart
1087: Breathtaking
1086: Selecting Your Story
1085: Plot Versus Story
1084: Means, Opportunity and Motive
1083: The Reverse Labyrinth
1082: We're The Same
1081: Fast, Honest, Specific
1080: Customer 000152
1079: What's Missing?
1078: Readwise
1077: "Running" A Business
1076: I'm Not Changing An Uckin Thing!
1075: On Being A Rockstar!
1074: The Kairos Moment
1073: Blocked
1072: The Prisoners Dilemma
1071: How Can I Make This Harder?
1071: Energy, Not Time
1070: The Rain God Cometh
1069: Powerful Reframing Example
1068: Take It Outside And Bury It
1067: A Puddle of Water
1066: Preparing For Winter
1065: Washing Up or Drying Up?
1064: The Best Kind Of Trouble
1063: Letting It Sit
1062: The Hierarchy of Senses
1061: The Key of Tree (or anything)
1060: Deep Background
1059: The Darth Vader School of Management
1058: Watching For Your Second Mistake
1057: Small Frictions
1056: Chilli Oil (as an example)
1055: What I Did On My School Holidays
1054: The Lionesses Roar
1053: Don't Make Your Customers Feel Dumb
1052: Let's Row Back A Bit
1051: Sharpening Your Metaphor
1050: Creating Your Metaphor
1049: What Do Metaphors Do?
1048: What is a Metaphor?
1047: Kevin Kelly's List - Part 4
1046: Kevin Kelly's List - Part 3
1045: Kevin Kelly's List - Part 2
1044: Kevin Kelly's List - Part 1
1043: 25 IQ Points
1042: Sharing (5/5)
1041: Action (4/5)
1040: Smoothness (3/5)
1039: Attention (2/5)
1038: Crafting Stories That Spread (1/5)
1037: A Song In my Heart
1036: Need vs Want
1035: Assets and Sight Lines
1034: 3 Days, 21 Podcasts
1033: You Haven't Come This Far
1032: Three Rings
1031: How To Be Great At Sales
1030: Saving the Ficus Benjamina
1029: Boris
1028: Avoiding The Faceplant
1027: Ed Sheeran is Loopy
1026: Perseverance
1025: What's Your Penalty Area?
1024: Creative Kettling
1023: Sacred Cows
1022: Everything is Fuel
1021: Recognition
1020: What Came Through The Door
1019: The Sweep of History
1018: 23 Years Ago
1017: Me, Dan and Michael J Fox
1016: A Step Back
1015: Funny Business
1014: The Happy Idiot
1013: The Captain Ahab Moment
1012: Living Nathan Drake's Life
1011: My Dad Helped People Find Their Way
1010: Heading to Sarajevo
1009: The Travel Book
1008: Luck Is What Happens When...
1007: Putting It Into Practice
1006: Planning Versus Pandemonium
1005: Two Pattern Interrupts
1004: Sprint 24 - Dead Stop
1003: My Own Medicine
1002: Engineering Faster Feedback
1001: Why This Podcast Matters (To Both of Us)
1000: Seth Godin & Nick Warren Talk Story
999: Introducing Seth - Part 2
998: Introducing Seth Godin - Part 1
997: The Catastrophic Time Remote
996: Sprint 23 - Loving The Plateau
995: The Turn
994: The Desk Calendar
993: Midvale School for the Gifted
992: Zooming Out
991: Callbacks in This Is Us
990: Jogging (Not Sprinting)
989: The Offer You Can't Refuse
988: I'm Feeling Some Tension
987: Deploying Illustrations
986: What's Inciting Your Clients?
985: The Other Guarantee
984: Top Gun
983: Sprint 21 - Let's Try That Again
982: Perfection vs. Progress
981: Accidentally Vertical
980: Just Too Much
979: Enough Is Enough
978: Vice Squad
977: In The Workshop
976: The Next Sprint
975: Stopping To Think
974: Dumb Automation
973: Making Beats Describing
972: Patterns vs Processes
971: Tie Bows, Not Knots
970: Planting the Seeds (Literally)
969: Sprint 19 - Ad Iteration
968: The Beatles Simplification
967: Editing is Storytelling
966: The Pull of More
965: Deconstructing Salsa
964: 10 Percent & Framing
963: The 5-Day Fast
962: Sprint 18 - Resting
961: The Distant Mountains
960: How To Squander Goodwill
959: Brain Battles
958: You Are Not Your Hunger
957: Severance & Slow Glass
956: Why We Add Insight
955: Sprint 17 - Getting the Ad Live
954: How To Double Your Chances
953: What's Your Timescale?
952: Turning Things Over
951: It Won't Be Easy
950: Sprint 16 - Writing The Ads
949: Christina Applegate and Richard Feynman
948: Don't Hold Back
947: What's The One Word?
946: How You Do Anything (Again)
945: Is This Just Me?
944: Chocolate Offers
943: What If We Stopped Oversteering?
942: Layers Of Thinking
941: Sprint 15 - Three Themes
940: Change Is Possible
939: Nick, Nicky & Nicholas
938: Don't Put Things Down
937: The Batman
936: Power, Plug, Bulb, Light
935: Brand versus Direct Response
934: Sprint 14 – The Quickening
933: More To Remove
932: Omit Needless Words (and other things)
931: Deleting 900 Pages
930: Happy Accidents
929: Stories vs Storytellers
928: The Other Kind of Ma
927: Sprint 13 - Drawing The Hero
926: Escaping the Spiral
925: Functional versus Expressive
924: Plastic Friction
923: 3 Big Buffers
922: The Office in the Cahuenga Building
921: The House on Dresden Avenue
920: Sprint 12 - User Journey
919: Arnold Speaks Out
918: Low Quality Content
917: First Contact
916: Orientation and Flow
915: Moving Forward
914: No Going Back
913: Sprint 11 - My Cold Open
912: Cold Opens 2 - Friends
911: Cold Opens 1 - The Walking Dead
910: Your Identity Is In Danger
909: Pricing In Problems
908: High-Viral Load
907: Nodes Versus Networks
906: Sprint 10 - Deep Content
905: Story Circles on Community
904: The Epic Quest
903: Thags versus Bhags
902: The Falling Knife
901: War Stories
900: The Mindset Shift
899: Sprint 9 Deploying the Ad
898: Building A Scene
897: False Flag Attacks
894: Stepping Stones
896: This Podcast Stinks
895: Getting Personal
893: A Pure Storytelling Moment
892: Sprint 8 is Audio Ad Design
891: A Bit Blowy
890: The Distinction
889: Shallow or Deep
888: The Sharp End
887: Love Matters
886: Humanity Equals Inefficiency
885: Sprint 7 is Emails
884: Ordinary Magic
883: Indistractable Part 3
882: Indistractable Part 2
881: Indistractable Part 1
880: Conversation Beats Connection
879: Sprint 6 Audience and Offer
878: The MacGuyver Secret
877: Reading Wrong On Purpose
876: The Book On the Train
875: Being Yourself
874: Meritocracy
873: An Ounce Of Prevention
872: This Might Not Work
871: Sprint 5 - Book Selling
870: The Memory Palace
869: Testing Fallout
868: Afterlife - Season 3
867: Relentless Bloody Progress
866: Under The Influence
865: I Know You're Upset
864: Sprint 4: The Framework
863: The Other Thing About Location
862: Campervans and Creativity
861: This Slim Book
860: Idea Sex Is Good
859: The Monster Has A Life
858: Learning Versus Growth
857: Sprint 3 - The Media Page
856: Habits Piece By Piece
855: What Powers Your Story?
854: Mickey Mouse and Colonoscopies
853: Linking In Firestone
852: Why We Wander
851: Groundhog Day Meets Deathloop
850: Sprint 2 Begins
849: A Short Dip Into Economics
848: Stories from Sapiens
847: Stake Your Claim
846: Kanban and Lean
845: Agile and Scrum - the 10000ft view
844: My First Sprint of 2022
843: Habits, Rules and Rightness
842: Another Year Ahead
841: Another Year Gone
840: What do Your User's Want?
839: Landscape With The Fall of Icarus
838: Xenophon's Call To Arms
837: When Things Go Wrong
836: The Other Point of View
835: Merry Christmas 2021
834: The 'How' Matters
833: Keeping It Simple
832: Parenting Ourselves
831: Spider-Man No Way Home
830: Baking in the Goodness
829: Flow Is Not Effortless
828: Who (or What) Are You Trying To Kill?
827: We Don't Do That
826: How To Get Better Faster
825: Getting Older Is A Gift
824: A Different Light
823: Start Learning Simple
822: Be More Negative
821: Spotify Wrapped
820: Space Oddity
819: I've Got Wood
818: The End Of All Things
817: Where Do You Get Your Ideas?
816: Shipping Your Process
815: Customer Support = Life Support
814: Punched in the Face
813: Doing Worse Work
812: The Matrix Rewatched
811: Creative Process in Action
810: The Quickening
809: Pareidolia
808: Picking The Right Resolution
807: You Are Average
806: The Anastora
805: Nailing the Name
804: Boringly Predictable Content Compounding
803: Don't Move Your Head
802: Why We Buy
801: Content Heavy
800: And For My Next Guest
799: The Best Clients LOVE Homework
798: Behaviourist Golf
797: Can I Still Play Golf?
796: This Podcast is Another Leaf
795: Stupidity Is Everywhere!
794: You MUST Be On Social Media
793: How You Do Everything
792: Just Get Them On Your List
791: Take A BIG Swing
790: Do What You Love
789: The One True Truth
788: Does Relationship Marketing Scale?
787: Noticing Things
786: Thinking With A Story
785: The Undoing Project
784: Bollocks
783: Succession
782: Small Stories and Coffee
781: The Ballard of the Bloody Bed
780: The BIG Idea (Again)
779: Fear-Setting
778: Magic Goes Wrong (and right!)
777: We Few, We Happy Few
776: This Funnel Doesn't Exist
775: The Two Sides of Honesty
774: Does All Creativity Come From Darkness?
773: What's the Reality?
772: Theme Is Your Foundation
771: Attention is a Trap
770: One True Sentence
769: Nick Warren's Strategy Map
768: Walt Disney's Business Map
767: Engines of Energy
766: Robert Fritz on Contrast
765: Ted Lasso - Season 2
764: Can You Draw Your Business?
763: Selling By Not Selling
762: Interpretation Versus Action
761: Feeling Blue
760: Amazon's Flywheel
759: Working Backwards
758: Thinking Around Corners
757: It’s Just Not Cricket
756: Terrible Brilliant Feedback
755: Dreams or Memories
754: You Are Not Your Offer
753: I Beg Your Pardon
752: Superman's Biggest Mistake
751: I'm Proud Of This
750: Where Did We Meet?
749: Thinking Outside The Body
748: Identity and the Freshers’ Fair
747: Building Your Assets
746: The Bad Review
745: Tell Them You Love Them
744: Take It To The Gutter
743: Netflix Gets A Mythology
742: Controlling the Middle
741: The Psychology of Pandemics
740: Separation, Initiation & Return
739: An excerpt from A Little Happier
738: The Story Slope
737: The In-Breath
736: Guilt Tells Great Stories
735: Reputation and Robert Greene
734: The False Choice
733: The Plato quote I don't use
732: Taking feedback
731: Shang Chi and the Legend of the Brown Bear
730: Are You the Trigger?
729: Building Progressive Engagement
728: Sun Tzu on Power and Timing
727: 21 Years Ago
726: Intrinsic versus Extrinsic Rewards
725: Inductive and Abductive Logic
724: Enthymemes
723: Story is Ethos
722: Tribal Language
721: Behaviourist Testing
720: Dramatic Irony
719: Will You Wear Out Or Rust Out?
718: Testing Kicks Off Today
717: Pattern Interrupts
716: Genius or terrible?
715: John Swartzwelder's Trick
714: Building a body of proof
713: Becoming real
712: They don't know what you know
711: Leveraging The System
710: When the wind is at your back
709: Level 3 Works!
708: Not just a gatekeeper
707: From simplicity to depth
706: Bad Fucking Language
705: Spotlights and lanterns
704: Niche like an Ant
703: Mentor, method, mechanism
702: Homeostasis and the Ordinary World
701: The Conflict Loop
700: Abbey SMASHED it!
699: Flashbacks to Episode 1
698: Spider stories
697: What are your misbeliefs?
696: Create and relieve tension
695: Restraining myself
694: Removing friction
693: Moderately Hard
692: Humans have Autocomplete
691: How do you 10X the value of your product
690: When advertising works
689: Relentless
688: How we deliver
687: Write through your conflict
686: The hardest part of the story
685: Why humans love patterns
684: Let's get passionate
683: The rush to tactics
682: This podcast is a leaf
681: 3 Principles of Structural Dynamics
680: Before and after photos
679: Space to breathe
678: Signature Content
677: Renaming the podcast
676: The Showrunner mindset
675: Why am I still surprised by this?
674: Start Badly
673: A Simple Moment
672: Where do you stand?
671: Still holding fast
670: Buyer's Remorse
669: There's no option
668: Opposing forces
667: Business is evolution
666: Poetry for money
665: We don't have to be just sheep
664: The Climactic Reaction (McKee Story Structure 8)
663: The Crisis Choice (McKee Story Structure 7)
662: The First Reaction (McKee Story Structure 6)
661: The First Action (McKee Story Structure 5)
660: Object of Desire (McKee Story Structure 4)
659: The Inciting Incident (McKee Story Structure 3)
658: Subject Matter (McKee Story Structure 2)
657: The Target Audience (McKee Story Structure 1)
656: Total BS from Nudgestock
655: Final Roundup (Mistakes Founders Make 10)
654: Starting too late (Mistakes Founders Make 9)
653: Not ringing the bell (Mistakes Founders Make 8)
652: Not building the world (Mistakes Founders Make 7)
651: No clear theme (Mistakes Founders Make 6)
650: We serve everyone (Mistakes Founders Make 5)
649: No vulnerability (Mistakes Founders Make 4)
648: No Object of Desire (Mistakes Founders Make 3)
647: Everything’s Great (Mistakes Founders Make 2)
646: Don’t Just Tell Your CV (Mistakes Founders Make 1)
645: Brodmann Area 10
644: Good can be bad
643: Today, or five years ago
642: The power of internal conflict
641: Loki, Twins and vulnerability
640: Apple puts story first
639: Isaac Asimov
638: American Dirt
637: Fake knee surgery
636: Small entrepreneurs
635: The 3 BIG story changes
634: I didn’t buy a car today
633: The Friends Reunion
632: I don't know what that means
631: The Rookie and Yellowstone
630: Bankers Behaving Badly
629: Believing is seeing
628: Ready for the Second Jab
627: Interoception
626: Farming beats hunting
625: Three-Dimensional Content
624: George's last lesson
623: 60 Seconds of Silence for George
622: Why be vulnerable?
621: Detach and grow
620: The evolving rhythm of my day
619: Twenty paying clients
618: Overdelivering
618: Human to human
617: Building your world
616: Endings are hard (Farewell Mad Men)
615: Hugs
614: Don’t kick the can (down the road)
613: The journey we’re creating
612: Are you replaceable?
611: Finding your waypoints
610: A glass of water
609: When strength is a weakness
608: Fight the fight you can win
607: Your fingers will remember
606: Trust goes both ways
605: Product versus offer
604: What flow means
603: Roam Research
602: The sad flower
601: On Holiday (but not really)
600: Let's wait together
599: Being a bully
598: Strategy beats implementation
597: What experts do differently
596: Fermentation or distillation
595: Kairos
594: Good friction
593: Wobbly bits
592: Conversational copywriting
591: Writing backwards
590: Stir the water
589: Opposition
588: My kind of copywriting
586: Curiosity and anxiety
585: It does, doesn't it
584: Two ideas looks weak
583: The simplest lesson
582: Status and signalling
581: Leaving learning behind
580: The past is a foreign country
579: Heading back in time
578: Waiting for turn
577: Back to the middle
576: Is everything a lesson?
575: Why is this my fault?
574: Grooves in the mind
573: Forcing mechanisms
572: Navigating the world
571: The value of glacial progress
570: Mad Men
569: You can't hurt my feelings
568: Make your damn tea
567: Concentrate your forces
566: Building trust
565: Badass
564: My first drawing lesson
563: Stay in one place
562: The "As-If" Loop
561: The first jab
560: Your Core Messages
559: Being myself
558: Contending with darkness
557: Becoming an artist
556: Arthur Dent goes deeper
555: The jab we all need
554: You're not average
553: THEIR stories mean business
552: I love your podcast
551: What is a story?
550: A different kind of art
549: Bryan Cranston and progressive disclosure
548: The second revolution
547: The first 24 hours
546: You are an onion
545: The Atoms Story
544: Calvin and Hobbes
543: Puzzles and toilet paper
542: The moths at my school
541: Surfing through life
540: It's not me, it's you
539: Why go deeper?
538: The forces of change
537: Seven days later (experiment update)
536: Skip this podcast
535: What will you do?
534: Tipping the brand
533: Being Imperfect
532: How does your fear show up?
531: The Supermarket Strategy
530: The Selfless Seven Day Experiment
529: Feeling boxed in
528: It’s a special day
527: You bought it, so use it
526: A podcast about shelves
525: Is there a business muse?
524: The 3 things that matter (whatever you’re communicating)
523: It’s just you and me
522: Toon fury hits hard
521. Okay, I was a little bit wrong
520: The biggest lesson on headlines
519: Testing our headline theory
518: Good headlines write themselves
517: First, we pay attention
516: Your headline has one job
515: Arguing With My Wife
514: It’s Cold. It’s Wet. It’s 3am.
513: A Podcast About Teabags
512: Eating More Dogfood
511: Hunting ‘Good Enough’
510: A Million Bricks (versus one Mansion)
509: Where’s Your Focus?
508: 3 Principles for Learning to Draw
507: Bridgerton
506: The Orwellian Dream
505: Follow Your Own Thread
504: Are you too focused?
503: The Snow Day
502: Leveraging Cultural Touchstones
501: Learning To See (Drawing 2)
500: The Switch (in my head)
499: When Stories Become Lies
498: Phoning In Failure
497: The Dating Game
496: Working The Network Effect
495: Embodying Your Craft
494: Small Builds Big (Drawing 1)
493: Are You Still A Cover Band?
492: The Velvet Magnet
491: Sub-plots mean business
490: Illustrating Strategy
489: Evolving the offer
488: Memory and Emotion
487: The Art Of Taking Small Bites
486: The Virtuous Circle
485: Your Story Is Guaranteed
484: First Thoughts On Clubhouse
483: A Test Of Character
482: The Unbroken Sky
481: The F Word
480: The Hook and the Question Mark
479: The Quick Draw Experiment
478: What Are We Doing Here?
477: My Focus For 2021
476: Survivorship Bias
475: How To Hit 20,000 Downloads
474: Business Story Example
473: Connecting To The Darkness
472: George Strikes Again
471: The One For The Person Who’s Listening?
470: Merry Empty Inboxes
469: 2021 Is The Year Of Doing
468: To Know And Not To Do
467: My Tab Habit
466: The Lighthouse Conversation
465: The Bicycle And The Acorn
464: Simplicity Sells.
463: This Isn’t For Everyone
462: Starting On Strategy
461: Discipline Becomes Identity
460: The Birthday Sacrifice
459: Forcing Long-Term Thinking
458: I Don’t Demand Perfection
457: The Unreal World
456: Business Across Genres
455: Think Big To Act Small
454: How Do We Teach?
453: Wordplay Makes Me Happy
452: Business Is Personal
451: Great Leaders Leave Clues
450: The Worst Named Podcast In The World
449: Dancing With Spiders
448: Your Annual Cake Metaphor
447: The 1,000 Podcast March
446: The Three Types Of Marketing
445: Stop Reading, Start Thinking
444: No, It Wasn’t All A Dream (Flywheel)
443: Customers Are People Too
442: The Lesson Of Mobjects
441: Meet Your Mobjects (Not A Typo)
440: You Have A Story
439: Tale Of Two Clients (one of them, mine)
438: The Cold and Desperate Playstation
437: Your System Needs Direction
436: Your Value Proposition Isn’t Just For Clients
435: Jeff Bezos Gets Story
434: The Cause And Effect Hack
433: Story Through Action
432: Be Like Solar
431: Subtraction Is Addition
430: No Jacket Required
429: Copy Is NOT The Answer
428: 5% Magenta
427: Story-Driven Business
426: John McCain - A Class Act
425: Zoom Out
424: Learning To Lose
423: Letting Go Of The Zombies
422: Blonde For A Day
421: Tidy Your Mind
420: The Stoic Election Survival Kit
419: Creating A Conspiracy Theory
418: Tell And Trigger
417: Life Is Life
416: The Journey Creates Credibility
415: My COVID Test
414: Show Your Work
413: I’m Feeling Good
412: Why Guy Shows Up at Riverford
411: Do You Have A Pain Accelerator?
410: Your Problem Is Mostly Air
409: More Disruption
408: Creating A Shed That Lasts
407: The Bridge vs Vikings
406: This Episode Is A Car Crash
405: 3 Simple Lessons
404: The Power Of Inconsistency
403: On Pre-suasion by Robert Cialdini
402: Have You Fallen?
401: Man Needs Difficulties - Jung
400: Entropy
399: Composting For Creativity
398: Today Didn’t Work
397: Using Your Complexity
396: You’re Slower Than The Ball
395: How I Kickstart Myself
394: The Right Way To Get Emotional
393: Getting Off The Treadmill
392: Let’s Be Negative
391: My BIG Lie
390: Why Fake News Works
389: This Too Shall Pass
388: Storytelling With The Tide
387: Don’t Phone The End In
386: My Dad Died Yesterday
385: A Minute Of Silence For My Dad
384: The George Strategy
383: You CAN Change
382: Your First And Most Important Duty
381: The 40% Rule
380: Let’s Be Smart About This
379: Profiles AREN’T People
378: Troubled Blood by J K Rowling
377: I got PR wrong
376: Ruth Ginsberg On Writing
375: The Virgin Queen
374: Tracking Human Nature
373: I Love ‘Difficult’ Clients
372: The Apple Watch Grind
371: Fighting The Addiction
370: Sitting Uncomfortably? Good!
369: The Non-Sales Sales Strategy
368: On The Shortness Of Life
367: How To Be Happy
366: Level Up With Story
365: Speed Versus Volume
364: Money You Haven’t Earned
363: Homeostasis & Storytelling
362: Fundamental Attribution Error
261: How Dare You...
360: Your Life Is A Breath
359: My Clients Are Fantastic
358: Born To Crawl (Sorry, Bruce)
357: Dopamine Doesn’t Work
356: Solving Problems
355: Causing Problems
354: When Short-Term Thinking Wins
353: Placing Your Feet
352: Storytelling IS Telepathy
351: Digital Detox Part 3 (What Next?)
350: Digital Detox Part 2 (The Reality)
349: Digital Detox Part 1 (The Preparation)
348: Insight (Story Foundations)
347: Themes & Callbacks (Story Foundations)
346: Vulnerability (Story Foundations)
345: Gaps (Story Foundations)
344: Choices (Story Foundations)
343: Conflict (Story Foundations)
342: Irrevocable Change (Story Foundations)
341: Salience (Story Foundations)
340: Setting Your Direction (Story Foundations)
339: The Story Foundation Series
338: Goodby for Now (Sort Of)
337: Making A Memory Palace (How To Read, Part 3)
336: The Commonplace Book (How To Read, Part 2)
335: What To Read (How To Read, Part 1)
334: My Dumb Idea
333: Emotions Build Habits
332: You Aren’t Thinking Enough
331: Why Your Story Beats Marketing
330: Price Is A Lever
329: Habits, Behaviour Change And Story
328: Stakes And Plug-Holes
327: My Strategy For August
326: How Many Listeners Do Podcasts Get?
325: Identity Is A Story
324: Inattentional Blindness
323: Put Yourself Aside
322: Keep Calm And Stop Telling Stories
321: Working Memory Meets The Muppets.
320: The Keys To The Hero’s Journey
319: Freedom To Live (Hero’s Journey 17)
318: Master Of Two Worlds (Hero’s Journey 16)
317: The Crossing Of The Return Threshold (Hero’s Journey 15)
316: Rescue From Without (Hero’s Journey 14)
315: The Magical Flight (Hero’s Journey 13)
314: Refusal Of The Return (Hero’s Journey 12)
313: The Ultimate Boon (The Hero’s Journey 11)
312: Apotheosis (Hero’s Journey 10)
311: Atonement With The Father (Hero’s Journey 9)
310: Woman As Temptress (Hero’s Journey 8)
309: Meeting With The Goddess (Hero’s Journey 7)
308: The Road Of Trials (Hero’s Journey 6)
307: Belly Of The Whale (Hero’s Journey 5)
306: Crossing The Threshold (Hero’s Journey 4)
305: Supernatural Aid (Hero’s Journey 3)
304: Refusal Of The Call (Hero’s Journey 2)
303: The Call To Adventure (Hero’s Journey 1)
302: Mapping Out The Monomyth (Hero’s Journey 0)
301: The Hero With A Thousand Faces
300: What’s Coming?
299: StoryHackers Meet Deadlines
298: A Fundamental Force
297: Getting My Arse Kicked Again
296: Contrary To Popular Belief
295: How Are You Different?
294: Mission Accomplished
293: From The Ground Up
292: Second Order Thinking
291: The Narrative Fallacy
290: Lighting A Fire (Under Myself)
289: Insane Stamina
288: The Two Ways To Build Your Business
287: Fooled By Success?
286: Eating Big Projects
285: Who Are You Shooting?
284: It’s Grandad’s Fault
283: Eating My Own Dog Food
282: Can You Go Deeper?
281: Patterns Have Power
280: Do You Need To Stop Starting?
279: Three Hundred Days
278: Hungover But Happy
277: Casting Your Shadow
276: Let’s Take A Walk
275: Your First Principles (Beta Thinking)
274: How I Think About Experience
273: A Better Way Forward
272: Giving Your Story Depth
271: Shallow versus Deep
270: How I’m Learning To Focus (Part 2)
269: How I’m Learning To Focus (Part1)
268: The Power Of Playfulness
267: What’s The Magic Word?
266: Learn This Lesson
265: Visualise Your Work
264: Sketching A Content Map
263: A Rant About Content
262: DON’T Start At a The Start
261: A Lockdown Funeral
260: Get Your Image Right
259: Let’s Begin
258: How We Make Decisions
257: Creating Memorable Content (Pt3)
256: Creating Memorable Content (Pt 2)
255: Making Memorable Content (Pt1)
254: Find Your Place (And Live There)
253: Creating IP From Thin Air
252: Name Dropping
251: Let’s Get Silly
250: A Week Without Stories
249: Why You Need To Go Deep
248: Will Anyone Read My Story?
247: What’s Your Position
246: The Wrong Kind Of Magical Thinking
245: Taking A Break From Breaking News
244: What I Didn’t Tell You Yesterday
243: Inspiration Is The Servant Of Work
242: Leaving Things Out
241: Perfection Is The Enemy
240: Your 90-Second Story : Part 5
239: Your 90-Second Story : Part 4
238: Your 90-Second Story : Part 3
237: Your 90-Second Story : Part 2
236: Your 90-Second Story : Part 1
235: The Epic Mindset
234: Can Story Help You Exercise?
233: Flow Is A Signal
232: How To Protect Yourself From Shiny New Tactics
231: Red Dead Redemption 2
230: Let’s Talk About What Your Story Is For
229: This Podcast Is My Thinking System
228: Standing Up For Something
227: What Are You Standing Against?
226: Why Stories Get Us To ACT!
225: The Second Sixty Seconds
224: The Final Level
223: The 2nd Level (of telling better stories)
222: It Ain’t Supposed To Be Easy
221: Build Your Pitch (with a diagram)
220: You Can’t Eat Your Principles
219: You can Zag. I’m Zigging.
218: Why Mission Statements Suck And Manifestos Rule
217: Story = Understanding & Influence
216: Saying ‘Goodbye’
215: Funny Lumpy Stuff
214: Happy Easter
213: One Hundred Days Of Meditation
212: Value Proposition versus Story Proposition
211: The Power Of Unfinished Business
210: You’re Too Passive
209: Why You’re Wired To Detect Change
208: Survival Of The Fattest
207: The Power of Disney Plus
206: Why Changing Your Mind Is Good
205: Your Belief Chain
204: Thinking In Systems
203: Your Copy Is Your Strategy
202: If You Aren’t Testing You’re Guessing
201: The Foundation Of Every Great Business
200: Is Your Business A Garden?
199: Too Much Material?
198: Courage In The Face Of Courgettes
197: My Invoices Sucked (Until 2 Days Ago)
196: The CV Story Is Broken
195: Making Friends With Anxiety
194: DON’T Talk To Me That Way 🙄
193: Become Your OWN Client
192: Are You Cutting The Wrong Way?
191: It’s Time To Unclench
190: Your Choice Is Simple
189: How I Just Changed My Profile
188: Coronavirus - 3 Business Actions
187: Are We Worthy Of Our Grandparents?
186: StoryHacking Highlander
185: Life IS NOT On Pause
184: We’re All In This Together
183: Label With Care
182: Telling A Better Career Story
181: The Story Virus 🦠
180: Being Up Front About PRICE!
179: The Swiss Army Knife Of Content
178: Hold Fast, Something’s Coming
177: Manufacturing Laughter
176: What Happened To Thomas Power?
175: Using Your Darkness
174: Add A Twist To Your Business Story
173: StoryHacking Emma - The 2020 Movie
172: Why looking to your foundations can build insight and opportunity
171: Why The Bad Stuff Is Easier To Believe
170: The Power Of Fast Feedback
169: How To Fix Your Flabby Writing
168: It’s Not You, It’s Me
167: Memorising Your Speech
166: The Joy Of Talking Out Loud
165: Storyhacking ‘The Society’ on Netflix
164: We’ve Just Watched The Incredibles
163: Activating Your Artist
162: Jokes That Aren’t Funny
161: My Mate George Is Ninety-Nine
160: Why Saying “No” Triggers “Yes”
159: Why I’m Adding A New Service
158: Shut Your Trap
157: Enjoying The Depths Of Hell
156: It’s ACTUALLY Happened!
155: The Corona (Mind) Virus Is Spreading
154: Is This Thing On?
153: Is Your Tagline Screwing You?
152: The Testing Mindset
151: Do You Have An Alter Ego?
150: What I’ve Learned So Far
149: The 3 Circles Of My USP
148: Farewells and Funerals
147: The Agony Of The Full Length Mirror
146: You Rebel Scum
145: Why I’m Like James Bond
144: Why I DON’T Write Sentences
143: Bios With Bite
142: 30 Days Of Meditation
141: The Cheap First class ticket 🎫
140: Don’t Wait For Genius
139: Are You Making A Client’s Life Difficult
138: I’m A Grumpy Old Fart
137: Why I Cut Myself Into Pieces
136: Cheesecakes Don’t Screw Up Themselves
135: Good Writing Doesn’t Mean Good Spelling
134: Why I Have The Body Of A God
133: What’s The Most Important Word In Copywriting?
132: Storytellers Are Drug Dealers
131: Should I Do This?
130: How To Save Yourself £995 👊
129: 5 Days Ago This Didn’t Exist
128: What Is Self-Respect Worth?
127: How To Generate Trust From Nothing
126: I’m In Creative Limbo
125: How To Make Yourself Really Uncomfortable
124: Are You As Guilty As Me?
123: Why Podcast Daily?
122: Did you spot the thing I missed yesterday?
121: Why Your Website Still Sucks*
120: When The Going Gets Tough, Try This
119: The Muscle We Can’t Afford To Lose
118: Why My Wasted Morning Wasn’t Wasted
117: How Do We Stop Ourselves From Becoming A Commodity?
116: What Lessons Can Business Learn From The Witcher?
115: There Is Always Hope
114: Why Meditation Is Like A Bicep Curl
113: 90% Of Success Is Stamina
112: Dracula - First Impressions
111: What Story Will People Be Telling About You In A Year?
110: The End of Star Wars
109: The last Jedi
108: Changing My Story On Sugar
107: Gavin & Stacey Christmas Special
106: The Stories We Tell Ourselves
105: Merry Christmas
104: Don’t Listen To This
103: Stories Win Awards
102: The Majesty Of Midpoints
101: Light and Shade
100: The ‘Love Actually’ Episode
99: We’re WAY Beyond Features and Benefits
98: A Story As Old As My Marriage
97: How To Be George-ous
96: The Medium Is Not The Message
95: How Apple Paints a Picture
94: The ‘Thank God He’s Lost His Voice’ Episode
93: Why Your Backstory Matters
92: The 2 Stories That Matter
91: When the Change Comes
90: If You Can’t Tell Your Story, Who Will?
89: I’m ‘GLUTTED’.
88: Two Stories In Conflict
87: The Danger of Cupcakes
86: Your CV is a Problem
85: Does Your “About” Page Suck?
84: Back to Reality
83: We’re ALL in the Creativity Business
82: Warren’s Shaft and The Narrative Fallacy.
81: Details in The Holy Land
80: Tomorrow’s Fashion Crime!
79: Being Alone Together
78: The Bleeding Neck Problem
77: Failure IS just Feedback 😬
76: Maybe It’s A Misunderstanding
75: 40 Years Later
74: Friendship
73: The Road Ahead
72: The DEVIL’s Voice
71: How The Greeks Viewed Time
70: Zen and the Art of Finishing Strong
69: The Easy Power Of Your Origin Story
68: The Myth Of B2B
67: From Comicon
66: Uncovering Your Arc
65: Thomas Wolfe was right - You can’t Go Home
64: Going Home
63: What’s Coming Up This Week
62: Breaking Glass
61: Sometimes Stories DON’T Mean Business
60: I Just Realised Something
59: How I Know I’m Grown Up
58: Who Are You Pretending To Be
57: The Silver - Bloody - Lining 🤣
56: Far Cry: New Dawn
55: When NOT to use Stories
54: Where The Ideas Come From
53: A Confession
52: Life goes on ... literally
51: How Fortnite Opened A Black Hole-Sized Loop
50: Valuing The Thing You’re Good At
49: The Humanity of Screwing Up
48: Let’s Try Doing One Thing at Once
47: Rereading An Old Friend
46: The Little Twist In JOKER
45: George’s 3 Rules For Life
44: The Dark Side Has Consequences
43: Life Is Short
42: Telling A Unique Story
41: What do you want to be good at?
40: Ikea makes me manly
39: Feeling Scared
38: What’s the cost of 1,000 subscribers on YouTube?
37: Bringing the parts together
36: Telling a Consistent Story
35: The Story Diet
34: Shout out to Naughty Dog
33: The Stories We Tell Ourselves
32: Ripples Spread Outwards
31: A Death in the Family
30: The Story of Dyson
29: I don’t want to play anymore
28: I think I don’t think enough
27: Hell. I just ran over a cat.
26: Welcome to StoryHacker (let’s DO this thing)
25: Stories Run Deep
24: What is a Twist
23: How Bombay Sapphire gin humanises it’s story
22: What we can learn from IT
21: Stephen King’s IT
20: He held the metaphor before him like a loaded weapon.
19: No Smoke Without Fire
18: State of the Nation
17: Changing the World
16: Water & Electricity
15: Breakthrough
14: Struggling today
13: Meet the Dummest Guy in Mensa
12: Are you a StoryHacker?
11: The thing about me and Lee Child is...
10: Game of Thrones does payoffs, and my mum gets electricity
9: Swarley - Callbacks in How I Met Your Mother
8: Mindhunter, vulnerability and holding up a mirror.
7: What’s the fundamental unit of story?
6: The Logic of Gilead
5: The reason we want to tell TRUE stories
4: Story as a tool
3: The reason I’m OBSESSED with stories in business
2: The CRAZY mistake I made in Ep 1
1: Using gaps to build tension