All episodes
190 Win more clients with empathy (even if you haven't walked in their shoes)
189 How To Sell A Service No One's Heard Of: Storytelling Strategies For Innovative Offers
188 The ROI of Storytelling
187 - The Ultimate Story Template - Based on a Cheesy Christmas Song
186 Don't Waste Your Origin Story: Turn It Into a Client Attraction Tool
BONUS - Informal. Talk in Library
185 Turning Client Experience Stories Into Marketing Gold
184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
183 Looking for a business mentor? Don't listen to their story!
182 Use These 3 Storytelling Superpowers To Connect and Convert
181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"
180 Finding your strategy from your story
179 How To Sell a Service that Seems Frivolous (by discovering why it's not)
178 Strategic Reinvention: The Best Story to Explain How You Got Here
177 Storytelling Prompts for Business Stories
176 How To Generate Buzz For Your Products With Client Backstories
127 How to Demonstrate Your Expertise By Telling Stories (Encore)
175 Three Ways To Create More Powerful Headlines With Storytelling
174 2 Straightforward Topics To 2X Your Selling Story
114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore)
173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.
172 What's wrong with the advice, "Tell a story to be authentic"
171 - How A Financial Behaviorist Uses Stories To Illustrate Our Financial lives: Interview with Jacquette Timmons
170 How to bring emotions into your business planning by using stories
169 How to explain web development to a die-hard football fan
168 Why Storytelling is Your Most Important Market Research Tool
100 How to find your client's backstory - with Shawn Fink
125 The best business storytellers do these 3 things
167 Marketing as an Educator with Guest Robert Middleon
157 How to find coachable clients with this simple story trick
165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)
164 How Your About Page Sells You With Stories
023 The most important story for solopreneuur marketing
163 Is your story a literary production, a good business story, or both?
162 Using Personal Stories to Build An Empire: Interview with Connie Ragen Green
161 Does your story show the prospect's state of awareness?
160 How to Write Client-Pulling Copy by Telling Stories and Choosing Words
159 Three lessons solopreneurs can learn from cat stories (even if you're not a cat person)
158 Add stories to your course design: Interview with Lisa Yoder
157 Telling a Big Story. To Illustrate a Small Concept
156 Tell a story to introduce yourself to prospective clients: Interview with Copywriter Nicole Kepic
052 When Nobody Understands What You Do, Tell These 2 Stories - Encore presentation
155 Should Your Origin Story Make You Seem Lucky or Good?
033 Bragging 101 Build Your Personal Brand With Strategic Storytelling
154 It's a numbers game: how to sell with numbers on sales pages and stories
153 Business storytelling: 4 key reasons to share that story
152 4 Ways Your Business Story Will Make Your Marketing Easier
151 The Guide Character in Your Selling Story
150 The Surprising Character in Your Business Story: The Cheerleader
149 The Hero in Your Business Story
090 How To Craft A Selling Story for Your Small Business
069 ENCORE Small Business Branding: Your Brand Is Not Your Beach Towel
148 The Villain In Your Business Story: With Guest Michelle Mazur
115 ENCORE: Business Storytelling: Your Mess Is NOT Your Message
058 ENCORE: For a simpler path to course creation, begin with a story
147 Where does your story take place?
146 A branding story or a Selling Story? 4 Examples
145 Being Innovative Without Marketing as an Innovator
144 Why your story doesn't have to make people cry
143 How to tell if you've got a true business story (or a fun-filled share-with-friends story)
142 How healers can reach more clients with stories
141 Why You Lose Your Audience Because They Can't Relate To Your Story
140 Using Stories to Choose Your Niche
139 How to Use Stories to Teach Without Being Preachy
138 The Power of Client Testimonials: Get them to tell stories that sell
137 Are you telling stories to yourself?
136 The Celebrity Archetype: Are you a fan?
135 Why you can be passionate in what you do...but you're not a passionate advocate
134 Pull-the-plug stories: What happens if you quit?
133 Use storytelling to build a client-attracting About Page: 3 Tips
132 Business Storytelling: 3 Business Stories You Don't Share With Your Clients
131 Numbers Make Stories Come Alive (Or Raise Questions About the Storyteller)
042 ENCORE: How Storytelling Makes Your Small Business Marketing More Productive in 3 Ways
130 From "Ordinary" To "Valuable Treasure" With A Simple Story
129 How your intuition can guide you to tell the best story for your business
128 Position Yourself As An Expert With Your Story Archetype
126 How To Use Storytelling To Make Business Plans That Won't Turn Into Pipe Dreams
124 Traveling for the holidays? Take your story with you.
123 How to begin building your online brand when your website isn't ready
122 Two ways for business owners to share their journey stories
121 How this business story mistake leads to client confusion
120 How To Use Storytelling To Communicate Your Value (And Avoid A Story That Adds To The Confusion)
119 How to use personality to market yourself and build your brand
118 How To Use Stories To Get More Results From Your Email Marketing
117 Interview with Cindy Bidar: Finding Success With A Role Model Archetype
116 How These 2 Stories Convince Prospective Clients You Can Do The Job (And You're The Real Deal)
113 How To Find Compelling Article Ideas From Other People's Stories
112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber)
111 Promoting a Service That Seems Frivolous and Unnecessary
110 Consultants and coaches: Tired of unmotivated clients who won't do the work?
109 Small business marketing:Clients confused about what you offer? Do this.
108 How To Get Credibility When You Can't Get Testimonials
107 How To Grow Your List With Targeted, Enthusiastic Prospects
106 What makes a story memorable (and maybe viral) instead of forgettable (and maybe embarrassing)?
105 What are your clients ready to hear? Look in their backstories.
104 Ready to pivot your business? Don't make these 3 mistakes.
103 How to decide if the story you love will boost your business
102 How To Make Profitable Connections on LinkedIn With A Story That Connects
101 How Questioning That Story Will Lead To Better Business Decisions: The Case of Retirement
099 Ending Your Selling Story: How To Show The Transformation