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All Episodes

That Solo Life: The Solo PR Pro Podcast — 347 episodes

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Title
1

What Solo PR Pros Need to Know Now About the Specialization Economy

2

The Hidden Messages for Solo PR Pros in the Muck Rack State of PR Report

3

Why Senior PR Pros Should Focus on Development Not Decline

4

Why Independent PR Firms Are Outperforming Holding Companies Right Now

5

The New Rules of Trust but Verify

6

The Secrets that Filmmakers Know About Marketing That Most Business Owners Never Learn

7

What Solo PR Pros Need to Know About IP, AI Legal Risk and Building a More Valuable Agency

8

What the 2026 USC Global Communications Report Says About PR Today

9

The Leap, the AI Edge and Authentic Leadership

10

Why Now Is the Moment for Solo PR Pros

11

Why Smart Solos Are Watching These Five Trends Right Now

12

One PR Pro Shows There is Purpose in the Press

13

How AI Impacts PR Agencies and Solos with Chip Griffin

14

That Solo Life Returns with New Episodes

15

Navigating Public Information Campaigns and Crisis Comms with Cyndee Woolley

16

Why PR Pros Urge Brands to Put People Before Processes

17

Silent Risk: How Corporate Citizenship Navigates the Storm of Social Upheaval

18

Why AI Search Optimization Matters for PR - Episode 332

19

Teaching Clients The Value Of Patience In PR - Episode 331

20

How Solo PR Pros Can Use RFPs To Land New Business - Episode 330

21

The New Alphabet of PR - From AEO to PESO

22

The Power of Purpose-Driven Branding with Cat Holt

23

That Solo Life Looks Back at 2025

24

A Holiday Wish List for PR Pros

25

Why PR Pros Need To Master Telling Their Own Story

26

Celebrating and Leveraging Your Milestone Moments - Smart Talk Series Replay

27

How to Identify, Land and Retain Sponsorship Deals

28

The Rise of Rage Farms and Coordinated Disinformation

29

What We're Reading for Focus, Laughs and Professional Development

30

When You Feel Out of Sync with Your PR Career - Episode 320

31

Succeeding at Business Development in a Tough Year

32

How the New Era of AI Search Impacts PR Pros - Episode 318

33

Navigating the Noise: A PR Pro's Guide to Combating Misinformation

34

Gen Alpha's Surprising Influence on Your PR Strategy

35

Counting the Cost of Transparency in a Rage-Filled World

36

Communicating in the Era of Everyday is a Crisis

37

Strategies for Securing New PR Business in 2025

38

Going Big by Going Small: Hidden Gold for PR Pros

39

Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310)

40

Hits And Misses Of The Hot Mess Summer Of 2025 (Ep. 311)

41

When Being Great at PR Gets in the Way of Life

42

Branding, Bravery and Breaking Through with Melissa Vela-Williamson - Episode 308

43

Media Under the Influence

44

Where the Wild Things Are - Rethinking Social Media in 2025

45

AI and the PR Profession: What You Need to Know to Future Proof Your Career

46

The Powerful Insights Learned From Going Back To School

47

The Folly of AI First Strategies

48

The Solo Perspective: Appreciating The Challenges Of Corporate Life

49

The Need for Thoughtful Engagement in an Age of Clickbait

50

How To Manage Sticky Situations In PR

51

The Can Do Spirit of PR Practitioners Crosses Generations

52

PR Potpourri: A Look Back at Q1 2025

53

The Big Idea with Jess Sato

54

Do They Know About Solos? Exploring Opportunities for Solo PR Pros

55

National Days and Awareness Months and How to Manage in 2025

56

Why It's Time to Advance AI Discussions in PR

57

Utilizing Zero Click Content for Better Engagement

58

Personal And Professional Challenges Of Cybercrime

59

The Good, The Bad, and The Ridiculous of Wordplay

60

The New Challenges in Managing Brand Reputation

61

Combatting Ghosting In The Professional World

62

Confidence, Capability and Why PR Needs More Collaboration

63

What You Need to Know to Become a Solo PR Pro in 2025

64

How to Find Joy and Make an Impact in PR

65

How PR Pros Can Use an Audit to Unlock Social Media Success

66

Quality Over Quantity Will Drive PR In 2025

67

Trends, Trust And Technology - What's Ahead In 2025

68

What Lies Ahead For PR Pros In 2025

69

Magic Wands And Flying Carpets - The Myths And Realities Of PR

70

The Power of Storytelling in an AI World

71

Key Lessons from Tiny Businesses that Made Big Moves

72

That Solo Life Episode 277: Quick Things to Check Off Before the Year Ends

73

Heart And Humanity: Delivering Authentic Messages In the AI Age

74

Get Proactive with Acquiring New Clients

75

Five Things Solo PR Pros Should Do Before The New Year

76

Being a PR Pro in the Age of Mistrust

77

Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald

78

Why and How to Raise Your Solo PR Rates

79

Why We Need Truth Over Politics in a Crisis

80

Cheesy Lessons In Crisis Management From A Viral Mishap

81

Why Media Literacy is Crucial in an Age of Untruths

82

Beyond the Pretty: Understanding the True Value of PR

83

Navigating the New Normal of AI

84

How PR Pros Can Leverage that Back to School Energy

85

The Client Conversations You Need to Have Now

86

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

87

Establishing and Proving the Value of Public Relations

88

On the Edge of Ethics

89

How To Break In or Out of Being a Solo PR Pro

90

How To Keep Your Head When Everyone Is Losing Theirs

91

Disconnect, Divisions and the Urgent Need for Diligence in Commmunication

92

How PR Pros Can Stand Strong in Uncertain Times

93

PR Challenges: Post-Pandemic - Events, Energy Levels, and Customer Service

94

The Powerful Reasons PR Pros Must Vet Everything

95

The Work of Diversity, A Conversation with Anetra Henry

96

The PR Measurement Strategy You Need to Grow

97

Happy Everything, What We Get Wrong About Holiday Messaging

98

Finding Balance And Minimizing Burnout In A Chaotic World

99

Why PR Pros Need to Level Up Their Personal Brand

100

How to Avoid the Dreaded Reviewer's Remorse

101

The New Balancing Act of Communication

102

Everything Old is New Again

103

Ethical and Legal Challenges of the Modern PR Pro

104

Language, Landmines And The Peril Now Facing PR Pros

105

What They Think We Do, What We Really Do And How To Bridge The Gap

106

Media, Mayhem and What Happens in a Small Town

107

Navigating the New Terrain of Labor Laws for Solo PR Pros

108

The Hangover Episode: Oscar, Kate, and the Lost Hour

109

Creative PR Strategies in the New Media Landscape

110

It's Now Time To Give Solo PR Pros Their Respect

111

Conflict, Criticism and the Modern Solo PR Pro

112

Trend Chasing, Taylor Swift and Why Everyone Needs to Calm Down

113

Small Budget PR

114

Sealing the Deal: Is Outsourcing PR Sales a Good Idea?

115

Panic, PR and the Way Forward

116

Breaking Up the Band – Becoming Solo Again

117

Let the Good Times Roll…And Roll

118

The Problems and Opportunities of 2024

119

The PR Forecast for 2024

120

Navigating the PR Pro/Journalist Relationship: Finding Grace in Communication

121

Holiday Hacks

122

Everyone is Amazing! Does Your PR Biz Need Personal Branding?

123

AI Shake-Ups, Solutions and Ethical Standards

124

Building a More Inclusive Future: Conversations with Bernadette Davis

125

Where Do We Go from Here? Social Media for 2024

126

When Good Intentions Go Wrong

127

Communicating Clearly in Uncertainty

128

Unveiling the Warsaw Principles: Ethical AI in PR

129

Balancing the Pitch: Navigating Mental Wellness as a PR Pro

130

Maintaining Momentum in the Final Stretch

131

WGA AI Deal and Its Implications for PR Pros

132

PR Pro Pop Culture Check-in

133

From Barriers to Bridges with Mary Ellen Miller

134

Book Club Fail and Business Development

135

Charting the Changes: Reviewing the State of the Media

136

The Great PR Migration

137

Talking About My Generation

138

PR Skills for Any Season

139

”Hi, Barbie!” A PR Pro Pop Culture Check-in

140

What the Writers Strike Means for All of Us

141

Let’s Talk About It: Race and Inclusivity

142

Biting Our Tongues and Minding Our Business

143

The Land of the Wounded: Mental Health and PR

144

Let It Go

145

Sleepless in PR

146

On Trend with Chip Griffin

147

Make it Make Sense: How to Level Up Your Client Service Game

148

Media Madness

149

The Future of Work

150

Putting the ”PR” in Professionalism

151

Everything Everywhere All at Once: Social Media in 2023

152

Staying in Your Lane with Katy Boos

153

It’s Time to Pollinate Your Pipeline to Get Business Blooming

154

Bias Check: Seeking Clarity in Communication

155

Freedom, Finance, and Keeping Your Business Fit

156

Getting Real About Disruption

157

How to Pivot Your Blockbuster to Smaller Screens - Episode 191

158

How PR Pros Can Rock That Proposal

159

In Celebration of Women - Episode 189

160

Survival of the Smartest: How to Protect your Solo PR Business in Turbulent Times - Episode 188

161

PR People, Stop Doing the Most - Episode 187

162

Work Smarter with AI - Episode 186

163

Purpose and Positive Change - Episode 185

164

New Year, New Clients: Business Development for 2023 - Episode 184

165

Succession Planning for Your Stuff -Episode 183

166

How Southwest Went South and What PR Pros Can Learn from It -Episode 182

167

Are You Ready to be a Solo PR Pro? -Episode 181

168

Setting the Stage for Success - Episode 180

169

End Your Year Strong - Episode 179

170

Busted Bird, Master Manipulators, and the Year that Was 2022 - Episode 178

171

Solo PR Pros: Respected and in Demand - Episode 177

172

Doubts, Delays, and Why You Shouldn’t Go It Alone - Episode 176

173

We Can’t Keep Up! Twitter Update - Episode 175

174

Death by a Thousand Tech Applications - Episode 174

175

The Bird is Free: What this Means for PR Pros - Episode 173

176

Tricks, Treats and PR - Episode 172

177

Soloing Together - Episode 171

178

How PR Pros Can Combat Mis-, Mal- and Disinformation - Episode 170

179

PR Pros Say ”No Thanks” to These 7 Things - Episode 169

180

Pumpkins, Plans and Putting the Year to Bed - Episode 168

181

Working with Multiple Generations - Episode 167

182

Quiet Quitting -Episode 166

183

The Joy and Pain of Clients New to PR - Episode 165

184

Tell Me About It: Proactive Communication Matters - Episode 164

185

Google Updates with Jordyn Slocum of BeMarketing - Episode 163

186

PR & Popcorn with Chauniqua Major-Louis - Episode 162

187

The Marketplace of You with Blake Hutchison, CEO of Flippa - Episode 161

188

The Battle Against Misinformation with Axel Ebermann - Episode 160

189

Talking Financial Strategies with Andrew Shapowal of Canon Capital Management Group

190

The Solo PR Pro’s Guide to Social Media Changes - Episode 158

191

What’s New in Social Media with Rebecca Goodman of beMarketing - Episode 157

192

The Freedom of Flying Solo - Episode 156

193

PR on the Big - and Little - Screen - Episode 155

194

Authenticity, Transparency, and Ethics - Episode 154

195

The Business of You with Connie Steele - Episode 153

196

How to Communicate in a Crisis - Episode 152

197

How to Have a Hot PR Pro Summer This Year - Episode 151

198

The Untold Story of Navigating Clients Through Thorny Topics - Episode 150

199

Secrets, Lies, and Client Confidentiality - Episode 149

200

Measure Twice, Cut Once - Episode 148

201

Managing Difficult Client Conversations - Episode 147

202

Nomad, No Problem with Jennifer Donovan of Nova Communications - Episode 146

203

Why Solo PR Pros Need to Breathe and Hydrate - Episode 145

204

How Solo PR Pros Can Manage Client Communications - Episode 144

205

Spring Financial Cleaning for Solo PR Pros - Episode 143

206

Spring Clean Your Information Diet - Episode 142

207

Recipe for Research - Episode 141

208

Managing Uncertain Times with Chip Griffin - Episode 140

209

In Celebration of Women - Episode 139

210

Is Content Still Queen? - Episode 138

211

The Value of Diversity in Organizations - Episode 137

212

Fall in Love with Your Possibilities as a Solo PR Pro - Episode 136

213

The ABCs of DEI for PR Pros - Episode 135

214

How Solo PR Pros Can Keep Writing Skills Sharp - Episode 134

215

Don’t Let Time Manage You - Episode 133

216

Get It in Writing - Episode 132

217

Playing by the Rules - Episode 131

218

Giving Back without Losing Yourself - Episode 130

219

Fa La La and Favorite Things - Episode 129

220

Setting Expectations - Episode 128

221

Gearing Up for 2022: A Look at Consumer Trends - Episode 127

222

4 Steps to Be Unstoppable in 2022 in Work and Life with Natalee Champlin - Episode 126

223

Giving Thanks - Episode 125

224

Is Cash King? Episode 124

225

C‘mon, Get Happy - Episode 123

226

Off the Record? - Episode 122

227

How Not to Pick Sides in a Divided World - Episode 121

228

Cutting through the Noise - Episode 120

229

Are We There Yet? Episode 119

230

Independent Work Study - Episode 118

231

The Value of Mentorship - Episode 117

232

Is That Prospect a Good Fit? Episode 116

233

A Conversation with OnePitch Co-Founder Jered Martin - Episode 115

234

Business Burnout - Episode 114

235

Episode 113: Time-saving Tips

236

Episode 112: Soloing Together

237

Episode 111: Steak, Sizzle, and Service

238

Episode 110: The Survey Says...

239

Episode 109: Good Clients. Bad Behavior.

240

Episode 108: Mind(set) Over Matter

241

Episode 107: Free Yourself from the Grind

242

Episode 106: The Lies They Tell and Other Current PR Topics

243

Episode 105: Those Who Know, Teach

244

Episode 104: Once Upon A Time

245

Episode 103: Summer Time

246

Episode 102: Here After

247

Episode 101: Cool in a Crisis

248

That Solo Life Celebrates 100 Episodes

249

Episode 99: Partner to Grow

250

Episode 98: RIP, Outsourced PR?

251

Episode 97: Read the Room

252

Episode 96: The Perfect Pitch

253

Episode 95: PR is Not War

254

Episode 94: Social Media News

255

Episode 93: Spend to Scale: How Investing in Your Business Can Help You Grow

256

Episode 92: How to Get Lucky in Business

257

Episode 91: A Royal Mess

258

Episode 90: Women's HERstory

259

Episode 89: Too Many Words

260

Episode 88: “Winfluence” with Jason Falls

261

Episode 87: "Just Get Started!" with Kami Watson Huyse

262

Episode 86: Wikipedia for Business in 2021 with Josh Greene

263

Episode #85: Work-Life Fluidity

264

Episode 84: Client Prospecting by Building Relationships

265

Episode #83: Now What? Business Development in 2021 with Chip Griffin of the Small Agency Growth Alliance

266

Episode 82: 2021 is not “2020: The Sequel”

267

Episode 81: Are You Ready to Propose?

268

Episode 80: What's In Your Report?

269

Episode 79: 2020 - Lessons Learned

270

Episode #78: Looking to 2021

271

Episode 77: PR Lessons from The Fraud Street Run with Jeff Lyons

272

Episode 76: Client Gifting in 2020

273

Episode 75: Dear 2020, We Are Over You

274

Episode 74: PR Hot Potatoes - Four Seasons Total Landscaping Edition

275

Episode 73: Image Integrity and Truth in Communications

276

Episode 72: A PR Pro’s Election Survival Guide

277

Episode 71: PR is Not a Popularity Contest

278

Episode 70: Acedia - The Ancient Emotion for a Modern Pandemic

279

Episode 69: Podcasting: Is It for You?

280

Episode 68: Communicating Clearly

281

Episode 67: The Definition of Work

282

Episode 66: Pass PR with Dan Farkas

283

Episode 65: Professional Development in a Pandemic

284

Episode 64: Boundaries - A Reminder

285

Episode 63: Review to Renew

286

Episode 62: Rituals

287

Episode 61: COVID Communication Fatigue

288

Episode 60: Communications Clichés

289

Episode 59: Stress Break

290

Episode 58: Should We Change How We Do PR?

291

Episode 57: Helping Clients Navigate the Now Normal

292

Episode 56: We’re Halfway through 2020. Now What?

293

Episode 55: Conferences in the COVID-19 Era

294

Episode 54: Boundaries are Beautiful

295

Episode 53: Real Talk

296

Episode 52 - PPP Loans & the Solo PR Pro with Brent Thompson of Canon Capital Management Group

297

Episode 51: Clarity in a COVID-19 World

298

Episode 50: Work from Home. Forever?

299

Episode 49: Connection and Community

300

Episode 48: Tech Tools We Love

301

Episode 47: Do You Really Need a Website?

302

Episode 46: Looking Forward

303

Episode 45: Leading through Crisis with Ken Byler of Higher Ground Consulting Group, LLC

304

Episode 44: COVID-19 Business Relief Resources for the Solo PR Pro

305

Episode 43: That Solo Life: Quarantine Pep Talk - How Are You Doing?

306

Episode 42: Quarantine Check-in

307

Episode 41: Working in a COVID-19 World

308

Episode 40: Navigating Business and COVID-19

309

Episode 39: Corporate Speak. Garbage Speak.

310

Episode 38: Invest in Yourself with Professional Development

311

Episode 37: Decision Fatigue

312

Episode 36: A Conversation with Gene Zaino of MBO Partners on Navigating AB5 & other New Labor Legislation

313

Episode 35: Love Your Business

314

Episode 34: Motivation and Momentum: Staying Sharp with Self-care

315

Episode 33: Who Reviews You? Getting Client Feedback and Measuring Personal Progress

316

Episode 32: Start-up Advice from Solo PR Pros

317

Episode 31: PR Pros Set Your 2020 Goals

318

Episode 30: 2020 PR Career Trends

319

Episode 29: Solos at the Holidays - Reflect and Recharge

320

Episode 28: Year-end Business Tips

321

Episode 27: The Riches are in the Niches

322

Episode 26: 'Tis the Season for Client Gifting

323

Episode 25: Gratitude

324

Episode 24: Tidings of Sanity and Joy - Planning for the 2019 Holidays

325

Episode 23: What’s New? November 11, 2019 Edition

326

Episode 22: Highlights from the PRSA 2019 International Conference

327

Episode 21: Be a Better PR Pro by Slowing Down (No, Really!)

328

Episode 20: Where Do You Work?

329

Episode 19: CA–AB5 -- The California Gig Worker Bill and You

330

Episode 18: Moving Past Failure

331

Episode 17: A Little Pop Culture

332

Episode 16: Recruit and Retain Quality Clients Quickly with Craig Severinsen

333

Episode 15: LeadHERship Development with Dr. Lori Baker-Schena

334

Episode 14: Guilty Pleasures

335

Episode 13: Fighting Imposter Syndrome When You Get What You Want

336

Episode 12: Professional Politics (No, Not Those Politics)

337

Episode 11: Taking Your Solo PR Pro Show on the Road with Daria Steigman

338

Episode 10: PR and Tech - 2019 Trends

339

Episode 9: The Economy of Time

340

Episode 8: Take a Break

341

Episode 7: PR Pros - Stop Annoying Journalists

342

Episode 6: How Not to Manage It All

343

Episode 5: Cringeworthy PR

344

Episode 4: Holiday PR Mania

345

Episode 3: Wholeness in Entrepreneurship with Dr. Glenn McElhinney

346

Episode 2: Fear and the Solo PR Pro

347

Episode 1: Intro to That Solo Life and Solo PR Pro