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All Episodes

That Solo Life: The Solo PR Pro Podcast — 336 episodes

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1

One PR Pro Shows There is Purpose in the Press

2

How AI Impacts PR Agencies and Solos with Chip Griffin

3

That Solo Life Returns with New Episodes

4

Navigating Public Information Campaigns and Crisis Comms with Cyndee Woolley

5

Why PR Pros Urge Brands to Put People Before Processes

6

Silent Risk: How Corporate Citizenship Navigates the Storm of Social Upheaval

7

Why AI Search Optimization Matters for PR - Episode 332

8

Teaching Clients The Value Of Patience In PR - Episode 331

9

How Solo PR Pros Can Use RFPs To Land New Business - Episode 330

10

The New Alphabet of PR - From AEO to PESO

11

The Power of Purpose-Driven Branding with Cat Holt

12

That Solo Life Looks Back at 2025

13

A Holiday Wish List for PR Pros

14

Why PR Pros Need To Master Telling Their Own Story

15

Celebrating and Leveraging Your Milestone Moments - Smart Talk Series Replay

16

How to Identify, Land and Retain Sponsorship Deals

17

The Rise of Rage Farms and Coordinated Disinformation

18

What We're Reading for Focus, Laughs and Professional Development

19

When You Feel Out of Sync with Your PR Career - Episode 320

20

Succeeding at Business Development in a Tough Year

21

How the New Era of AI Search Impacts PR Pros - Episode 318

22

Navigating the Noise: A PR Pro's Guide to Combating Misinformation

23

Gen Alpha's Surprising Influence on Your PR Strategy

24

Counting the Cost of Transparency in a Rage-Filled World

25

Communicating in the Era of Everyday is a Crisis

26

Strategies for Securing New PR Business in 2025

27

Going Big by Going Small: Hidden Gold for PR Pros

28

Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310)

29

Hits And Misses Of The Hot Mess Summer Of 2025 (Ep. 311)

30

When Being Great at PR Gets in the Way of Life

31

Branding, Bravery and Breaking Through with Melissa Vela-Williamson - Episode 308

32

Media Under the Influence

33

Where the Wild Things Are - Rethinking Social Media in 2025

34

AI and the PR Profession: What You Need to Know to Future Proof Your Career

35

The Powerful Insights Learned From Going Back To School

36

The Folly of AI First Strategies

37

The Solo Perspective: Appreciating The Challenges Of Corporate Life

38

The Need for Thoughtful Engagement in an Age of Clickbait

39

How To Manage Sticky Situations In PR

40

The Can Do Spirit of PR Practitioners Crosses Generations

41

PR Potpourri: A Look Back at Q1 2025

42

The Big Idea with Jess Sato

43

Do They Know About Solos? Exploring Opportunities for Solo PR Pros

44

National Days and Awareness Months and How to Manage in 2025

45

Why It's Time to Advance AI Discussions in PR

46

Utilizing Zero Click Content for Better Engagement

47

Personal And Professional Challenges Of Cybercrime

48

The Good, The Bad, and The Ridiculous of Wordplay

49

The New Challenges in Managing Brand Reputation

50

Combatting Ghosting In The Professional World

51

Confidence, Capability and Why PR Needs More Collaboration

52

What You Need to Know to Become a Solo PR Pro in 2025

53

How to Find Joy and Make an Impact in PR

54

How PR Pros Can Use an Audit to Unlock Social Media Success

55

Quality Over Quantity Will Drive PR In 2025

56

Trends, Trust And Technology - What's Ahead In 2025

57

What Lies Ahead For PR Pros In 2025

58

Magic Wands And Flying Carpets - The Myths And Realities Of PR

59

The Power of Storytelling in an AI World

60

Key Lessons from Tiny Businesses that Made Big Moves

61

That Solo Life Episode 277: Quick Things to Check Off Before the Year Ends

62

Heart And Humanity: Delivering Authentic Messages In the AI Age

63

Get Proactive with Acquiring New Clients

64

Five Things Solo PR Pros Should Do Before The New Year

65

Being a PR Pro in the Age of Mistrust

66

Finding Balance: How Hobbies Enhance Professional Life with Paula MacDonald

67

Why and How to Raise Your Solo PR Rates

68

Why We Need Truth Over Politics in a Crisis

69

Cheesy Lessons In Crisis Management From A Viral Mishap

70

Why Media Literacy is Crucial in an Age of Untruths

71

Beyond the Pretty: Understanding the True Value of PR

72

Navigating the New Normal of AI

73

How PR Pros Can Leverage that Back to School Energy

74

The Client Conversations You Need to Have Now

75

How To Transform PR With Trauma-Informed Practices with Kahshanna Evans

76

Establishing and Proving the Value of Public Relations

77

On the Edge of Ethics

78

How To Break In or Out of Being a Solo PR Pro

79

How To Keep Your Head When Everyone Is Losing Theirs

80

Disconnect, Divisions and the Urgent Need for Diligence in Commmunication

81

How PR Pros Can Stand Strong in Uncertain Times

82

PR Challenges: Post-Pandemic - Events, Energy Levels, and Customer Service

83

The Powerful Reasons PR Pros Must Vet Everything

84

The Work of Diversity, A Conversation with Anetra Henry

85

The PR Measurement Strategy You Need to Grow

86

Happy Everything, What We Get Wrong About Holiday Messaging

87

Finding Balance And Minimizing Burnout In A Chaotic World

88

Why PR Pros Need to Level Up Their Personal Brand

89

How to Avoid the Dreaded Reviewer's Remorse

90

The New Balancing Act of Communication

91

Everything Old is New Again

92

Ethical and Legal Challenges of the Modern PR Pro

93

Language, Landmines And The Peril Now Facing PR Pros

94

What They Think We Do, What We Really Do And How To Bridge The Gap

95

Media, Mayhem and What Happens in a Small Town

96

Navigating the New Terrain of Labor Laws for Solo PR Pros

97

The Hangover Episode: Oscar, Kate, and the Lost Hour

98

Creative PR Strategies in the New Media Landscape

99

It's Now Time To Give Solo PR Pros Their Respect

100

Conflict, Criticism and the Modern Solo PR Pro

101

Trend Chasing, Taylor Swift and Why Everyone Needs to Calm Down

102

Small Budget PR

103

Sealing the Deal: Is Outsourcing PR Sales a Good Idea?

104

Panic, PR and the Way Forward

105

Breaking Up the Band – Becoming Solo Again

106

Let the Good Times Roll…And Roll

107

The Problems and Opportunities of 2024

108

The PR Forecast for 2024

109

Navigating the PR Pro/Journalist Relationship: Finding Grace in Communication

110

Holiday Hacks

111

Everyone is Amazing! Does Your PR Biz Need Personal Branding?

112

AI Shake-Ups, Solutions and Ethical Standards

113

Building a More Inclusive Future: Conversations with Bernadette Davis

114

Where Do We Go from Here? Social Media for 2024

115

When Good Intentions Go Wrong

116

Communicating Clearly in Uncertainty

117

Unveiling the Warsaw Principles: Ethical AI in PR

118

Balancing the Pitch: Navigating Mental Wellness as a PR Pro

119

Maintaining Momentum in the Final Stretch

120

WGA AI Deal and Its Implications for PR Pros

121

PR Pro Pop Culture Check-in

122

From Barriers to Bridges with Mary Ellen Miller

123

Book Club Fail and Business Development

124

Charting the Changes: Reviewing the State of the Media

125

The Great PR Migration

126

Talking About My Generation

127

PR Skills for Any Season

128

”Hi, Barbie!” A PR Pro Pop Culture Check-in

129

What the Writers Strike Means for All of Us

130

Let’s Talk About It: Race and Inclusivity

131

Biting Our Tongues and Minding Our Business

132

The Land of the Wounded: Mental Health and PR

133

Let It Go

134

Sleepless in PR

135

On Trend with Chip Griffin

136

Make it Make Sense: How to Level Up Your Client Service Game

137

Media Madness

138

The Future of Work

139

Putting the ”PR” in Professionalism

140

Everything Everywhere All at Once: Social Media in 2023

141

Staying in Your Lane with Katy Boos

142

It’s Time to Pollinate Your Pipeline to Get Business Blooming

143

Bias Check: Seeking Clarity in Communication

144

Freedom, Finance, and Keeping Your Business Fit

145

Getting Real About Disruption

146

How to Pivot Your Blockbuster to Smaller Screens - Episode 191

147

How PR Pros Can Rock That Proposal

148

In Celebration of Women - Episode 189

149

Survival of the Smartest: How to Protect your Solo PR Business in Turbulent Times - Episode 188

150

PR People, Stop Doing the Most - Episode 187

151

Work Smarter with AI - Episode 186

152

Purpose and Positive Change - Episode 185

153

New Year, New Clients: Business Development for 2023 - Episode 184

154

Succession Planning for Your Stuff -Episode 183

155

How Southwest Went South and What PR Pros Can Learn from It -Episode 182

156

Are You Ready to be a Solo PR Pro? -Episode 181

157

Setting the Stage for Success - Episode 180

158

End Your Year Strong - Episode 179

159

Busted Bird, Master Manipulators, and the Year that Was 2022 - Episode 178

160

Solo PR Pros: Respected and in Demand - Episode 177

161

Doubts, Delays, and Why You Shouldn’t Go It Alone - Episode 176

162

We Can’t Keep Up! Twitter Update - Episode 175

163

Death by a Thousand Tech Applications - Episode 174

164

The Bird is Free: What this Means for PR Pros - Episode 173

165

Tricks, Treats and PR - Episode 172

166

Soloing Together - Episode 171

167

How PR Pros Can Combat Mis-, Mal- and Disinformation - Episode 170

168

PR Pros Say ”No Thanks” to These 7 Things - Episode 169

169

Pumpkins, Plans and Putting the Year to Bed - Episode 168

170

Working with Multiple Generations - Episode 167

171

Quiet Quitting -Episode 166

172

The Joy and Pain of Clients New to PR - Episode 165

173

Tell Me About It: Proactive Communication Matters - Episode 164

174

Google Updates with Jordyn Slocum of BeMarketing - Episode 163

175

PR & Popcorn with Chauniqua Major-Louis - Episode 162

176

The Marketplace of You with Blake Hutchison, CEO of Flippa - Episode 161

177

The Battle Against Misinformation with Axel Ebermann - Episode 160

178

Talking Financial Strategies with Andrew Shapowal of Canon Capital Management Group

179

The Solo PR Pro’s Guide to Social Media Changes - Episode 158

180

What’s New in Social Media with Rebecca Goodman of beMarketing - Episode 157

181

The Freedom of Flying Solo - Episode 156

182

PR on the Big - and Little - Screen - Episode 155

183

Authenticity, Transparency, and Ethics - Episode 154

184

The Business of You with Connie Steele - Episode 153

185

How to Communicate in a Crisis - Episode 152

186

How to Have a Hot PR Pro Summer This Year - Episode 151

187

The Untold Story of Navigating Clients Through Thorny Topics - Episode 150

188

Secrets, Lies, and Client Confidentiality - Episode 149

189

Measure Twice, Cut Once - Episode 148

190

Managing Difficult Client Conversations - Episode 147

191

Nomad, No Problem with Jennifer Donovan of Nova Communications - Episode 146

192

Why Solo PR Pros Need to Breathe and Hydrate - Episode 145

193

How Solo PR Pros Can Manage Client Communications - Episode 144

194

Spring Financial Cleaning for Solo PR Pros - Episode 143

195

Spring Clean Your Information Diet - Episode 142

196

Recipe for Research - Episode 141

197

Managing Uncertain Times with Chip Griffin - Episode 140

198

In Celebration of Women - Episode 139

199

Is Content Still Queen? - Episode 138

200

The Value of Diversity in Organizations - Episode 137

201

Fall in Love with Your Possibilities as a Solo PR Pro - Episode 136

202

The ABCs of DEI for PR Pros - Episode 135

203

How Solo PR Pros Can Keep Writing Skills Sharp - Episode 134

204

Don’t Let Time Manage You - Episode 133

205

Get It in Writing - Episode 132

206

Playing by the Rules - Episode 131

207

Giving Back without Losing Yourself - Episode 130

208

Fa La La and Favorite Things - Episode 129

209

Setting Expectations - Episode 128

210

Gearing Up for 2022: A Look at Consumer Trends - Episode 127

211

4 Steps to Be Unstoppable in 2022 in Work and Life with Natalee Champlin - Episode 126

212

Giving Thanks - Episode 125

213

Is Cash King? Episode 124

214

C‘mon, Get Happy - Episode 123

215

Off the Record? - Episode 122

216

How Not to Pick Sides in a Divided World - Episode 121

217

Cutting through the Noise - Episode 120

218

Are We There Yet? Episode 119

219

Independent Work Study - Episode 118

220

The Value of Mentorship - Episode 117

221

Is That Prospect a Good Fit? Episode 116

222

A Conversation with OnePitch Co-Founder Jered Martin - Episode 115

223

Business Burnout - Episode 114

224

Episode 113: Time-saving Tips

225

Episode 112: Soloing Together

226

Episode 111: Steak, Sizzle, and Service

227

Episode 110: The Survey Says...

228

Episode 109: Good Clients. Bad Behavior.

229

Episode 108: Mind(set) Over Matter

230

Episode 107: Free Yourself from the Grind

231

Episode 106: The Lies They Tell and Other Current PR Topics

232

Episode 105: Those Who Know, Teach

233

Episode 104: Once Upon A Time

234

Episode 103: Summer Time

235

Episode 102: Here After

236

Episode 101: Cool in a Crisis

237

That Solo Life Celebrates 100 Episodes

238

Episode 99: Partner to Grow

239

Episode 98: RIP, Outsourced PR?

240

Episode 97: Read the Room

241

Episode 96: The Perfect Pitch

242

Episode 95: PR is Not War

243

Episode 94: Social Media News

244

Episode 93: Spend to Scale: How Investing in Your Business Can Help You Grow

245

Episode 92: How to Get Lucky in Business

246

Episode 91: A Royal Mess

247

Episode 90: Women's HERstory

248

Episode 89: Too Many Words

249

Episode 88: “Winfluence” with Jason Falls

250

Episode 87: "Just Get Started!" with Kami Watson Huyse

251

Episode 86: Wikipedia for Business in 2021 with Josh Greene

252

Episode #85: Work-Life Fluidity

253

Episode 84: Client Prospecting by Building Relationships

254

Episode #83: Now What? Business Development in 2021 with Chip Griffin of the Small Agency Growth Alliance

255

Episode 82: 2021 is not “2020: The Sequel”

256

Episode 81: Are You Ready to Propose?

257

Episode 80: What's In Your Report?

258

Episode 79: 2020 - Lessons Learned

259

Episode #78: Looking to 2021

260

Episode 77: PR Lessons from The Fraud Street Run with Jeff Lyons

261

Episode 76: Client Gifting in 2020

262

Episode 75: Dear 2020, We Are Over You

263

Episode 74: PR Hot Potatoes - Four Seasons Total Landscaping Edition

264

Episode 73: Image Integrity and Truth in Communications

265

Episode 72: A PR Pro’s Election Survival Guide

266

Episode 71: PR is Not a Popularity Contest

267

Episode 70: Acedia - The Ancient Emotion for a Modern Pandemic

268

Episode 69: Podcasting: Is It for You?

269

Episode 68: Communicating Clearly

270

Episode 67: The Definition of Work

271

Episode 66: Pass PR with Dan Farkas

272

Episode 65: Professional Development in a Pandemic

273

Episode 64: Boundaries - A Reminder

274

Episode 63: Review to Renew

275

Episode 62: Rituals

276

Episode 61: COVID Communication Fatigue

277

Episode 60: Communications Clichés

278

Episode 59: Stress Break

279

Episode 58: Should We Change How We Do PR?

280

Episode 57: Helping Clients Navigate the Now Normal

281

Episode 56: We’re Halfway through 2020. Now What?

282

Episode 55: Conferences in the COVID-19 Era

283

Episode 54: Boundaries are Beautiful

284

Episode 53: Real Talk

285

Episode 52 - PPP Loans & the Solo PR Pro with Brent Thompson of Canon Capital Management Group

286

Episode 51: Clarity in a COVID-19 World

287

Episode 50: Work from Home. Forever?

288

Episode 49: Connection and Community

289

Episode 48: Tech Tools We Love

290

Episode 47: Do You Really Need a Website?

291

Episode 46: Looking Forward

292

Episode 45: Leading through Crisis with Ken Byler of Higher Ground Consulting Group, LLC

293

Episode 44: COVID-19 Business Relief Resources for the Solo PR Pro

294

Episode 43: That Solo Life: Quarantine Pep Talk - How Are You Doing?

295

Episode 42: Quarantine Check-in

296

Episode 41: Working in a COVID-19 World

297

Episode 40: Navigating Business and COVID-19

298

Episode 39: Corporate Speak. Garbage Speak.

299

Episode 38: Invest in Yourself with Professional Development

300

Episode 37: Decision Fatigue

301

Episode 36: A Conversation with Gene Zaino of MBO Partners on Navigating AB5 & other New Labor Legislation

302

Episode 35: Love Your Business

303

Episode 34: Motivation and Momentum: Staying Sharp with Self-care

304

Episode 33: Who Reviews You? Getting Client Feedback and Measuring Personal Progress

305

Episode 32: Start-up Advice from Solo PR Pros

306

Episode 31: PR Pros Set Your 2020 Goals

307

Episode 30: 2020 PR Career Trends

308

Episode 29: Solos at the Holidays - Reflect and Recharge

309

Episode 28: Year-end Business Tips

310

Episode 27: The Riches are in the Niches

311

Episode 26: 'Tis the Season for Client Gifting

312

Episode 25: Gratitude

313

Episode 24: Tidings of Sanity and Joy - Planning for the 2019 Holidays

314

Episode 23: What’s New? November 11, 2019 Edition

315

Episode 22: Highlights from the PRSA 2019 International Conference

316

Episode 21: Be a Better PR Pro by Slowing Down (No, Really!)

317

Episode 20: Where Do You Work?

318

Episode 19: CA–AB5 -- The California Gig Worker Bill and You

319

Episode 18: Moving Past Failure

320

Episode 17: A Little Pop Culture

321

Episode 16: Recruit and Retain Quality Clients Quickly with Craig Severinsen

322

Episode 15: LeadHERship Development with Dr. Lori Baker-Schena

323

Episode 14: Guilty Pleasures

324

Episode 13: Fighting Imposter Syndrome When You Get What You Want

325

Episode 12: Professional Politics (No, Not Those Politics)

326

Episode 11: Taking Your Solo PR Pro Show on the Road with Daria Steigman

327

Episode 10: PR and Tech - 2019 Trends

328

Episode 9: The Economy of Time

329

Episode 8: Take a Break

330

Episode 7: PR Pros - Stop Annoying Journalists

331

Episode 6: How Not to Manage It All

332

Episode 5: Cringeworthy PR

333

Episode 4: Holiday PR Mania

334

Episode 3: Wholeness in Entrepreneurship with Dr. Glenn McElhinney

335

Episode 2: Fear and the Solo PR Pro

336

Episode 1: Intro to That Solo Life and Solo PR Pro