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All Episodes

The Branding Business School Podcast — 176 episodes

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1

176: Can You Build a High-Impact Brand in a "Soft Girl" Era? ft. Fractional COO, Brooke Dumas

2

175: Training the Mind | The Psychology Behind Success at the Highest Level ft. Dr. Brook Choulet

3

174: The Unfiltered Story Behind Building BrandWell

4

173: The Goal Digger Podcast, Amy Porterfield, and a Season of Strategic Change

5

172: The Entrepreneurial Advice That Shaped 2025 ft Kelly Stumpe, Jessica Marx, Robyn Spangler, and Keri Ford

6

171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from Now

7

170: The Cognitive Cost of Always-On Entrepreneurship ft. Keri Ford

8

169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)

9

168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season

10

167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn Spangler

11

166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your Confidence

12

165: Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33

13

164: How I Built BrandWell | From Side Hustle to Multi-6-figure Design Agency

14

163: The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It Wrong

15

162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEO

16

161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx

17

160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)

18

159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers

19

158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.

20

157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch

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156: How I Prep for a Sales Call to Land 5-Figure Design Projects

22

155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence

23

154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs

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153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!

25

152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken

26

151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site

27

150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen Tinsley

28

149: The Psychology of Branding | How Emotions Influence Buying Decisions

29

148: Rebranding & Raising Prices | 2024 Recap + 2025 Updates

30

147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now

31

146: Standing Out in Uniform | How this Female Air Force Pilot Built her Personal Brand ft. Teri Weber

32

145: Squarespace vs. WordPress - Which Website Platform is Better for Me?

33

144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of Each

34

143: Personal Branding 101: Why Your Story is Your Brand’s Secret Weapon with Roz Miller-Choice

35

142: How to Build a Website that Converts: Website Tips for Service-Based Entrepreneurs

36

141: Do these 6 things BEFORE raising your prices!

37

140: Rest as a Business Strategy | Takeaways From my Husband and I’s Trip Out West

38

139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa Dyer

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138: 5 Common Branding Mistakes to Avoid When Building Your Visual Brand

40

137: Upset Clients | How to Avoid Them & What to do When You Have Them

41

136: Owning a Secular Business as a Christian Woman | Balancing Spiritual, Mental, and Physical Health as an Entrepreneur with Stephanie Diodati

42

135: How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina Cerchione

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134: The Difference Between a Business and a Brand and Why You Need Both

44

133: How My Summer Off Helped Us 2x Sales | Tips for Maintaining Growth While Taking Time Off

45

132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach

46

131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and More

47

130: Finding Peace and Confidence Through Pregnancy & Postpartum ft. BirthWell Founder, Shana Kosofsky

48

129: How to Push Through Plateaus & Gain Momentum in Your Business

49

128: 6 Steps to Crafting a Brand Identity That Attracts Your Ideal Client

50

127: Retreat Recap: Why I Took My Design Team to Nashville for 3 Days

51

126: Do These 5 Things and Your Customers Will Market Your Business For You

52

125: I'm Taking My Designers to Nashville! How I'm Prepping for the 3rd Annual BrandWell Retreat

53

124: 5 Common Mistakes on Your Website That Are Costing You Dearly

54

123: My Current Routine as a Work From Home Mom of 2

55

122: Realistic Wellness for Busy Working Women with Author, Nadine Kenney Johnstone

56

121: How to Nail Your Next Brand Photoshoot

57

120: Stop Saying Yes to Everyone With a Debit Card | How to Turn Away Business When It's Not the Right Fit

58

119: How This Therapist Leveraged Social Media to Generate $250k in Her First Year of Private Practice | Featuring Kelly McKenna

59

118: [BONUS] How The Branding Business School Will Help You Thrive in 2024

60

117: Q&A With My Hubby | Husbands Supporting Entrepreneur Wives, Taylor Swift, & Sleeve Tattoos

61

116: The Pandemic Pivot | When Crises is the Catalyst for Success With Vitaminis Founder, Leslie Danford

62

115: 5 Signs it’s Time to Rebrand | Lessons From Stanley & Lego

63

114: 10 Software & Subscriptions Every Entrepreneur Needs to Have in 2024

64

113: Reflecting on 2023 | What Was Good & What Was HARD

65

112: Should You Consider Influencer Marketing for Your Business?

66

111: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige

67

110: You are Not an Imposter | Getting Your Confidence Back with Michele Charles Gustafson

68

109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen Tinsley

69

108: How to Leverage Email Marketing to Grow Your Business With Flodesk Co-Founder, Rebecca Shostak

70

107: Is The Branding Business School Right For You or Not?

71

106: A Holistic Approach to Managing Stress & Burnout With Mental Performance Coach, Theresa Giunta

72

105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler Jacobs

73

104: What Actually Goes Into Owning an Online Boutique ft. Peasprout Founder, Courtney Garrett

74

103: How To Find Your Differentiator in Order to Make Your Brand Stand Out

75

102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They Built

76

101: My Hot Take on Why Pricing On Your Website is Non-negotiable

77

100: Live from NYC! A Q&A With My Sister, Brittany

78

99: A Serious Conversation About Selling With My COO, Lauren Stinner

79

98: Left a Good Job in the City…to Build a Multi-million Dollar Business With Dad ft. Anna Brakefield

80

97: 7 Secrets to Charging More While Working Less

81

96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel Rouhana

82

95: I'm Speaking in NYC! Here's How I Reached My Goals FAST

83

94: Scaling Your Business Without Sacrificing Your Sanity With Crush the Rush Founder, Holly Haynes

84

93: 3 Reasons Why Your Website Is Not Performing

85

92: Life Lessons From a Single Mom & Serial Entrepreneur With Partytrick Founder, Virginia Frishkorn

86

91: Major Updates: New Name, New Business & Why I Took 6 Months Off

87

90: 5 Compelling Reasons Why Etsy Shop Owners Should Have a Website

88

89: Juggling the Demands of Work and Family With my Bookkeeper, LoriAnn Kuntz

89

88: BrandWell is Hiring! Help Us Find Our Next Designer

90

87: How to Build a Luxury Brand to Sell at a High Price Point

91

86: Brand Strategy | Consider the Customer When Building a Brand

92

85: From Freelance Designer to COO of BrandWell in Two Years with Lauren Stinner

93

84: What Got You Here, Won't Get You There | Every Entrepreneur Needs to Hear This

94

83: The Future of Influencers with PR Specialist, Carolyn Sutton

95

82: Mission, Vision, Values & How to Write Ones That Stick

96

81: Rhythms vs Resolutions & Is It Even Worth It?

97

80: My Birth Story with Reagan James | Early Induction at 37 Weeks Due to ICP [Cholestasis]

98

79: Turn Your Website Into a Full Time Sales Machine With These Copy Hacks Ft. Clarity Branding Co Founder, Nikki Thompson

99

78: The Cost of Bad Design with BrandWell's Senior Designer, Libby Arnold

100

77: From Bartender to CEO | How to Launch a Product with Factory45 Founder, Shannon Lohr

101

76: How to Grow Your Business Using Pinterest With Dream Social House Founder, Allie Rae

102

75: How to Get Your Customers to Market Your Business For You

103

74: 30 Before 30 | The Milestones That Shaped Me

104

73: BONUS! BrandWell Retreat Recap + Stepping Down as COO

105

72: How this Brooklyn Entrepreneur Launched Her Jewelry Shopping Business With Kat McCoy

106

71: Planning and Hosting a Team Retreat | BTS of Our Designer Getaway

107

70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business Owner

108

69: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige

109

68: What Dating Apps Can Teach Us About Branding

110

67: Likes Don't Buy... Buyers Buy | Selling Apart From Social Media

111

66: How to Leverage the Power of Community to Build Your Brand With My Sister, Brittany Matheson

112

65: Surprise! I'm Having Another Baby!

113

64: The 4 Buyer Types and How to Speak to All of Them With Courtney Fanning

114

63: How to Handle Upset Clients While Maintaining Respect for Your Business

115

62: How (and WHY) to Take Breaks From Social Media as a Business Owner With Suzy Collins

116

61: Mindset Shift | From Mom With a Side-hustle to Successful CEO

117

60: How She Left Corporate America to Create Her Dream Job with Danielle Cobo

118

59: Ask Me Anything Q&A | From Hiring to How I Do My Hair

119

58: How to Disrupt an Industry With The Car Mom, Kelly Stumpe

120

57: Lies We're Being Told About Money with Bookkeeper, LoriAnn Kuntz

121

56: How to Avoid Becoming Irrelevant in Your Industry With Brand Photographer, Melissa Douglas

122

55: The 6 Worst Mistakes to Avoid on Your Website in 2022

123

54: How This Small Town Boutique is Making a Global Impact With Jen Olson

124

53: Two Investments That Bring the Highest ROI for My Business

125

52: Resilience as a Working Mom with Austin Baby Co Founder, Kelly Buller

126

51: What Worked, What Didn't & Everything in Between | 2021 Year in Review

127

50: Season Finale ~ An Entrepreneur's Guide to Finishing Strong & Planning for a Killer Q1

128

49: Stop Copying the Competition! 3 Things to do Instead

129

48: Genius Ways to Promote Your Business During the Holidays | Black Friday, Thanksgiving, Christmas and New Years

130

47: Entrepreneurship, Foster Care, and Taking Big Risks with Boutique Owner, Paige Howell

131

46: How to Show Up Confident and Crush Imposter Syndrome with Michele Charles Gustafson

132

45: The 5 Most Common Mistakes to Avoid When DIYing Your Website

133

44: Easy Ways to Simplify Your Marketing Strategy with Business Coach Katrina Aronson

134

43: How to Get Rave Reviews from Customers to Boost Your Sales

135

42: Virtual Assistants | When to Hire One & How to Be One With My VA, Heather Tormey

136

41: I Hosted a Retreat for My Team and Here's How it Went Down | Designer Retreat Recap

137

40: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 2

138

39: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 1

139

38: Money Talk to Help You Earn, Save, and Pay Yourself More with My CPA, Brittney Suttle

140

37: Marketing, Dating, and Creating Content That Wins with Market Your Genius Author, Nikki Nash

141

36: How This Mother Daughter Duo Built Their Etsy Empire with Etsy Shop Owners, Salted Words

142

35: Selling as a Service Based Business Owner | My Secret to an 80% Conversion Rate

143

34: Why This Full Time Influencer Deleted Instagram with Blogger Coach, Megan McQueen

144

33: From Small Town Teacher to Big Time Influencer With Ashley Bell (@tallblondebell)

145

32: How She Became an Overnight Influencer Using Instagram Reels with Lauren Thom

146

31: Perfect Squares, Imperfect People | Confessions of an Influencer with Christin Lewis

147

30: Letting Go in Order to Grow | The Art of Delegation with @mrssouthernsocial's Mary Huddleston

148

29: The Truth About Influencers | Behind the Scenes with @takemetotargetblog's Amanda Awtrey

149

28: Things You Wish Someone Told You About Your Twenties with Author Cimber Cummings

150

27: 4 Things I Learned in My First Year as a Working Mom

151

26: Torn Between Two Callings: Work and Motherhood with Suzy Collins

152

25: 12 Tips for Building a Business While Working Full Time with Christine Daal

153

24: How We Paid Off Debt and Cash Flowed Our Dream Careers with James Marcouillier

154

23: How to Set Boundaries and Avoid Burnout as an Entrepreneur

155

22: The Highs and Lows of Entrepreneurship with Victoria Hartell

156

21: How She Bootstrapped Her Product into Boutiques Across America with Jen King

157

20: Crafting Your Audience Avatar to Attract Your Dream Clients with Steph Weber

158

19: My Daily Routine as a Work From Home Mom | It's Not What You Think!

159

18: 4 Ways You're Annoying Your Customers and Prospects

160

17: What Side Parts and Skinny Jeans can Teach Us About Marketing | Changes Brands Need to be Aware Of

161

16: How to Turn Your Website Visitors into Paying Customers

162

15: A Step by Step Guide to Course Creation with Aline Hoss

163

14: Hiring as a Young Entrepreneur with Jenny Lee Hines

164

13: Social Media Secrets You Need to Know Right Now | Breaking Down the Algorithm

165

12: Growing Your Side Hustle While Working Full Time with Monika Garland

166

11: All of Your Branding Questions Answered | Q&A with my Design Team

167

10: Influencers are the New Magazine Ad | Blogging 101 with Megan McQueen

168

09: The Fears that Come with Starting a Business | Just Start

169

08: What Worked and What Didn't | 2020 Year In Review for BrandWell

170

07: The Beauty & Hardships of Starting a Business Young with Alana Futcher

171

06: Taking Your Side Hustle Full Time | How I Started BrandWell

172

05: How to Avoid Burnout as a Multi-passionate Entrepreneur with Founder of Little Birds.Co, Libby Perrit

173

04: How to Promote Your Business During the Holidays

174

03: How to Charge More for Your Product or Service - Everything You Need to Know About Raising Your Prices

175

02: How to Finally Start Seeing Leads From Your Website

176

01: Building a Career and Lifestyle to Honor Your Priorities | Welcome to The Branding Business School Podcast