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All Episodes

The Business & Pleasure of Flowers — 336 episodes

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Title
1

More Than a Conference: How AIFD Symposium Can Elevate Your Floral Career

2

Quick - Train Your Team on This Before Mother’s Day Hits

3

Finding Your People: The Power of Community (In and Beyond Flowers)

4

From Forensics Lab to Flower Moxie with Amy McCord

5

Hard Truths Flower Shop Owners Need to Hear

6

What You Can Control (and What You Have to Let Go)

7

Stop Overthinking Social Media: Real Strategies That Work

8

Just Add Flowers: Inside That Flower Feeling’s Mission to Make Flowers an Everyday Habit

9

AIFD Registration Is Open!! From Vision to Reality: Elevate 2026 in Orlando

10

Jelly Beans & Trust: 7 Subtle Ways to Win Customers for Life

11

Why Showing Up Matters: The Power of Face-to-Face in Floral Education

12

What Makes You Leery? Trusting Your Gut in Life, Business, and Flowers

13

Trust, Betrayal, and the Healing Power of Kindness

14

Bizarre Psychology & Valentine’s Day: Why People Think, Feel, and Buy the Way They Do

15

The Warren Buffett Principle Every Florist Should Implement

16

Dilly, Dally & Clique Conference Confessions: SAF Next Gen

17

Your Valentine’s Day Staff Meeting: Prepared, Profitable, and Positive

18

The Bingo Card Check-In: Progress, Perspective, and a Little Industry Tea

19

Clean Up the Crap & Keep Going: A New Year, A New Word

20

From Pinterest to Petals: Turning 2026 Trends into Flowers with Ellie LaFever

21

10 Signs You’re Mentally Strong (Even If You Don’t Feel Like It)

22

My Customer Service Voice vs. What I'm Really Thinking

23

Taking Your Brand to the Next Level in 2026 with Angelique of Accent Decor

24

Not Every Customer Is Mad: The Power of Pause and Kindness

25

Designing a Dream Wedding in Rome: Flowers, Flexibility & a Whole Lot of Love

26

Email Marketing That Builds Real Customer Connection

27

Mayhem with Marlin: Christmas Installs 101 — Pricing, Process & Profit

28

Making Magic (and Marketing) Happen for the Holidays

29

When It Rains, It Pours: Giving Yourself Grace in Life’s Storms

30

Wonder Over Noise: What Mr. Rogers Still Teaches Us

31

Opportunity > Obstacles: A Candid State-of-the-Industry with SAF’s Kate Penn

32

What Is Flower Clique, Really?

33

The Outsider’s Perspective: Working Inside a Family Business

34

Episode 300: Celebrating Milestones, Memories, and Lessons Learned

35

Morning Habits That Change Everything

36

People, Petals & Big News: A Conversation with Bill LaFever on What’s Next

37

50 Years in Flowers: Vonda's Origin Story

38

Marketing with Intention: Tone, Templates & Timing for Florists

39

From SAF to Sympathy Sales: Lessons, Laughter, and Lasting Tributes

40

Three Generations, One Flower Clique: Behind the Scenes of Family, Flowers, and Fun

41

The Deadline Advantage: Less Stress, More Done

42

From Castles to Conferences: Lessons from Abroad and AIFD

43

The Most Profitable Tool in Your Shop: It’s Not What You Sell

44

Quotes, Bugs & Big Truths: What’s Crawling Across Your Mind (and Legs)

45

Make a Statement or Stay in the House: Marlin Hargrove’s Journey to Freelance Floral Designer, one of Laughter, Redemption, and Floral Passion

46

Behind the Click: The Reality of Our Photo Shoots

47

Behind the Scenes at SAF: A Conversation with Amanda Jedlinsky

48

Inside AIFD Symposium: What to Expect, Why It Matters & How It Inspires

49

Aloha & Business Wisdom: Monty Pereira of Watanabe Floral Shares Lessons in Leadership & Legacy

50

You've Got RAS! (Reticular Activating System), Summer Mindset, and TX State Floral Expo with Marissa Guerrero

51

Flower Clique's Summer of Petals, Plans & Productivity

52

Too Many Words, Too Little Time: Reading, Retention & Real-Life Learning

53

Chimneys, Choices & Customer Care: Why Actions Speak Louder Than Smoke

54

Back to Just Us: Confessions, Laughter & A Fishing “Rodeo"

55

Laughter, Lilacs, and Lifelong Memories: Our Dutch Flower Adventure

56

Mentors, Micro-Mentors & Miss Piggy: A Chat with Mike Black of Jet Fresh

57

"You Could Do That..." Ian Prosser & Zoë Gallina Talk Wedding Trends and Family Biz

58

Tariff Talk (BONUS EPISODE)

59

Florist Wellness: How to Survive (and Thrive) During the Busy Season

60

Meet Your Flower Buddies: Tech, Tools & Gummy Bears with Paul & Tony Guerrie

61

Floral Journey & Industry Wisdom with Beth O’Reilly

62

Spring Forward: Mother’s Day Strategies from the Directors

63

Think Before You Type: Navigating Social Media & Workplace Conversations

64

Tips for Handling Tough Workplace Conversations & Strategies for Effective Communication

65

Floral Trends & The Power of Permanent Botanicals with Sarah Botchick

66

From High School HTML to Modern-Day Magic: Why Your Website Matters with Sarah Botchick

67

Get the Giggles: Unforgettable Valentine’s Day Card Messages from Florists

68

Blooming Hearts: A Valentine's Day Special

69

Customer Service Lessons Learned from Lenny

70

Valentine's Day Countdown! Steps to Success

71

What's on Your Bingo Card? Try This Goal-Setting Method for 2025

72

Start the Year with a Word and Join Flower Clique's Fifth Anniversary Celebration

73

What is the difference between Observing and Absorbing and Why it Matters!

74

2025 Trend Predictions: Insights from Ellie LaFever

75

Overcoming Business Challenges with Positive Perspective

76

Navigating Trade Policies and Tariffs with Insights for Valentine's Day 2025

77

How to Master Your Customer Experience in 7 Days

78

Gratitude and Thanksgiving

79

Why Professional Certification? With Renee Tucci AIFD, CFD, PFCI

80

Decoding SEO: Expert Insights & Strategies with Ryan Freeman

81

The Cut Foliage Business: Challenges and Opportunities with David Register from FernTrust

82

The Unseen Challenges of Being a Manager or Leader

83

Behind the Scenes: Lessons from Working with Top Video and Design Teams

84

Find Your "Sparketype" with Ellie and Lori | BONUS Team Retreat Recap!

85

Navigating Customer Service Challenges with Empathy

86

Blossoming Success: Inside the Flower Clique Team

87

Overcoming Obstacles: Practicing What You Preach

88

Unveiling the Art of Exceptional Customer Service with Sam Bowles: Rewind

89

A Blooming Celebration: Wedding Flowers and Design Insights

90

Honoring Labor Day: History, Lessons, and Tips for Moving into Fall

91

Quotes That Could Alter Your Mind

92

Practical Tips to Move the Sustainability Needle in Your Floral Shop

93

Highlights from SAF Convention in Miami

94

Blossoming Against All Odds

95

Flowers Come From Where?! with Williee Armellini

96

Color Palette Trend Forecast for 2024 (Camp Clique Replay)

97

Leadership Traits That Retain vs. Repel Employees

98

A Different View of AIFD Symposium Emerge

99

A Favorite Episode Replay: The Five Dysfunctions of a Team

100

Maximizing Productivity by Understanding Your Personal Productivity Curve

101

Navigating the Industry with SAF Leaders Kate Penn CEO and Oscar Fernandez President and Chairperson

102

Finding Your OFF Mode

103

Leadership Wisdom for Graduates: 6 Habits to Ditch for Success

104

Leadership Knowledge and Skills: What's the Difference and Why it Matters

105

Inside the Benz School of Floral Design: A Conversation with Bill McKinley AIFD

106

Blooming Passion: A Floral Journey with Bill McKinley, AIFD, CFD, ICPF

107

Celebrating Mother's Day Traditions from Around the World

108

Mother's Day Marketing and Sales Tips

109

AIFD National Symposium: "Emerge" with Ralph Giordano AIFD

110

Who's Open To Trying Something New? What's Holding You Back?

111

Gaining Wisdom as we Bloom: Truths We Wish We Knew In Our 20's

112

Unleashing the King of Bling: Prom Trends, Marketing Strategies, and More with Dan Fisher

113

Do You Need That App?

114

Meeting Mojo: Conquering Chaos with Highlight and Help

115

Maximizing Your Conference Experience: From Attending to Presenting

116

Now is the Time to Prepare for Mother's Day (Yes, Now!)

117

20 Psychology Facts That Will Make You Think!

118

Beyond the Roses: Navigating the Post-Valentine's Business Boom

119

Blooms & Bliss: A Brief Valentine's Day Special

120

Elevate Your Customer Service and Sales this Valentine's Day: Know Your Customer!

121

Spring Trends in Decor and Prom: A Conversation with Sarah Botchick from Pioneer Imports and Wholesale

122

Lori and Ellie's Icks and Picks and Interview with Holly Haveman, CF, with Highlights of the 2024 Great Lakes Floral Event Expo

123

Preparing for Valentine's Day 2024: Essential Tips for Flower Shop Owners

124

Kicking off 2024 with Goals and Word for the Year

125

Cheers to Four Years! Celebrate Our Birthday With Us

126

Reflections of 2023

127

2024 Trend Predictions and Product Development Insight with Ellie

128

Real Sustainability for the Real Florist with Mayesh Design Star, Abby Chick

129

"The Retention Revolution": Key Takeaways and Tips from the Book

130

Holiday Hustle: Three Expert Tips for Retail Florists

131

Thanksgiving Reflections: A Family Gathering

132

Discovering Personality Tendencies and Strengths in Communication

133

A Growing Success: An Interview with TSFA Texas State Floral Association

134

Full Hearts: Reflecting on 200 Podcast Episodes

135

SAF Petal It Forward 2023: Lori's Heartwarming Experience

136

Recapping Our Bogota Adventure: Highlights and Takeaways

137

Creating Ripples in Bogota: A Journey to Natuflora (Natural Flowers)

138

Digital Strategies and Insights with Renato Cruz Sogueco, VP of Digital Strategy and Education at BloomNet

139

Transporting the Fragrance: A Conversation with David Armellini from Armellini Logistics

140

Journey of a Floral Professional: Interview with Brent Leech AIFD, CFD

141

Charting a Successful Course for 4Q 2023

142

From Novice to Expert: A Conversation with Lottie McKinnon

143

Unveiling Growth Opportunities in Businesses

144

The Importance of Pricing Your Flower Designs on Your Website

145

C’Mon Barbie, Let’s Go Viral

146

The Bridge Between Eras: Navigating Generational Communication with Cameron Pappas and Ellie LaFever

147

Tips to Open Your Mindset in Managing your Business

148

Business and Life Lessons from a Successful and Experienced Florist Battling Cancer

149

The Subtle Art of Substitutions with Abby Chick

150

Blooming Beyond Bounds: Unveiling the Art of Exceptional Customer Service with Sam Bowles

151

God Bless America! Little Known Facts about Independence Day

152

8 Subtle Signs of a Confident Genuine Leader

153

Next Gen Live! Recap with Ellie and Lori

154

How do you Handle Employee Conflict in the Workspace?

155

Tips to Successfully Onboard Employees and Retain a Strong Team

156

Respect in the Workplace: Why, How and What to Avoid

157

What is Unreasonable Hospitality?

158

What Can We Learn From Warren Buffett?

159

Mother's Day Memories from Flower Clique to You

160

Communication and Training are Key for a Successful Mother's Day

161

Essential Holiday Prep from a 4th Generation Florist, Jennifer Barnard, AAF, from Tillie's Flower Shop

162

Industry Happenings and Disciplines for Improving Your Attitude

163

Mental Wellness in the Work Place, with Sarah Botchick from Pioneer Imports and Wholesale

164

Is Your Workplace Psychological Safe? Four Questions to Ask Yourself

165

Choices to Make Now ~ That Will Help You Create the Life You Want and Deserve

166

The Power of Positive Affirmations and Why They Work

167

Have you Started to Crush 2023 or Need to Reset?

168

All The Details with Corrine Heck, PFCI

169

Dr. Nicole Price on Learning the Skill of Empathy and Her New Book, Spark the Heart

170

Prom Trends 2023: Interview with Sarah Botchick from Pioneer Imports and Wholesale

171

Flower Delivery Driver Tips (Reminders) for the Ultimate Cupid Experience

172

Business & Pleasure Mindless Chit-chat with the Girls

173

Choose Words Wisely, Clarify Your Message for Top Customer Service

174

Valentine's Day Prep: 🌸 Clique Tips

175

What is Seed Your Future? Interview with Executive Director Jazmin Albarran

176

Leadership Lessons: Five Dysfunctions of a Team

177

The Journey Continues: Happy Anniversary to Us! (Our Annual Anniversary Episode)

178

As We See It: Predictions in 2023 for Retail Florists

179

What Can You Learn from Tik Tok 🤷🏼‍♀️

180

Six Tips for Effective Employee Communication

181

Proven Tips to Prep for the Holidays with Ralph Giordano AIFD

182

Fresher than Fresh with Ryan Black of Jet Fresh Flowers

183

Real-Life Retail Florist: Floristry Education for Today's Professionals

184

Bill LaFever: Words of Wisdom on the Economy and Supply Chain & Exciting New Products

185

Five Tips to Overcome Challenges

186

Time to catch up...Whatcha doing? Whatcha learning?

187

Barry Gottlieb on Dogs and the Power of Attitudes

188

Barry Gottlieb on Making Smart Business Decisions and Living Authentically

189

From Flower Child to Fearless NextGen Leader: Nicole Palazzo of City Line Florist

190

How to Become a Better Leader with Dr. Nicole Price

191

10 Survival Rules for Managers

192

We asked: What are you investing in your business now... to move the needle forward? (Live! from SAF 2022)

193

SAF National Convention Recap & Our Takeaways

194

A Serious Photo Shoot and SAF Convention in Orlando

195

Retail Business Adjustments & Customer Service with Julie Poeltler AIFD, PFCI, IMF, CAFA

196

The Jet Fresh Guys: How Their Business Took Flight, Building Great Work Culture, & Creating Loyal Employees

197

A Vulnerable Conversation about Work-Life Balance

198

SAF Next Gen Recap with Ellie LaFever and Lori Wilson

199

What's Next? What Should the Floral Industry Expect Going Forward?

200

Higher AOV and a Stress-Free Website | Why outsourcing your e-commerce is a game-changer

201

How to Fix Your Employee Onboarding and Retain a Strong Team

202

We Asked: What's Inspiring You? (Live! from AIFD Symposium 2022)

203

Celebrate our Freedom!

204

The Four Most Important Attributes in a Good Boss

205

Who's the Boss? Abby Chick, Best Buds Partnership and Blakemore Flowers

206

Who's the Boss? The Next Generation: Derek and Holly Zschokke from Glassing Florist

207

Who's the Boss? Husband and Wife Team, Beth and Dwain Wilwol Share their Story on Owning a Flower Shop

208

SAF Next Gen Live! What is it? Join Ellie LaFever, Nicole Palazzo and Derek Woodruff to find out more!

209

Leadership is Listening: More Words of Advice from Michael Martin - Teleflora EVP & GM of Sales & Membership

210

Behind the mic with Michael Martin, EVP and General Manager of Sales & Marketing at Teleflora

211

Episode 124: Trending...Mother's Day 2022 Aftermath

212

Remember When...in the Floral Industry with Katy Miller and Tim Farrell AIFD, AAF, PFCI

213

Web Recap: SEO Made Easy + Mother's Day Prep Tips from Ryan Freeman

214

What are Balloon Buddies and What Do They Have to do With Flowers?

215

Trending: Bit of a Slowdown, Hiring and What is Employee Branding?

216

Tips to Increase Sympathy Sales in Your Floral Business

217

Communication: What Every Owner Wishes His Employee Knew...And Vice Versa 😉

218

What is Emotional Labor and Why You Need to Know...

219

Trending Subjects: Let's Talk Prom and Delivery

220

5 Tips to Resolve Conflict in the Workplace

221

Valentine's Day Follow-up: Three Areas in your Business to Know & Control to Make a Profit

222

Innovation in the Floral Industry is Possible! Interview with Sahid Nahim Founder of New Bloom Solutions

223

Self-Care for Florists: Helpful Tips For You & Your Team

224

Clarity in Flower Sales: Words that Can Confuse a Customer

225

Are We Reaching the Next Generation of Flower Buyers? A Candid Interview with Millennial & Gen Z Guys

226

Men & Flowers with Eddie from Barstool Sports

227

The Valentine's Day 2022 Playbook

228

Product and Color Trends for 2022: Interview with Sarah Botchick from Pioneer Imports and Wholesale

229

Celebrating the Anniversary of Flower Clique & the Podcast: A Recap of Our Journey

230

Avoiding the Great Resignation: Questions to Ask Your Team Members

231

Holiday Traditions: Poinsettias, Ornaments, an Elf and Perhaps Some Grief

232

Who is the Next Generation of Flower Buyers?

233

A Career in Nursing Meets Floral Design: The Story of Janet Woloszyk (Member Spotlight)

234

What to Expect for Valentine's Day 2022 from Bill LaFever, President of The Bill Doran Company

235

Celebrating our 100th Episode with Four Ways to Create a Positive Ripple

236

Our Four FAQ's from our Live Event in Texas

237

Boss Alert! Five Questions You Should Ask Yourself

238

How Did You Get Started in the Flower Business? Our Cliquers Share their Story in This Spotlight Episode

239

Amy Balsters, The Flower Coach, Part 2: Mindset and Space

240

Amy Balsters, The Flower Coach, on Achieving Technique, Foundation and Confidence in Bridal Bouquets

241

Are You Ready for Retirement? Great Advice from Kane McGukin, Wealth Management Specialist

242

Cliquer Spotlight! Let's buy a Flower Shop with Jeannie Myers, Town and Country Flowers & Gifts

243

Education, Energy and Opportunity: Interview With Jenny Thomasson AIFD, PFCI, EMC and Beth O'Reilly AIFD, TMF

244

Five Ways to Get Through the Unthinkable with Dr. Nicole Price

245

How to Become a Better Leader with Dr. Nicole Price

246

Cliquer Spotlight: The Secrets to Success in Challenging Times with Michelle Jones

247

How Floral Technology Can Be Easy - Ida Bertone from Floranext Talks Experience, Customer Service, and Industry Passion

248

Covid Continues: How are YOU doing?

249

The Lowdown on Legal for Small Businesses with Laura Waits, Attorney

250

Abby Chick from Blakemore's Flowers: Leading a Successful Team: Cliquer Spotlight!

251

Hiring and Training Solutions for the Modern Florist

252

Sharing Some Exciting News with Renee Tucci AIFD PFCI

253

Sympathy Series #2: Must Know Tips to Increase Your Sympathy Sales

254

Sympathy Series: #1 - Interview with Mindy Corporon, author of Healing a Shattered Soul

255

Interview with Special SAF Guests: Kate Penn CEO and Laura Weaver Kern CMP

256

What Every Retail Florist should know about their Wholesaler

257

Why It’s Important to Take a Step Outside of Yourself

258

Mistakes to Avoid on Your Website: The 3 Most Common Mistakes + Solutions You Can Do Yourself

259

Lessons Learned from Dad: Happy Father's Day!

260

Cliquer Spotlight! Christy Doonan from Alice's Country Rose shares her Floral Journey Story

261

A Whole New Wedding World, Tips and Trends

262

The Pause and Pivots We Learned in Moving Past Covid-19

263

The Customer is NOT Always Right ~ Here's Why

264

Behind the Scenes: Mother's Day Flowers, What you See, What you Don't See

265

How to Stay Sane During The Mother’s Day Madness

266

Your Mother's Day Readiness Check List and A Few Bonus Ideas!

267

Do Employee Incentives Work? Maybe it Depends on your Team…

268

SEO and PPC: An Easy to Understand Explanation to What it is and How it Works

269

All Leaders Face Challenges, How Do You Cope?

270

Where did all the flowers go? Throw back to past Easters with great ideas to market TODAY!

271

Floral Industry Predictions and Updates for 2021 with Bill LaFever, President of Bill Doran Company

272

Time and Patience: The Struggle is Real

273

What's Your Frog? Book Talk on Eat that Frog! by Brian Tracy

274

A Tribute to a Special Friend, Marie Ackerman AIFD PFCI AAF

275

It's Time for a Reset! What Does That Mean for You?

276

Lights, Camera, Action! What are the gal's up to with Ellie LaFever?

277

Four Must Know Customer Service Tips for Valentine's Day and Everyday!

278

Employee Care and Website Tips for Valentine's Day: It's not too late to get ready!

279

Interview with Jerome Raska AIFD: Successful Branding and Marketing Ideas for Everyday and Valentine's Day!

280

Valentine's Day Marketing and More

281

Start Off 2021 with a Word, Goals and a Vision Board - It's Important!

282

Celebrating Year #1 ~ Join us to celebrate!

283

Lessons Learned in 2020 and How to Take Control 2021!

284

Tips to Find Joy in this Unprecedented Christmas Holiday

285

Not just for the Holidays, but 3 Areas to Direct Your Energy in Business

286

Interview with Ace Berry AIFD, PFCI about his Personal Experience on Full Bloom on HBO Max

287

December is here! What does it mean for the shop?

288

Interview with Beth O'Reilly AIFD, TMF, floral designer on HBO Max "Full Bloom" show

289

Interview with J. ~ From Growing up in a Flower Shop to Host of “J Schwanke’s Life in Bloom on Public Television

290

What Causes Something to Become Contagious? What makes you share something you like?

291

Interview with Bill LaFever, Owner of BDC on Supply Chain challenges and expectations for the Retail Florist

292

Anxiety in the Flower Shop: What you need to know

293

Interview with Julie Poeltler AIFD PFCI, IMF, CAFA on the importance of Education and more...

294

The Value of Communication with Employees in your Business

295

Interview with Audrey Kristoff, Product Specialist at Flower Clique

296

Interview with Jenny Thomasson AIFD, PFCI, EMC of Jenny T Floristry

297

5 Tips to Help Resolve Conflict

298

Are you making Unhealthy Comparisons in Your Life and Business?

299

Interview with Ken Senter AIFD: Wedding and Event Business impacts from Covid

300

Interview with Renee Tucci AIFD PFCI: An unusual Journey to Success

301

What the Heck is Flower Clique?!

302

What You Need To Know About Subscriptions

303

Decision Fatigue is Real, What You Need to Know.

304

Life's Realities: Eleven Things We All Need To Realize

305

The AIFD Journey: Sharing the Voices of a few New AIFD Members and a Few Lessons Learned

306

The Flower Shop of the Future: Keep your eyes open! Vonda & Ellie LaFever

307

Voices of Prominent AIFD Members: Why AIFD?

308

AIFD Leadership: Interview with Jody McLeod AIFD, PFCI + Mayor of Clayton, NC

309

Celebrate AIFD Month: Interview with Jackie Lacey AIFD President

310

Feedback vs. Advice: It's all in the approach

311

Turtles are like people: both can only move forward if they stick their neck out

312

What can give you Joy in the Midst of a Storm?

313

Interview with Ryan Freeman: What can you do for your online business?

314

Inspiration: The What, Who, and Where, Interview with Ellie LaFever

315

Interview with Sharon McGukin AIFD, PFCI: What's Next - Selling Flowers in 2020/2021

316

What to Say, and Not to Say! Online Review Advice from Flower Clique Specialist Leslie Bridendolph

317

Mother's Day Memories: It's the little things.

318

Rethinking Mother's Day: Maintaining your brand and your sanity while planning your Mother's Day

319

We asked you, "What's giving you life, bringing you joy, through the challenges?"

320

Vonda and Lori ask, "Who will you be, post Covid-19?"

321

3 Steps in the process of life changes that you might be experiencing now

322

Interview with Kate Penn, CEO Society of American Florists

323

Interview with Bill LaFever: Effects of Covid 19 on the floral industry and benefits of CARES Act

324

The Power of Flowers and how it helps in this time of Covid-19

325

Interview with Tim Farrell: Challenges and Opportunities

326

Interview with Kami Martin: Your website, reviews and more...

327

Interview with Tom Bowling: Trends to expect for 2020, Permanent Botanicals

328

Interview with Rich Salvaggio: Changes in the Floral Industry

329

Interview with Ellie LaFever: Lessons learned growing up in the flower shop and beyond

330

A Few Laughs for Valentine's Day Stress Relief!

331

Four Must-Know Rules for Customer Service

332

Lead Your Team by Knowing Your Audience

333

Valentine's Day! It's Time to Rally Your Team!

334

Part 2: Small Changes, A Better You, & Better Business for 2020

335

How Small Changes Can Create A Better You and Better Business Practices for 2020

336

Welcome to The Business & Pleasure of Flowers!