All Episodes

How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)

Building a passion-driven agency (featuring Emily Allard)

Providing your team with constructive feedback (featuring Ken Jacobs)

Embracing change as an agency owner (featuring Tim Kilroy)

Thought leadership for agency growth (featuring Melissa Vela-Williamson)

Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)

How to support your team in times of stress (featuring Patrick Rogan)

Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.)

Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim)

How agency owners can avoid scope creep (featuring Steve Guberman)

Building effective business development systems (featuring Jody Sutter)

Content, consistency, and conversions for agency biz dev (featuring Lee McKnight Jr.)

Expert advice on putting your agency in a position to succeed (featuring David C. Baker)

Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan)

Modernizing leadership in meetings (featuring Brad Farris)

Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)

Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)

Resiliency and remote teams in an agency (featuring Xaña Winans)

Evolving as your agency grows (featuring Jason Swenk)

How agencies should think about Wikipedia in 2023 (featuring Bill Beutler)

How to make conversations with your agency employees less difficult (featuring Allyns Melendez)

Process matters for agencies (featuring Juliana Marulanda)

Co-authoring a book with an all-star team (featuring Kami Huyse)

Building a strong financial foundation for your agency (featuring Ryan Watson)

Should Chip stop blindly hating RFPs for agencies?

Jumpstarting your agency’s business development (featuring Adam Graham)

Going from agency coach to agency leader (Part 2 of 2)

Transitioning your agency to new leadership (Part 1 of 2)

Grow your agency by developing relationships at scale (featuring Dan Englander)

Leveraging overseas talent to grow your agency (featuring Noel Andrews)

Getting a handle on your agency’s finances (featuring Jon Morris)

How to manage agency projects for profitable results (featuring Galen Low)

The evolution of agency events (featuring Carl Smith)

Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy)

Creating winning new business strategies for your agency (featuring Shannyn Lee)

How agencies can manage the new work landscape (featuring Miles Everson)

Managing your agency’s financials for better results (featuring Chris Hervochon)

Finding relevant journalists and influencers (featuring Samantha Deeks)

Running an experiential marketing agency in 2021 (featuring Dan Hirsch and Deb Lemon)

How finding focus drives agency growth (featuring Max Borges)

Creating new lines of business for your agency (featuring Annelise Worn)

How to become microfamous to help grow your agency (featuring Matt Johnson)

Spinning off a SaaS business from your agency (featuring Chris Dickey)

Building the agency you want to own (featuring Chris Williams)

Producing writing at scale (featuring Vincent D’Eletto)

Building successful partnerships between agencies (featuring Jeremy Jackson)

Getting agency business development right (featuring Dan Englander)

How agencies can use LinkedIn ads to grow their businesses (featuring Anthony Blatner)

A reality check for agency owners (featuring Brad Farris)

Meeting the HR challenges of agencies during the Covid-19 crisis (featuring Patrick Rogan)

What does agency business development look like now? (featuring Lee McKnight Jr.)

Coaches, consultants, advisers, and other help for your agency (featuring Ken Jacobs)

Improving PR writing in an agency environment (featuring Don Bates)

The power of creativity and community in difficult times (featuring Carl Smith)

Transitioning agency ownership to the next generation (featuring Jonathan and Erik Bernstein)

Making the transition to become a virtual agency (featuring Todd Zeigler)

How podcasts can help agencies and their clients (featuring Kelly Glover)

When students get a chance to run their own PR agency (featuring Amy Shanler)

How PRSA Counselors Academy helps agency owners (featuring Chuck Norman)

Leveraging freelance writers for your agency (featuring Gideon Stein)

Metrics and benchmarks to improve agency profits (featuring Marcel Petitpas)

Building a positive team culture at your agency (featuring Keith Scandone)

Eating your own dog food and marketing your agency (featuring Aaron Strout)

Non-obvious trends and thinking for agency leaders (featuring Rohit Bhargava)

How agencies can avoid common legal mistakes (featuring Sharon Toerek)

What it is like to sell an agency to a holding company (featuring Mitch Joel)

The value of getting your agency certified as a small, minority, woman, or veteran-owned business (featuring Dr. Sandra Wills Hannon)

How agencies can avoid scope creep with client projects (featuring Ben Aston)

Starting an agency with an MBA in hand (featuring Paul Benson)

Key financial metrics for agency owners (featuring Darryl Salerno)

Building a large independent PR agency (featuring Ronn Torossian)

How agencies should think about AI and analytics (featuring Katie Robbert)

Business development mistakes agencies make and how to solve them (featuring Jody Sutter)

The PR agency as a news-driven organization (featuring Sean Cassidy)

Rebranding after an agency merger (featuring Trevor Francis)

Effective case studies for your agency (featuring Rachel Jacobs)

Professional development for agency owners and employees (featuring Mike Rhodes)

Transparency in the agency business (featuring Steve Parker, Jr.)

The role and impact of solo PR agencies today (featuring Karen Swim)

Is Outcome Relations the future of communications? (featuring Matt Rizzetta)

Advice for agencies on better use of video for clients (featuring Doug Simon)

How agencies can get the most out of LinkedIn (featuring Chuck Hester)

CWC 32: Leading an ethical agency (Mark McClennan)

CWC 31: Using your lawyer as a business advisor (Matt Benson)

CWC 30: RFP advice for agencies (Robert Udowitz and Steve Drake)

CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners

CWC 28: Brent Lightner of Taoti Creative

CWC 27: James Papiano on leadership & culture in agencies

CWC 26: Nick Petroski of Promethean Research

CWC 25: Patrick Rogan on HR for small-to-midsize agencies

CWC 24: Johna Burke of AMEC

CWC 23: John Wall of Marketing Over Coffee

CWC 22: Tim Hayden of Brain+Trust Partners

CWC 21: CC Chapman, Storyteller

CWC 20: Gordon Platt of Gotham Media Strategies

CWC 19: Craig Carroll on corporate reputation and measurement

CWC 18: Jason Booms on how primary research can help communicators

CWC 17: Ann McCain on hiring and working with millennial PR professionals

CWC 16: Patrick Rogan on strategies to hire and retain talent in the PR industry

CWC 15: Joe Thornley on evolution of the PR business

CWC 14: Scott Monty on building a consultancy to manage digital transformation

CWC 13: Ryan Williams on internal communications and measurement

CWC 12: Terry Flannery on higher ed communications and marketing

CWC 11: Doug Haslam on social identity theft

CWC 10: Neville Hobson on AI and machine learning in PR

CWC 9: Gini Dietrich and the business side of PR

CWC 8: Karen Swim of SoloPR Pro

CWC 7: Shonali Burke on Social PR, measurement, & more

CWC 6: Gini Dietrich of Arment Dietrich (and Spin Sucks)

CWC 5: Kami Huyse of Zoetica Media

CWC 4: William Beutler of Beutler Ink

CWC 3: Matt Cookson of Cookson Strategies