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All episodes

The CRO Spotlight Podcast, 110 episodes. Page 1 of 2.

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1

Invisible Operations and the Transparency Mandate with Rob Wilk

2

The Clarity Required to Build a Real Revenue Engine with Katy Loria

3

How to Hold the CRO Seat for 6 Years with Jeff Perry

4

From Top-Down Sales to AI-Led PLG with Matthew Darrow

5

Temporary Scaffolding and Why Traditional Org Charts Fail with Joey Gilkey

6

Why Good CROs Get Fired with Sam Jacobs

7

How Misaligned Software Metrics Ruined B2B Sales and How to Fix It with MK Marsden

8

How Salesforce is Approaching the AI CRM Transformation with Kris Billmaier

9

CRO Hiring Potholes & The Shift to RevOps with Mark Roberge

10

The Fractional CRO Debate & Getting Sh!t Done with Neil Weitzman

11

The CRO Environment and Autonomous AI Agents with Jonathan M K.

12

Advocating for the Little Guy: A Frank Talk with Dan Goodman, Warrior of The Sales Rep

13

CRO Role Hot Takes with Bridget Winston

14

How Private Equity Evaluates CROs with JD Miller

15

The Evolution of the CRO & Revenue Efficiency Metrics with Christopher Semain and Sean Ryan

16

CRO Longevity & Navigating Organizational Transformation with Susan Rothwell

17

Reality of Your First CRO Role & Funding Growth Through Savings with Eric Steele

18

What Actors and Sales Reps Have in Common with Miya Mee-Lee Dias

19

How Smarter Buyers are Forcing a Go-To-Market Evolution with Guy Rubin

20

Sales Transformation & Customer-Centric Revenue with Dr. Grant Van Ulbrich

21

Balancing an AI-Native Strategy with Human Connection with Amy Osmond Cook

22

Vetting the CRO Role & Avoiding the "VP of Sales" Trap with Mike Price

23

Building the Machine & Guarding the Culture with Christian Gerron

24

Leadership Structures & AI at $1B Scale with Steven Birdsall

25

Value Engineering & The ROI Discovery Process with Mike Genstil

26

From BDR to CRO: Building Cross-Functional GTM with Michael Maimone

27

AI Hype VS Reality with Ryan Staley

28

Punching Yourself in the Face and Secret CRO Roles with Andy Mowat

29

GTM Differentiation & Decision Velocity with Amy Hsuan

30

The Art and Science of Sales Compensation Plans with Dana Therrien

31

Target Accounts, Intent Signals & Marketing Alignment with Jaime Ruhl

32

Hamburgers, Revenue Engines and CRO Success with Adam Crandall

33

What do Marshmallows have to do with CRO Success? Competency Assessment Breakthroughs with Lindsay Guzowski

34

Shopify Org Design and Why CROs Must Get Technical with Bobby Morrison

35

Building Scalable Revenue Operations from the Ground Up with Jessica Robertson

36

Marketing’s Identity Crisis & Unified Revenue Leadership with Emma Clayton

37

Essential CRO Competencies for PE-Backed Companies with Joe Gravino

38

What CRO Recruiters Look for in Top Revenue Leaders with Wayne Starritt

39

Simplifying Revenue Operations & Navigating PE Pressures with John E. Lepto IV

40

Finding Gold in Dirty Data & Creating Consistency with Guy Rubin

41

Future of Data Automation and the Death of the CRM with Elio Narciso

42

Data Capture and AI-Driven Revenue Intelligence with Janis Zech

43

Navigating the Spectrum of CRO Responsibilities with Rich Sutton

44

The Long Game in Software Services with Alex Asianov and Jonathan Blessing

45

Navigating the Intangibles of the CRO Role with Steve Kost

46

Enterprise Revenue Models and AI-Driven Efficient Growth with Justin Shriber

47

Musings on AI, Thermometers and Borrowed Structure

48

AI-Enhanced Social Selling and LinkedIn Strategies with Brynne Tillman

49

Unlocking the Power of the CRO-CFO Alliance with Eric Steele and Larry Earl

50

Psychology, Social Selling, and LinkedIn Strategy with Chelsea Olsen

51

Balancing Short-Term Gains with Long-Term Growth Strategies with Dayna Williams

52

Navigating PLG and the Evolution of the CRO Role with Kristen Habacht

53

Enterprise CRO Insights and Strategic Career Growth with James Roth

54

Should we get rid of the "CRO" title? with Jonathan Spier

55

Hustle, Cancellation, and Personal Branding with Alexa Curtis

56

What it Takes To Successfully Deploy a CRO with Philip Lacor

57

Empowering Revenue Teams and Leveraging AI with Hang Black

58

Leadership, Motivating Your Team, and Improving Sales Through Neuroscience with Peri Shawn

59

Traits of a Successful CRO and How Companies Should Prepare For Hiring One with Mark Walker

60

Reality of the CRO Role and the Importance of CRO Training with Dan Frailey

61

How Great Leadership Impacts Revenue Processes and Systems with Roee Hartuv

62

"Data VS Artistry" and "How To Unf**k Your Startup" with Dan Hurwitz

63

A Recruiters Perspective on the Current CRO Market and How To Navigate It - Michael Campagna

64

The CRO Role in Modern SaaS: Navigating Shifts in Scaling Mentality with Frank Nardi

65

Striking the Balance Between Happy Investors and Satisfied Customers with Lawrence Lanzilli

66

Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien

67

How CROs can use Negotiation Skills to Build Aligned Organizations - with Sanjay Yadav

68

Brand Safety, AdTech and the death of the Cookie with Joe Zappa

69

RevTech and Silos - How to Manage the Tech Stack Morass with Sandy Robinson

70

Parallels in Misalignment in Business and Education with Bob McDowell

71

Musings on the Value of Change, Technology and Innovation and of course AI - with Tom Goodwin.

72

The Power of establishing thought Leadership with Steve MacDonald

73

Who Owns Go-To-Market? CMO or CRO? With Anastasia Pavlova

74

The Evolution of OKRs: How to Inspire your teams to become Leaders with Paul Niven & Chris Wollerman

75

Why Chief Revenue Officers are the most critical role in B2B with Tamara McMillen

76

Building a Marketplace of Expertise for a World of Complacency with Julia Nimchinski

77

The Role of Chief Revenue Officer and how to resist the pull of Sales with Duane DuFault

78

From Oil Changes to Global Revenue Enablement leadership: how grit, tenacity, and self determination builds endless possibilities

79

Death of the salesman? - Two old salts reminisce on door to door hustle and the lost art of relationship building

80

Value Selling Methodology: Empowering Customer-Facing Teams for Consistent Conversations

81

Sales Leadership: Understanding the Shift from Head of Sales to Chief Revenue Officer

82

Do CRO Robots Dream of Sales Funnels? How AI will change the life of CROs forever with Heidi Messer

83

Using Leverage to Activate Revenue Function Alignment, w/ Kevin “KD” Dorsey

84

Do Customer-Centric RevOps Leaders Make Better CROs?

85

The Rise of RevOps and The Data Driven CRO

86

Understanding the Revenue Function as a CRO with Steven Schmidt

87

The Evolution of Prospecting with Mike Schumann

88

How Publishers manage revenue in an automated world, With Rob Beeler

89

What's Different About Selling A Service, With Greg Lewis

90

An Alternative To Hopes and Dreams, With Eddie Reynolds

91

Fundamental Insights on Succeeding as a CRO, With Scott Stouffer

92

Knowing Your Numbers, With Ray Rike

93

Stumble-Proof Your First CRO Role, With Stephanie Valenti

94

The Strategies You Need to Scale, With Nancy Maluso

95

Making CRO Without Sales Experience, With Serkan Honeine

96

Opportunities and Threats To The Marketing Function, With Tim Hines

97

CROs Can't Afford to Have an Ego, With Todd Heger

98

Succeed with Relationships in Revenue, With Christina Woronchak

99

Leading Change as a CRO, With John Smibert

100

What to Expect In The Chief Revenue Officer Role, with Avi Zimak