All Episodes

What great insight looks like in the age of AI - Data Malarkey

Why Efficiency Is Making Us Care Less │Data Malarkey with Judah Armani

How to Turn Data Into Real Insight │Data Malarkey with Louise Twycross-Lewis

How Algorithms Are Putting Children at Risk │Data Malarkey with Andy Burrows

What Happens to Your Data When You Die? │ Data Malarkey with Carl Öhman

What should marketing and communications leaders actually do with AI right now?

"Real to Reel - Using Data Smarter" Data Malarkey Season 10 highlights: equality, AI, and the Four-Day Week

How the four-day week boosts sleep, wellbeing, and output with Charlotte Rae

Why comms teams fail, even with great tools | Dino Delić

From Skype to delivery robots: Ahti Heinla on data, deep tech and solving the last mile problem

"Equality FC": Karen and Charlie Dobres on Lewes FC, equity, attention, and the imbalance in FA Cup prize money between the men's and women's competitions

Return On Inclusion: Why inclusive marketing drives growth (Ali Hanan, Creative Equals)

Harriet Kingaby on AI, Advertising, and the "No-Click Internet"

"Start Making Sense": Data Malarkey Season Nine greatest hits

Reality doesn't obey logic — Angus Fletcher on anomalies, intuition, and innovation

AI, authenticity, and digital detox — Kerry Watkins on Social for Good

Engineering rigour vs PR Malarkey - Stephen Waddington on data, stories, and measurement

Data doesn't create meaning - we do

Empowering people through information: Inside the ICO

Ultra-processed data: the hidden risk AI can't solve

Best of Series 8: Perception, Purpose, and Persuasion - The Data Malarkey Podcast

Measuring what matters: Darryl Sparey on comms, metrics, and making data sing

The Extinction of Experience: Christine Rosen on reclaiming humanity in a digital world

How AI Thinks: Chris Summerfield on human brains and machine algorithms

Rebuilding trust in science with Caitlyn Looby

Mark Bonner on football, data, and the beautiful balance

Turning data into desirability: Automotive insights with Nick Ratcliffe

Season 7 Greatest Hits: AI, Kindness & the Power of Storytelling

AI as an Intern, Not a Genius: Julie Holmes on Automation, Ethics & Human Impact

Truth Before Meaning: Scott Taylor on Data Storytelling & Business Impact

The Science of Kindness & Finding Joy in Data | Prof. Robin Banerjee on Psychology & Empathy

Trust, AI, and the Future of Human Connection with Cecilia Dones

From CERN to Ad Regulation: How AI & Data Science Are Changing Advertising | Adam Davidson

How can we build an AI future which respects ethics and data privacy? With Professor Sylvie Delacroix, Centre for Data Futures, King's College London

The Smartest Data Moments from Season 6

Unlocking Creativity: Natalia Talkowska on Neuroscience, Storytelling & Innovation

How can we improve product and brand design with data? With Bill Wallsgrove, Head of Ideas at Brandad

How can we protect our privacy in the era of Big Tech? With Alice Wallbank, expert data privacy lawyer, Shoosmiths

Sir John Curtice on Election Insights, Exit Polls, and Data Storytelling

How can we unlock human behaviour with neuroscience and behavioural science? With Cristina de Balanzo, PhD, Founder of Walnut Unlimited

How can we communicate numbers clearly so that people can better understand the choices they face in life? With Mike Ellicock, Founder & CEO of Plain Numbers

How might we bring about gender equity in academic research? With Ylann Schemm, VP for Corporate Responsibility at Elsevier, and Executive Director of the Elsevier Foundation

On risk, uncertainty, and impact: how using data smarter is the fast track to success

How can we make the world better and fairer for all? With Professor Sir Simon Baron-Cohen from the University of Cambridge and the Autism Research Centre

Why should you put people, love, and relationships at the heart of business? With John Hibbs of CoEfficient

How can you tell if you should invest in a media company? With Ian Whittaker of Liberty Sky Advisors

Why does marketing need to become more like engineering? With Sorin Patilinet from Mars, aka The Marketing Engineer.

How can experts provide the public with risk information that works? With Olivia Jensen, Director of the Institute for Public Understanding of Risk

How can we best communicate risk in our uncertain, post-truth world? With Sir David Spiegelhalter, Emeritus Professor of Statistics at the University of Cambridge

The data planets align. The more guests we welcome to Data Malarkey – and the more different their jobs and categories – the more we're able to join the dots between how those who use data smarter do so. A look back on Season Four of Data Malarkey

What happens when you mash-up the history of bands, films, and politics with the iconography of the London Underground? With Mike Bell of Mike Bell Maps

How is it possible to understand everything that the world's Governments want to buy? With Ian Makgill

How can Kevin de Bruyne be worth 100 Leah Williamsons? With Kieran Maguire, Professor of Football Finance, University of Liverpool

What can business learn from military logistics? With John McFall, ex-RAF and Amazon Web Services

How can a beginner's mind and a collaborative approach make you win at the team sport of "insight"? With Mark Montgomery, Novartis' Head of Integrated Insights

How can we ensure public, political, and media debate is based on evidence? With Tracey Brown, OBE, Director of Sense About Science

Very different – yet spookily very much the same: on the radically different types of data used in different jobs in the modern knowledge economy, but the very similar approaches we all deploy to solve data-driven problems.

How can you use data to make a business runner better, faster, with less friction? With Alexis Kingsbury, AirManual

How can you use data to provide a first-class customer experience? With Shai Reichert, Experience Design Studio (XDS)

How Brexit broke the structure of British politics. With Andrew Cooper

"Better than CSI". How can you use contradictory and incomplete data to solve cold murder cases? With Professor Angela Gallop, CBE

How can you leverage data to be a diversity, equity, and inclusion change maker? With Sabrina Shadie

How can you blend AI and data science with creativity and win an Emmy? With Les Guessing

On the Curse of Knowledge, the opportunities and risks of AI, and why data scientists need to speak the same language as business. A look back on Season Two of Data Malarkey – the podcast about using data smarter

How can you apply AI and data science to inform business decision-making? With Jean-Baptiste Bouzige, Ekimetrics

Is it possible to clean up the digital advertising market, providing the same level of information for both buyers and sellers? With Stijn Gimbrère, Media Futures Market

What does it take to be a data leader in business today? With Elizabeth Press, D3M Labs

How do you know what matters and what you can ignore when it comes to online reputation? With Sam Michelson, Founder & CEO, Five Blocks

How can smarter use of data mean that the doctor comes to you rather than you having to go to the doctor? With Tim Jobson, consultant gastroenterologist and Medical Director at Predictive Health Intelligence

How can we avoid the Curse of Knowledge? With Steven Pinker, Harvard professor of psychology

On digital balance, neurodiversity, and cat food. A look back on Season One of Data Malarkey – the podcast about using data smarter

Could you live without your smartphone? With Anastasia Dedyukhina, Chief Inspiration Officer of Consciously Digital

What's the connection between Harvey Keitel's Winston Wolf, 200g pouches of cat food, and neurodiversity? The answer is marketer, coach, and podcaster Mark Evans

How can brands find suitable environments where they can advertise successfully? With DoubleVerify's Laetitia Zinetti

How can we clean up space junk and make space sustainable? With GNOSIS chair Katherine Courtney

Why do evidence, insight, and academic impact matter? With Brighton University's Professor Rusi Jaspal

What does it mean to be a digital humanist? With Quadriga University's Professor Ana Adi

Data Malarkey – Pilot Episode