All Episodes

EP63: You'd have to work hard to kill this business.

EP62: A message to the spouses and partners of aspiring entrepreneurs.

EP61: "I made this for you. Do you want it?"

EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you.

EP59: Discounts? Bonuses? None of the above?

EP58: Two kinds of goals, two kinds of goal tracking.

EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late."

EP56: Beware of false financial finish lines.

EP55: I hired three new people. It's going great. So why am I so anxious?

EP54: The numbers are neutral. Our thoughts about the numbers are not neutral.

EP53: Go where your people are.

EP52: A specialization lesson from my double root canal.

EP51: Why you should challenge your basic assumptions for the sake of improved client experience.

EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing).

EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services.

EP48: Action, Observation, Simplification, Documentation, Delegation

EP47: Service, specialization, and pushy upsells: a sprinkler repair story.

EP46: Would you be willing to do 274 grunt-work projects for the chance to work on one dream project?

EP45: Why it's so important to understand your entrepreneurial personality type.

EP44: How to re-focus on the small set of activities that drive the majority of your success.

EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is).

EP42: The CFO's perspective on why, when, and how to raise your coaching prices.

EP41: How to figure out how much you can afford to spend on marketing.

EP40: How niche selection shows up in your business financials.

EP39: Why bank balances do and don't matter to your cash flow management.

EP38: How to identify and improve the most important numbers in your business.

EP37: Why you will probably overpay your first significant hire, and how to avoid it.

EP36: The most important question to ask the person who wants to be your business coach.

EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches.

EP34: Bookkeeping 101: Let's talk about contractors vs employees and the what, how, why, and when of 1099 forms.

EP33: Bookkeeping 101: My surprising criteria for picking accounting software.

EP32: Bookkeeping 101: How your Balance Sheet gives you a snapshot of your business's financial health.

EP31: Bookkeeping 101: How your Profit & Loss statement helps you helps you make financial decisions in your business.

EP30: Bookkeeping 101: A simple daily bookkeeping workflow.

EP29: Bookkeeping 101: How to track loans and loan payments in your business.

EP28: Bookkeeping 101: How to track money into, out of, and inside your business.

EP27: Bookkeeping 101: The Transactions are the Truth

EP26: Choose to be profitable.

EP25: Forget the finish line, let's chase the freedom line.

EP24: How I used simple, friendly outreach to connect with three influential people online.

EP23: Targeting a hyper-specific customer profile in my marketing.

EP22: How to recognize important 'signs of life' in your new business or project.

EP21: What if there's just too much competition?

EP20: What does it mean to 'outsource' your marketing? And does it even work?

EP19: How a prospect helped me out by rejecting my offer.

EP18: The power of serving one market for years.

EP17: What if your project isn't risky enough?

EP16: Why 'Asks' are the key to success in a product business.

EP15: How to figure out what you really want to do.

EP14: Why we need to think differently about using debt to start and accelerate a business.

EP13: How to scale as a solopreneur.

EP12: Why it's time to stop talking about plans, dreams, and schemes.

EP11: Why I'm not quitting my day job.

EP10: 5 compelling reasons to make my product 3x more expensive.

EP09: A compelling argument for making my new program free.

EP08: How to set product launch goals that guarantee success.

EP07: What I learned from partnering with friends and family, and how I'd structure future partnerships.

EP06: How one podcast appearance has paid me $61,325 (and counting).

EP05: The rise and fall of my $50,000 per month membership site.

EP04: Why I hate the launch-based product marketing model.

EP03: My $200,000 Product Plan

EP02: Progress on my product in spite of persistent negative thoughts.

EP01: A simple framework for your ideal business