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All Episodes

The Marketing Mentor Podcast — 553 episodes

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Title
1

551: The Newsletter That Had No Business Working with Stacy Eleczko

2

550: It's Not a Personality Thing — It's a Decision

3

549: Will AI Replace You? with Nancy Ruzow

4

548: What's the big deal about email newsletters?

5

547: Ann Handley on How to Write Ridiculously Good Email News-"letters"

6

546: How to Fill Your Client Pipeline

7

545: Can ChatGPT Count Calories? Terri Says Yes!

8

544: The Only LinkedIn Move That Matters with Lynnaire Johnston

9

543: Mistakes Freelancers Must Stop Making with Amy Weiher

10

542: A new way to look at goal-setting with Florian Schleicher

11

541: Good clients are out there! with Liz Heflin

12

540: Learning From Your Clients with George Dearing

13

539: Why AI won't replace Stacy Eleczko

14

538: Ending the Year Strong with Scott Hull

15

537: "What Matters Next" with Kate O'Neill

16

536: The Treadmill of Success w/ Ben Callahan

17

535: How to handle a slowdown with Maria Guerriero

18

534: What makes a good pitch with Rebecca Matter

19

533: Is SEO dead? with SEO & AI Visibility Strategist, Jenny Munn

20

532: Will AI destroy Michael Katz's newsletter business?

21

531: Choosing a niche with your heart with John Silfies

22

530: How to Find Your Ideal Clients with Rebekah Mays

23

529: What's working right now with Stephanie Mickelson

24

528: I love this newsletter so much!

25

527: Trusting Yourself with Melody Wilding

26

526: Finding clients or a job – which is easier? with Maggie Mistal

27

525: Pitching that Isn't Salesy with Liz Heflin

28

524: How to get clients on LinkedIn with Leslie Blaize

29

523: LinkedIn Q&A with Beth Granger

30

522: Your Business, Your Purpose with Maegan Megginson

31

521: Who has the power? with Melody Wilding

32

520: What is strategy? With Kristina Unker of Ma'am

33

519: No retainer clients for Jonathan Cleveland

34

518: Productizing a Creative Service with Lidia Varesco Racoma

35

517: 12 Ways to Get Quick Wins from the Simplest Marketing Plan

36

516: On Time and Patience for 2025 with Alan Seiden

37

515: Where are they now? with Carrie Simmons

38

514: How I built it: Ilo Orleans interviews Ilise Benun

39

513: Help! My marketing isn't working! With Ilise Benun

40

512: Where are they now with actor/director, Ilo Orleans

41

511: How to Handle Rejection with Ilise Benun

42

510: Who to Reach Out to and How

43

509: How to start a marketing newsletter in 5 simple steps with Ilise Benun

44

508: How to scuff up your content with Gigi Rosenberg

45

507: Can you trust AI? With Ilise Benun

46

506: The Future of Marketing with Angelia McFarland

47

505: How to Be You in Your Content Marketing

48

504: Tips for Better Meetings with Linda Secondari

49

503: Too Many Meetings? with Ilise Benun

50

502: Looking Back Lightly with Gratitude with Loren Sherman (Part 2)

51

501: The Throughline in 3 Creative Careers with Loren Sherman (Part 1)

52

500: One Creative Pro's Take on AI with Deborah Brozina

53

499: The Power of a Perfectly Timed Email

54

498: Case Studies for Creative Professionals with Casey Hibbard

55

497: Six tips to handle scope creep (from my dog, Fanny)

56

496: Best Business Models for Creative Professionals with Jessica Abel

57

495: AI & Linkedin Newsletters with Michael Katz

58

494: Who to Trust When You're Self Employed with Jenny Blake

59

493: Antidote to Impostor Syndrome with Ben Callahan

60

492: The Price of Price Blurting with Ilise Benun

61

491: How to Build a Business You Can Depend On

62

490: My Journey to Entrepreneurship with Ilise & Jake Benun

63

489: AI + Emotional Intelligence with Nick Usborne (Part 2)

64

488: AI + Emotional Intelligence with Nick Usborne (Part 1)

65

487: One year of marketing with Florian Schleicher

66

486: SEO for Creative Professionals with Meg Casebolt

67

485: Stories about fears about money with Farnoosh Torabi (Bonus)

68

484: How Exactly to Listen to the Market with Ilise Benun

69

483: A Comedian's Formula for Your Perfect Pitch with Jenn Lederer

70

482: The Right Networking Attitude with Julie Brown

71

481: A Vision for Your Business with Jennifer Barrett

72

480: How to Ensure a Healthy Creative Business with Sarah Durham

73

479: Removing Obstacles to Growth with Sarah Durham

74

478: Twist on a Common Pricing Strategy with Matthew Wolf

75

477: The Most Effective Content Marketing Tool of All with Rebekah Mays

76

476: The Epitome of "Generosity Marketing" with Tara Hoover

77

475: On writing & publishing "Tough Titties" with Laura Belgray

78

474: How to profit from your personality w/ Danielle Hughes & Lisa Mullis

79

473: Talking Networking with Andy Brenits

80

472: Talking Networking with Beth Granger

81

471: Talking Networking with Terri Trespicio

82

470: I used to be afraid of people….

83

469: What lights you up? with Danielle Hughes

84

468: How to do a successful Kickstarter campaign with Wioleta Kaminska

85

467: How to free your time with Jenny Blake

86

466: My Worst Investment Ever

87

465: How promotional is too promotional?

88

464: Why would anyone want your content?

89

463: Engineering the Evolution of my Business

90

462: The Night Before Site Launch by Robert Lodi, the web guy

91

461: Ann Handley on Bringing Yourself into Your Content Marketing

92

460: Creatives are Good Negotiators with Mori Taheripour

93

459: Cyber Monday Sneak Peek with Ilise Benun

94

458: How to Price Your Freelance Services with Austin Church

95

457: What it takes to earn $10K in "passive income" with Jill Anderson

96

456: The Secret to a Winning Proposal

97

455: LinkedIn Strategy & Roadmap with Austin Church

98

454: Hourly Rate Debate at the Creative Freelance Summit (9/14-15/22)

99

453: How to properly value your time with Doug Dolan

100

452: End of month anti-freak out protocol with Austin Church

101

451: Where are they now? with Alan Seiden

102

450: How to make a post go viral with Wendy Jacobson

103

449: Chutzpah trumps confidence with "The Chutzpah Guy"

104

448: Birthday Sale & How to alleviate neck pain with Andrea Brody

105

447: How one copywriter used LinkedIn to reach his financial goal

106

446: How to use empathy as a marketing tool with Melanie the Marketer

107

HOW BONUS EPISODE #2 Creatives thinking like Breadwinners

108

445: Where are they now? With Ilena Finocchi

109

HOW BONUS EPISODE #1 Presenting Yourself with Confidence

110

444: How to use HARO to get PR with Donna Jones

111

443: The new "what's new" on LinkedIn with Beth Granger

112

442: How to grow a creative business with Sarah Durham

113

441: Your email newsletter on LinkedIn? with Michael Katz

114

440: Stop writing proposals that go nowhere with Mary Maru

115

439: How (exactly) to do outreach that works with Chris Haviland

116

438: Fake feelings or real emotions? with Kelly Campbell

117

437: How to make the right decisions with Kelly Campbell

118

436: Money Tips for the New Year with Farnoosh Torabi

119

435: A wish for you for the new year with Ilise Benun

120

434: Where are they now? with Sharon Bending

121

433: How (and Why) to Unfollow Your Passion with Terri Trespicio

122

432: If you need accountability... with Nancy Ruzow

123

431: Should your business make you happy? with Kelly Campbell

124

430: Networking vs. "Connecting" with Susan McPherson

125

429: When to Stop Marketing with Melanie the Marketer

126

428: "Creator" mode and More on LinkedIn with Beth Granger

127

427: Word of Mouth vs. Referrals with Michael Roderick

128

426: How to handle tricky client situations with Deidre Rienzo

129

425: How to get your new business off the ground with Deidre Rienzo

130

424: How to ask for more ($$) with Jennifer Barrett

131

423: How to Pitch Creative Services to a Marketer with Scott Miller

132

422: Going from Creative to Therapist with Tiffany Butler

133

421: How to Raise Your Rates (excerpt from "Worth It")

134

420: Mining Your LinkedIn Network with Sweta Vikram

135

419: How to Grow Your Email List with Tim Huelskamp

136

418: All Your Fears Kicked Up By 2 Simple Questions

137

417: How to Handle The Feast with Danielle Hughes

138

416: Think Like a Breadwinner with Jennifer Barrett

139

415: Corina Ludwig on Etiquette for Video Calls

140

414: Marketing with Heart & Soul with Andy Didorosi of Basecamp

141

413: How content begets confidence with Helen Conway

142

412: Popular Niches for 2021 with Pam Foster

143

411: 10 Minutes a Day on LinkedIn with Melanie the Marketer

144

410: How to get out of a slump with Michael e. Stern

145

409: What "Passive Income" Really Means with Jill Anderson

146

408: What "money confidence" sounds like with Terri Trespicio

147

407: What it takes to make "newsletter magic" with Sarah Pike

148

406: Are your ideal clients "marinating?" with Melanie the Marketer

149

405: What is a Book Coach? with Jennie Nash

150

404: What To Do About "Impostor Syndrome" with Valerie Young

151

403: How to Treat The Money Conversation Like a Game

152

402: Why Is Zoom So Exhausting? with Eleanor Handley

153

401: On Integrity in Business with Michael e. Stern

154

400: Should You Really Forget Funnels? with Lisa Mullis

155

#399: How to Pitch Yourself as a Podcast Guest with Francis Nayan

156

#398: How to Go In House & Keep Your Personal Brand Alive with Elke Giba

157

#397: Is the Grass Greener In House? with Elke Giba

158

#396: How (and What) to Delegate with Melanie the Marketer

159

#395: Designers who Coach with Sandra Koenig

160

#394: Personal Crisis When You're Self Employed with Jeanine Davis

161

#393: Budgets & Bankruptcy with Ean Murphy

162

#392: On Signs of Strong Client Relationships with Michael e. Stern

163

#391: Pandemic derail your plans for 2020? Not so fast…

164

#390: How to Strengthen Your Financial Health with Galia Gichon

165

#389: Perseverance as a Creative Business Owner with Michael e. Stern

166

#388: Should you still be blogging? I think so. Here's why.

167

#387: Do you need fancy CRM software? I don't think so.

168

#386: Billboards for Creative Professionals? with Bart Bradshaw

169

#385: Why (and When) Not to Trust Your Gut with Dr. Gleb Tsipursky

170

#384: How to Avoid Distraction and Learn to Focus with Nir Eyal

171

#383: Attract Ideal Clients & Repel Time Wasters with Pam Slim

172

#382: You, a Book Coach? with Jennie Nash

173

#381: How to Make Your Marketing About Your Clients with Adam Fairhead

174

#380: How to Identify Your Unique Value with Lisa Mullis

175

#379: How to Build a Simple Marketing Machine with Susan Harper

176

#378: How to Build Long-Term Client Relationships with Ben Callahan

177

#377: How to Use Lists to Reduce Stress with Paula Rizzo

178

#376: How to Be Productive (Instead of Busy) w/ Andy Brenits

179

#375: Learning to Love the Money Conversation with Ilise Benun

180

#374: How to Write Ridiculously Good Email News-"letters" with Ann Handley

181

#373: Asking for Help = Business Growth with Danielle Z. Hughes

182

#372: Tom Ross on Learning to Love Marketing

183

#371: How to Use Generosity as a Marketing Tool with Melanie Deardorff

184

#370: Podcasting as the Ultimate Marketing Tool with Rob & Kennedy

185

#369: Should You Do Facebook Ads w/ Lucas Lee-Tyson

186

#368: Where Content Marketing & Conversational Copywriting Collide w/ Nick Usborne

187

#367: Corina Ludwig on Increasing Your Billable Hours

188

#366: How Do You Show Up? With Kevin Carroll

189

#365: Should You Become an Author?

190

#364: How to Pitch Patiently & Strategically with Michael e. Stern

191

#363: Reading David Whyte on "Courage" from "Consolations"

192

#362: Ilise Benun on How to Get Better Clients with Bigger Budgets

193

#361: How to Build Trust Despite Marketing with Nick Usborne

194

#360: Reading David Whyte on Work from "Consolations"

195

#359: The Key to Content Marketing that Works with Ben Callahan of Sparkbox

196

#358: How to Handle Tricky Situations with Self Respect with Michael e. Stern

197

#357: Mark McGuiness on Being a 21st Century Creative

198

#356: Jane Friedman on How to Get Your Book Published

199

#355: Ryan Gill of Communo.com on what it takes to be a Solopreneur

200

#354: Ali Schwanke on Metrics that Matter

201

#353: Kevin Rogers of Copy Chief on Finding Your "Bat Signal Talent"

202

#352: Greg Corey on Growing from Freelancer to Agency Owner

203

#351: What Is Your Value to Your Dream Clients? with Ilise Benun

204

#350: Robert McGuire of Nation1099.com on the "Freelancer Plateau"

205

#349: Emily Leach, Founder of FreelanceConference.com

206

#348: One Designer's Story - When You Take Success for Granted

207

#347: Creative Services by Subscription = Recurring Revenue for You?

208

#346: Should You Barter Your Creative Services? with Michael e. Stern

209

#345: Getting Started with Podcasting with John Hartwell

210

#344: How to Start a Digital Product Business with Justin Putney

211

#343: How to Get Clients From Speaking Gigs w/ Terri Trespicio

212

#342: Content Marketing & The Business of Speaking with Corey Poirier

213

#341 The Highly Accountable and Trackable Marketing Process

214

#340: Agency Business Models, Partnerships & Mistakes with Carl Smith

215

#339: Michael Solomon on the Most Important Currency in Today's Economy

216

#338: Managing Your Money as a Creative Professional with Michael e. Stern

217

#337: Ilise Benun on How to Avoid the Worst Negotiating Mistakes

218

#336: Michael e. Stern on how to decide how big your business should be?

219

#335: Andy Brenits on Confidence as an "Experienced Newbie"

220

#334: How to Break Down Your Services for Tiered Pricing with Michael e. Stern

221

#333: How to Do Tiered Pricing with Ed Gandia

222

#332: Networking for the 21st Century from HOW Design Live 2017

223

#331: Cheryl Smithem on What is PR These Days?

224

#330: Thomas Heath on Personal Branding on LinkedIn

225

#329: Katie Lane on Negotiating Strategies for Creatives

226

#328: Dan Mall of Superfriend.ly

227

#327: Experienced Newbie #4 – The Comparison Trap

228

#326: Katie Kern on Reimagining PR

229

#325: Michael e. Stern on How to Handle Demanding Clients

230

#324: Alan Seiden - From Awkward Techie to Tech "Celebrity"

231

#323: Michael Solomon on Price as a Shorthand for Value

232

#322: 3 Simple Steps to Price Your Creative Projects

233

#321: Gigi Rosenberg on Making a Living from Your Art

234

#320: Bryn Mooth on Self-Confidence and Self-Employment

235

#319: Experienced Newbie #4 – Entering the Brand New Cannabis Market

236

#318: Experienced Newbie #3 – Building Your Email List

237

#317: Michael Solomon on Making it Easier to Toot Your Own Horn

238

#316: New Standard Freelance Contract Tool via Freelancers Union & AND.CO

239

#315: Wendy Merrill on Overcoming Fear of Self Promotion

240

#314: Answers to Your Burning Questions for the "Ideal Client"

241

#313: Robert McGuire On Getting Started with Subcontracting

242

#312: "Experienced Newbie" #2 - From Project Manager to Photographer

243

#311: Danny Iny on How to Grow and Scale a Business

244

#310: "Experienced Newbie" Series #1 - Your Online Presence

245

#309: Creatives - We Need Your Voice by January 31st - Listen Now!

246

#308: Jeff Sauer on Becoming a Data-Driven Creative

247

#307: Ilise Benun on How to Reach Out to Your Ideal Clients

248

#306: Ilise Benun on How to Connect the Dots of Your Marketing

249

#305: Michael e. Stern on How to Prevent Self-Doubt from Creeping In

250

#304: Jill Anderson on "Firing" Clients the Right Way

251

#303: Revolve Workshop on Designing Research Studies

252

#302: Aaron Irizarry of Nasdaq

253

#301: Simple Client Communication Tactics with Michael e. Stern

254

#300: Robert Prioleau of Blue Ion

255

#299: Terri Trespicio & Paula Rizzo on How to Be a Media Magnet

256

#298: Paul Parreira of Company Cue on Content Marketing

257

#297: Ahava Leibtag of Aha Media Group

258

#296: HOWDesign Live@SCAD #4 - Rigsby Hull

259

#295: Value-Based Bartering with Michael e. Stern

260

#294: Rivers Pearce of Boomtown

261

#293: How to pursue projects that are perfect for you -- Chat #6 with Michael e. Stern

262

#292: Need help pricing your creative services? Listen to this one…

263

#291: Cassie Boorn of MakerMentors.org

264

#290: Keeping It Human with Ben Callahan & Meena Kothandaraman

265

#289: HOWDesignLive@SCAD #3 with Tiffany Shlain

266

#288: How one writer landed a $10K project and is building a portable business

267

#287: HOWDesignLive@SCAD #2 with Jason Fried

268

#286: Are You Keeping This Secret From Yourself? Chat #5 with Michael e. Stern

269

#285:HOWDesignLive@SCAD #1 with Matthew Manos

270

#284: Dianna Huff on smoother cash flow for freelancers

271

#283: David Bain On Digital Marketing, the Moving Target

272

#282: Don't Make The Mistakes We Did: Podcast #4 with Michael e. Stern

273

#281: On Package Pricing, Tiered Pricing & Value-Based Pricing with Jason Blumer

274

#280: How to land the right price every time with Laurie Millotte

275

#279: The Art of Giving Good Phone, with right-brainer, Michael e. Stern

276

#278: How to get access to a wider audience of ideal clients

277

#277: Pricing Wisdom for Creative Professionals from 36-year veteran, Michael e. Stern

278

#276: Freelancers + staffing firms? Pros & cons + latest trends with Andy Epstein, author of The Corporate Creative

279

#275: Here's a Niche: Construction Time Lapse Films with Michael E. Stern

280

#274: Here's a niche: Wine & Spirits

281

#273: Finding a niche, with Jim Blasingame.

282

#272: All About The Book Design Niche with Scarlett Rugers

283

#271: 16% Response to Prospecting with Chocolate

284

#270: A Retreat for Creative Professionals in Nashville, June 25-26

285

#270: Personal + Professional Passions = Target Markets

286

#269: #HOWLive 2015 Speaker Podcast Series: Doug Dolan, communications strategist

287

#268: #HOWLive 2015 Speaker Podcast Series: Janine Vangool, UPPERCASE magazine

288

#267: #HOWLive 2015 Speaker Podcast Series: Mark McGuiness

289

#266: Package pricing, with Jim Blasingame.

290

#265: #HOWLive 2015 Speaker Podcast Series: Rob Harr of Sparkbox

291

#264: #HOWLive 2015 Speaker Podcast Series: Aaron Draplin

292

#263: What makes a proposal great? - with Nathan Powell of Nusii

293

#262: Sneak Peek: Command the Fees You Deserve via CreativeLive

294

#261: No More RFPs for K9 Strategy & Design

295

#260: Sneak Peek: 2015 Marketing Plan + Calendar

296

#259: Sneak Peek: Package Pricing Bundle

297

#258: Packaging creative services - with Alyssa Martin

298

#257: Talking about what you do - The Creative Freelancer Show

299

#256: Two more questions about starting a business,, with Jim Blasingame

300

#255: One important question about starting a business, with Jim Blasingame

301

#254: Audio Article #5: Five Steps to Finding the Right Clients

302

#253: SEO Copywriting with Heather Lloyd-Martin

303

#252: Audio Article: Closing the Deal: From Proposal to Contract

304

#251: Audio Article: Film School: How to Create Your Own Self Promo Videos.

305

#250: Problem Clients: how to spot them and turn them into good ones

306

#249: Audio Article: A 4-Step Guide to Content Marketing

307

#248: Audio Article: The Art & Science of Pricing for Creative Professionals.

308

Freelancing While Traveling The World -- Is It Really Possible?

309

Pricing Tips for Creative Freelancers from Laura Foley

310

Part 2 - Turning difficult customers into customers for life

311

Part 1 - When good customers behave badly

312

Creating a Business Action Plan – with HOWLive/CFBC speaker, Corwin Hiebert

313

A field guide to bad clients – with HOWLive/CFBC speaker, Doug Dolan

314

Self-promotion & sales strategies – with HOWLive/CFBC speaker, Jen Lombardi

315

Survival Strategy for the Soul with HOWLive/CFBC Speaker, Alina Wheeler

316

Surviving as a creative pro – with HOWLive/CFBC speaker, Douglas Davis

317

Pricing as an intimate act – with HOWLive/CFBC speaker, Jason Blumer

318

Interview with Ed Gandia: Handling Clients Who Suck Your Time

319

Tips on being prepared – with HOWLive/CFBC speaker, Dana Maciagli

320

How to put your existing clients on retainer

321

Words of Wisdom on Proposals, Retainers and More

322

What do your goals for the New Year look like?

323

The types of people you need in your network

324

Getting your customers to take an active role in your business

325

Interview with Marc Harmon: The 2014 Marketing Plan + eCalendar

326

Improve customer communication with self-analysis

327

Common communication problems with customers

328

From struggling freelancer to hiring freelancers to help!

329

Interview: Ed Gandia on Pricing

330

How online networking impacts offline networking

331

Interview: Sarah Durham on Pricing

332

Interview: How Sonia Quinones landed a job by networking at CFC

333

Interview with Ilise Benun: How do you schedule your day?

334

New Networking Tricks - Interview with Ed Gandia

335

Positioning and Content Marketing for Design Firms

336

Interview with Jim Blasingame: Replace your hourly rate with value-based pricing…

337

Interview with Jim Blasingame: What can you learn at the Creative Freelancer Conference?

338

3 Answers to Common Questions About Public Speaking for Creative Pros

339

The Art of Saying No with Creative Freelancer, Alisa Bonsignore

340

A Simple Mantra To Get Things Done (Without Going Crazy)

341

How to Network With a Purpose and Get What You Need

342

Independent Writer Reinvents Herself = Business Picks Up

343

Turn Traffic Into Leads With a Simple Freebie

344

What to expect when you're freelancing (interview with Bryn Mooth)

345

Overcoming your fears (interview with Luke Mysse)

346

Making people love you madly (interview with Colleen Wainwright)

347

Podcast: Content Marketing for Creative Professionals

348

How web designer, Jill Anderson, increased business by 17%

349

Finding companies who "do good" (interview with Sarah Durham of Big Duck)

350

How to Make Strong Connections (interview with Dana Manciagli)!

351

Podcast: How Jenny Poff catapulted her business

352

Podcast: June Walker helps "indies" with taxes

353

Email Newsletter = New Clients!

354

Podcast: Can Everyone Really Be Their Own Boss?

355

Podcast: Freelancer Reaches 5 Year Goal in 6 Months!

356

Podcast: Highlights from HOW Interactive with Tiffany Estes, Part 2

357

Podcast: Raising rates with Judy Rosenthal

358

Podcast: Highlights from HOW Interactive with Tiffany Estes

359

Podcast: Planning for 2013

360

Can you tell when a prospect is really ready to do business?

361

The Cloud helped many businesses during Hurricane Sandy

362

Patience is a freelancer's friend

363

Secrets to Winning Proposals –Toronto, Nov 7th

364

Should you design your own logo?

365

Using your website to qualify prospects

366

Should you change the name of your business?

367

How to take action when you have too many great ideas

368

Jeff Tara - Interview 3

369

CFC 2012: Luke Mysse Interview

370

CFC 2012: David Baker Interview

371

Interview with Bryn Mooth - April 2012

372

Newly-minted freelancer, Kelsey Grafton, is going to CFC...

373

Revised Proposal = 67% Win Rate

374

CFC 2012: Missing the confidence to set the right tone?

375

Emails and letters are working for Jeff

376

CFC 2012: Don't drive yourself crazy with quantity

377

CFC 2012: How to handle pricing for nonprofits

378

CFC 2012: Should freelancers price differently than large firms?

379

CFC 2012: Can you be a wealthy freelancer?

380

CFC: Are you getting nickel-and-dimed?

381

CFC 2012: Planning for the First Year of Freelance?

382

Bryn's approach to LinkedIn: narrow, participate, reach out.

383

CFC 2012: Is content strategy missing from your web site?

384

Podcast: What if you don't want to choose a target market?

385

Podcast: What It Takes for an Email Newsletter to Get the Phone Ringing

386

Meet CFC speaker, Dyana Valentine

387

Podcast: Jeff got 2 jobs in a week since website launch

388

Bryn says, "This marketing stuff isn't hard, except…"

389

What kind of copywriter can you be?

390

Podcast: Bryn's tax surprise

391

Podcast: Are you paying the price for a checked-out December?

392

Podcast: What do art buyers really care about?

393

How to position your firm in 6 months (podcast)

394

Crowdsourcing Podcast with Laurel Black

395

Podcast: How to craft winning proposals

396

Podcast: What's in copywriter Bob Bly's proposal/agreement?

397

Interview: What is a Request for Proposal (RFP)?

398

How to find a market (without starting from scratch)

399

Interview with the illustration "king" of self-promotion, Daniel Pelavin

400

How should your proposal be delivered?

401

A new freelancer struggles with pricing

402

Scared of embracing a target market?

403

Thinking about renaming your business?

404

When your biggest client disappears

405

Talking budget with your clients

406

Dealing with a case of the "I don't wannas"?

407

Follow up: How much is too much?

408

Follow up: How to do it

409

Thought leadership: Find their common problem

410

Asking questions = looking stupid?

411

Monthly billing: yes or no?

412

The first week as a freelancer

413

Don't know how to raise your prices?

414

If you're doing too many "one-off" projects…

415

Where is Lauren now?

416

Designer Finds Goldmine of Prospects

417

Results from one week's worth of direct outreach

418

How excited should you be about your market?

419

{MONEY GUIDE} Talking price without alienating customers

420

How one creative made the transition to full time freelancing

421

Healthcare Target Market Starts to Pay Off

422

One design firm's whirlwind year

423

Do you need to be reminded about marketing?

424

Are you reaching your marketing potential?

425

Would organizing tools help you become a better marketer?

426

One creative firm's success with retainers & more

427

How one illustrator is getting business on LinkedIn

428

Is marketing changing in the 21st century?

429

One creative firm's best year yet - find out why

430

How one creative firm found its positioning

431

Are you really trying to get prospects?

432

The prospecting hour

433

How can you connect with your ideal prospects?

434

Mom's advice - Part 2

435

Mom's advice - Part 1

436

The benefits of multi-faceted marketing

437

Is your website marketing-smart?

438

Are you a business?

439

Are you the needle or the haystack?

440

The Lazy Creative's Guide to Marketing

441

Do you have what it takes? Preparation & 5 Freedoms.

442

Do you have what it takes? Skills & Personality Traits.

443

Do you have what it takes? Myths & realities about freelancing.

444

Word of mouth ain't all that

445

Freelancers are small business owners too

446

Week 52, Veterans Calendar- communicatrix- (Year in review)

447

Week 51, Veterans Calendar- communicatrix- (The pain of not scheduling)

448

Week 50, Veterans Calendar- communicatrix- (Where opportunity hangs out)

449

Week 49, Veterans Calendar- communicatrix- (Growing pains)

450

Week 48, Veterans Calendar- communicatrix- (Thankful)

451

Week 47, Veterans Calendar- communicatrix- (Marketing is talking to people)

452

Week 46, Veterans Calendar- communicatrix- (Chill marketing)

453

Week 45, Veterans Calendar- communicatrix- (Getting here from there)

454

Week 44: Prospecting

455

Week 44, Veterans Calendar- communicatrix- (Cumulative marketing)

456

Week 43, Veterans Calendar- communicatrix- (Odds & ends)

457

Week 42, Veterans Calendar- communicatrix- (Lessons learned)

458

Week 41, Veterans Calendar- communicatrix- (No more!)

459

Week 40, Veterans Calendar- communicatrix- (Regrouping)

460

Week 39, Veterans Calendar- communicatrix- (Planning to fail)

461

Week 38, Veterans Calendar- communicatrix- (Short 'n' sweet)

462

Week 38: Now is the Perfect Time for Marketing

463

Week 37, Veterans Calendar- communicatrix- (Shutting up)

464

Week 36, Veterans Calendar- communicatrix- (Looking back to move forward)

465

Week 35, Veterans Calendar- communicatrix- (The art of the conference)

466

Week 34, Veterans Calendar- communicatrix- (It's all in the "ask")

467

Week 33, Veterans Calendar- communicatrix- (Chunking time)

468

Week 33: Curiosity, Patience and Self Confidence

469

Week 32, Veterans Calendar- communicatrix- (Bandwidth and reach)

470

Week 31, Veterans Calendar- communicatrix- (Eating elephants)

471

Week 31: Your July goals (and mine)

472

Week 30, Veterans Calendar- communicatrix- (Marketing on the road)

473

Week 30: Why I don't like "word of mouth"

474

Week 29, Veterans Calendar- communicatrix- (Systems and being systematic)

475

Week 27, Veterans Calendar- communicatrix- (Accountability, flexibility and room)

476

Week 27: Is it spec work?

477

Week 26, Veterans Calendar- communicatrix- (The view from halfway)

478

Week 26: We're half way there!

479

Week 25, Veterans Calendar- communicatrix- (Marketing as behavior)

480

Week 25: How to approach a new market

481

Week 24, Veterans Calendar- communicatrix- (This one goes to eleven)

482

Week 24: One way to set yourself apart

483

Week 23: Here's my cold calling strategy

484

Week 23, Veterans Calendar- communicatrix- (What does the marketing add up to?)

485

Week 22, Veterans Calendar- communicatrix- (Me-time in a crowded week)

486

Week 22: Where the work is, right now

487

Week 21, Veterans Calendar- communicatrix- (Reasons this week worked)

488

Week 21: This week's marketing tasks

489

Week 20, Veterans Calendar- communicatrix- (Unsticking yourself)

490

Week 20: How are the calls going?

491

Week 19, Veterans Calendar- communicatrix- (Lessons from maintenance mode)

492

Week 18, Veterans Calendar- communicatrix- (Full stop)

493

Week 18: Did you Reach your April Goal?

494

Week 17, Veterans Calendar- communicatrix- (Failing to plan, and other lessons from the road)

495

Week 17: Cold Calling Tidbit #3

496

Week 16, Veterans Calendar- communicatrix- (Marketing on the go)

497

Week 16, Day 1: Getting Publicity

498

Week 16: Cold Calling Tidbit #2

499

Week 15, Veterans Calendar- communicatrix- (Life happens)

500

Week 15, Day 1: Cold Calling Tidbit #1

501

Week 14, Veterans Calendar- communicatrix- (Just go)

502

Week 14, Day 1: Interview with Jennifer Neal, K9 Design

503

Week 13, Veterans Calendar- communicatrix- (Star Wars Marketing)

504

Week 13, Day 1: Get a little PR

505

Week 12, Veterans Calendar- communicatrix- (Following up & keeping on)

506

Week 12, Day 1: Why you should pick up the phone

507

Week 11, Veterans Calendar- communicatrix- (Conferences are marketing, too)

508

Week 11, Day 1: I'm back...and a favor

509

Week 10, Veterans Calendar- communicatrix- (Why I Slipped and Why I Prep)

510

Week 9, Day 4: Facebook for Feedback

511

Week 9: Veterans Calendar- communicatrix- (A website is a work in progress!)

512

Week 9, Day 1: March is here! How to Get Feedback

513

February Wrap Up

514

Week 8: Veterans Calendar- communicatrix (Newsletters and other webalicious marketing)

515

Week 8, Day 1: Wrapping up your online presence

516

Week 7, Day 4: Blog or Newsletter?

517

Week 7: Veterans Calendar- communicatrix- (See my site, hire my brain)

518

Week 7, Day 1: Case Studies

519

Week 6, Day 4: Excellent Examples of Links Pages

520

Week 6: Veterans Calendar- communicatrix- (Expressing your Expertise)

521

Week 6, Day 1: Your links page

522

Week 5: Veterans Calendar- communicatrix- (Do your bios suck?)

523

Week 5: Who (and how) to endorse

524

2009: Week 5 (Day 21)- Your social networking profiles

525

Week 4: Veterans Calendar- communicatrix- (Ramping it up YOUR way!)

526

2009: Week 3: Interview with Jennifer Neal of K9 Design

527

Week 3: Veteran's Calendar- communicatrix- Cold Calls!

528

2009: Week 3- Listen to this free consultation with designer Dennis G.

529

2009: Week 2, Day 5- Is your target market mushy?

530

Week 2: Veteran's Calendar- communicatrix (Prepping for the Dreaded Cold Call)

531

2009: Week 2, Day 4- Are you still listening?

532

2009: Week 2, Day 3- Don't get overwhelmed

533

2009: Week 2, Day 2- Lists of Actual Prospects

534

2009: Week 2, Day 1: Trade Associations Galore

535

Week 1: Veteran's Calendar- communicatrix (Wrangling your contacts)

536

2009: Week 1, Day 5- What to Look for in a Market

537

2009: Week 1, Day 4- How to Choose a Viable Market

538

2009: Week 1, Day 3- Identify your Market

539

2009: Week 1, Day 2- Set your goals & how much marketing?

540

2009: Week 1, Day 1- Let's get started!

541

Episode 13- Ch 12: How Should I Grow My Business?

542

Episode 12- Ch 11: What Should Be in My Contract?

543

Episode 11- Ch 10: What Should Be in My Proposal?

544

Episode 10- Ch 9: How Do I Talk About Money?

545

Episode 9- Ch 8: What Should I Charge?

546

Episode 8- Ch 7: How Do I Manage My Money?

547

Epidode 7- Ch 6: How Should I Follow Up?

548

Episode 6- Ch 5: What Should I Say?

549

Episode 5- Ch4: Which Marketing Tools Should I Use?

550

Episode 4- Ch 3: How Should I Present Myself?

551

Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?

552

Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?

553

Episode 1- Ch1: Who is My Market?