All Episodes
The Publisher Lab — 214 episodes
Blake Hutchison, CEO of Flippa | The Publisher Lab
MarketBeat Founder, Matt Paulson - The Publisher Lab
Google March 2024 Update: Navigating Content & SEO Ethics for Publishers | Publisher Lab Ep. 57
Impact of AI on Search Rankings & Subscription Trends for Digital Publishers | Publisher Lab Ep. 56
Changes to Web Search & How AI is Shaping Publishers' Strategies | Publisher Lab Ep. 55
AI in Publishing: ChatGPT Updates, Watermarking & TikTok's Search Challenge | Publisher Lab Ep. 54
2024 Ad Spend Surge, Google's INP Update & Staying Ahead in Search | Publisher Lab Ep. 53
Kids on Social Media, Online Safety Laws, Short-Form Content & Future AI Use | Publisher Lab Ep. 52
Google News & AI, Replacing Third-Party Cookies, & SEO with Authority & Trust | Publisher Lab Ep. 51
OpenAI's Legal Battle & Policy Shifts, Social Media Decentralization | Publisher Lab Ep. 50
Google's SGE Impact & NYT vs. AI: Navigating Copyright in Publishing | Publisher Lab Ep. 49
Web Dev & Publishing Tools Part 2: Enhancing Productivity, Creativity & Security | Publisher Lab
Web Dev & Publishing Tools: ChatGPT, Copilot Live & More | Publisher Lab
Digital Publishing in 2023, AI, User Trends, Platform Power Dynamics | Publisher Lab Ep. 48
Google’s Gemini Launch Controversy, AI Alliance, & ChatGPT Getting Lazier | Publisher Lab Ep. 47
New Rules for AI Content, Battle Against Ad Blockers & Ranking Improvements | Publisher Lab Ep. 46
OpenAI's Future, Google Bard Analyzes YouTube Videos, & Advertiser Boycotts | Publisher Lab Ep. 45
Google vs Microsoft, X’s Algorithm Shift, & AI Energy Demand | Publisher Lab Ep. 44
Google's Review Update & Publishers' Rights in AI News Use | Publisher Lab Ep. 43
Adapting to Change, AI’s Impact, & Third-Party Cookie Data Leak Dilemma | Publisher Lab Ep. 42
Google's CEO Testifies, Musk's Media Moves, AI Ethics & Red-Teaming | Publisher Lab Ep. 41
Google's Chrome Twist, X’s Shift, & Anti-AI Push Back | Publisher Lab Ep. 40
Google To Defend AI Users From Copyright | Publisher Lab Ep. 39
Another Google Update & Stricter Rules for Email Senders | Publisher Lab Ep. 38
TV's Decline vs. Digital Surge: Navigating the Ad Shift for Publisher Success | Publisher Lab Ep. 37
Unraveling the SEO Web: AI, Broken Links, and the Future of Publishing | Publisher Lab Ep. 36
U.S. Govt. and Tech Giants Discuss AI Regulation | Publisher Lab Ep. 35
Impact of Charter-Disney Negotiations: Bundling vs Unbundling | Publisher Lab Ep. 34
Major Websites Blocking AI Web Crawlers | Publisher Lab Ep. 33
AI Nutritional Labels (feat Trevor Tevel) | Publisher Lab Ep. 32
Navigating the Complexities of Content Protection and Copyright | Publisher Lab Ep. 31
The Most Impactful Change in Digital Publishing & More | Publisher Lab Ep. 30
Unleashing the Creative Power of AI in Publishing | Publisher Lab Ep. 29
Nurturing Creativity & Productivity in Content Creation (ft. Darnay Luckie) | Publisher Lab Ep. 28
Navigating The Evolving Publishing Landscape | Publisher Lab Ep. 27
Unraveling the Mystery of Google's Search Ranking Algorithm | Publisher Lab Ep. 26
Unlocking the Secrets of AI: How It Can Help (and Hinder) Your SEO | Publisher Lab Ep. 25
Will AI Replace Search Engines? Exploring the Future of Online Search | Publisher Lab Ep. 24
Google In Hot Water with YouTube Ads: The Scoop On What's Happening | Publisher Lab Ep. 23
The Most Overused Term in Tech: AI | Publisher Lab EP. 22
EU delays AI Chatbot, Facebook Traffic is Falling, & Making Money on YouTube Just Got Easier
Wordpress AI Generator, Chat GPT-5 not training, & SEO’s not impressed with Google Search
YouTube’s Algorithm in 2023, Google’s Generative Experience, & Declining Traffic A Major Concern
Google generative AI, Google's Topic Authority System, & Analytic insights from an Ezoic expert
Google & Microsoft bulk up with AI, LinkedIn overtaking Facebook, & Ad Rates increasing
AI makes us rethink authenticity, Microsoft's AI Chat Monetization, & changes to Google Search
Google’s E-E-A-T, New capabilities in YouTube Shorts, & AI meeting at the White House
Meta’s expensive error, Google to use generative AI to make ads, & Google retires 4 ranking systems
Google tests privacy-focused tech, copyright for AI content, & Google planning new search engine
Search to evolve over next 10 years, legal woes for ChatGPT & AI, & value of Facebook to publishers
Google to focus on Bard, UK publishers sue Google, & growth of Amazon digital advertising
Core update misconceptions, Bing gaining on Google’s search lead, & Elon Musk urges an AI pause
March Google algorithm update, new terms & conditions for ad industry, & programmatic market shifts
Meta’s Twitter replacement, GPT-4, & TikTok enters search ad market
Duck Duck Go’s New AI, Investing in Newsletters, Using AI for SEO, & Ad Spending Sees an Increase
Gen Z and Apple, 9 years of the Google algorithm, & AI’s anticipated impact on agencies & publishers
Benefits of PMP Deals, Advertisers Stay on Google as New Competitors Emerge, & ChatGPT as a SEO Tool
The Rise of Generative AI and Meta Ad-Targeting Transparency
Clickbait & Malicious Ads, Microsoft’s ChatGPT, and Google Announces Bard
ChatGPT - SEO, Search Design, and Can You Protect Your Content?
A New Era of Search and AI, Plus a Google Antitrust Lawsuit
How Cookies Impact Advertising's Future w/ Simon Andrews (addictive! London)
Government Report Outlines Google's Anti-Competitive Practices & Why Quartz's May Regret Pivoting to Subscription
Travel Ad Spend Increases in Europe & Google's Impending Limited Ads Feature
New Google Web Stories WordPress Plugin & Facebook Post Frequencies
U.S. Ad Rates Hit All-Time Peak & Creating Content for Younger Audiences
The Fallout of the Taboola-Outbrain Merger & New Strategies for Content Ideas
Is Publishing Pivoting Back to Contextual & Why Web Core Vitals Aren't Important for Ranking
A Revenue Rebound for Programmatic Publishers & The Platforms Battling with Publishers (and Each Other)
Global Ad Rates & How TikTok is Getting Closer to Publishers
Taboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to Advertising
New Google Discover Guidelines & How Youtube Videos Rank in Google Search
Publishers Facing More Late Payments & Driving Traffic with Google Image Search
Content and Audience Growth Strategies w/BestTechie.com
Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"
How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMP
Tips for Hosting Webinars & How National Geographic Adapts its Instagram Feed
Google's New Core Web Vitals and IGTV's New Monetization Offerings
Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'
How Some Publishers are Combating Low Ad Rates & Newsletter Strategies
Travel Publishers Turning to Virtual Travel Experiences & The Newest Google Core Algorithm Update
Instagram Wins Out on Recent Social Media Spike & The WSJ's New Personal Finance Site
Scaling Your Digital Properties w/Passive Income Geek
Commerce Content for Changes in Consumer Demand & How to Appropriately Use Clickbait Titles
Amazon Cuts Affiliate Payouts & Google Being Forced to Pay French News Publishers for Content
How Food Publishers are Helping the Restaurant Industry & Teen Vogue's Virtual Prom
Why Snopes Can't Handle the New Surge of Misinformation & The New Chrome 81 Update
Ad Rate Expectations for Q2 & User Behavior on the Open Web
How to Grow Your Digital Portfolio w/One Hour Professor
How Publishers are Handling the Coronavirus Pandemic
How to Build a Successful Youtube Channel w/Niche Site Projects
GDPR and Antitrust Investigations & New Voice Features on Android
How COVID-19 is Effecting Publishers & Google's New FAQ Markup Guidelines
The Rise of Programmatic & Google's Patent Application to Categorize Websites
Youtube Testing Donations, Complex's New E-Course & Tips for Content Marketing
The Need States that Influence Search & Content for Gen Z vs Millennials
How Publishers Are Partnering w/Starbucks, TikTok Rivals & What Influences Search Clickthrough
Top Digital Content Trends, Auto-Refreshing Ad & The Newest Ad Free Subscription Service
Google Search Redesign, Rich Snippets & Spotify's Playlists for Pets
January 2020 Google Core Update, Mobile Ad Blocking & The Demise of College Humor
Testing Bilingual Content, How to Gain IG Followers & the Most Engaging Topics from 2019
Trends in Digital Publishing: Looking Back at 2019 & Looking Forward to 2020
How Spotify Uses Personalized Data, Media Stats from Nov '19, and Unsplash's Sponsored Images
Black Friday Ad Revenue Index, Bloomberg Hurt By Political Coverage & Programmatic Trends in 2020
How Users Navigate Search, Gift Guide Strategies, and Twitter Now Allows 'Hide Replies' to Tweets
Instagram Adds "Reels" Feature, Chrome Warns of Mixed Content, & The Atlantic's Subscriber-Only App
Delish Doubles Site Traffic, Apple's 'Link Decoration' Update, & Google Chrome's New Badge of Shame
R.I.P. Deadspin, Google Search Console Rolls Out Speed Report, and Google's New WordPress Plugin
New FTC Rules, USA Today Rebuilds Its Website, and the Google BERT Update
Publishers Roll Out Impeachment Content, Side Platforms Success, and Top Ways to Promote Your Blog
Google's New Snippet Controls, Re-engaging Dormant Email Subscribers, and Pubtelligence Recap
Tips for Starting a Newsletter, FB Settles Over Inflated Video Stats Lawsuit, and Google to Use AI
Google's September Core Update, Burda Media Cutting Ad Clutter, and Yoast Updates Snippet Features
Programmatic Advertising Growth in Europe & the U.S. House Antitrust Panel Seeks Documents from GAFA
Stats from 3.25 Billion Site Visits, CTR from 5 Million Google Visits, and Short-Term CPM Spikes
Google Tweaks its Algorithm, GiveMeSports' Improved Page Speed, and Google's No Follow Changes
Emerging Trends in Buying & Selling Websites with EmpireFlippers.com
The NYT's Struggles with Digital, Issues with Google's Ad Tracking Research & Content Seasonality
Facebook's 'Off-Facebook' Activity Tool, Google Highlighting Content, and Apple and Anti-Tracking
Voting with Wallets, France's GAFA Digital Tax, and California's GDPR
Instagram bans HYP3R, Using Polls to Increase CTR, and Search Marketing Returns to Human Interaction
'Dark Social' and Ways to Improve Your SEO in 2019
Facebook's 'Like' Button a GDPR risk, One-Question Surveys, and Hearst's Ad Buying Platform
Privacy Regulations, DuckDuckGo, and Quality Content Over Quantity
LinkedIn's Future, Google's Algorithm Updates, and Chrome Closes Incognito Loophole
Twitter Poll: Browsing Data, Paid Subscriptions, Google's Evolution & More
The War for Streaming Video, Social Media Blackout & Breaking up Big Tech
The Danger of Commodity Content in 2019
Push Notifications & Owned Commerce Models
Google's Domain Diversity Update & How the NYT Uses Puzzles for Engagement
Google's June 2019 Core Update & How Targeted Ads Impact Publishers
Time Spent on Platforms & The Importance of White Hat SEO
All Things Video w/ Silicon Valley Graphic Designer
Closing Comment Sections, SEO & Insights into Time to Interactive
New Structured Data Markups & Appealing to Millennials
Buying & Selling Websites w/ EmpireFlippers.com
How User Behavior Changes Across Platforms
Bot Traffic, AMP Updates & Utilizing LinkedIn
How Bloggers Measure Success in 2019
Sponsored Content & Content Strategy with BikeRumor.com
New Government Regulations in Digital Publishing
Video, Mobile & The Google March Core Update
Why Publishers Should Pay Attention to 'Story' Formats
What Google's Move to First-Price Auction Means for Publishers
Digital Ad Spend, Content Personalization & SEO
Episode 69 - Common Fallacies in Digital Publishing
Episode 68 - Why Publishers Can't Rely on Social Platforms
Episode 67 - Domain Authority & Google's Search Domination
Episode 66 - Invest in Engagement, But Measure It Too
Episode 65 - Artificial Intelligence, AMP, & Ad Blockers
Episode 64 - Building Brand Loyalty & The Rise of PWA
Episode 63 - Traditional, Digital, & Social Media
Episode 62 - Popular Trends from 2018 & Upcoming Trends for 2019
Episode 61 - How to Speed Up Wordpress Websites & Optimize for Google Discover
Episode 60 - SEO Efficiency & Programmatic Ads
Podcast 59 - How Data Science Relates to Digital Publishing w/ Dr. Greg Starek
Episode 58 - Strategize for 2019 & Beyond
Episode 57 - Digital Media News & Updates
Episode 56 - Platforms, Publishing, & SEO
Episode 55 - Staying on Top of Industry Trends
Episode 54 - Lessons Learned from 10+ Years of Blogging w/ Kristen Howerton
Episode 53 - Digital Publishers Must Add Value
Episode 52 - It Pays Off to Know Your Audience
Episode 51 - Know Your Audience to Grow Your Audience
Episode 50 - Personalizing Content for Users
Episode 49 - Interacting w/ Users & Google's New Search Strategy
Episode 48 - What Digital Publishers Should Know For Q4
Episode 47 - All Things Digital w/ Former Hearst Executive
Episode 46 - Amazon, Facebook, & Google Updates
Episode 45 - How Facebook is Testing Organic Content
Episode 44 - Google Search Console & The Power of Social Media
Episode 43 - Google Search News & User Engagement
Episode 42 - Core Algorithm Update Breakdown & Latest News
Episode 41 - What to Do After The Google Core Algorithm Update
Episode 40 - How to Please Users, Advertisers & Google
Episode 39 - Amazon Twitch and an EU Power Trip
Episode 38 - Reputation Matters (For Digital Publishers Too)
Episode 37 - Loyalty Goes A Long Way
Episode 36 - Acquisitions, Ad Blockers & Ad Spend
Episode 35 - Lights, Camera, Content!
Episode 34 - Compliance & Defiance In The Publishing World
Episode 33 - The Data That Will Drive 2018
Episode 32 - Here Comes Q4!
Episode 31 - The Mobile Web Episode
Episode 30 - How to Spot Stupid SEO Advice & More
Episode 29 - The Future Freaks Me Out
Episode 28 - Facebook Publishing Horror Stories With Josh Boram
Episode 27 - Google AMP & How Websites Should Evolve
Episode 26 - Do This, Not That!
Episode 25 - Bright Futures For Publishers That Take Care of Their Users
Episode 24 - Content Strategy With GearJunkie.com
Episode 23 - Ad Blocking & Data-Driven Decisions
Episode 22 - Google, Facebook, & Publishing in 2017
Episode 21 - The Google AMP Conference
Episode 20 - Digital Publishers Deal With The Duopoly
Episode 19 - Trends In SEO, Ad Rates, & More
Episode 18 - Testing Your Way To The Top
Episode 17 - Publishing Tips With Jon Dykstra
Episode 16 - Monetization and The Future of AMP
Episode 15 - Marketing with the Financial Times
Episode 14 - Suranga (VC) from Balderton Capital Shares Growth Secrets
Episode 13 - Successful (& Unsuccessful) Website Growth Strategies
Episode 12 - How Site Owners Should Spend Their Time
Episode 11 - Site Marketing & Social Success
Episode 10 - 12 Hot Trends for 2017
Episode 9 - Seasonality & Digital Ad Trends
Episode 8 - Talking Google W/ Former Googler
Episode 7 - UX and Landing Pages For Better Revenue
Episode 6 - Making Money & AdTech
Episode 5 - Top Publishing News
Episode 4 - The Scary Podcast w/ Rocket Scientist
Episode 3 - Everything You Need To Know About Content
Episode 2 - The Complete SEO Show + Our Favorite Site Tools
Episode 1 - Flipping Sites, Testing Ads, & Building Businesses