All Episodes

Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 83

An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 82

Organizing Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 81

The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 80

Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 79

Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78

Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA & B2B Sales Expert - Ep 77

Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 76

How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75

Positioning Needs to Underpin Every Part of Your Brand Strategy with Stacey Epstein, CEO of Structured - Ep 74

The AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73

How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72

“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71

Escaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70

Account Management is Your Startup’s Growth Department with Alex Raymond, Founder of AMplify - Ep 69

Agentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68

Re-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67

The Full Analyst Relations Playbook for SaaS Startups with Rachel Dines - Ep 66

Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65

Solving the Go-To-Market Skills Crisis in B2B Sales with Chris Orlob, CEO of pclub - Ep 64

10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63

How To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 62

Building B2B Buyers’ Self-Confidence & Selling WAY More with Brent Adamson - Ep 61

AI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60

Explosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2

Actually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59

What Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 1

Founder-Led GTM, Growth Bets, & Why Stories Win With Scott Albro - Ep 058

Overcoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57

Crafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56

Inverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55

How to Implement AI in Your Go-To-Market with Matt Heinz - Ep 54

Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53

Building a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52

Insight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51

Selling to the Enterprise From the Start with Sheila Stafford, Founder of TeamSense - Ep 50

Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49

Social Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48

Steak Dinners Don’t Close Deals with Maria Boulden - Ep 47

Overcoming Epilepsy & How to Hire with Michael King - Ep. 46

Fixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45

The Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44

Identifying & Developing a Champion Buyer with Krysten Conner - Ep. 43

Positioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42

Selling like a Real Human Being with Scott Barker - Ep. 41

Reframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40

Leading in Your Own Voice with Dia Bondi - Ep. 39

Unlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38

Helping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37

THE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36

Your Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35

Narrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34

Insane Startup Marketing Stunts & Loving Your Customers with Kyle Porter, Founder of Salesloft - Ep 33

Defining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32

AI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31

Align and Conquer with Carlos Hidalgo - The Transaction - Ep # 30

Building Trust and Reputation in Today's Market with Jon Miller - The Transaction - Ep # 029

Advisor Avengers: Assembling Your Network with Carilu Dietrich - The Transaction - Ep # 28

Triple T POV with Dan Gottlieb- The Transaction - Ep # 27

Navigating Market Success with AJ Gandhi - The Transaction - Ep # 26

From Siloed Heroics to Aligned Growth Playbooks with John Common - The Transaction - Ep # 25

Pitching the Promised Land with Andy Raskin - The Transaction - Ep # 24

Becoming a LinkedIn Master with Alec Paul - The Transaction - Ep # 23

Which Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22

The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21

Unlocking Sales Success: Creativity Over Volume with Mark Kosoglow - The Transaction - Ep # 20

People Strategy: Hiring, Firing, and Leadership with Dennis Lyandres - The Transaction - Ep # 19

Unlocking Strategic Marketing with Sydney Sloan - The Transaction - Ep # 18

Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17

Really Knowing Your Customer with Dave Brock - The Transaction - Ep # 16

The Power of Category Design with Kevin Maney - The Transaction - Ep # 15

Sales Tech Showdown with Alastair Woolcock - The Transaction - Ep # 14

Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13

Diagnosing Sales with Becc Holland - The Transaction - Ep #12

Bold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11

Decoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10

Overcoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9

Applying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8

Decoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7

Empowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6

To Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5

Back to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4

Remixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3

The Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2

People, People, People! - Kelly Breslin Wright - The Transaction - Ep #1

The Transaction - Official Podcast Trailer 2

Welcome to The Transaction