All Episodes

MYTH #31: Radio Reps Just Sell Spots

Myth #30: Managing and Training are the Same Thing

MYTH #29: You Can Fake it Till You Make it

MYTH #28: Radio's Low CPM Must Mean Nobody's Listening

Myth #27: Radio Isn't an Important Part of Your Integrated Marketing Plan

Myth #26: Digital is Better for Awareness Because it's Trackable

Myth #25: My Client Wants Precision Targeting. Radio's Too Broad

Myth #24: Consumers Need to See Your Brand to Remember it

Myth #23 Saving Money By Not Advertising Makes You Happy

Myth #22 Radio Must Be Dying - Clients Aren't Buying

Myth #21: Nobody Wants to Advertise Right Now

WORLD RADIO DAY - 2026

Myth #20: Radio Has Optimized it's Influencer Capabilities

Myth #19: Live Radio Endorsements Hurt Programming

Myth #18: Loyalty is Dead with Modern Audiences

Myth #17: Influencer Marketing is Only Available on Social Media

Myth #16: A Lead is a Lead

Myth #15: Radio Can't Compete With Digital

Myth #14: Part 2 of It's Either Radio OR Digital

Chapter 4: It's Either Radio OR Digital

Myth #13: My Business isn't Big Enough for Radio

Myth #12: Radio Doesn't Work for Recruitment

Myth #11: Radio Only Works for Certain Categories

Myth #10: We Tried Radio. It Didn't Work.

Myth #9: Radio Can't Target a Specific Audience

Myth #8: Nobody Hears Radio Ads

Myth #7: Radio Doesn't Come with a Dashboard

Myth #6: You Can't Measure Radio

Myth #5: “Digital music discovery is better because I control everything.”

Myth #4: If It’s Not Shiny and New, It’s Not Viable

Myth # 3: You Get What You Pay For

Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget

Myth #1: Nobody Listens to the Radio Anymore