All Episodes

WWLD is back. Kenny gets some help finding focus, and Laurie uses palm trees as part of her calming strategy. (works on Philly)

No pop filter on Kenny this week. Overstretched Kenny needs to find the balance between entrepreneurship and happiness. Philly finds an awesome boutique brand

Did you buy anything for Black Friday? The importance of a pitch deck for creating business, how to build a business to scale

This is the Thankful episode. Big thanks to Geoff Wong, being thankful for a wonderful year - the importance of celebrating wins.

EPISODE 100! We celebrate our milestone with our first "WWLD" (What would Laurie Do?)

Meet Philly's friend Lan Trinh, full time CPA turned entrepreneur.

Philly tries a macbook. The guys take the session to talk about podcasts that they love. Eventually they talk retail and carrying inventory.

Kenny lookin' and feelin' better. Getting out of the weeds and back into the clouds....er the strategy. How to make the rest of the team better.

Kenny sounds different, Philly talks about new startups that he's working with. They talk Global Pet, WWLD

Kenny feeling a little tired and has a lot to do. When and who to outsource to. Your "expert" isn't the expert at everything.

WWLD picks up steam. Kenny starts following his own advice. Philly's marketing efforts are coming together

Philly apologizes for loses his sh*t. GDPR, privacy - taking it seriously. Kenny talks about office resources, and job resourcing

Philly loses his sh*t. Kenny helps him vent, they talk about lost opportunities, and what to do when a PR opportuntity happens. A standing offer to our listeners...

Early morning podcast. Trade shows, a philosophical look at retail, the future of natural health... Linkedin promotions

Kenny under the weather. Philly talks about travel, Kenny gets fixated on "experiential"

Maturing, evolving and growth. Philly talks about someone whose found the perfect job but doesn't know it. He talks about his marketing campaign coming together

Cooking with Chang. Looking for mentors - do you need 'em? Finding, looking for places that have peers, mentors and sounding boards.

The guys talk about elevating their game, and figure out Kenny's "why." Philly talks about finding more balance. Big Announcement at the End!

Tim Dumas from Jak's Liquor stops by to talk customer service, looking after employees and teaching great customer experience.

Philly stops to do something fun. Kenny pushes for return on investment. The guys talk about the roles that little stores play in consumers' minds.

The guys answer questions, talk about when to outsource email automation, Kenny starts forecasting for next year

Kenny gets overloaded and takes on more. (naturally) The boys talk about privacy, social networks and Linkedin. What Kenny looks like out of control

Carrie Doyle makes an appearance. She talks about leaving her big job at a big company and what's next.

Philly and Ken make good on their vacation promise. How to tell if you should be looking for a new job. Philly does email automation and what the heck that means

How entrepreneurs work while on vacation. The art of prioritizing and staying away from hot topics.

Shnane has arrived. Vive Social in the house, the boys talk PR, social and digital representation, and what small/medium businesses should be doing on awareness.

The boys podcast thru the NBA Finals, Game 6, talk gap analysis, on the sales and the marketing side. Philly talks marketing numbers.

Kenny poo poos Phil. Philly talks SEO and outrunning old content.

Marketing and the pressure to bear fruit early. Philly and Ken talk about getting the right information to make the right content

Phil takes a trip - comes home with stuff to do. Philly and Ken get hot and heavy over price increases.

Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship

Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.

How social media is like cleaning toilets. We bring expert help on the show. Laurie Shopland talks about how to power through the things that are blocking your way

What to do when you need to change what you're working on. Ken picks on Philly

Interview with Granola Girl. Hobby maker turned entrepreneur from giving out samples to 300 stores. Philly and Ken walk through April's journey.

Websites, merchandising, CRM and experiential oh my!

Philly looks inside Ken's head to find out what a buyer sees when they do store visits

Marketing spend....it's not enough. Philly and Ken talk about the vitamin company that they're working with.

The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night.

Marketing budgets, clearout show, plant based protein, how trade shows spark ideas

What happens if Ken and Philly go to the same show? Ken guests from the Natural Expo West

Kenny gets dressed up, everyone gets confused. The value of knowing your 'why' and how that helps the team around you.

Kenny the Amazon guy. A plus content. Philly lives breathes and dreams about brand stories.

The famous Linda Webb makes her debut. First of many (we hope) Tips on what you need to do to get to production

Philly rants on why everybody needs to look after their own careers. Kenny plays nice guy. To quote or not to quote a job?

Know your customer...really. Do you have buyer personas? Looking after the basics to ensure you know who you're building a plan for

Sku rationalization, marketing messages, Google Ads and seasonal businesses. The guys are all over the place today.

Philly has some news. The guys get geared up to help a business on a joint venture. The power of Linda Webb.

What to do when your seasonal business has no season? The importance of paying it forward and helping others.

Start the year with the right audience. Does your marketing plan match your consumer? Looking for a new word for a new type of agency.

Happy New Year! We kick it off with a pretty serious discussion about investment and where to spend cash to grow a business.

Kenny goes straight to WordPress. Philly resurrects Kent's SEO consultancy and creates a ranking for SEO experts in the world

A re-take on a botched episode. The guys talk about taking on bigger projects, bringing on people they can trust to outsource. An open invite for Linda Webb to jump on the show

The evolution of freelance - when you start choosing who you work with, and what happiness looks like.

An apology to Kent, the importance of cash flow and what happens when you get a customer that doesn't pay you or the business goes bonkers

All laughs and SEO. Phil talks keywords and organic SEO, how to find, build and rank keywords for your business.

Getting past the gobbly gook of "content marketing," using Instagram to ask your audience for insights. Geo-tagging the bar and the importance of video.

Phil and Kenny talk about how amazing small business are and the potentials for explosive growth. They talk about return on investment and proper spending in the right buckets to make businesses grow.

What retailers value and how to deliver it without giving everything away. Coffee preferences and how freelancers network.

The Linda Webb love fest continues. This week we catch up with the fabulous Laura Dunkley who tells us about her marketing and PR skills and the ONE Network

A walk down buyer-memory-lane. Kenny and Phil talk pricing, pitch decks and what makes a buyer cranky. Kenny celebrates freedom and they both wonder if having their faces on Youtube negates any SEO benefits

Old school trade shows, cricket powder, Youtube, and brand takeovers.

Phil and Kenny start this episode salty. Phil and Kenny talk about winning the holidays and Phil's webinar with Intelocate on "Hacking the Holidays, Keep calm and retail on." Phil shares a pro tip for when to get great discounts to buy an item

Our first Youtube video on content creation and social media testing...Phil, Jim and Laurie go to M'eat, a big thank you to Linda for looking after Kenny.

Are marketers uncaring opportunists? Maybe, but we're really nice people. Really. Intricacies of a price increase, What A/B testing really means.

School gets started, Philly is looking for live test subjects. Basic PR steps for holiday season, webinar secrets and Philly and Ken reveal their GOT obsession

Kenny forgets Phil. Phil gets ready for school, Cathy gets her house back. The importance of building the retail equation, Amazon buy box, seller central and buyer central

Seriously, wtf is content and how do we do it?? Kenny conquers the mic, Phil gives away his batch of Mama Vannucci's biscotti to Linda.

The podcast ditches Skype, we talk threesomes and Zoom, the anatomy of a sales deck, and ageism in the retail industry.

Who wins? Kenny or the microphone? Content strategy and how to reach a wider audience. We go deep on promotional spend, and knowing when to jump in with your Customer

What tomato plants and retail have in common. PR - how to make it happen, what to do with it when it does. Private label, sangria and angry Italian men

What now? Where to drive traffic if Facebook isn't it. Always selling your brand? Keep doing it, the role of brokers. Shout out to the Mississauga Business Enterprise Center

Retail price people! Phil interupts Kenny mid-rant. They talk retail pricing, distributors, direct to store door delivery, high/low and Every Day Low Price strategies.

Kenny wanders through Big Sky Country and gets a new sound. We talk small town businesses and the benefit of having someone with a different point of view. Phil gets excited about Flexday

Mama Vannucci's biscotti, Phil gets paid, Kenny is on the road, doing what's right for the customer and what happens when buyers get together

Influencers and Microphones. Kenny is on point! Kenny ups his social game, Phil and Kenny talk cannabis, and three cool apps make the list this week

Kenny keeps his clothes on, Phil distracts Kenny with new apps that every entrepreneur needs. Wait for it...Phil plays Project Manager

Our guest, Kelly Ison talks about the importance of strategy and vision, and lessons learned. Kelly and Kenny pick on Phil's corporate ways.

Penny Profit vs lowest price, Mary Meeker's Internet Report, the lonely life of an entrepreneur and Google's Adword review policies

Do you know the cost of your products? Phil left speechless by Kenny's story. Google Adwords driving traffic, but the right audience? We answer questions from last week.

How to beat the Amazon effect, the sports industry, and Einstein Pets. Phil and Kenny talk experiential and how small biz wins.

Kenny gets embarassed, Phil and Kenny explain the difference between markup and margin, and how to drive traffic to Kenny's website. Phil tells you where not to drop your drawers

Phil geeks out and gets excited about email marketing. Kenny and Phil talk about how important it is to be able to outsource things and to learn new things

Kenny talks about being useless and Phil bestows him the title of 'Retail Badass' Kenny abolishes the term 'retail mark-up' and Phil talks about his crazy sleep patterns

Guest episode. In honor of #smallbusinessweek Kent comes on the show and Kenny and Phil get super excited about cash flow, out of stocks, assortment planning.

Kenny re-orders biscotti, Phil feels left out because his mom doesn't make him cookies. Both Kenny and Phil love Ikea's Omnichannel experience. They're also looking for their Japanese listeners.

It's Q&A episode, Kenny and Phil answer some listener questions on cash flow, and where to buy 420 grasshopper gourmet. Kenny and Phil decide they have faces made for radio.

Meeting Lia Ollo. We talk to a super smart guest with a bright future, who shares a little bit of her brain with us. We talk about Point of Sale systems, what small business owners need to worry about and how to choose a POS system.

Facebook. The cost of personal data, #deleteFacebook. Kenny and Phil and special guest Lia Olla talk about Facebook's gaffes and what it means to them.

This episode is all about getting into the buyer's head, the secret dialogue they're having while you're presenting. Phil talks about getting yelled at, and Kenny confirms they have no feelings

Traveling podcasters. Phil is in Orlando at Global Pet Expo and Kenny is in Portland. Voodoo donuts, pet store owners, and how brands drive online traffic to their retailers

Phil and Kenny talk about the anxiety of being small business owners. Phil talks about the lessons he's teaching at Global Pet Expo and being alone.

Phil talks about leaving Hubba, explains what the heck omnichannel means, and Kenny confirms he's not dead.

Results from the Tradeshow, a community gathering at the coffeebar, what do to when you get listed?

New Format. 2 Things to think about. Paid loyalty and Trade Show season

Funny Story, Price Fixing, Facebook News Feed and how it affects your small business

Re-doing your brand story. (always) How small business is going to win against Amazon

Brokers...what are they? What can they do for you? Kenny and Phil and special guest Jim Shopland talk about brokers

Complexities of launching a new brand. Kenny talks about launching his new brand.

Small brands - You had a great idea...when is it time to call it quits?