008: Defining Your Core Brand Message, part 1

Since brands and businesses are run by people… And most people like to avoid challenges… Most brands and businesses struggle to define their core message. Why? Because it’s hard!! Boiling down what you do into a simple statement is a struggle. Is it worth it to push through? Find out in today’s episode. It’s part 1 of 2 episodes on defining your Core Marketing Message. By the end of part 1, you'll have answers to these 3 questions: What is ‘your Core Message’? What does that even mean? What are some differences between your Core Message and other things like a Brand Statement, Positioning Statement, Elevator Pitch? Where are the the challenges and minefields when defining your Core Message? It’s part 4 of the Radical Empathy Brand Framework©…or R.E.Brand © for short.   ---> RESOURCES FROM THIS EPISODE Top 20 Website Resources for 2020 » These are the top 20 Website apps, tools, resources, and hacks I use every day. Grab this free guide and  up your website game. Get your copy of The Radical Empathy Brand Framework » Download your FREE copy of my Radical Empathy Brand 7-part framework. Rom Coms episode, from This American Life Podcast » Check out the podcast mentioned at the beginning of this podcast. It’s a metaphor for your core message…and a great piece from This American Life. Recommended Resources » Check out my recommended resources page for all kinds of great resources. From WordPress hosts to apps to books, you’ll discover my tried and true recommendations organized in one easy-to-navigate page.   ---> LET’S CONNECT Web: https://robbyf.com Instagram: https://www.instagram.com/rfowler/  LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201  Facebook: https://www.facebook.com/rfowler Twitter: http://twitter.com/rfowler  --> I help personal brands and businesses create profitable websites from the ground up. Find out more at robbyf.com.