025: Wil Reynolds on Audiences vs Algorithms & People vs Positions

I honestly have no better way to set up this conversation with Wil than to tease you with some quotes:“Clients will judge you on what you do the weakest not the strongest.”“Great SEO is caring about people over penguin and audiences over algorithms.”“The SEO industry has set up clients to ask for the wrong thing. Rankings are a leading indicator, but I’m here to drive revenue.”“SEO’s should sit with PPC people. There were 13 dollars signs in the PPC report, compared to 2 dollar signs in the SEO report. This is why SEO’s don’t get any money.”“When’s the last time you did something new for the first time?”This will certainly be a discussion I go back and listen to over and over again.Enjoy!And don’t forget to subscribe on iTunes!LinksSeerWil’s YouTube videos (sorted from oldest to newest)Wil Reynolds on the Past, Pain, and PhiladelphiaThe 4 Disciplines of Execution7 Habits of Highly Effective PeopleHow to Become a Better SpeakerIntentional Efforts to Increase DiversityAvoiding Titles Hindered More Than HelpedAirBNB’s Diversity WorriesCovenant HousePeopleWil ReynoldsMarie HaynesStephen CoveyRand FishkinAgendaUpdate on Seer InteractiveKinds of clients“I want to help people find stuff that are using the Internet to find it.”“Clients are going to judge you on the things you do the weakest.”SEO Agencies in 2016What are agencies offering in 2016?“A good consultant knows what they don’t know.”“You gotta find a way to stand out.”What’s Correct SEO?“Talks more about people than positions.”“Great SEO is multidisciplinary.”“When I give a PPC team $5, they’re coming back with $10.”Path of less resistanceRepeatable vs New Tactics“It’s not exciting for a company to do the same thing it did last year.”Diminishing returnsIs strategy teachable?“If you stay focused on revenue, that focus will tell you where to go.”Time Management“I’m learning to say ‘yes,’ but not now.”What’s the one thing I want to get done today to feel successful?SpeakingSpeak to kidsDon’t read from your slidesWatch your videos to critique yourselfDiversity“Sometimes you have to intentionally be diverse.”“I’m constantly walking in other peoples’ shoes.”“Diversity invites ways to tackle problems.”Charity“I built my company because I wasn’t able to volunteer when I wanted.”The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.