035 • Puppies, Promises, & Positioning Statements: Branding That Builds Trust with Kathy Guillory

If you’ve been hanging around these parts for a while, you have definitely heard about the “know / like / trust” factor… i.e., people buy from people and brands that they know, like, and trust. And these days, with that “trust recession” buzzword flying around all over, it’s more crucial than ever. Marketing only works if people do actually trust you with their time, their money, and even their furry family members! And that’s what today’s conversation with Kathy Guillory is all about.Kathy is the founder of Belle Bear Marketing, where she works as a fractional CMO helping multi-location, consumer-facing businesses (especially brands in the pet care world) stop wasting money and get super clear on their brand positioning. She’s got 20+ years of experience in strategy and digital transformation, but what I love is how down-to-earth and real she is about marketing not being smoke and mirrors — it’s about clarity and making promises you can actually keep.In this episode 35 of Mind Your Own Biz, Kathy and I dig into:🐾 Why positioning statements matter way more than most people realize🧼 Kathy’s take on what responsible marketing really means (“great jeans / great genes”… yep, we’re going there #americaneagle)💸 The sneaky ways small businesses waste money on marketing (and how to stop doing that!)🤝 Why trust is the through-line in everything, from pet care to multi-location growth and moreThis one’s part strategy session, part values check-in, and full of gems about building a brand that actually walks its talk and wags its tail.🔗 Connect with Kathy: bellebearmarketing.comBtw, for anyone feeling buried in admin stuff, grab my free guide: “VA 101: How to Reclaim Your Time by Hiring a Virtual Assistant”. It’ll help you figure out what you can (and should) delegate so you can stay in your zone of genius while getting help w/ everything else! Grab it here 👉 https://www.alyciayerves.com/va101.Listener Q&A: Got a question you’d love me to answer on a future episode? Drop it here (anonymously or with your name, up to you): 👉 alyciayerves.com/podcastquestionLet’s chat: Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let’s keep the convo going. 🖤✨🎧 Listen now: Spotify, Apple Podcasts, Amazon, YouTube, and more!✨ Loved this episode? Please subscribe, rate, and review Mind Your Own Biz — your support means the world! 🎙💖Disclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.