035: SEO Is A Partnership, Not A Commodity w/Jono Alderson

Listen Now!Don’t forget to subscribe on iTunes!LinksJonoAlderson.comInterview w/ John Mueller of GoogleSEO Agencies Need to Focus on Expertise, Not ExecutionLinkdexDigital Marketing by NumbersBrighton SEO ConferencePeopleJono AldersonMozLinkdexBarry AdamsAvinash KaushikAgendaJono’s professional backgroundDescription of LinkdexExpertise and not execution“Good SEO is about authority, brand recognition…you earn visibility.”“You can’t outsource brand or reputation.”“The smaller companies need help and not SEO.”“Should you be concerned about how well the chef cooks chicken rather than making an infograph about good chicken?”“SEO is the best bad description that we have.”“On a high level, what we’re (SEOs) best at is understanding marketplaces and competitive opportunity.”Proving the value of SEO“We need to start saying, ‘This will be the best use of my time’ versus you will get X for Y amount of money.”“You’re doing the work to fuel the process rather than the work that’s going to make the difference.”“The agency model, at its heart, is based on scalable resource.”Payment Models“The retainer process is not broken but it may be time to challenge it.”“You’re really purchasing my expertise.”We can learn from business consultants“The future of SEO looks more like business consultancy and less like stereotypical link building in a basement.”The Heart Framework“The heart framework steps too far away from the commercial world.”“It’s really nice that people are happy but we’re losing money.”Bullet Charts“You take a horizontal bar chart and consider thresholds of performance.”“Most organizations struggle to articulate their strategy.”“It’s not a commodity deliverable. It’s a journey.”What should clients look for in an agency“Look for a partnership, not a commodity.”What should agencies look for in a clientDemonstrate an understanding of the marketsAlign your strengths with their weaknessesThe post 035: SEO Is A Partnership, Not A Commodity w/Jono Alderson appeared first on Evolving SEO.