065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox

While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’.You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These pillar concepts are not as much the ‘black box’ that ranking factors are. They are fairly known and accepted fundamentals.Every time I study the idea of crawling I feel like a MUCH better SEO than I was before. And I think for anyone calling themselves an SEO, or really wanting to feel like they understand core concepts – you need to study this stuff too.Of course, this intro is to compel you into listening to every minute of this episode. Which is not hard for me to sell you because I really believe in its importance.One hundred percent.Enjoy!Don’t forget to subscribe on iTunes!LinksVanessa’s Article On Crawl BudgetStarting Keylime ToolboxGoogle Webmaster Blog: Crawl BudgetJohn Mueller’s Comment In Help ForumsChanging Googlebot’s crawl rateSubmitting pages to the indexThe Keylime Toolbox to analyze log filesSeeking (Slate article on search addiction)Vanessa Fox Ignite KeynotePeopleVanessa Fox on TwitterBooksMarketing In The Age Of Google (Vanessa’s Book)AgendaVanessa’s BackgroundHow Journalism led to SEOThe REAL reason to not bury the ledeSinging at ZillowWhat is Key Lime Toolbox?Crawl Budget + Crawling FactorsThe two tools Vanessa helped launch in Google Webmaster ToolsGoogle thinks of URLs, NOT pagesHow Googlebot discovers URLsWhy discovering an URL is not the same as crawlingCrawling SignalsWhy you should care!Crawl Rate LimitWhy site speed mattersServer speed vs Client side speedHow slow is too slow according to Google?URL vs Server ErrorsWhen to use Google’s crawl rate toolHow Google crawls big sites like NY Times differentlyCrawl On DemandWhat is ‘crawl demand’?How Google chooses the priority of what pages to crawlMaking Crawl Rate and Demand ActionableWhy you NEED to analyze log filesMaking URLs discoverableThe huge problem of infinite URLs (and what types of pages to block from Google)What to do when pages in your XML sitemap are not indexedHow to STOP Google from crawling unimportant contentBonus QuestionsMoz’s early daysHow Search is actually addictiveWhat voice search really isGoogle Home (voice search output)The challenge of creating Task Based SearchHidden segment: The Google Update That Was Named After Vanessa The post 065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox appeared first on Evolving SEO.