077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls

The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email:I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel)Then June 20th of this year, I received an email reply from that thread almost a year ago:(That’s how you personalize a ‘pitch’ email by the way – it doesn’t even sound like a pitch.)As you should know by now I am VERY hesitant to accept ‘pitches’…But – I looked at Bandzoogle’s SEMrush stats – their organic growth has skyrocketed this year.I looked at their website – it looked beautifulExtra points for the music tie in too I today’s episode – I wanted to find out how Bandzoogle is growing – and we’re also going to chat about SEO for musicians (with lessons for all artists, creatives and entrepreneurs)Enjoy!SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.BuzzSumo’s Most Shared Headlines StudyHow BuzzSumo Went ViralShow Agenda & TimestampsWes’ Marketing & SEO Background [3:06]Music Background [4:46]Why do Musicians make good marketers? [5:09]Work at L AND R [6:39]Bandzoogle synopsis [11:37]Is it easier or harder for musicians to market themselves in this digital world? [13:46]Types of Tools for Musicians [14:28]How can musicians cut through the noise? [16:45]Tips for helping musicians and creatives that are resistant to SEO to cross over [23:19]How is the fan journey different for a band or musician versus a commerce store [26:19]How are fans using google to interact with Bands and Musicians they like? [27:43]How can musicians improve how their brand appears in search results [28:44]How can bands/musicians optimize for longtail keywords around their band name [32:41]YouTube, Discovery and SEO [35:33]Band Bios [37:07]Schema [42:31]Bandzoogle’s Growth [47:19]Bandzoogle’s customer journey [47:32]Bandzoogle’s Blog Posts creation process [50:38]Content Promotion [58:52]Retargeting Ads – Facebook & Instagram [1:00:01]Wes’ E-Book [1:03:14]SoundCloud issues [1:07:56]Audio Platforms [1:10:12]South by Southwest Panel [1:12:26]Wes as a Canadian how to market to the Canadian audience? [1:15:13]Where to Find Wes online [1:16:38]Related Episodes You Might LikeThe NEW Technical SEO w/Mike King (we chat about music/marketing towards the end)Uncharted: Vloggings Marketing Opportunity (lots of creative talk!)Guest LinksBandzoogleWes on TwitterWes on LinkedInWes on SoundCloudWes’ Web SiteLandR AudioTools MentionedSEMrush (15 Day FREE trial with that link)Articles & Online ResourcesSEO for Musicians (Free eBook)Music SEO (my Moz post)1000 True Fans by Kevin Kelly5 Elements To a Solid Band BioBasecampFacebook Lookalike AudiencesPeople & CompaniesMike KingSXSWMySpaceSoundCloudNoise TradeDerek Sivers The post 077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls appeared first on Evolving SEO.