10 Tips for Creating UGC-Style Content
An episode of the The Marketing Attractions Podcast podcast, hosted by attend.media, titled "10 Tips for Creating UGC-Style Content" was published on May 13, 2025 and runs 32 minutes.
May 13, 2025 ·32m · The Marketing Attractions Podcast
Summary
User-generated content (UGC) is the word-of-mouth marketing of the digital age—and it’s changing how cultural attractions reach new visitors. In this episode, we're joined by David Leach, who has deep experience helping attractions get the most out of their video content. We talk about how zoos, aquariums, museums, and gardens can build momentum with creators, visitors, and influencers who are already sharing their experience online. We cover: How UGC helps you reach new audiences...
Episode Description
User-generated content (UGC) is the word-of-mouth marketing of the digital age—and it’s changing how cultural attractions reach new visitors.
In this episode, we're joined by David Leach, who has deep experience helping attractions get the most out of their video content.
We talk about how zoos, aquariums, museums, and gardens can build momentum with creators, visitors, and influencers who are already sharing their experience online.
We cover:
- How UGC helps you reach new audiences who don’t follow your brand yet
- The difference between “free content” and strategic content
- Real examples of UGC in action—from rooftop penguins to baby goat season
- Why sharing visitor photos is only step one (and what to do next)
Check out FECLaunch.com
Connect with David Leach on LinkedIn
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com