The Marketing Attractions Podcast

Translating Social Media Trends into Marketing

Spotlight: Madeline Walden, Social Media Manager at Aquarium of the Pacific

Selling More Memberships with Smarter Email Segmentation and Salesforce

Why Hire an Outside PR Firm for Your Cultural Attraction?

5 Reasons to Pay Micro Influencers

Non-Traditional Revenue Streams for Cultural Attractions

Exploring Dynamic Pricing for Your Institution

The Ideal Google Ad Grant Campaign Structure for Cultural Attractions

Is Your Attraction Ready for an App?

How Nonprofit Attractions are Utilizing Augmented Reality

Spotlight: Shawna Brumfield-Washington, Director of Marketing and Communications at Riverbanks Zoo & Garden

Influencers as Your Tourist Marketing Plan

10 Tips for Creating UGC-Style Content

Spotlight: Eric Donovan, Chief Operating Officer at Elmwood Park Zoo

Spotlight: Wendy Babineaux, Director of Event Operations at Houston Zoo

When, Why, and How to Pay Influencers

Building and Strengthening Your Attraction’s Brand with Nancie McDonnell Ruder

Spotlight: Corey Romberg, Director of Guest Engagement at The Florida Aquarium

Spotlight: Diana Vega, Chief of Operations at Zoo Miami

TikTok May Go Away; Influencer Marketing Won't

Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center

Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

Spotlight: David Rosenberg, Executive Vice President, Growth and Experience at SSA Ventures

Influencer Marketing as Paid Advertising

What Marketing Should Look for in their Next Ticketing System

Spotlight: Scott McPherson, Director of Sales and Marketing at Royal Botanical Gardens

10 Questions About Google Ad Grants for Nonprofit Attractions

Should Your Nonprofit Attraction Invest in an Online Map?

Spotlight: Tim Morrow, President and CEO of San Antonio Zoo

How Nonprofit Attractions Can Work With Social Media Influencers

How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company

4 Ideas for Holiday 2024

Spotlight: Jim Bartoo, Director of Marketing and Public Relations at the Nashville Zoo

Guest Experience, Employee Retention, and Marketing with Josh Liebman and Matt Heller

Establishing Buying Guidelines for Your Media Plan

4 Rules Nonprofit Attractions Should Follow When Planning Their Ad Budgets

Expanding Your Social Media Ads Beyond Meta and TikTok

Using a DSP to Help Plan Your Attraction's Digital Marketing

Why Your Attraction Should Spend More on Paid Social

Bootstrapping Your Attraction's Influencer Marketing

Why is Our Attraction Still Buying Ads on Broadcast TV?

In-Housing Your Attraction's Media Planning and Buying